January, 2019: What Did Kindle Unlimited Pay Per KENP Page Read?

WHAT DID KINDLE UNLIMITED PAY PER PAGE FOR JANUARY, 2019?

In January 2019, Kindle Unlimited paid $0.00442 for each KENP page read through KDP Select.

This is down 9% compared to December, but it isn’t unusual.

It’s fairly common for Amazon to pay more for Kindle Unlimited pages read before and during the holidays, and then to take a dip when the new year starts.

The royalties for pages read varies from $0.004 to $0.005 (and rarely a little over $0.005) per page.

When it’s near (or above) $0.005 per page read, you have to realize that it’s better than usual and enjoy it while it lasts.

When it’s around $0.0045 per page, this is roughly normal. Actually, most of 2018 was significantly above $0.0045, which shows that the per-page rate has been better than usual for several months, but if you go back a few years and examine all the data, you’ll see a few periods where it dropped down close to $0.004 per page.

You can count on it to fluctuate a bit. You can’t expect it to be the same every month.

However, you can count on the KDP Select Global Fund. It hit a new record high of $24.7 million, a clear million above December’s payout of $23.7.

The global fund steadily rises (and the very few times it hasn’t, it was only a very slight drop).

When Amazon switched to paying per page read for Kindle Unlimited borrows (and to a much lesser extent, borrows through Amazon Prime), the KDP Select Global Fund was around $10 million. Over the past few years since the change, the global fund has steadily risen to nearly $25 million.

This shows that the Kindle Unlimited audience is significant and is growing, and that there is enough content worth reading to sustain the program (and the amount of content continues to increase, except for a few specific subcategories).

Amazon is paying nearly $25 million per month (a pace for $300 million per year) just for pages read through Kindle Unlimited and Amazon Prime for KDP Select. That’s a huge chunk of royalties for a huge audience. There are also a million authors and millions of books participating in the program, and the most popular books are drawing a larger share of these royalties. But the potential is there if you can successfully engage the Kindle Unlimited audience.

That’s what I like about the pages read system. Maybe it doesn’t seem like much per page, and if you don’t have many pages read it won’t add up to much. But if you see significant pages read data for your book, you know that you’re successfully engaging customers. You want people to read your book, not just buy it. When you see those pages read, you know that your book is being read. That’s why we write books, after all. So that people will read them.

And for the books that really engage Kindle Unlimited readers well, the authors and publishers can be well-rewarded for their reader engagement.

There are a few cases where this program might not seem quite equitable, and if you think hard enough about it you might find something you don’t like. It does provide a good value to avid readers, and it does revolve around the idea of reader engagement, which are a couple of pluses that I do like. (No matter what Amazon does, it’s not going to please everyone. But with the payout rising from $10 million to nearly $25 million since the change, it seems to be working well enough to draw in many more readers as well as authors.)

Write Happy, Be Happy

Chris McMullen

Author of the Improve Your Math Fluency series of math workbooks and self-publishing guides

KDP University: Amazon Education for Authors

KDP UNIVERSITY

Amazon is offering a session on “What KDP authors & publishers should know about taxes” on Thursday, February 7, 2019, from 3 p.m. to 4 p.m. Pacific time.

Visit the KDP University to register for this or other events. Click the Learn More link under Webinars. Select an event. Click Register. Fill out the form and press Submit.

Check out the upcoming events, such as “Developing a Promotional Strategy” on February 28 or “How to create, review, & optimize your Amazon Advertising campaign” on March 7.

At KDP University, you can find a variety of resources for authors who are self-publishing, including videos and formatting guides.

Write Happy, Be Happy

Chris McMullen

Author of the Improve Your Math Fluency series of math workbooks and self-publishing guides

Make Your Copyright Page Pop

FORMATTING THE COPYRIGHT PAGE

The copyright is the most boring page in the book. Readers tend to skim through them. Self-published authors tend to spend more time on other obvious design concerns, like the cover.

A short, sweet, and plain copyright page will suffice.

I’ve written dozens of books (mostly math workbooks, but a few science books and even books about self-publishing), and today I felt a bit bored with the typical copyright page.

So I gave it a little thought and tried something different. In the picture above, I put my copyright ‘paragraphs’ into 3D blocks of assorted sizes and then stacked them together. It’s different, anyway.

I’m using blocks for headers, too, so these blocks will fit in with the rest of the design. The algebra and word problems were the easy part of this book, so I put some time into the design. It’s not as plain as my original math workbooks.

My books have progressed in other ways, too. My earliest math workbooks simply provided hundreds (or even thousands) of problems with answers. They were plain-looking, no fluff workbooks, but some of my favorite comments were from parents, stating that their kids felt like they were doing ‘real’ math.

With my most recent books, I include full solutions in addition to answers. This is helpful for some parents, but also helps the student who arrives at a different answer. Sometimes the ‘different’ answer turned out to be equivalent to the book’s answer: For example, 1/squareroot(3) is the same as squareroot(3) / 3 (if you rationalize the denominator). Unfortunately, some online algebra programs don’t rationalize the denominator, so in rare cases, students believed that the book was ‘incorrect’ (just because I took the extra time to rationalize the denominator, factor out perfect squares, and all the other work that math instructors prefer to make answers look tidy), not realizing that the book’s answer was equivalent to theirs. By working out the full solution (with explanations) in the back of the book, I hope to eliminate some confusion.

Back to the copyright page. It’s part of the front matter. Even if a reader quickly flips past the copyright page, a potential buyer does catch a glimpse of it. I’d much rather have a prospective buyer think, “Hey, that looks pretty cool,” than something else. (A poorly formatted copyright page, or any other section of the front matter, sends the opposite message. You really don’t want the buyer thinking, “Yuck.”)

Every little bit helps. The cover doesn’t sell the book. The cover can attract readers to check the book out. The description can entice readers to Look Inside. But it’s the Look Inside that plays a pivotal role in the closing rate: What percentage of customers who visit the product page actually purchase the book?

