Kindle Now Has Scrolling Options

 

NOW YOU CAN READ A KINDLE EBOOK BY SCROLLING DOWNWARD

Some formatters used to say that a Kindle eBook is scrollable like a webpage.

But until now, that wasn’t quite right. You used to paginate your way through a Kindle eBook by advancing onto the next “page.”

But Kindle eBooks also weren’t like print books. When you changed the font size, line spacing, or read the book on a different device, the “pages” became significantly different.

However, now on supported devices it is possible to scroll down through a Kindle eBook just like you scroll through an article on a website online.

In the settings, look for the Continuous Scrolling option, shown below for my Kindle Fire.

If you’d rather paginate your way through the eBook, just disable the Continuous Scrolling option and it will function just like it always has.

This new feature is important to authors and publishers who use KDP for a couple of reasons.

Some readers will now scroll through your eBook, whether you like it or not.

So let’s give a little thought to how this may impact eBook design.

  • You want to add Space After to the last paragraph of a chapter (or section) that ordinarily precedes a page break. The page break is removed in Continuous Scrolling, so if you want to have space between the last paragraph of your chapter and the chapter heading that follows, you want to add Space Before to the last paragraph. Ideally, you should do this through paragraph styles or HTML. In HTML, create and apply a style definition that adds a bottom margin to the paragraph. If you’re using Word, create a body text paragraph that adds space after. I use a variety of paragraph styles that add space after: One is like the normal body paragraphs, one is for non-indented paragraphs, one is for the last point of a list, and another is for centered paragraphs. (By the way, since the Look Inside scrolls like a webpage, this is a handy tip to help create a little vertical separation in your Look Inside.)
  • With ordinary pagination, you could control page breaks and prevent information from showing on a screen sooner than you’d like (although some devices like Kindle for PC allow two pages to show on the screen at once). Suppose, for example, that you have an eTextbook with problems followed by answers or solutions. Ordinarily, you could place the answer or solution on the next “page” so that students could try it first, then check their work. However, if they scroll through the eBook now, they may stumble into the answers before reading the problems. Of course, once the student gets used to this, they can scroll more carefully if they don’t wish for this to happen. But it is something to consider as an author or publisher.
  • On the other hand, you can’t design your eBook with the assumption that everybody will scroll through it. Some readers will still be paginating like always.

Can you think of any other ways that this new scrolling feature may impact Kindle eBook design?

Write Happy, Be Happy

Chris McMullen

Author of the Improve Your Math Fluency series of math workbooks and self-publishing guides

KDP Select and Kindle Unlimited in 2019

Image from ShutterStock.

THE KDP SELECT DECISION

Years ago, Amazon introduced KDP Select to authors who publish with Kindle Direct Publishing.

The idea was to create a huge library of Kindle eBooks from which select customers could borrow books for free. Authors are paid a royalty, but not the same royalty as for an ordinary paid sale.

Although the nature of KDP Select has changed over the years, the program has grown tremendously.

Let’s reevaluate the KDP Select decision. Is enrolling your book in KDP Select worth it?

There really is only a single drawback to enrolling a book in KDP Select, but it’s a big one: You’re not allowed to publish the digital version of your book anywhere else (like Smashwords, Nook, or Kobo) while your book is enrolled in KDP Select.

It’s also an important decision because it comes with a commitment. If you change your mind, you must wait until your 90-day enrollment period ends before you opt out. It renews automatically, so you must manually opt out of the automatic renewal. (And you must still wait until the current period ends before publishing the digital version of your book elsewhere.)

So here is the real question:

WHY WOULD AUTHORS GIVE UP THE CHANCE TO PUBLISH THEIR EBOOKS WITH NOOK, KOBO, APPLE, ETC.?

Obviously, you would need to receive some other incentive(s) that are even better than the royalties that you would earn from customers using those other brands of eReaders.

That’s what you need to do. You need to look at the incentives that Amazon KDP offers and consider whether they are good enough for your specific book to make it worthwhile to publish your eBook exclusively with Amazon.

Let’s look at what KDP Select has to offer in 2019.

KDP SELECT INCENTIVES

The main incentive is that by enrolling your eBook in KDP Select, your book would be available to Kindle Unlimited subscribers. (It would also be available to Amazon Prime customers, but Prime customers can only borrow one book per month, whereas Kindle Unlimited subscribers can borrow as many books per month as they please.)

