How to Edit/Adjust Shapes in Photoshop 2019 (Tutorial)

 

HOW TO EDIT SHAPES IN PHOTOSHOP 2019

Changing the shape of a polygon in Adobe Photoshop isn’t as intuitive as it could be.

But it can be done, and the process is fairly simple.

I’ll show you how to do this for a triangle.

First, find the Polygon tool. For me, this shows up on a toolbar on the left. (Toolbars can be moved around though, so this isn’t necessarily the case for you.)

The icon might look different on your toolbar. It could be a rectangle, ellipse, line, or a star, depending on which form of the tool was used previously.

If it doesn’t look like a hexagon (that is, if it looks like a rectangle, ellipse, line, or a star), hold the cursor (left-click) on the shape tool until the other options show up. Choose the hexagon (which is the Polygon tool).

If you wish to make a triangle, enter 3 for the Number of Sides.

Set the width and height as desired.

Place your cursor somewhere on the canvas, left-click once, and you should see a triangle.

When the shape is selected, you should see another toolbar on the screen. This will let you adjust, for example, the fill color, the outline color, and the outline thickness.

My fill was initially transparent, but then I changed it to red. I also changed the stroke (outline) color to black and decreased its thickness from 10 px down to 3 px. (You will see this later.)

Use whatever colors and thickness suit your needs. Try experimenting with them to see how this works. (If it doesn’t seem to be working, try inserting a new triangle after you adjust the settings.)

When you select the polygon, you see little markers on the corners (called the vertices). You can see these markers in the triangle shown above.

BUT… if you try to move these markers and the entire shape moves, you can easily get frustrated.

You want to click on the marker to move the marker, thereby changing the shape or orientation of the triangle. But the whole triangle simply moves without changing shape.

If that happens, don’t worry, there is a simple fix.

This happens when the object is selected using the Path Selection Tool, which is a black arrowhead like the one shown below.

What you need to do is change this to the Direct Selection Tool, which is a white arrowhead like the one shown below.

It’s tricky because they look very similar.

And because you don’t see both arrows on the main toolbar at the same time.

You need to left-click on the Path Selection Tool (the black arrowhead) by holding the left button down until both arrowheads appear, and then choose the white arrowhead instead.

The white arrowhead is the Direct Selection Tool.

Once you are using the Direct Selection Tool (the white arrowhead), grab the triangle, and it will let you move the markers.

(If it still doesn’t, try clicking outside of the shape, and then choosing the shape again, and it should finally let you.)

This is how I moved the markers on the corners to change the shape of my triangle like the one below.

And then I changed the fill color, stroke color, and stroke thickness (as I mentioned earlier in the article).

Write Happy, Be Happy

Chris McMullen

Author of the Improve Your Math Fluency series of math workbooks and self-publishing guides

More Changes to AMS Advertising—Up and Down Bidding

 

AMS ADVERTISING BIDDING DYNAMICS

The amount of your bid may now change.

This includes ad campaigns that were running prior to April 22, 2019.

There are now three campaign bidding strategies:

  1. Dynamic bids—down only. Your bid is automatically lowered when Amazon predicts that your ad would be less likely to convert to a sale.
  2. Dynamic bids—up and down. Your bid is automatically raised as much as 100% when Amazon predicts that your ad would be more likely to convert to a sale, and lowers your bid when it would be less likely to convert to a sale.
  3. Fixed bids. Your bid is fixed, unless you check one of two boxes that allow Amazon to adjust your bid.

In addition to the bidding strategies, there are now two bid adjust options (which replace the old Bid+):

  1. You may choose to increase your bid by up to 900% to land your ad at the top of search results (first page).
  2. You may choose to increase your bid by up to 900% to land your ad on a product page.

WHAT HAPPENED TO YOUR OLD AD CAMPAIGN?

If you launched an ad campaign with AMS prior to April 22, 2019, the bidding strategy was automatically changed to Dynamic bids—down only.

If your ad previously had Bid+ set to on, it now includes a 50% bid adjust for top of search (first page).

MAKING SENSE OF THESE CHANGES

The main idea behind AMS advertising is relevance. When the most relevant ads show to customers, this benefits customers, it benefits Amazon, and it benefits the product being advertised.

AMS has always benefited authors and companies whose advertisements rate high in terms of relevance.

