Monthly Archives: July 2016

Jul 18 2016

Per-Page Rate Back Up for June, 2016 (Kindle Unlimited)

KINDLE UNLIMITED PER-PAGE RATE FOR JUNE, 2016

Kindle Unlimited paid $0.004925 per page read, which is up 5% from May’s rate of $0.004686, almost back to April’s rate of $0.00495663.

The per-page rate has flip-flopped up and down 5% every month since March, but every month has been considerably higher than January’s rate of $0.00411.

The KDP Select Global Fund for June was $15.4M for June, 2016, slightly higher than May’s $15.3M.

To see the payout in other countries, see here:

http://the-digital-reader.com/2016/07/17/kindle-unlimited-payout-funding-jumps-in-june-2016/

What does all this mean?

  • The per-page rate has held fairly stable for half a year, between $0.0045 and $0.0050 per page.
  • The per-page rate has risen as high as 5% on multiple occasions. So while it occasionally dips as much as 5%, it rises almost as often.
  • There was a tendency for the per-page rate to dip initially, which also happened when Prime borrows were first introduced, and also happened when Kindle Unlimited was first introduced, but both of those programs stabilized after the first handful of months. It appears that Kindle Unlimited v2.0 has finally reached a point of stability.
  • Kindle Unlimited is thriving. Amazon is paying $15M per month in royalties just for pages read (and that’s on top of All-Star bonuses). The KDP Select Global Fund is still on the rise.
  • Since the Global Fund continues to rise, whereas the per-page rate appears to have stabilized, it looks like the Kindle Unlimited program continues to grow.

Write happy, be happy. :-)

Chris McMullen

Jul 11 2016

Amazon Prime Day, July 12, 2016

AMAZON PRIME DAY

Tuesday, July 12, 2016 is a special sale for Amazon Prime members. It’s Amazon Prime Day.

Last year, when Amazon Prime Day made its debut, Amazon’s sales exceeded their previous Black Friday record.

It is a huge day for Amazon. It’s a huge sale for Amazon Prime members.

And many customers will be signing up for Amazon Prime memberships or trials to take advantage.

I remember waking up early in the morning last year to discover that the items I most wanted had already sold out. The most popular Kindle devices sell out fast. But there were deals going on throughout the day. When a great deal starts, you need to act fast. You can sign up for notifications, which may help.

Prime Day isn’t just about books. In fact, if you browse the offers, you’ll see all sorts of sales in other departments, and books don’t jump out at you.

However, most customers think of books when they think of Amazon. So what’s apt to happen when millions of people buy other products at Amazon is that they’ll shop for books, too, even if books didn’t bring them there in the first place.

Department stores made Black Friday famous. Amazon has done the same thing, but even better.

Whereas thousands of stores compete for Black Friday traffic, Amazon created a special day in the middle of July, when sales aren’t normally so hot, and Amazon did this in such a way that no other stores are competing for Amazon’s traffic. It’s ingenious.

On top of that, Amazon is using the day to sell all kinds of products. So this is a big boost to Amazon’s usual business, and gets some customers in the habit of thinking of Amazon when they’re shopping for other things besides media products.

For authors, hopefully this boost in sales will trickle down to books, if not on Prime Day itself, hopefully sometime after. As more customers get into the habit of shopping with Amazon Prime, that will hopefully lead to more books being read.

Write happy, be happy. :-)

Chris McMullen

Copyright © 2016

Chris McMullen, Author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers

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