For a typical book, just 1 out of 1000 (or more) customers who see the book’s cover will actually visit the product page, and just 1 out of 100 or so customers who visit the product page will purchase the book. I’m not talking about bestsellers. I’m talking about an average book that sells once a week or so to a stranger. You put these ratios together, and it takes 100,000 strangers to see the book to make a purchase. Such traffic is at Amazon. But if 100,000 people see your book in one week, you really want more than just 1 of those customers to purchase the book.

Here is the folly of the typical newbie author. They see it the other way around. The newbie author who is only selling 1 copy or so per week, on average, to strangers incorrectly concludes that there isn’t much traffic seeing that book on Amazon. Actually, 100,000 or more people probably see that book per week. Don’t blame Amazon. Blame the cover, description, Look Inside (and then most important of all, is the content wonderful enough to earn recommendations? that’s the key to long-term success).

A book that will sell like hot cakes has such a good cover (and relevance to the target audience) that 1 out of a few hundred (instead of a thousand) customers who see the cover will check it out, and will have a compelling description and Look Inside such that 1 out of 10 (or better) customers who see the book purchase the book. First of all, this book sells much better because the click-thru rate and closing rate are much better. But then Amazon rewards these metrics, which give the book enhanced visibility. And then if the content lives up to customers’ expectations, word-of-mouth recommendations will give this book long-term success.

So self-published authors strive to find cover appeal, write great descriptions, and provide compelling content at the beginning of the book. But those other sections of front matter, they matter too. Look how hard we worked to perfect this book for you. We even put time and effort into the boring copyright page. That’s they kind of message you want to send.

You want some of your front matter to pop. For a novel, it probably won’t be the copyright page. For some nonfiction books or children’s books, even the copyright page can pop. Why not?

Unfortunately, sometimes Amazon ‘skips’ pages of the Look Inside for print books. I’ve occasionally had a pretty cool picture somewhere in the front matter that didn’t show in the Look Inside. But when the customer opens the book at home, it will be a nice surprise.

Strive to perfect the entire book. That way it won’t matter which pages show up in the Look Inside.

If you want to see a copyright page that really POPS, check out this book by Victoria Kann.

https://www.amazon.com/dp/0061781266

If you make illustrated books and you have amazing drawing skills, this should be right up your alley.

Write Happy, Be Happy

Chris McMullen

Author of the Improve Your Math Fluency series of math workbooks and self-publishing guides

Kindle Book Update

BOOK UPDATES

One challenge with nonfiction books is keeping the content up-to-date.

As an example, I’m currently in the process of updating my self-publishing guides.

I just updated my Detailed Guide to Self-Publishing with Amazon, Volume 1 (the Kindle edition is on sale on Black Friday, thru Cyber Monday). The others will be updated soon (and I’ll add a note to the description once they are).

As you may have heard, CreateSpace recently merged with Kindle Direct Publishing (KDP). As a result, I needed to update all of my self-publishing guides. A few of them mention CreateSpace over a hundred times, so it hasn’t been a ‘simple’ update.

I also noticed a few other things that needed updating, like mention of the CreateSpace eStore option (which is no longer available) and changes to Kindle Unlimited.

For a variety of reasons, I’ve updated dozens of my books over the years. A few of my books have required several updates.

It’s a great feature of self-publishing: Amazon makes it fairly quick and easy to keep your content up-to-date.

I have some tips for doing this.

  • Keep a list of the most recent filename for each of your books. If you spend the next few years publishing multiple books, this list will save you time finding your most recent files. Type the list on your computer, backup the file, and print out a hard copy, just in case. (You can find the name of your most recent content file at KDP, unless you originally published the book with CreateSpace, then you’re out of luck if your book has already transitioned to KDP. Don’t rely on Amazon to keep your file info.)
  • Store your most recent editable files (by that I mean your Word file, not your PDF or MOBI file) in multiple places, like on a computer and on a jump drive, just in case something happens to one of the files.
  • Amazon is generally pretty flexible in letting you simply revise the files of the existing book (paperback or Kindle), even if you have fairly extensive revisions. If your current edition is selling well, it makes sense to simply update the files. If you publish a new edition as a new book on your KDP bookshelf, your book will start over with sales rank, keyword relevance, customers also bought lists, reviews, etc. (though perhaps by request you can get reviews transferred, but I would ask beforehand, just to be sure).
  • If your current edition isn’t doing well (in terms of sales or reviews), then it may be better to start over with a new edition. You can simply unpublish your original edition. (Note that paperback editions remain on Amazon forever, just in case a previous customer wishes to resell a used copy.)
  • If the update is significant, mention it in your description. If the update may be a selling point (or if it may make what had been an outdated book into an updated book), mention it at the beginning of your description, like UPDATED IN NOVEMBER, 2018. You can even make a starburst (like the one you see on the picture for my article) to call attention to the update on your cover (my starburst was designed by Melissa Stevens at theillustratedauthor.net).
  • Some problems you may not wish to call attention to. Maybe you corrected a few little typos or mistakes, which nobody else has pointed out in reviews. If so, you probably wouldn’t want to mention this.
  • However, if a review is quite visible on your product page and calls attention to a problem that has since been fixed, you may wish to note this in the book description. (It’s generally much better to revise your description than to comment on the review directly.)
  • Think twice before revising categories or keywords. If any of your original categories or keywords have succeeded in establishing relevance at Amazon (note that you may not realize this if it has happened), revising your categories or keywords may lose this potentially valuable relevance. Maybe you have established some relevance and don’t realize its value: If you’re getting any sales now, changing categories or keywords comes with a risk. My advice is generally not to change these if you’re content with sales. If you’re not getting sales, then there really is no harm in trying, and in that case maybe new categories or keywords will help out.
  • Check your corrections carefully. It’s amazing how easy it is to introduce a new mistake when you’re making a few little corrections.
  • Getting the updated Kindle edition of a book doesn’t work the way we might expect. It generally doesn’t automatically update. Why not? Because customers would lose notes, highlights, and annotations, which could be really frustrating for some customers. If a customer sees that the new edition is available (or if the author wants to check out the latest edition), just buying the book again won’t solve the problem (not if it’s bought on the same account as the original): Amazon automatically finds the original version and delivers that (even if you remove the book from your device first). You can visit Manage Your Content and Devices from your Amazon account and check if there is an Update Available flag present: This lets you manually update the book. Under Preferences, you can also find an option for Automatic Book Updates. If you still don’t get the most updated version, you need to contact Amazon and ask them to “push” the latest version onto your device.
  • It may help to educate your customers. If you post information about your update on your blog, for example, you can tell customers how to get the latest edition of your Kindle eBook.
  • At KDP’s Contact Us option, there is an option to request to have Amazon notify customers of your book update. A message there indicates that this is generally reserved for major problems, like when some of the content was unreadable. But it doesn’t hurt to ask.