In fact, by rating high in terms of relevance, an ad campaign can actually generate more impressions at a more modest bid.

If an ad creates 2000 impressions and has no sales, from Amazon’s perspective the ad doesn’t seem very relevant to the customers seeing the ad.

If an results in a sale once on average for every 500 impressions, this ad is far more relevant than an ad that creates one sale for every 2000 impressions.

What I’ve said so far has been true for years.

The recent change of introducing bidding dynamics helps to reflect relevance in the amount of the bid itself.

In circumstances where an ad has a history of seeming less relevant, a dynamic bid would lower the bid for less relevant ads.

In circumstances where an ad has a history of seeming more relevant, a dynamic up-and-down bid would raise the bid for more relevant ads.

DON’T GO OVERBOARD

Amazon makes it easy for authors to bid too high.

It’s very common for authors to bid more than they can afford to bid.

If you bid too high, your ad is more likely to result in a short-term loss, and you’re more likely to think that AMS isn’t for you.

First of all, it helps to realize that AMS isn’t just for books. There are many businesses using AMS to advertise many other products.

When you’re selling a product that retails for $100 or more, and where your profit is $10 or more, you can afford to bid $1 or more and you can afford to include a large bid adjust option.

When you’re an author selling a book for $5 with a royalty of $3, you can’t afford to bid $1 or close to it (there may be exceptional circumstances, but very rarely).

If you mostly sell Kindle eBooks, and if your average royalty is close to 70% (if your books include many pictures, your effective royalty is probably much less due to the delivery fee), then you want your ACOS (average cost of sale) to be 70% or less so that you’re not losing money on your ad.

If you mostly sell paperback books, and if your average royalty is close to 30%, then you want your ACOS to be less than 30%. The list price should be higher for a paperback, which helps to offset this lower percentage.

Figure out what your average royalty is, then keep a close eye on your ACOS and strive to keep it below your royalty percentage.

For comparison, my ads (some for books under pen names) generate millions of impressions (combined) in a single month with an ACOS usually around 25%. So it is possible to generate many impressions at a modest ACOS.

My ad campaigns use dynamic bidding—down only. I don’t currently raise my bids. The main reason is that this happened automatically on April 22. But after about a month of data, I don’t yet see a convincing reason to change to up-and-down bidding. I might try it with a future ad and see how it does, but the big downside is that ads will cost more.

I didn’t use Bid+, so I don’t bid extra for placement in search results or on product pages. For a nonfiction book, I would prefer to show high in search results than on a product page. But I also prefer not to pay extra for this.

It’s tempting to bid higher and bid extra. But it costs more. If you can get successful ads at a lower cost, you can run your ads for a much longer period.

The main key to success is relevance. You can actually generate good impressions at a modest bid if your targeting results in high relevance.

Part of relevance is a compelling cover, effective description, helpful Look Inside, amazing content that leads to good reviews, etc. This helps you sell more books for each 1000 impressions, which helps to rate high in terms of relevance.

Part of relevance is effective targeting. I have a knack for researching keywords and keyphrases. I spend time on Amazon typing in keywords and seeing what it suggests (yes, I know this isn’t perfect, but as it turns out, it really helps with brainstorming). I jot down keyword ideas whenever they occur to me. Use your brainstorming techniques. Now I don’t use every keyword (or better, group of related keywords) that comes to mind, but I do have a very long and varied list to begin with.

I suggest trying to bid below a half-dollar, maybe in the 30 to 40 cents range. This may not be enough with a popular broad keyword like “mystery” or with a product page for a popular book. But if you are clever enough to find combinations of keywords that do get searched several times per day, but which aren’t insanely popular, or similar popularity for product page targeting, you can get lower bids to be effective.

But you really want the targeting to be relevant for your book. That’s the most important thing. If the wrong audience is looking at your ad, you will rate poorly in terms of relevance.

If your ad isn’t performing well and it’s been a couple of weeks, you can pause or terminate your ad and start a new one. Try different targeting.

Raising the bid isn’t likely the solution to an ad that isn’t performing well because it doesn’t rate well in terms of relevance. But new targeting may help you land more impressions at a modest bid. If you can rate better in terms of relevance, you can land many more impressions.

Write Happy, Be Happy

Chris McMullen

Author of the Improve Your Math Fluency series of math workbooks and self-publishing guides

KDP Help Pages Continually Improving

 

THE KDP HELP PAGES

Every few months for the past 11 years I’ve spent time browsing through the KDP help pages.