Does this really help?

That depends on your book, but the potential is certainly there.

But first, let me briefly describe Kindle Unlimited. I’m actually a Kindle Unlimited customer myself. Customers pay about $10 per month (in the US) to subscribe to Kindle Unlimited, and this allows them to borrow as many Kindle Unlimited books per month as they would like. They can borrow up to 10 different books at a time, but they can read more than that: They simply need to return one of those 10 books before borrowing another one.

How does Kindle Unlimited have the potential to help authors?

  • Each month, Amazon pays authors of KDP Select books over $20,000,000 in royalties for books read through Kindle Unlimited. That’s in addition to what Amazon pays for royalties for ordinary sales. That figure is staggering. In the beginning, it started at just a few million and has steadily grown to over twenty million. A book that is successful in Kindle Unlimited can draw significant royalties. This are no guarantees, and not all books thrive in the program, but the potential is there, and there are thousands of books that do thrive in the program.
  • That’s a huge customer base. A single customer pays Amazon about $10 per month to subscribe to Kindle Unlimited, and Amazon turns around and pays KDP Select authors over $20,000,000 per month.
  • Although there are a few traditionally published books participating in Kindle Unlimited (those books certainly help to attract customers into the program), many of the books that are doing very well in Kindle Unlimited and the bulk of the books participating in Kindle Unlimited are self-published. This is a fairly indie-friendly audience. If you have a self-published book and are looking for readers who may support indie publishing, Kindle Unlimited has that audience. But again, there are millions of books available to that audience, so there are no guarantees. But there is much potential. (To be fair, Kindle Unlimited isn’t the only significantly indie-friendly audience. Smashwords is another, especially in certain fiction genres.)

There may also be factors that go beyond financial considerations. There are features of Kindle Unlimited that I’m very happy to support:

  • Kindle Unlimited helps to make it affordable to read books. If you read a handful of books per month on average, it’s far cheaper to pay about $10 per month for Kindle Unlimited than it is to buy books individually (unless you only read 99-cent books). Very often, the books that I read are priced $5.99 or above, so all I need to do is average two books per month and I’ve already saved money with my subscription. I strongly feel that more people should read and that they should read more often, and that it should be an affordable habit. Kindle Unlimited encourages this.
  • Kindle Unlimited currently encourages KDP Select authors to engage readers. Kindle Unlimited currently pays authors royalties for Kindle Unlimited borrows based on how many pages customers read. If you write content that engages customers, you will have more pages read. Not everyone is a fan of this, and if you think about every type of book available on the market you might find some cases where it seems unfair, but the concept appeals to me. I like that Amazon is rewarding reader engagement. As a writer, I want to engage my readers. Amazon and I share this common goal.
  • Kindle Unlimited is also a huge library. With fiction, it’s an entertainment base. With nonfiction, it’s a knowledge base. It’s low-cost education. I’m an author of nonfiction books, and I’m glad to have my knowledge available in Amazon’s enormous library.

The potential can be alluring. That’s what attracts authors into the program.

But that’s just the potential. Not all books succeed in the program. Enrolling in KDP Select isn’t the best option for 100% of books.

What you want to know is how well KDP Select will work for your specific book.

However, there are still a couple of other benefits that KDP Select has to offer. Let’s discuss those, and then we’ll get to the issue of weighing the pros versus the cons.

WHAT ELSE DOES KDP SELECT HAVE TO OFFER?

The main thing was Kindle Unlimited. It’s so much the main thing that if Kindle Unlimited doesn’t work out for you, then KDP Select probably isn’t right for you.

But there are other incentives, and if you do enroll, you may wish to take advantage of them.

Well, the one thing that you can manually take advantage of in KDP Select is one promotional tool. Every 90-day period, you can use one of the following promotional tools:

  • Kindle Countdown Deal
  • KDP Select free promo

A Kindle Countdown Deal lets you discount your book (if the list price is at least $2.99 in the US) in such a way that customers can clearly see that the book is “on sale.” (If you simply change the list price on your own, customers who discover your book on Amazon wouldn’t know that the price had been “reduced.”)

This sounds good in principle, and you can get a few sales using this tool, but most authors fail to use the Kindle Countdown Deal as effectively as it can be used. Amazon actually has a landing page for Kindle Countdown Deals right here:

Kindle Countdown Deals

However, that page isn’t easy for customers to find (and the name Countdown Deal isn’t nearly as attractive as it could have been). Plus, there is no guarantee that your book would even be visible on that page.