Write Happy, Be Happy

Chris McMullen

Author of the Improve Your Math Fluency series of math workbooks and self-publishing guides

Changes to Amazon Product Pages, Reviews, Author Central, Etc.

 

AMAZON IS A DYNAMIC MARKETING ENVIRONMENT

Have you noticed a variety of little changes at Amazon recently? Following are some examples.

  • Customer reviews now display in a single column based on helpfulness. Previously, there had been a second column on the right (if you viewed the product page on a PC), giving the most recent reviews significant prominence. Now, the most recent reviews don’t automatically have more prominence than other reviews.
  • Amazon finally fixed the aspect ratio problem associated with Author Central author pages. Previously, when you clicked on an author’s profile at Amazon to open their author page, the cover thumbnails appearing in the top had all been forced into the same narrow aspect ratio, which distorted covers noticeably when they had a distinctly different aspect ratio. Now, if the cover is wider than the default, you get little gray bars at the top and bottom; the cover is no longer distorted.
  • In search results, at the top or bottom of a list, you often find 1-2 books (or other products) with a subtle Sponsored Products label. You also see Sponsored Products on product pages. These are actually paid advertisements, but the way Amazon did this makes them more effective than usual. Especially in search results, they don’t ‘seem’ like advertisements, since they fit right in. Many customers don’t even realize that there is a Sponsored Products label, and even if they do it doesn’t sound like an advertisement. Sponsored Products receive bonus exposure, now that there is a “Sponsored products related to this item” carousel just beneath the “Customers who bought this item also bought” carousel. If you publish a book with KDP, you can run an advertisement for your book via AMS (from KDP); this is available even for paperbacks.
  • There are other labels at Amazon that are changing. The Best Seller labels don’t always include the #1 before them any more, and in some instances they appear in orange, while in other cases they appear in blue. There used to be a #1 New Release label, then it changed to New Release, and today I don’t see new releases highlighted. I’ve also seen other labels, like for items included in a holiday and toy list.
  • Video Shorts display prominently on a product page, showing higher than the customer review section.
  • The options for Amazon Giveaways have changed significantly. There are now only a couple of types of giveaways with fewer options, but now there is less guesswork in setting one up and from the contestants’ point of view, the giveaways are much more standardized and all have a reasonable chance of winning.
  • Some products (even a few traditionally published books) let you clip a coupon. For other books, sometimes the savings are clearly highlighted in search results.
  • Amazon has really been pushing Audible audio books. You can create one using ACX, and even hire a narrator for your book (with the option of splitting royalties instead of paying up front). One of my credit card companies was even incentivizing Audible audio books recently.

What does this mean? Amazon’s website is a dynamic marketing environment for your book (or other product).

For several years, Amazon’s decisions have appeared to aim towards long-term success. A strong part of this has been long-term customer satisfaction.

Obviously, like any business, Amazon wants to earn profits, but unlike some short-sided business practices that I see all too frequently with other companies, Amazon often seems to make a decision based on long-term gains.

Another thing that sets Amazon apart is that, for such an enormous company, it often reacts quickly to change. This makes it a highly dynamic marketplace, compared to a traditionally much slower publishing industry.

These changes tend to favor customer-pleasing content and long-term marketing strategies. A book (or other product) that most customers really enjoy is more likely to be successful in the long run, especially if it gets good exposure in the beginning (an effective marketing campaign that goes beyond Amazon can help with this).

Sometimes, clever people figure out how to take advantage of the system, but since Amazon is dynamic, Amazon often catches onto this and finds way to make a change that hurts those who are trying to take advantage, and is more likely to reward good products long-term. Amazon has always placed a premium on its customer satisfaction metrics, and these metrics continue to evolve.

It pays to visit Amazon every few months (if you’re not already a frequent customer) to see how product pages, searches, etc. are changing. Knowledge is power, and it can impact your marketing decisions.

My recommendation to authors is to focus on writing engaging content that will satisfy your readers (better yet, write such amazing content that it is likely to earn you recommendations and referrals). The engagement part is important because you need customers to start reading and keep reading all the way through. There are so many other books, and so many other forms of entertainment, and your book is competing with those opportunities.

My second recommendation is to focus on long-term marketing strategies. Think long and hard about ways that might help your book continue to sell for many years, or ways to go about marketing that might bring you continued exposure for many years. Content marketing can help with this: For example, post short articles with helpful information (possible even if you write fiction) relating to your book, hoping to catch daily traffic through search engines. Effective long-term marketing strategies tend to be less susceptible to publishing dynamics.

If you tend to favor short-term promotional strategies, you really need to keep up with the latest changes.

Write Happy, Be Happy

Chris McMullen

Author of the Improve Your Math Fluency series of math workbooks and self-publishing guides

If You Encounter Problems with the Transition from CreateSpace to KDP…

SOLUTIONS TO COMMON ISSUES WITH KDP PRINT

For most authors using CreateSpace, the transition to Kindle Direct Publishing (KDP) is smooth.

A simple three-step process helps you make the transition. Your books remain available for sale at Amazon and other distribution channels. Your royalties remain the same (except for royalties in Europe for books under 100 pages). The books are printed in the same facilities used by CreateSpace. The guidelines for interior and cover formatting are nearly identical.