They have evolved considerably over the years.

When CreateSpace first merged with KDP, there was very little information on the KDP help pages regarding paperback formatting and submission requirements.

Now the paperback submission guidelines for Kindle Direct Publishing are far more complete.

Visit KDP. Log in. Look for the Help link at the top of the page.

kdp.amazon.com

There is ample information organized in the Help topics that appear in the left column.

For example, for paperback formatting:

  • Look under Prepare, Publish, Promote
  • Click Prepare Your Book
  • Select Format Your Manuscript
  • Below the first list, look for Paperback Submission Overview.
  • Now you will find several topics, from templates (which I don’t recommend, but can be handy) to fonts.

Even Amazon Kindle’s Build Your Book has evolved over the years. This formatting guide used to be solely for Kindle, but now there is also a version for paperback formatting. The paperback version is available for Microsoft Word, Word for Mac, and even Pages for Mac.

If you spend some time browsing through the help pages, you can find some cool info. For example, check out both the Promote Your Book and Tools and Resources sections under Prepare, Publish, Promote.

One of the most valuable KDP help pages is found under Prepare, Publish, Promote > Publish Your Book > Enter Book Details > Choose Browse Categories. This page has the secret keywords needed to unlock special categories.

Another thing that has evolved considerably is Amazon’s list of recommended services. This list used to be just for Kindle conversion services, but has since been expanded to include editing, cover design, formatting, and translation. Find this list under Prepare, Publish, Promote > Getting Started > Before You Start Publishing > Publishing Service Providers & Resources.

Want to know more about advertising with AMS? Click Prepare, Publish, Promote > Promote Your Book > Kindle Merchandising Programs > Advertising for KDP Books.

Write Happy, Be Happy

Chris McMullen

Author of the Improve Your Math Fluency series of math workbooks and self-publishing guides

April 2019’s KENP per-page-read rate for Kindle Unlimited

KINDLE UNLIMITED: APRIL 2019’S PER-PAGE RATE

$0.004665 was the per-page rate for pages read through Kindle Unlimited in April of 2019.

This is an improvement over March’s rate of $0.00451.

$24.1 million was the KDP Select Global fund for April of 2019.

This was nearly identical to March’s figure of $24 million.

Write Happy, Be Happy

Chris McMullen

Author of the Improve Your Math Fluency series of math workbooks and self-publishing guides

Marketing a Book when you’re an Artist (not a Businessman)

Image licensed from Shutterstock.

READING, WRITING, AND BUSINESS

Talented authors, especially in fiction, naturally excel with the art of writing.

Talented businessman (and women) who publish their writing have a distinct advantage when it comes to generating sales.

If there were only two books in the world, where one was written by a talented writer and the other was written by a talented businessman, if this was all I knew about the books, I would first want to read the book written by the talented writer.

It just seems to be a better fit, doesn’t it?

But when you visit Amazon, there aren’t just two books to choose from. There are tens of millions. And it’s hard to tell which of those may have been written by especially talented authors, and which are appealing more because of the marketing of businesspeople and which are successful mainly because of the merits of the actual writing.

Amazon dazzles you with dozens of brilliant pictures of book covers. You see bestseller lists which make you feel that those books must be selling well for a reason. Indeed, the reason may very well be marketing. You recognize the names of big publishers and popular authors who have succeeded in a very important aspect of marketing: They have branded their names into your brain.

Think for a moment. Can you think of any movies that you feel were so awful they should never have been made in the first place, yet somehow many people you know have actually watched it (and worse, may even talk about it, and not just to complain about it)?

It happens. Too often, it happens.

Of course, it happens with books, too.

The difference is that when you visit a theater, there are about a dozen newly released movies to choose from. When you visit Amazon, there are tens of thousands of books that have been released just in the past 30 days.

There are thousands of talented authors and thousands of wonderful books. Yet there are millions of books to choose from. And those that you would consider the “best” may not be so easy for you to find as a reader.

Such that even if you write a book that may be among the best books that readers in your genre would enjoy…

It’s very challenging for a talented author to get those books to sell.

Unfortunately, it might be better to be a good writer with excellent business skills than to be an amazing writer with absolutely no idea how to market.

But that doesn’t mean that a talented writer who lacks business skills can’t develop marketing skills.