What you really need is to either have good book marketing skills, a strong active following (of an email newsletter, for example), or to get accepted by BookBub (the most popular option, but also the most expensive), E-reader News Today, or many of the smaller services that help authors promote sale prices.

Instead of running a Kindle Countdown Deal, you could run a KDP Select free promo. The free promo makes your book free during the promotion, and unlike the Countdown Deal, you earn zero royalty during the promotion. (Well, you can technically earn zero royalty during a Countdown Deal. You need to first do the math and see what royalty, if any, you would earn during the Countdown Deal. The larger your file size, there more this may be an issue.) You also get a free sales rank instead of the usual paid sales rank during the free promo, and your paid sales rank has usually slipped considerably once the free promo ends. Unless the free promo works and creates enough interest in your book to result in several sales after the free promo.

But like the Countdown Deal, you probably get much out of the tool unless you find an effective way to promote it. Simply making your book free and doing nothing else won’t likely help much (although this had been effective years ago when it first came out).

There may be something better than these tools that doesn’t require you to do anything at all.

What is that? A boost in sales rank.

How can KDP Select help with your Amazon.com sales rank?

Every Kindle Unlimited (and Amazon Prime) borrow of your book helps your book’s sales rank at Amazon.

Even if the customer hardly reads any pages. A single borrow has the same effect as a single ordinary paid sale.

There is another way to look at it: If you don’t enroll in KDP Select, you won’t have Kindle Unlimited borrows helping your sales rank.

Sales rank helps in various ways with visibility on Amazon.

It’s not as compelling as Kindle Unlimited itself, but it is something to consider.

Every book in Kindle Unlimited that has a sales rank: That sales rank is benefiting from Kindle Unlimited borrows. Whatever the sales rank is, it would be worse without Kindle Unlimited (unless of course the book never gets borrowed at all).

(There used to be another incentive to enroll in KDP Select, but now it’s open to every book, whether it’s enrolled in KDP Select or not. Every book can be advertised with AMS via KDP, whether or not the book is in KDP Select.)

SHOULD YOU ENROLL YOUR BOOK IN KDP SELECT?

Unfortunately, this depends on things that we can’t know for sure.

First of all, how many customers would read your book through Kindle Unlimited?

Even if you knew that, you would then need to figure out how much you would earn in royalties for Kindle Unlimited borrows.

Amazon currently pays on average a little under $0.005 per “normalized” page read through Kindle Unlimited. For most books, a “normalized” page turns out to be a little generous, meaning that it probably turns out to be more favorable than what you would call a “page.” But you have to first enroll in KDP Select before you can find out what your KENPC is (that’s the official page count for your book).

$0.005 doesn’t sound like much. You would need 200 “pages” read just to earn $1.

So what really matters is how many pages will be read. There are books with tens of thousands (or hundreds of thousands, or even millions) of pages being read per day. If you write highly engaging content and if your book thrives in Kindle Unlimited, the royalties for pages read can really add up.

Far more important than your book’s page count are reader engagement and the customer appeal of your book (and its cover and product page).

Even if you knew how much your book would earn in royalties from Kindle Unlimited borrows, you would also need to know how much your book would have earned from sales on Nook, Kobo, Apple, etc.

Kindle is the dominant eBook market. If you’re among the few authors with a really good idea and solid marketing plan for how to drive sales to other platforms, that would be a strong incentive to not enroll in KDP Select.

If you have a good idea for how to appeal to Kindle Unlimited, that would be a strong incentive to enroll in KDP Select.

Otherwise, would you rather take your chances with Kindle Unlimited, or take your chances with other retailers?

The only way you can really know for sure is to try it both ways and compare.

Actually, you can try it both ways.

But not at the same time from the beginning.

You could enroll in KDP Select for 90 days. If it’s not going as well as you like, you could opt out before the 90-day term ends. (Be sure to do this successfully.) Once you successfully opt out and once the first 90-day term is up, then you could publish with other retailers.

(Some authors enroll in KDP Select for an entirely different reason: They don’t want to learn how to reformat their eBooks for other retailers.)

Whatever you choose to do, I hope it works out well for you. Good luck.

Write Happy, Be Happy

Chris McMullen

Author of the Improve Your Math Fluency series of math workbooks and self-publishing guides

Why Does KDP Put the “Not for Resale” Strip on the Proof Cover?

