Kindle Unlimited for December, 2019

The December, 2019, Kindle Unlimited Per Page Rate

The Kindle Unlimited per-page rate was 0.004664 in December, 2019. It’s down from December, perhaps from holiday Kindle sales, but close to what it had been in October.

The KDP Select Global Fund rose to a new high of $26.2 million for December, 2019.

Write Happy, Be Happy

Chris McMullen

Author of the Improve Your Math Fluency series of math workbooks and self-publishing guides

Amazon 4-Star Store

AMAZON FOUR-STAR STORE

I recently visited an Amazon 4-Star store. I had no idea what to expect, other than my assumption that every product in the store was rated 4 stars or above.

(My daughter asked why they didn’t have a 5-star store. I tried to explain that it would be virtually impossible, since if a product had 49 5-star reviews and one 4-star review, it would drop the average below 5 stars.)

The first thing I realized was that it wasn’t a bookstore. There were a few books, but there were mostly other products. Later, the cashier informed me that their selection is constantly changing, and includes some cool and trending products, not just bestsellers.

There were definitely many interesting products. The prices of most of the products seemed quite reasonable to me, plus when I looked closer, I noticed that Prime members save even more, and the savings is often significant.

My daughter found a Harry Potter item that she wanted. Normally, I wouldn’t have paid $75 for it, but I couldn’t believe my eyes when I saw that the Prime price was less than $30. Most of the Prime discounts were more modest, but as I mentioned earlier, most of the prices seemed reasonable to begin with.

I also found the same toy that I had ordered online a few days previously, and it was $55 (or $69 for non-Prime members) in the store, whereas I had paid $130 online. Well, it was easy to decide to return my online purchase and buy the one in the store instead.

Even the Amazon gift card that I purchased is really cool. It looks like a small Amazon Prime box, and inside you put the gift card.

I was a little worried about getting my Prime savings, but it turned out to be far easier than I had imagined. I didn’t need to download an app. I didn’t need to remember my password. All I had to do was use any credit card (perhaps there are a few restrictions of which I’m unaware) that I’ve ever used to make a purchase on Amazon. When I inserted my credit card at checkout, the system did indeed recognize my card and it applied my Prime savings.

I instantly received an email receipt on my phone, too (though they also gave me a paper copy in my bag).

My visit to the Amazon 4-Star store was interesting, fun, and provided me with unexpected savings. Even my trip to the store was a surprise. I had no idea there was an Amazon store where I would be visiting.

It was cool to discover Amazon in a store.

Write Happy, Be Happy

Chris McMullen

Author of the Improve Your Math Fluency series of math workbooks and self-publishing guides

November, 2019: What was the Kindle Unlimited per-page Rate?

The Kindle Unlimited Per-Page Rate for November, 2019

In November, 2019, Amazon KDP paid $0.004925 (nearly $0.005) per page read for Kindle Unlimited.

This is up from October’s rate of $0.0047.

The rate is nice now (it seldom rises above $0.005). At the beginning of the year, the rate sometimes takes a quick dip, perhaps due to extra holiday reading or from the many Kindles that Amazon sells for the holidays. If it does dip in January, note that it usually picks back up fairly soon.

The KDP Select Global Fund rose to $26.1 million for November, 2019.

Write Happy, Be Happy

Chris McMullen

Author of the Improve Your Math Fluency series of math workbooks and self-publishing guides

Read Tuesday (and Every Day)

READ TUESDAY

The Read Tuesday website is now active again.

What is Read Tuesday? The idea is to help readers find books that are on sale.

It is starting small. Currently, there is one page for Romance novels. Additional pages for other genres may be coming soon.

The idea is simple. Authors or publishers may add a short comment to the Romance page on the Read Tuesday website to indicate that their romance novel is on sale. Please read the instructions at the top of the page.

Readers interested in romance novels can browse the comments, looking for an interesting book that will be on sale.

The Read Tuesday website will evolve, depending on interest. We may add additional pages for other genres, or we could even have pages with subgenres in the future if needed.