It should be a seamless transition, and for most authors it is.

But when millions of CreateSpace books move to KDP in a short time span, a few unfortunate authors are bound to experience one or more issues.

If you happen to encounter one of the following issues, you might try my suggestion or you might contact KDP for help.

THE COVER WAS REJECTED BECAUSE THE SPINE TEXT WAS TOO LARGE

Unfortunately, if you change your list price, change your keywords, change your categories, or even edit your description at KDP, you must republish your book in order for the changes to take effect.

When you republish your book, KDP reviews your interior and cover files. It’s sort of crazy: If you don’t change your interior or cover files, why does KDP even look at them? They were good enough the first time. But it doesn’t help us to ask this question to ourselves. It does help to be aware that it will happen.

KDP is more strict about the size of your spine text (or more precisely, the distance between your spine text and the spine edges) than CreateSpace was. If you (or your cover designer) tried to make your spine text as large as possible (0.0625″ from the spine edges), it’s relatively common for KDP’s measurement to decide that your spine text is slightly too close to the spine edge. KDP is very picky about this.

If CreateSpace passed your cover file, beware that KDP might reject the very same cover file (even if you didn’t upload a new one) when you attempt to republish your book at KDP.

One way to avoid this is the same way that you can correct the problem: Revise your cover so that the spine text leaves a little extra room (significantly more than 0.0625″) between the spine text and spine edges. If you try to cut it close, there is a good chance that your cover will be rejected during the file review process (which occurs after you press the Publish button, and which prevents the changes from going live).

If you just need to revise your book description, it’s better to create an Author Central account at Amazon and use Author Central instead. However, if you do use Author Central, you should copy and paste the HTML version of your Author Central book description into KDP and save it at KDP. Why? Because if sometime in the future you republish your book at KDP, the KDP description will overwrite the Author Central description (years ago, it was different).

If you’re thinking about revising keywords or categories, consider this decision carefully. If your book has been available for some time, it’s possible that your book has benefited from keyword or category associations that your book may have developed. If you change your keywords or categories, you risk losing such associations. When you’re not getting sales, there isn’t much harm in trying. But if you are getting sales and you lose associations that had been helping you (without your knowledge, of course), it could negatively impact your sales.

YOUR COVER ISN’T SIZED AS EXPECTED

CreateSpace was a little more flexible with the cover size. If your width or height were slightly too small, for example, CreateSpace might adjust it for you. If the cover was oversized, it wasn’t a problem as long as the extra space was intended to be trimmed off and the meaningful content was sized appropriately.

KDP’s previewer checks your cover size and expects it to match KDP’s calculation based on your trim size, page count, page color (white or cream), and interior color (b&w or full color).

If your cover size isn’t what KDP’s previewer expects, you will automatically receive an error and you won’t be able to approve the preview and proceed to the next page of the publishing process until you fix the problem and submit a revised file.

YOU ENCOUNTER FUNCTIONALITY ISSUES WITH KDP’S WEBSITE

If a feature isn’t working properly at KDP, it could be related to your choice of web browser.

Very often, when a feature doesn’t work at KDP’s website, simply changing your web browser will resolve the issue. It’s worth trying.

As with most websites, rarely a feature at KDP may be temporarily down. When a feature is temporarily unavailable (which is rare), it usually shows a message at the top of the screen. However, rarely there may be an issue and no message shows on the screen. In this case, if you try again later, the feature may be functioning as it should.

If the feature still isn’t working after a couple of days and switching web browsers doesn’t help, make sure that your computer and browser specs are sufficient to handle KDP’s website (or whatever feature you are trying to use). If so, try contacting KDP help.

YOU PUBLISHED A BOOK, BUT AN ERROR OCCURRED DURING FILE PROCESSING

CreateSpace could handle relatively complex PDF files.

It turns out that currently KDP can’t handle the same level of complexity as CreateSpace could.

When your PDF turns out to be more complex than KDP can handle, here is what will happen:

  • Your interior file will appear to upload just fine. You will see a green checkmark next to the file.
  • A message will show that your file is being processed. This is normal so far. Don’t panic.
  • A red exclamation mark will appear inside of a triangle next to your interior file and you will see a vague error message asking you to check your file. This isn’t normal. One way for this to happen is if your PDF is too complex.

There are a variety of ways that a PDF can be more complex. It’s not necessarily the size of your file either. It’s more about which features you used when typing and formatting your book, which PDF converter you used, and the choices you made regarding formatting and layout.

A number of features available in Microsoft Word can result in a complex PDF. For example, it’s better to format a picture as a JPEG with image software and insert the picture into Word with the text wrapping set to In Line With Text. It’s much more complex to use Word’s drawing tools. It’s also more complex to use textboxes and WordArt. If you wrap pictures or textboxes in front of text, beside text, or behind text, for example, instead of in line with text, this makes the file more complex.

There are simpler and more complex ways to add ordered and unordered lists, or to add borders, or a variety of other features in Microsoft Word.

Browse through your file and ask yourself which design or formatting choices you may have made which could be making your PDF more complex. What can you do to simplify it (without sacrificing quality).

If you make changes, save the original file as backup. That way, if the revisions don’t help your file get processed at KDP, you will still have your original available.

Try using a different PDF converter. Adobe Acrobat is among the best, but even Adobe’s PDF’s are susceptible to this issue at KDP. Throwing money at the problem won’t guarantee a solution.

Ideally, you should flatten images and embed fonts in your PDF, provided that your PDF converter has these options available.

If you’re unable to solve this problem, try contacting KDP help.

PRINTED PROOFS, AUTHOR COPIES, AND APPROVING THE PROOF

At CreateSpace, when you “approved” your proof you were publishing your paperback. At KDP, it’s different. When you’re looking at your book in KDP’s previewer, clicking Approve doesn’t publish your book. It just lets you proceed to page 3 of the publishing process. As long as you don’t click the Publish button when you get to page 3, your book won’t be published.