It may grow very slowly. It may take a long time. There may be pitfalls along the way.

But any author can start marketing, and even if you just put a little time into a variety of marketing ideas here and there, you can continually expand your marketing net.

INDIRECT BOOK MARKETING

What is marketing? I like to think of it as “helping people in your target audience discover your book.”

I don’t enjoy business. I don’t like selling. But I do like helping people to discover my books. This definition works for me.

Before I had thought of this, marketing had seemed unappealing to me. Now I think of it in such a way that I enjoy the idea.

I don’t like it when salespeople interrupt what I’m doing to try to sell me something.

As an author, I try not to interrupt what people are doing to tell them about my book.

I prefer an indirect approach. There are a variety of ways that you can market your book indirectly.

  • People could hear about your book from someone else (other than you). If your book is worth recommending, you should consider how to get your book into the hands of people who might recommend it. Recommendations and word-of-mouth sales can be quite valuable.
  • People could first discover you, and then discover that you’re an author. One way to go about this is content marketing. For example, if you write nonfiction articles on a blog relating to your book, you could potentially generate daily search engine traffic to your blog, and then on your blog people will notice that you’re also an author. Simply end your article, Your Name, Author of Your Book.
  • People could interact with you, and then discover that you’re an author. You don’t even need to volunteer this. During most conversations, there are opportunities to answer questions like, “What do you do?” or “What have you done lately?”

The problem with marketing is that it isn’t magic.

You’re hoping that you can put forth a minimum of effort and generate hundreds of sales.

But the reality is that most successful long-term marketing takes time and effort.

Another problem is that you’d like to spend more time writing and less time marketing.

A possible solution is to spend a little time each day with marketing. It will add up.

Even if you market effectively, the results will probably come in far slower than you want.

Plan knowing that it may take much time. Be patient. Keep trying new things. Keep building your platform.

Try to keep the costs low (look for free options) unless you’re fortunate enough to earn enough sales that you can afford it without going in the red.

MARKETING BEGINS WITH THE CONTENT AND WORKS ITS WAY OUTWARD

It’s far easier to sell content that is amazing and that seems amazing than it is to sell content that’s just okay.

Step 1. Write content that is amazing. There are thousands of highly talented authors and there are thousands of amazing books. How amazing is your content? Is there some way that you could improve it?

Step 2. Make your content seem as amazing as it really is.

  • A book with an amazing cover seems amazing. A book with an okay cover doesn’t have nearly as much appeal. This is your chance to attract the attention of readers. Send the message that your content was worth putting a nice cover on it.
  • A book description that generates interest in your story helps the book seem amazing. (But don’t give the story away or readers won’t need to read the book.)
  • A book that quickly grabs the reader’s interest and holds onto it seems amazing. A book that loses the customer’s interest while the customer is just reading the Look Inside doesn’t sell.
  • A book that readers want to continue reading through the end, and then want to recommend to others really is an amazing book.
  • Typos, writing mistakes, formatting mistakes, etc. make your book seem far less amazing than it might really be. There are too many books on the market for customers to take a chance on mistakes.

Step 3. Get neutral opinions to help you assess the appeal of your cover, description, early chapters, and entire story.

The more appealing your book is from cover to cover, the more dividends marketing can pay.

From the business side of things, for too many books, 1 out of 1000 strangers who see the book’s cover will check it out, and 1 out 100 strangers who check the book out will buy it. For a book like this, you need 100,000 strangers to discover your book every day to sell an average of one copy to a stranger per day. Put another way, if your book is selling about one copy per day to strangers, there is a good chance that 100,000 see your book each day and that your product page is squandering a great deal of potential sales.

For a rare book that really has strong appeal from cover to cover, 1 out 10 strangers who check the book out will buy it, more people who see the book will click on it, and it benefits in other important ways, too:

  • It’s far more likely to generate many more sales from recommendations.
  • It’s far more likely to generate positive reviews from strangers.
  • It’s far more likely to generate sales from customers-also-bought lists.
  • It’s far more likely to generate good visibility on Amazon.

But first it needs to get discovered and get initial sales.

You still need good marketing. But the marketing is more likely to bring long-term rewards.