 

NOT FOR RESALE (AUTHOR PROOFS)

Ever since I made the switch from CreateSpace to KDP Print, when I order a proof copy there is a horizontal “Not for Resale” strip running across the front cover, spine, and back cover.

CreateSpace didn’t add this strip, but KDP does.

(To be clear, this is just for PROOF copies. Once you publish your book, you can order AUTHOR COPIES that don’t have this strip. It’s just the PROOF copies that are affected.)

Sometimes, that strip interferes with part of the cover that I’m trying to proof. In particular, it often prints over words on the spine or back cover.

My solution is to open the PDF of the cover in Photoshop, crop the image to just the back cover, and print the back cover on my home printer. Similarly, I crop the cover to take a magnified close-up of the spine text and print that. (First save a new copy of your cover file so that you don’t accidentally change the original.)

Today, I received a large envelope from Amazon. I was surprised to find a proof copy of one of my books and two pairs of pants in the same package.

That was odd. I placed the orders separately and didn’t expect a KDP proof copy to be delivered with my pants. Even though I have Amazon Prime, I paid shipping on the proof copy from KDP. But Amazon obviously saved money by delivering the products together.

(In fact, with past KDP proofs I had tried to purchase the proof along with other products, but wasn’t able to do it.)

That doesn’t actually bother me. With CreateSpace, I had always paid shipping. It’s no different now. Amazon KDP is evolving, so maybe in the future…

Rather, I realized something important about that “Not for Resale” strip when this happened.

It reminded me that KDP print makes their proof copies, author copies, and Amazon resale copies in the same facilities.

Imagine this scenario, which may have happened with CreateSpace and which could happen with other POD publishers.

Imagine that an author has piles of books at home. These are mostly author copies, but a few proofs are mixed in. The author sells a copy, or maybe gives a copy away, or maybe a family member sells a copy or gives a copy away. Maybe the author forgot to check if it was a proof copy. Or if it’s a friend or relative making the transaction on the author’s behalf, maybe this person doesn’t know to check if it was a proof copy.

Now someday the person who received this proof copy (by mistake, of course, but mistakes happen) decides to sell the book on Amazon.

If it happened to a KDP author, that proof copy would have a clear notice on the cover, and might help to avoid this undesirable scenario.

I appreciate this label. There have been many times when I have been fumbling through dozens of author copies, inspecting the last page to make sure that they weren’t proof copies. This “Not for Resale” label makes it easy to tell proofs from author copies. And now it’s much harder to forget.

How do you feel about this label? I’ve heard a few authors complain about it. I was surprised at first, but have come to appreciate it.

Write Happy, Be Happy

Chris McMullen

Author of the Improve Your Math Fluency series of math workbooks and self-publishing guides

The Kindle Unlimited per-page rate for February, 2019

FEBRUARY, 2019: HOW MUCH DID KINDLE UNLIMITED PAY FOR PAGES READ?

The per-page rate climbed up to $0.00478 for February, 2019, compared to $0.00442 for January, 2019.

This is a nice rebound. As usual, there was a dip for January, but the month after and the months before have been at a relative high.

The KDP Select Global Fund dropped a bit down to $23.5 million. The global fund rarely drops, but this drop probably reflects that there was much more activity in Kindle Unlimited during January than usual following to the holidays. It had been $23.7 million in December, and February is on par with that. The record high of $24.7 million for January had been a big jump.

The per-page rate rose significantly in February, and that’s far more significant than the global fund. My guess is that there were extra free-month trials in January with new Kindles purchased during the holidays, causing January’s figures to be (as usual) an outlier compared to the month before and after.

Write Happy, Be Happy

Chris McMullen

Author of the Improve Your Math Fluency series of math workbooks and self-publishing guides

How to Make 3D Text (and the old Preset Gradients) with new Versions of Microsoft Word

 

HOW TO USE WORD 2003 WORDART WITH WORD 2007, 2010, 2013, 2016

In Microsoft Word 2007 and onward, the WordArt and textbox options changed substantially from Word 2003.

Although for the most part I prefer the newer versions of Word’s drawing tools, there are a few features from 2003 that I rather like:

  • I prefer the original 3D text effects (and shape effects) options.
  • I like some of the old preset gradients, such as Fire and Sapphire.