If you wish to order a printed proof, you can find this option is you read carefully on page 3 of the publishing process.

You must publish your book before you can order author copies. Once your book is published, you can order author copies from your Bookshelf.

What if you wanted to order author copies without making your book available for sale on Amazon. Well, this is a problem.

You could publish your book, making it available for sale on Amazon, and then unpublish your book after ordering the author copies, but this has disadvantages. For one, your book’s Amazon detail page will already be live. For another, your publication date will be set and you will miss out on valuable potential exposure from the Last 30 Days and Last 90 Days filters on Amazon (when combined with other searches, some self-published books get noticed this way). I recommend NOT setting a manual publishing date: Choose the option that your book’s live on Amazon date will be used. Don’t publish your book until you’re ready for it to be available for sale. This will maximize your book’s exposure.

Another option is to publish another copy of your book with another print-on-demand publisher (or a local printer) that will let you order author copies without making that copy of your book available for sale anywhere. You won’t be able to use the same ISBN for both books, but at least you can get copies (other than printed proofs, which now have a not for resale watermark rendering them unfit for use as author copies) before your book goes live on Amazon. You could even get spiral bound books or hardcover using this option; your author copies could be ‘special.’ Check out Lulu and Barnes & Noble Press (this last option only offers author copies; they don’t currently offer paperback distribution to anywhere, unless you’re among the top sellers of Nook eBooks, though it is expanding). KDP’s main competitor is Ingram Spark, but whereas KDP lets you publish for free, Ingram Spark charges a setup fee.

YOU BELIEVE THAT YOU ARE MISSING ROYALTIES

Of course you are! You had dreams of selling millions of books, right?

(But seriously…)

If you made the transition from CreateSpace to KDP recently, note that it’s relatively common for your royalty reporting to slow down significantly (50% or more) for a few days (perhaps even a week). This happened to me and some other authors that I know, but after 5-7 days the royalties picked back up to normal and made up the difference. Be patient.

Amazon offers a surprisingly transparent royalty reporting system. It’s much better than receiving a single statement in the mail once every 3 to 6 months. You can see royalties show up in your reports throughout the day (provided your book sells multiple times per day). It’s really cool (but be careful not to turn into a stats junkie and waste precious time that you could have spent writing your next book).

However, with this amazing level of transparency, any time a normal delay occurs, if you happen to be aware of the sale (because a customer told you about it), it’s only natural to freak out.

Most of the time, you see a royalty show up in your reports when the book prints, which often occurs the same day, but sometimes takes a few days. If you sell thousands of books, almost all of them will show up in your reports within a few days of the sale.

But there are a variety of exceptions. If a royalty isn’t showing up, it’s most likely one of the following reasons.

  • A family member or friend said, “I bought your book last week,” while secretly thinking, “I didn’t buy your book, but I didn’t want to hurt your feelings by admitting this.”
  • A customer told you that they bought your book, but what you don’t know is that they didn’t buy it new directly from Amazon. Maybe they bought it from another online bookstore. Or maybe they bought it from a third party on Amazon. In this case, it might take 4-6 weeks for the royalty to show through the Expanded Distribution channel.
  • If a customer buys a used copy on Amazon that’s being resold by a previous customer, you won’t receive a royalty for the resale. You already received a royalty when the original customer bought your book (unless, of course, you gave that copy away). Most customers prefer to buy new books, especially if the list price isn’t super high compared to $10. I wouldn’t lose any sleep over the sales of used copies (unless you have a really expensive book).
  • Returns. If a previous customer returns a book and Amazon sells that returned copy to a new customer, you won’t be paid a royalty for the returned copy. Suppose customer X tells you that they bought your book, but you never see the royalty show up in your reports. It’s possible that customer Y bought your book a week ago, then customer Y returned your book, and Amazon resold that book to customer X. In this case, you were already paid this royalty last week. (For paperback books, Amazon doesn’t tell you about returns. You have no way of knowing how many books were returned and how many returned copies have been resold.)
  • Delay. For whatever reason, Amazon occasionally uses a third-party printer to source an order. When this happens, it can take 4-6 weeks for your royalty to show up in your reports.
  • Holidays (or Amazon Prime Day). Amazon sometimes stocks up on select titles for the holidays. When this happens, you won’t see royalties show in you reports as the books are sold. Instead, you see a bulk sale (or a few bulk sales). Sometimes the bulk sale occurs when the books are printed, sometimes it occurs later, sometimes it’s spread over a month or two in installments. Sometimes you even see usual royalties sprinkled in between.

If you happen to know the customer, ask for the printing numbers from the last page of the book. Send these printing numbers in a polite email to KDP. They should be able to use the printing numbers to help track the sale of the book.

YOUR AUTHOR COPIES TOOK LONGER TO ARRIVE

Sometimes, CreateSpace proofs and author copies arrived rather swiftly, even when we took the least expensive shipping option.

It won’t always be that quick.

Suppose you need several copies for an event.

My advice is to schedule the event and order author copies several weeks in advance. I order extra copies, just in case.

What if the shipment is delayed? What if there are defects?

With this in mind, I order author copies so far in advance that if there are defects, there is enough time to replace them, and even if the replacements are defective, there is enough time to replace those too. (If that’s not good enough, you were destined to have a problem, and you have the right to feel infuriated.)

If you don’t allow plenty of extra time, you’re taking a risk. It would be ideal if we could always receive perfect copies right on time. But it’s practical to allow for the worst-case scenario.

I take the cheapest shipping option, but order well in advance. This is my advice.

YOU ENCOUNTER SOME OTHER ISSUE

If your issue isn’t on my list:

  • See if your issue has been discussed in the comments.
  • Try asking your question in the comments.
  • Try searching the KDP community help forum.
  • Try asking your question in the KDP community help forum.
  • Try contacting KDP support.

I wish you luck.

YOUR EXPERIENCE WITH KDP IS JUST FINE (OR BETTER THAN YOU HAD EXPECTED)

Hey, this happens to most authors. Those authors are also far less likely to go online and talk about their “problem.”