A SAMPLE OF MARKETING IDEAS

  • In the book itself. At the end, encourage readers to follow you on social media, visit your website, or sign up for a newsletter. List your other current and coming books. Offer a free sample (like a short chapter) of another book if it is similar to the current book.
  • Premarketing. For example, do a cover reveal to try to generate interest in your book before you publish it. Get beta readers involved in your book as you develop it.
  • Advance review copies. The idea is to give a free copy of your book, with the hope of obtaining an honest review in return. (Amazon doesn’t allow you to offer any other incentives other than a free copy of your book.) You can run an Amazon Giveaway or a Goodreads giveaway from your product page. An Amazon Giveaway is fairly inexpensive, especially with a small number of prizes. For ebooks, a Goodreads Giveaway is actually cost-effective if you give away 100 books (you don’t have to pay for the cost of the books, too; but for paperbacks you have to also buy author copies and pay to ship them yourself). Aside from giveaways, you can recruit people to send advance review copies to.
  • Start a blog. If you love to write, this is only natural. If you can write about nonfiction topics that relate to your book (even in fiction), short articles can eventually turn into a content-rich website that attracts daily visitors through search engines. Some authors write poetry on their blogs. Some make great photo blogs. There are many ways to engage an audience with a blog. If you interact with both readers and other bloggers, you can build a fairly popular blog.
  • Social media. You should have it (Facebook and Twitter at least). You should do something with it. At the very least, for those readers who enjoy Facebook and Twitter, you should have something for them. If you put the time into the social interaction aspect of it, you can make social media work better, but at least you should have something there.
  • The personal touch. Some authors are reluctant to try it, but the personal interaction (especially, in person, but online is better than nothing) can make a difference for an author who hasn’t yet built a following. Most people haven’t interacted with many authors in person. Even though the number of authors is rapidly going, many aren’t interacting in person. If a person interacts with an author and has a positive experience, the person is more likely to buy the book and also more likely to review the book or recommend it to others (but, of course, only if the content is that good). How can you setup local and regional opportunities to meet people in your target audience? It doesn’t have to be a signing (which may be hard to populate when you’re starting out). Groups of people in your target audience probably already exist: book clubs, senior centers, schools (for children’s books), and countless others. You just need to figure out how to get involved and take the initiative.
  • Bookmarks. I like these better than business cards. If the bookmark looks nice and doesn’t seem like an advertisement, it might actually get used, and then it will be a constant reminder about your book.
  • Promotions. Discounted (and even free) prices used to work more effectively with less effort. There are so many books discounted (or free) these days, it’s not easy to stand above the crowd. It makes it a challenge (like most marketing), but there is still potential. The big question is how to spread the word about your sale price. There are sites that can help, free or low cost, but not all are very helpful. Explore and hope you find a helpful one.
  • Advertising. This is tricky. Too many new authors spend too much and don’t target their advertisements as effectively as they could. When you’re starting out or when you’re not earning much in monthly royalties, you really can’t afford to overspend on advertising. Your ads compete with authors and publishers who sell many copies per month and so can afford to invest significant money on an advertising budget. So you have to be smart about it. Refrain from the temptation to bid high. If your ad isn’t performing well, it’s tempting to raise the bid. But effective ad campaigns often make effective use of keywords or other targeting criteria, plus have a great cover and highly appealing product page (including the Look Inside). Relevance is your best friend when it comes to advertising. With Amazon’s AMS (via KDP), for example, once an ad is deemed to rate high in terms of relevance (by getting a high click-through rate and a high sales frequency), it tends to perform better than other ads. In fact, such an ad can perform better at a lower bid (counterintuitively). If an ad rates low in relevance, it tends to perform poorly, even if the bid is raised high. When you set your keywords or other targeting criteria, you don’t just want popularity; you want strong relevance. It also helps to spend time brainstorming keywords (also worth doing before you publish).
  • Keep writing. Each time you publish a new book, you get renewed visibility with the last 30 days and last 90 days filters at Amazon. Many authors have asked, “What happened to my sales?” both 30 days and 90 days after publishing. Well, if these filters had been helping you (without your knowledge; how would you possibly know?), that could be the answer. Plus, you attract new readers, and slowly build a fan base. Few indie authors publish a single book and have great long-term success. Most effective indie authors have established a platform with several related books. If you can keep writing and publishing, as long as you’re getting some sales with each book, you should keep doing it. Most of us do it because we love writing so much that we just couldn’t stop, sales or not. If you’re not getting the sales, you need to rethink what types of books you should write, how to make the cover, how to write the description, etc. When things aren’t going well, you have to try making changes.
  • What are other indie authors who are having some measure of success doing with their marketing? It’s easy enough to find authors who are selling some books, and it’s really easy to find their blogs and social media. So it’s not hard to see some of the things that work for them.
  • Do you feel creative with your writing? If so, spend some time thinking how you might be creative with your marketing. Maybe a little creativity will attract some readers. Maybe you will think of a marketing strategy that isn’t overused (yet! it will be if it works for you and other authors find out) and be the first to adopt it. You shouldn’t be a one-strategy marketing machine (unless, of course, the first thing you try is a great success, then you should do it until it dries up). You should be exploring a variety of options that can help you widen your marketing net.