There is a way to use these old drawing tools. Click File > Save As and adjust Save As Type from Word Document to Word 97-2003 Document. This changes the extension from .DOCX to .DOC.

Unfortunately, you won’t be able to use any of the newer features in your Word file if you do that.

But there is a way to enjoy the best of both worlds. Follow these steps:

  • Open a new document.
  • Click File > Options > Advanced and check the box Do Not Compress Images In File (for most recent versions of Microsoft Word for Windows), unless you don’t higher quality for your purposes.
  • Click File > Save As and adjust Save As Type to Word 97-2003 Document.
  • When you finish your picture, convert the file to JPEG format. You get the best results with professional image-editing software like Adobe Photoshop or Gimp. If the program is too primitive (like the basic version of Paint), you might get a significantly pixilated or blurry image. Here is a tip: Make the page size 20″ x 20″ in Word (with zero margins), change the View to Page Width, set the margins to zero, and make very large text and drawings. This way, if you use the snipping tool, you can compensate for the lower resolution snip (which used to be 72 dpi or 96 dpi, but on some new computers with large monitors it is 192 dpi). In the image program, set the dpi to 300 and resize the image to what you really need (probably 8″ or less), and the resulting picture will effectively be much sharper than it would have been had you started with 8″ (or less) in Word. (You want to go 20″ x 20″ in the beginning when you’re making the picture, otherwise you may run into alignment issues or problems with your border being too thin. You’ll want to work with a huge font size, etc.)
  • Now open your actual Word file, which may be .DOCX format. Insert > Picture, find your JPEG picture, and insert it into your Word file. A nice thing about JPEG’s is that they help to keep your Word file from growing too complex and becoming corrupt. I convert most of my pictures and tables into JPEG’s (and save each chapter of my books in separate files) to help deal with memory and complexity (and conversion) issues. It also helps when you can set the Text Wrap to In Line With Text (though occasionally I need one to float In Front of Text).

The newer versions of Microsoft Word do have a few cool WordArt features, like bevels. The following picture was created with a recent version of Word in .DOCX format.

The following picture was created in .DOC format (the Word 97-2003 setting) with a recent version of Word. The picture at the beginning of this article was also created that way.

Creating WordArt in .DOC format (the Word 97-2003 setting) with recent versions of Word for Windows:

  • WordArt and Textboxes are different in this format (whereas they are the same in the newer format).
  • Look on the Insert menu. On the text panel, choose the A button in the middle. Choose one of the presets to serve as a handy starting point.
  • Select the WordArt and go to the Format ribbon.
  • One of the buttons worth noting is the Change Shape option. Play with these options.
  • For 3D effects, click the 3-D Effects button. Play with the Color, Depth, Direction, and Lighting in addition to exploring the options above.
  • The default font, Arial, works quite well with WordArt. If you wish to change the font (right-click the WordArt and choose Edit Text), pick a TrueType font for better results.
  • In .DOC format, resizing the textbox and even changing the aspect ratio can quickly help you find the right look. You don’t have to change the font size.
  • Click Shape Fill > Gradients > More Gradients. Select the Preset option to explore preset gradients like Fire, Gold, Rainbow, and Sapphire (four of my favorites). Note that you can adjust the direction of the gradient, and that some directions look much better than others (it can change the look drastically from what you would expect).
  • Beware the distinction between Shape Effects and Text Effects. If you’re not paying attention, it’s easy to do the wrong one.

Creating WordArt in .DOCX format:

  • Look on the Insert menu. It won’t matter if you begin with a Textbox or if you click the A button in the center of the Text panel and choose one of the options as a starting point.
  • Select the Textbox and go to the Format ribbon.
  • Look at the WordArt styles panel. There are three A buttons in a column. The bottom A button gives you options like Bevel or 3-D Rotation. Under any of these options, at the bottom of the list will be an option with ellipsis (…). Click this and you’ll discover a new option, 3-D Format.
  • If you want to make a 3D rotation, the best thing is to first choose one of the presets, and then try experimenting with the x, y, and z rotation angles. The presets help you get started.
  • Click the top A and select Gradients for the (limited) gradient options.
  • Beware the distinction between Shape Effects and Text Effects. If you’re not paying attention, it’s easy to do the wrong one.

Write Happy, Be Happy

Chris McMullen

Author of the Improve Your Math Fluency series of math workbooks and self-publishing guides