Obviously, in this case, what you should do is recommend KDP to other authors. You can hope for good karma: Maybe a customer will like your book and recommend it to a friend.

Actually, KDP is better than CreateSpace in a few ways.

Authors based in Europe appreciate that they can order proofs printed in the UK or continental Europe instead of having their proofs shipped from the USA.

KDP’s Expanded Distribution has even surpassed CreateSpace. For example, I see paperback royalties on my KDP report for Japan, and other countries are on the horizon.

You can now choose 7 sets of keywords (instead of just 5), and there is no longer a 25-character limit per keyword set (but I wouldn’t exceed 50 characters including spaces).

You can now choose 2 browse categories (instead of just 1) without having to contact support, and the categories are more aligned with Amazon’s browse categories (though it’s still not perfect).

KDP’s community forum is different from CreateSpace’s. Is it better? I’m not sure. I haven’t seen spam recently (at least, not at the hours I’ve been checking), which is a good sign. There are helpful community members on both forums.

You can now advertise paperback books with AMS via KDP. This wasn’t possible with CreateSpace. Advertising may not be the magic solution you were hoping for, and it isn’t cost-effective for every book. But it’s nice to have a new tool that wasn’t available previously.

You no longer need to separately login to KDP and CreateSpace to check your Kindle royalties and paperback royalties. Now they show together on the same report.

Write Happy, Be Happy

Chris McMullen

Author of the Improve Your Math Fluency series of math workbooks and self-publishing guides

Looking for CreateSpace? What’s the Best Alternative Now?

 

THE BEST PLACE TO PUBLISH A PRINT-ON-DEMAND BOOK

For 10 years, I have heartily recommended CreateSpace for self-publishing a paperback book.

But now if you visit CreateSpace, you will be directed elsewhere.

So what is the best place for print-on-demand now?

The two major options are Amazon KDP and Ingram Spark. There are a couple of other options, such as Lulu and BookBaby.

AMAZON KDP

Kindle Direct Publishing (KDP) is Amazon’s original self-publishing service.

kdp.amazon.com

Although it used to be exclusively for Kindle eBooks, it has recently expanded to offer paperbacks.

It has also evolved so that it either matches or surpasses CreateSpace in the most significant ways.

CreateSpace didn’t disappear. Rather, CreateSpace simply merged with KDP.

KDP’s paperbacks print on the same facilities used by CreateSpace.

You get the same quality with KDP as you could expect from CreateSpace.

Since KDP is Amazon’s company, KDP is the natural feed for Amazon sales, and most indie authors sell the vast majority of their books on Amazon.

KDP lets you self-publish for FREE. (But I do recommend investing in one printed proof before publishing.) KDP’s main competitor, Ingram Spark, charges a setup fee.

KDP is also the most convenient option. When you finish self-publishing your paperback, you can self-publish a Kindle eBook edition with the same publishing service.

The distribution is slightly better with KDP than it was with CreateSpace (now that KDP added Canada distribution and Expanded Distribution, and is expanding to other countries like Australia, Japan, and Mexico—actually, I already sold a book in Japan).

KDP offers a free ISBN option.

You can now advertise paperbacks on Amazon by publishing with KDP.

As with CreateSpace, the free Expanded Distribution channel will get your book into the Ingram catalog, and if you use the free ISBN option you may get into Baker & Taylor.

The royalties are the same (except for sales in Europe for books under 100 pages).

Authors based in Europe can now have proofs printed from the UK or continental Europe instead of in the states.

If an author was looking forward to using CreateSpace, in principle KDP should seem just as compelling.

For most authors, I recommend checking out KDP’s print option first.

INGRAM SPARK

Ingram Spark and KDP are the two main print-on-demand companies.

www.ingramspark.com

Ingram has been a major distributor in the publishing business for decades and the Ingram catalog is famous in the publishing industry.

Ingram does charge a setup fee, and you may spend more ordering proofs or author copies (depending).

Some successful illustrated children’s authors who self-publish sell hardcovers well. For a print-on-demand hardcover, I recommend Ingram Spark.

(If you just want hardcover author copies and don’t need to sell them print-on-demand, another option is Nook Express. Note that Barnes & Noble’s Nook Express doesn’t currently offer print-on-demand with distribution; it’s currently for ordering author copies. However, Nook Express has been growing and expanding recently, so perhaps this will change in the future.)

A few indie authors who thoroughly research how to format their books with stores in mind, how to prepare an effective PR kit, and how to approach bookstores in person effectively may find it beneficial to self-publish with Ingram Spark. Most indie authors struggle with bookstore sales unless they sell author copies in person to local stores, in which case you could have these printed at KDP. But if you’re among the few who can get bookstores (and other types of stores that sell books, which can be valuable) to order directly from Ingram’s catalog, you might be able to set a discount to help with this (they could order from Ingram through KDP’s Expanded Distribution, too, but there you can’t control the discount).

Authors who aren’t based in the US and who expect significant sales in certain countries through Ingram’s distribution channels might benefit from Ingram Spark.

These are a few examples where Ingram Spark’s print-on-demand option makes sense compared to KDP.

Though I will say, in general, Ingram seems attractive with its potential distribution. But getting into the catalog is the easy part. Getting stores to order through those distribution channels is the hard part. Even KDP will get you into the Ingram catalog through the Expanded Distribution option. And if you’re worried about KDP’s imprint name showing as Independently Published, simply buying your own ISBN from Bowker (in the US at least) will solve that problem (and let you create your own imprint name).

OTHER OPTIONS

BookBaby is an interesting option for both print-on-demand paperbacks and for eBooks.

www.bookbaby.com

BookBaby has a big advantage for authors who are already planning to invest a significant amount of money on a variety of publishing services, such as formatting or editing.

Among eBook aggregators and distributors, BookBaby also stands out in terms of its Kindle offering (with a KDP Select option).