Even when marketing works, it often develops very slowly. Just because you don’t get any early results doesn’t mean you should give up.

Another important word is “branding.” You’re creating a brand. When people see marketing, they rarely stop what they’re doing and run to the store.

Rather, months later when they happen to be shopping for a product, people tend to buy a product that they’ve heard of.

You want your author name, or your book title, or your character’s name, or your series name to be something that people have heard of.

You want your cover to be something that people have seen before.

(In a good way.)

When that happens, you’ve succeeded in branding readers.

GIVE KARMA A CHANCE

I know, you’re eager to go market your book.

But first, spread the word about someone else’s book.

Maybe it will give you some good karma. Or maybe you just feel like being a good person.

You’d like a stranger to recommend your book to others.

So take a moment to recommend a stranger’s book to others. This will help you visualize what you want to happen to your own book.

Plus, you get to do a good deed.

I’m recommending The Legends of Windemere series by Charles E. Yallowitz (who has absolutely no idea that I’m mentioning his series today, although I have mentioned him in years past).

I finished the Legends of Windemere series and enjoyed it for the storyline and several of the characters which appealed to me.

Write Happy, Be Happy

Chris McMullen

Author of the Improve Your Math Fluency series of math workbooks and self-publishing guides

A Powerful Four-word Phrase for Writing

 

REALLY INTO YOUR BOOK

What all authors want is for readers to be “really into the book” (or story, poem, etc.)

It doesn’t matter whether you write for a small niche audience or a popular genre.

If you set out to write a book knowing that your market is small, you derive motivation with the thought that even though the audience may be small, they are really going to love your book.

If you set out to write a book intending it to be widely read among a large audience, you are more likely to be successful by striving to get readers “really into your book.”

It’s amazing how much a four-word phrase can help drive success.

  • It begins by asking, “What can I do as a writer to get readers really into my book?”
  • If you want this strongly enough, you will do the necessary research.
  • You will take your time with the writing and get it right.
  • You will go through numerous revisions. “No, they won’t be really into that.”
  • When many readers would be “really into your book,” you will probably feel it in your heart and know it in your mind.
  • You will want to iron out all the little mistakes. You will want the book to be formatted well. When the book is that good, you want to perfect it.

And then once your book feels ready, it can make a big impact after you publish it.

  • When readers are “really into a book,” they are much more likely to recommend it to others or write good reviews.
  • They want their friends, family, coworkers, and acquaintances to similarly experience what it was like to be “really into that book.”
  • For such a book, you just need to get copies of your book into the hands of as many readers (in your target audience) as possible and sales will take off.

Most authors are readers, too. Remember what it feels like to be “really into a book,” and also think of the times that you weren’t. What will make your book like the former and not like the latter?

When you reach a part of the book that’s challenging to write… A part of the book that doesn’t involve your writing strengths…

Remind yourself that you want readers to be “really into your book,” and use this to motivate yourself to not only get through it, but to do it well.

If, after publishing, it seems like readers weren’t so into your book after all, try to learn why. What could make your next book better?

The next time you read a book… First, spend some time trying to find a book that you’re likely to really be into. Open the book with a positive attitude.

It feels great to be really into a book. Try to get into it and stay into it. You’ll enjoy it more if you can do this.

And the next time you really are drawn into a book, be sure to recommend that book to others so that many more readers can enjoy the experience.

Write Happy, Be Happy

Chris McMullen

Author of the Improve Your Math Fluency series of math workbooks and self-publishing guides

How Much Did Kindle Unlimited Pay per Page for March, 2019?