Presently, we’re looking for books that will be on sale in December of 2019.

Write Happy, Be Happy

Chris McMullen

Author of the Improve Your Math Fluency series of math workbooks and self-publishing guides

Thanks for Reading

HAPPY THANKSGIVING!

Thank you for reading our blogs.

Thank you for reading our books.

Thank you for writing reviews.

Thank you for telling your acquaintances about what you’re reading.

Thank you for recommending good books.

Thank you for shopping for books.

Thank you for visiting the library.

Thank you for your Follows and Likes.

May you have a Happy Thanksgiving!

Write Happy, Be Happy

Chris McMullen

Author of the Improve Your Math Fluency series of math workbooks and self-publishing guides

Kindle Unlimited, October, 2019

The Kindle Unlimited Per-Page Rate for October, 2019

$0.0047 is the Kindle Unlimited (KENP) per-page rate for October, 2019.

It’s nearly identical to the rate for September, 2019. (You need more decimal places to see a difference.)

September and October were about 7% better than July and August.

The KDP Select Global Fund reached a new high of $26 million.

Write Happy, Be Happy

Chris McMullen

Author of the Improve Your Math Fluency series of math workbooks and self-publishing guides

The KENP Per-Page Rate for September, 2019 (Kindle Unlimited)

September, 2019: How Much Did Kindle Unlimited Pay Per Page Read?

The September, 2019 per-page read was $0.0047 (KENP) in the US.

This is a pleasant improvement over August’s and July’s rates which were both $0.00439.

That’s about a 7% increase, putting it back up where it had been earlier this year.

The KDP Select Global Fund rose yet again, but just slightly, from $25.8 million to $25.9 million.

Write Happy, Be Happy

Chris McMullen

Author of the Improve Your Math Fluency series of math workbooks and self-publishing guides

AMS Advertising: Now in the UK and Germany

Background image from ShutterStock.

AMS ADVERTISING VIA KDP NOW AVAILABLE IN THE UK AND GERMANY

Amazon KDP has its expanded its AMS advertising option to books that are available at Amazon’s UK (United Kingdom) and DE (Germany) stores.

On the one hand, if you are among the first to test this out, you might get ahead of the competition. On the other hand, if a big swarm of authors shows up all at once to test this out, some people may vastly overbid and hog all of the clicks (at an expensive cost) just to test out how it works. So if you’re not getting much activity for several days, my suggestion is to be patient, don’t raise your bid insanely, wait for people to spend more money than they can afford and for the bids to drop down to reasonable values (and then maybe even start a new ad later, which is sometimes better than continuing an unproductive ad).

Note that UK bids are in GBD, not US dollars. You might want to Google a currency calculation to see how much you’re really bidding if you’re used to US currency.

If you already have an AMS account setup for the US, you have to be careful about how to test this out.

Note that existing or even new ads placed in the US will NOT display in the UK or DE. You have to setup new ads using the AMS site specifically for the UK or DE.

Don’t go to Reports. (Because if you reach the UK or DE site that way, it might seem like you have to setup an account from scratch. So try my suggestion first.)

Don’t go to AMS for the US.

Go to your KDP Bookshelf.

Find a book that is live in Amazon UK (or DE).

Hover your cursor over the gray ellipsis (…) button to the right of the title on your KDP Bookshelf.

Click the Promote and Advertise option.

Now select your marketplace.

If you already have an Amazon Author Page setup in the UK, you probably already have an Amazon account setup for the UK. However…

You might need to update a credit card or add billing info for it (even if it is currently working for your US advertising with no problem).

The reason is that Amazon AMS has different sites for advertising in the US, UK, and DE stores. So you might need to do a little work to get your billing info setup.

If you advertise in both the US and the UK, for example, you’ll need to monitor your reports separately at the US and UK sites for Amazon AMS.

For authors who live in the UK or DE, or whose work is highly relevant for these countries, you are probably eager to test this out.