I generally encourage new self-published authors to try to learn formatting on their own and to keep their overall publishing costs to a minimum. You have no way of knowing whether you will sell enough copies to recover your costs, and many new books don’t sell particularly well, so it makes sense not to risk too much when starting out.

Also, if you wind up publishing several books, and most successful indie authors do, think of how much you could save in the long run by learning how to do some of the work, like formatting, on your own.

However, if you do need to hire professional services, BookBaby offers a variety of paid services in addition to what appear to be competitive distribution options.

BookBaby also posts a satisfaction guarantee on their website.

I featured an inspirational story on author Cheryl Holt on my blog last year. Cheryl is one example of a top author using BookBaby. (But of course, there are no guarantees that you will have success, regardless of how you choose to publish. My example just shows that it can be done.)

Another print-on-demand option which has been around for years is Lulu. You might find Lulu to be more expensive for a typical paperback, but you might also discover some publishing options at Lulu that are hard to find elsewhere. For example, suppose you wish to order author copies with spiral binding.

www.lulu.com

If you were among the few authors who could have benefited by directing customers to the CreateSpace eStore, Lulu or BookBaby’s BookShop may be of interest to you (but you may have to use BookBaby for all of your distribution channels, and you may need a minimum investment to publish with BookBaby).

Write Happy, Be Happy

Chris McMullen

Author of the Improve Your Math Fluency series of math workbooks and self-publishing guides

Moving from CreateSpace to KDP: Sales, Royalties…

Image from ShutterStock.

FROM CREATESPACE TO KINDLE DIRECT PUBLISHING

As you may know, Amazon is merging its two print-on-demand publishing services. CreateSpace is becoming part of Kindle Direct Publishing (KDP).

Originally, KDP was for Kindle eBooks, while CreateSpace was for paperbacks (and videos and even audio).

However, in recent months KDP has added print-on-demand publishing for print books. It has slowly evolved, and now matches CreateSpace in terms of quality, service, and prices (with a few subtle exceptions). Overall, in a few ways, KDP’s print-on-demand is a little above and beyond CreateSpace (it wasn’t originally, but now that it has finished evolving, it is now).

Last week, I transferred my paperback titles from CreateSpace to KDP. It was quick and easy. However, the reporting gave me some anxiety at first, and it took 4 days to catch up. It seemed a bit scary for a few days, but all is fine now.

I SURVIVED THE MERGER BETWEEN CREATESPACE AND KDP AND LIVED TO TELL THE TALE!

Hopefully, you will, too. Be sure to order your survival t-shirt. (Just kidding. But really, if you order a custom-made one, that would be pretty cool.)

DO YOU HAVE TO TRANSFER YOUR TITLES?

Well, on the one hand, if you just sit and wait, it will eventually happen automatically. Maybe at the end of the month, if they’re ready.

On the other hand, if you initiate this yourself, you get the opportunity to login to KDP during the process and basically say, “Hey, this is the exact account on KDP where I want my books to be transferred to.” That’s why I did it myself.

The transfer is very simple. Log into CreateSpace and look for a message asking you to transfer your titles to KDP. It will transfer all of your books in one shot. (Sorry: right now, it’s all or nothing.) It will ask you to use your KDP login, and then you need to agree to the transfer. It will take a couple of minutes.

IMPORTANT NOTE ABOUT ROYALTIES

You will basically have a one-month delay in receiving your royalty payments.

If you sell a lot of paperbacks each month, this is going to hurt, especially if you write full time or count on that money for a mortgage note or car payment.

It’s a shame that this most significantly hurts Amazon’s bestselling indie authors of paperback books. If you’re significantly impacted by this delay, I feel for you. I’m not a big fan of it myself. (I did contact support to let them know.)

Why is there a delay?

CreateSpace pays royalties 30 days after the end of the month, but KDP pays royalties 60 days after the end of the month.

So, for example, every royalty that you earn in September from CreateSpace will be paid at the end of October (assuming, of course, you meet the standard criteria for receiving a monthly royalty payment). If you transfer your titles during September, every royalty that you earn from KDP will instead be paid at the end of November.

I have a second important note about royalties later in my article.

WHAT TO EXPECT AFTER YOU TRANSFER YOUR CREATESPACE TITLES TO KDP

You should find all of your titles on your KDP bookshelf.

I counted my CreateSpace and KDP titles before the transfer and wrote them down on a piece of paper.

Amazon actually gave me the same numbers on the screen during the process, which was reassuring.

After the transfer, I checked that all of my titles were there. But there’s a catch. Some of my CreateSpace paperbacks and Kindle eBooks automatically linked together on my bookshelf, but others didn’t. Eventually, I was satisfied that everything showed up.

If any titles didn’t match up and link together (that is, paperback and corresponding eBook), you can do this manually, but it’s optional. This has nothing to do with having their product pages linked. It’s just the convenience of having them together on your bookshelf.

It didn’t take long before my CreateSpace royalties showed up at KDP.

At the bottom of the Sales Dashboard, these show separately in the bottom 4 rows, so you can see what you’ve earned at KDP versus what you’ve earned at CreateSpace. But up higher in the graphs, the CreateSpace and KDP data are lumped together (unless you choose a specific marketplace from the dropdown menu).

A nice thing about the Sales Dashboard graph is that you can easily compare your average daily paperback sales from before and after the transfer.

(If your CreateSpace royalties for the month show a higher figure at CreateSpace than they do at KDP after the transfer, don’t worry. CreateSpace will pay you what CreateSpace says they owe you, not KDP, so if KDP shows that your CreateSpace royalties are a bit less, it really doesn’t matter. What I think happens is that KDP captures your CreateSpace royalty balance when you initiate the transfer, and if CreateSpace reports a few more royalties after that, CreateSpace will show a slightly higher figure for the month.)

ANOTHER IMPORANT NOTE ABOUT ROYALTIES

When I transferred my CreateSpace titles to KDP, my royalties at CreateSpace had been coming in steadily throughout the morning.

