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Book Marketing

There are millions of books to choose from; thousands in any genre or category. Only the top hundred thousand books sell once a day on average or better.

So how will your book ever get discovered? The answer is effective marketing.

This includes two parts: (1) marketability (the packaging—cover, blurb, and Look Inside—and content—writing and storyline that will lead to recommendations), to attract your target audience, and (2) marketing (your online and offline efforts to help people find your book), in order to reach your specific target audience.

Where to Begin?

  • Start with my free article, “Marketing: Why Isn’t It Working?” which provides a thorough introduction to important marketability and marketing concepts.
  • Marketing works best when you plan ahead. Check out, “Marketing Isn’t an Afterthought,” for a variety of pre-marketing ideas that can help give your book an edge.
  • One of the most important concepts of marketing is the notion of branding. I have two articles devoted to this: “Stages of Branding” and “The Four R’s of Branding.”
  • Browse the dozens of free articles below on a variety of topics, such as how to prepare for a reading or signing.
  • I created a free marketing opportunity called Read Tuesday. Check it out:

Free Articles

Marketing: Why Isn’t It Working?

How to Hook Readers (Book Marketing Tips for Authors)

How to get 100,000 blog views (21 tips for better blogging)

How the Hashtag Do Authors Use Twitter? #pubtips

Advertising on Amazon with Amazon’s Marketing Services for KDP Select authors

Promote Your Kindle Countdown Deal or Select Free Promo (or Other Book Sale)

Offline Book Marketing

Most Valuable Marketing Tools for Self-Published Authors

Marketing Children’s Books

Audio Book: Reach Ears as well as Eyes

Put a Video Trailer on Amazon’s Author Central

Build Buzz ! Cover Reveal ! Book Launch

Bookmarks (Better than Business Cards for Authors)

Who Reads a Blog?

The Transition from Newbie Indie to Complete Author Package

What Makes People Buy Books?

How Do People Buy Books?

Pre-Marketing Ideas

Target Your Audience

Book Marketing Magic: What You Can Learn from Amazon

Building Credibility as an Author

Cost-Benefit Analysis

Selling More than Just a Book

Effective Book Marketing – Part 1

Effective Book Marketing – Part 2

Effective Book Marketing – Part 3

Book Marketing through Paid Advertisements

Advertising Options for Book Sales

The Value of Marketing Books

A Different Kind of Book Marketing

Stages of Branding

The Four R’s of Branding

Marketing with a Blog

Book Contests & Giveaways

Review Copies

Sales Psychology for Authors

The Critical Book Sales / Marketing Chain

Selfless Promotion

Too Many Clicks: Driving Traffic to Your Book’s Detail Page

Content Is King

Marketing Books around Strengths and Weaknesses

Newbie Author Book Marketing Mistakes

The Power of a Backlist

The Publicity Paradox

How to Create Book Publicity

Build an Effective Author Website + Press Release

Visual Branding for Small Businesses and Authors

Character Marketing

Branding Distinction for Authors

Branding Sounds for Authors

Book Marketing: The Power of Perception

Creative Marketing Ideas for Books

Online Marketing: Feel Like a Dog Chasing its Tail?

Authorpreneur vs. Writing Artist

Comparing Commercial Marketing to Book Marketing

Selling Books Directly

Why Should People Buy Your Books?

The Short Link to Amazon

Authors: You’re not Selling Books

There Is No ‘I’ in Author

The Writer’s Enemy

Goofy Branding

Is It All Just a Popularity Contest?

Book Pricing Strategies

Book Reading or Signing

Marketing the Wrong Element of Your Book

Creating a Highly Marketable Fiction Book

A Look at a Successful Fiction Marketer

An Example of Successful Nonfiction Marketability and Marketing

What Attracts Me to Blogs of Fiction Authors?

Comparing Book Marketing to Movies

The Person Behind the Words

Free Books with Goodreads Giveaways

Artists Who Love Marketing – an Oxymoron?

Amazon, Disneyland, and Branding

How to Sell Hundreds of Books a Day

Marketing a Book Is Like Dating

The Effect of Attitude on Sales

Facebook and Twitter Options at WordPress (and Why You Should Use Them)

Facebook Twitter WordPress Triangle: Double Posting OOPS!

Book Marketing Karma

The Secret to Success

How to Motivate More Amazon Follows

What to Do about Reviews Disappearing from Amazon (Proactive Solutions)

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