WHAT WAS THE KINDLE UNLIMITED PER-PAGE RATE FOR MARCH, 2019?

In March, 2019, the Kindle Unlimited per-page rate dropped to $0.00451, which is in between the values of $0.00478 for February and $0.00442 for January.

The KDP Select Global Fund for March, 2019, was $24 million, which is also in between the values of $23.5 million for February and $24.7 million for January.

Write Happy, Be Happy

Chris McMullen

Author of the Improve Your Math Fluency series of math workbooks and self-publishing guides

School not Meeting Your Child’s Needs? Amazon May Have a Book for that…

 

SUPPLEMENT THE SCHOOL CURRICULUM

As a teacher and a parent (and before that, a student), I’ve seen the different sides of the classroom experience.

Even with an exceptional teacher at a fantastic school with amazing students, it’s difficult for a class to fully meet the diverse needs and expectations of all the students and their parents.

A school curriculum is (ideally) designed to best meet the needs of the students.

But some students and some parents are looking for material that isn’t part of the curriculum (or isn’t covered as much as they would like).

There are a variety of reasons for this, such as:

  • advanced students looking for more of a challenge
  • parents who want to expose their kids to the way they had learned things
  • material that is no longer taught at many schools (like cursive handwriting)
  • parents who want to improve their teenagers’ chances of getting into a competitive university
  • students who are looking for books with clearer explanations and instructions
  • parents whose kids need extra help
  • students who need more practice
  • adults who wish to self-study or relearn old skills
  • students interested in special topics not taught in schools
  • people who wish to learn a specific skill
  • students who need to prepare for an exam
  • students hoping for a quicker way to learn a topic
  • lifelong learners

Obviously, no single book can meet all of these needs.

You can find some books that meet some of these needs in bookstores, but the market for these different types of books has grown far wider than what you can find in a bookstore.

Many students and parents have turned to Amazon, where teachers, tutors, instructors, and other educators are publishing a fast-growing variety of supplementary books.

Do you wish that your calculus course had included some more challenging problems? Or do you wish that there was a calculus book for people who want to understand what calculus is without having to take the class? Either way, or anywhere in between, you can probably find a book for that.

I published my first book back in 2008, and I have since published several math workbooks as part of the Improve Your Math Fluency series of workbooks. (I’ve also published a few science books.)

It started when I realized that my physics students weren’t as fluent in fundamental algebra and trigonometry skills as they needed to be. I thought to myself, maybe students could benefit from some extra practice.

It turns out that some students (and parents) were looking for such extra practice.

My books have developed considerably over the past decade, as I have come to interact with many parents and students who have used my workbooks. I continue to discover new ways that people would benefit from supplemental workbooks.

I’ve also discovered many other authors who are publishing supplemental material on Amazon. I don’t think of these authors as competitors. Rather, I realize that their books are very helpful. The growing number of supplemental educational books helps to attract students and parents to Amazon, and we all benefit from this.

Most people don’t buy a single educational book. They often buy several books. If not now, at some point in the future they will probably purchase more books. The customers-also-bought lists help customers find additional books, and later on Amazon will show customers recommendations based on previous purchases.

If you’re an educator who is thinking about becoming an author, if you want to write a textbook and have it adopted for classroom use, you probably want to work with a traditional academic publisher. However, if you’re thinking about preparing supplemental material, the road to publishing is simpler in some regards if you use Amazon KDP. At least, you should explore all of your options and decide what seems best for your book.

Either way, the goal is the same: Let’s help students learn. 🙂

Write Happy, Be Happy

Chris McMullen

Author of the Improve Your Math Fluency series of math workbooks

Your Book Description Doesn’t Just Show up at Amazon

 

THE BOOK DESCRIPTION AND ITS JOURNEY AROUND THE WORLD

I was creating a Goodreads giveaway yesterday when I noticed that one of my book descriptions didn’t look quite right. Then I realized that a few of my book descriptions had similar issues. (I haven’t yet looked at all of my books there, but did check my recent releases.)

The problem was that I had formatted my descriptions at Amazon KDP using the limited HTML that is available (boldface, italics, line breaks, bullet points, and ordered lists). While that resulted in improved formatting at Amazon, the HTML had a few undesirable effects at Goodreads. In particular, if you use short bullet points with words or phrases in each point, the words and phrases might not appear on separate lines and there won’t be any bullet point symbols.

