I ordered bookmarks from Overnight Prints and I’m very pleased with the results.
- The images and text printed wonderfully (be sure to use 300 DPI).
- I’m pleased with the quality of the cardstock.
- The 2″ x 6″ size works for me.
- I ordered double-sided bookmarks with rounded corners.
There are many sites that print bookmarks. I appreciated that Overnight Prints specifically mentioned bookmarks on the site (i.e. I didn’t have to choose a custom product to create something that was shaped and sized like a bookmark).
I may have supported Amazon by ordering bookmarks from CreateSpace, but CreateSpace would only create bookmarks for the book, more or less following some template; they wouldn’t allow me to create a bookmark for a series of books, for example. I wanted the freedom of design for my bookmarks.
The design for my bookmarks was created by artist Melissa Stevens (she also made my covers and website banner).
In addition, I ordered some business cards and magnets.
I’ll be using the bookmarks much more than anything else.
A bookmark is basically a business card that will actually be used.
Do you know anyone with a drawer full of business cards? Or who throws business cards away? Sure, a business card fits in a wallet, but if you receive dozens of business cards, you’re not going to have every one of those in your wallet (along with your id, credit cards, photos, and cash).
Readers use bookmarks. The ‘trick’ is to create a bookmark that doesn’t look like an advertisement. It needs to appeal aesthetically so that it actually gets used.
Now when that person finishes the current book, what will he or she do? Answer: Ask, “What should I read next?” And the answer is right before his or her eyes! Hey, maybe I’ll check out the book from this bookmark.
Don’t just stick them on windshields or pass them out at the mall. You want your target audience to find your bookmarks.
(Okay, so I know a zombie author who ‘accidentally’ left some bookmarks in popular novels like hers on a shelf in a store. I might add that this author has sold a LOT of books.)
When you interact with people in your target audience, include bookmarks. I suppose that you could even include one in books you give away through contests.
Anytime you’d be inclined to hand out a business card, consider a bookmark instead.
I’m not saying business cards are useless. I did order some of these, too, and I will use them.
When I ordered my business cards, there was an option to also order magnets of the same size. I have one sitting on my refrigerator presently.
The magnets were slightly curled upon arrival, but that seems to be natural (maybe they don’t like Louisiana heat and humidity). It’s easy to fix by adhering them to the refrigerator for a while (and since that’s likely how they’ll be used, it doesn’t matter much that they’re curled).
The magnets are somewhat more expensive and may not be as useful and effective as bookmarks, but they’re still cool to have… and I’m sure I can find people who appreciate having them.
(Despite the name “overnight,” when you place an order, you receive a variety of shipping options—the slower ones save you money.)
Copyright © 2014 Chris McMullen, Author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers
- Volume 1 on formatting and publishing
- Volume 2 on marketability and marketing
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