Otherwise, first ask yourself if you have any books that may be a good fit for this audience. If they expect one thing, but get something else entirely because your book is a much better fit for the United States, the ad probably won’t work out.

If you have regular sales in the UK and also some good reviews in the UK, then you have some reason to believe that your book may be a decent fit for the UK audience.

Search for AMS on the search bar on my blog. I have several articles on advertising with AMS (including one specifically about changes in 2019).

Write Happy, Be Happy

Chris McMullen

Author of the Improve Your Math Fluency series of math workbooks and self-publishing guides

Amazon Giveaway is Retiring. Now What?

Image from Shutterstock

NO MORE AMAZON GIVEAWAYS

October 10, 2019 will be the last day that you can run an Amazon Giveaway. (To do so, visit the product page for any eligible item at Amazon.com.)

October 17, 2019 will be the last day to enter Amazon Giveaways as a customer. Until then, you can find Amazon Giveaways here:

https://www.amazon.com/ga/giveaways

What will you do after that?

Authors can still create contests for free books through Goodreads Giveaways.

https://www.goodreads.com/giveaway

I currently have a Goodreads Giveaway for my new Fun with Roman Numerals math workbook. You can enter my giveaway until October 7, 2019:

https://www.goodreads.com/book/show/48192781-fun-with-roman-numerals-math-workbook

Pros:

  • Goodreads is a popular site for readers.
  • Giveaways generate interest, and almost all entrants add your book to their To-Read lists, which adds activity to your book’s Goodreads page.
  • The price per-book for a Kindle eBook giveaway is pretty reasonable if you choose to give away 100 books. You pay a flat fee for the giveaway price, but don’t need to purchase eBooks on top of that. (However, for a print giveaway, you do need to pay for books, shipping, and packing in addition to the giveaway fee.)
  • A successful giveaway can generate significant interest at Goodreads. I’ve run several dozen giveaways (mostly for print books) for books in my name and in pen names, with very often at least 1000 to 2000 entrants, occasionally more. Really popular coming attractions can generate heavy interest, though of course it’s not as easy to have that popular title.
  • You’re likely to receive some reviews at Goodreads (unless you only give away a few books). (You’re less likely to receive Amazon reviews from Goodreads Giveaways, but it does happen, just not as often.)
  • For a print giveaway, you can include a bookmark and a brief thank-you note, for example.
  • You can run a giveaway for a long period of time (like a month). Although you gain the most exposure on the first and last days, the days in between add up when there are several of them. (A recent newsletter from Goodreads, which includes tips for a successful giveaway, suggests having multiple giveaways leading up to publication.)
  • More people get the chance to enjoy your book. 🙂

Cons:

  • Goodreads Giveaways have a significant up-front cost. This is the main con, but it’s a big one.
  • For a print giveaway, you have to purchase author copies, pack, and ship them, in addition to the giveaway fee.
  • Not as many winners review books on Amazon as they do at Goodreads, if Amazon reviews are what you’re hoping for.
  • Currently, you can only run a giveaway for entrants in the United States and/or Canada, which limits worldwide exposure.

Write Happy, Be Happy

Chris McMullen

Author of the Improve Your Math Fluency series of math workbooks and self-publishing guides

Please, Make Our Schools Safe Again

MAKE OUR SCHOOLS SAFE AGAIN.

Last night, I received an email from my daughter’s school board.

Evidently, law enforcement had discovered a threat on social media.

It didn’t name a specific school, but they tracked the student who posted it and that student has been detained.

But it doesn’t make it any less scary.

These days, the news is scary.

School is scary.

Being a student is scary.

Being a teacher is scary.

Being a parent is scary.

When I was a student, school seemed safe.

Now we drop our kids off in the morning and pray that they are safe and sound when we pick them up in the afternoon.

This isn’t a political message.

But there is a problem.

And it needs to be solved.

Everybody is worried about the safety of their kids, politics aside.

This is no way to live.

Home schooling sounds more appealing every day.

Please, make our schools safe again.

Chris McMullen, Ph.D.

Parent, Teacher, Author, Lifetime Student