So if you meant to make a list like this:

  • red riding hood
  • big bad wolf
  • grandma’s house

It could instead look like this at Goodreads:

red riding hood big bad wolf grandma’s house

It actually can look even worse when it blends together with the previous and following sentences.

At Goodreads, there is a simple fix. After you’ve logged in and pulled up your book, there is an option to edit the description. You may need to click a second time to edit the description. Also, beware that there is a required field further down: you need to enter a comment explaining the revision.

If you self-publish with KDP, you should be used to checking how it looks at Amazon shortly after you publish. You might also have the good habit of using Author Central to improve the formatting. (But when you revise your description with Author Central, you want to go to Edit HTML and copy/paste the HTML for your description into KDP and save it at KDP. Why? Because if you later republish your book, even if it’s just to add keywords or change your price, the KDP description will automatically replace the Author Central description.)

But where else does your description go?

For the Kindle edition, it automatically populates into Goodreads, and it does this very quickly after publishing.

The print edition can take longer to populate at Goodreads. I often wind up adding my print book to Goodreads manually, in which case I get to enter the print description at that time.

If you check the box for Expanded Distribution, your description also goes to BN.com and dozens of other online booksellers (if they choose to list your book for sale online; usually, there are many that do). If you don’t sell many books through the Expanded Distribution channel, most of these may not matter to you, but you might want to see how they look on a few of the major websites.

If your Kindle edition isn’t enrolled in KDP Select and you use an aggregator like Smashwords, your eBook description also gets used with a variety of eBook retailers. You might want to see how it looks from the customer’s side for a few of the major eReaders. If your book is enrolled in KDP Select, however, then the digital edition must be exclusive to Kindle, so this is a non-issue.

Write Happy, Be Happy

Chris McMullen

Author of the Improve Your Math Fluency series of math workbooks and self-publishing guides

Kindle Now Has Scrolling Options

 

NOW YOU CAN READ A KINDLE EBOOK BY SCROLLING DOWNWARD

Some formatters used to say that a Kindle eBook is scrollable like a webpage.

But until now, that wasn’t quite right. You used to paginate your way through a Kindle eBook by advancing onto the next “page.”

But Kindle eBooks also weren’t like print books. When you changed the font size, line spacing, or read the book on a different device, the “pages” became significantly different.

However, now on supported devices it is possible to scroll down through a Kindle eBook just like you scroll through an article on a website online.

In the settings, look for the Continuous Scrolling option, shown below for my Kindle Fire.

If you’d rather paginate your way through the eBook, just disable the Continuous Scrolling option and it will function just like it always has.

This new feature is important to authors and publishers who use KDP for a couple of reasons.

Some readers will now scroll through your eBook, whether you like it or not.

So let’s give a little thought to how this may impact eBook design.

  • You want to add Space After to the last paragraph of a chapter (or section) that ordinarily precedes a page break. The page break is removed in Continuous Scrolling, so if you want to have space between the last paragraph of your chapter and the chapter heading that follows, you want to add Space Before to the last paragraph. Ideally, you should do this through paragraph styles or HTML. In HTML, create and apply a style definition that adds a bottom margin to the paragraph. If you’re using Word, create a body text paragraph that adds space after. I use a variety of paragraph styles that add space after: One is like the normal body paragraphs, one is for non-indented paragraphs, one is for the last point of a list, and another is for centered paragraphs. (By the way, since the Look Inside scrolls like a webpage, this is a handy tip to help create a little vertical separation in your Look Inside.)
  • With ordinary pagination, you could control page breaks and prevent information from showing on a screen sooner than you’d like (although some devices like Kindle for PC allow two pages to show on the screen at once). Suppose, for example, that you have an eTextbook with problems followed by answers or solutions. Ordinarily, you could place the answer or solution on the next “page” so that students could try it first, then check their work. However, if they scroll through the eBook now, they may stumble into the answers before reading the problems. Of course, once the student gets used to this, they can scroll more carefully if they don’t wish for this to happen. But it is something to consider as an author or publisher.
  • On the other hand, you can’t design your eBook with the assumption that everybody will scroll through it. Some readers will still be paginating like always.

Can you think of any other ways that this new scrolling feature may impact Kindle eBook design?

Write Happy, Be Happy

Chris McMullen

Author of the Improve Your Math Fluency series of math workbooks and self-publishing guides