Almost immediately after the transfer, CreateSpace stopped reporting new royalties. I can still see my royalties in my reports from before the transfer (though presumably that option won’t be around much longer), but no new royalties are showing up at CreateSpace.

That was expected. But what was unexpected was how slowly paperback royalties started coming in at KDP after the transfer.

The first day was very slow compared to normal. The second day was about half a normal day for me. The third day was much slower than that. I was worried.

But later in the third day, sales started to pick up a bit. Then I noticed something cool. The royalties from the two previous days were slowly growing.

When I woke up on the fourth day, the third day was close to a normal day for me, and the two previous days had grown considerably. The fourth day turned out to be much better than the previous days.

It took about 4 days in all for royalties to catch up with their usual behavior.

So if royalties seem very slow compared to normal (about half or less than usual), don’t worry. Give it 4 days or so and see if things eventually catch up. Write down the number of sales that you have at the end of each of the first few days, so that you can see if those numbers grow on subsequent days (mine did).

The Sales Dashboard histogram will help you compare daily sales before and after the transfer.

A FEW COOL THINGS

When I checked out the Historical report and saw my life-to-date numbers, including CreateSpace, it was pretty cool. I didn’t realize that my lifetime royalties added up that high.

After the transfer, I still see Expanded Distribution showing up at CreateSpace.

If you want, you can use AMS via KDP to run an advertisement for a print book. We didn’t have the option to do that at CreateSpace.

European authors can order both printed proofs and author copies printed from the UK or continental Europe. That’s convenient.

Expanded distribution at KDP now matches CreateSpace. Actually, it surpasses it. For example, there is now distribution to Australia, with Mexico coming soon.

You can select two browse categories during the publishing process, whereas with CreateSpace you had to email support to request a second category. Also, the browse categories line up with Amazon’s browse categories better than from CreateSpace (though it still doesn’t seem perfect).

You can enter up to 7 keywords instead of 5, and you don’t have a 25-character limit. (By the way, you can enter several keywords in each of the 7 keyword fields.)

THE GRASS THAT ISN’T GREENER

Not everything is necessarily better.

For shorter paperbacks available in the UK and continental Europe, the royalties are a little less with KDP than they had been with CreateSpace.

If you use Cover Creator, you’ll find that it’s not quite the same.

Proof copies have a band that state Not for Resale across the cover. Though actually I like this, as it makes it easier to tell my proofs apart from my author copies.

New titles will say Independently Published instead of CreateSpace Independent Publishing Platform. Previously published titles are unaffected.

KDP’s community forum is somewhat different than CreateSpace’s. (Ironically, when I visited CreateSpace’s community forum the other day, there wasn’t any spam, now that it’s about to lose its relevance.)

But the main things are the same or better, such as printing quality, printing locations, US royalties, etc.

Write Happy, Be Happy

Chris McMullen

Author of the Improve Your Math Fluency series of math workbooks and self-publishing guides

How to Add Expanded Distribution to KDP Print Books

EXPANDED DISTRIBUTION

KDP’s print option now includes an Expanded Distribution channel.

It may not (yet) be equivalent to CreateSpace’s Expanded Distribution, but it’s another big step in the right direction.

When KDP print originally rolled out, CreateSpace was a much better option.

Since then, KDP has added printed proofs and author copies.

(For authors based in Europe, KDP offers a huge advantage: You can order proofs and author copies printed in Europe.)

KDP lets you advertise paperback books through AMS.

CreateSpace automatically distributes to Canada and pays the same royalties as the US for Canadian sales, which is nice.

IMPORTANT NOTE

If you already published a paperback book using KDP print before the Expanded Distribution option became available, your book isn’t included in Expanded Distribution yet.

Go to the pricing page.

Check the box to enroll in the Expanded Distribution channel.

(This checkbox is quirky. Make sure you only click there once, and make sure it stays checked.)

Unfortunately, you have to “republish” your book.

As usual, it may take a couple of months for your books to become available to the entire Expanded Distribution market.

You might see third-party sellers offer your book within a day or so. First of all, they don’t actually have your book in stock: Their plan is to order a copy and ship it through their Expanded Distribution partner if your book sells. Second of all, in my experience, the presence of third-party sellers on your product page is far more likely to help with sales than it is to compete with your Amazon.com sales channel (unless your book has a much higher price than is typical of most authors using KDP print and CreateSpace). Those new and used offers make your book look more popular than it would without them, yet most customers will order directly through Amazon.

Expanded Distribution helps some books, but not all books. What you get is availability to other channels. Whether or not that leads to additional sales depends in large part on the nature of your marketing and your book. (Don’t expect physical bookstores to order your book this way unless you approach them and succeed in making arrangements, and even then your best bet is to order author copies to sell to them directly.)

Write Happy, Be Happy.

Chris McMullen

Author of the Improve Your Math Fluency series of math workbooks and self-publishing guides

Book Giveaways in 2018

Image from ShutterStock.

BOOK GIVEAWAYS

Two of the most popular methods that authors and publishers use to hold contests for book giveaways have changed.

  • Amazon Giveaways have undergone a series of changes.
  • Goodreads Giveaways changed significantly as of January, 2018.

So 2018 is a good time for a new post regarding how to host a book giveaway.

WHY HOST A GIVEAWAY?

A giveaway is one tool that authors and publishers utilize to help with book marketing.

Following are the main goals for a book giveaway.

  • Help create buzz and initial exposure for a new book release.
  • Give the author a chance to call attention (in other forms of marketing) to a contest, rather than always calling attention directly to the book.
  • Hope that some of the winners will write book reviews.
  • Hope that the winners love the book so much that they help with word-of-mouth sales.

When a book is loved so much by an audience that it thrives on word-of-mouth sales, it can really take off. This is the best-case scenario, but often isn’t attained.

Only a percentage of winners will post reviews. A good percentage of Goodreads winners will rate or review the book at Goodreads, but it’s not as common for Amazon or Goodreads winners to review the book at Amazon.

There are a few other possible benefits of running a giveaway.

  • Generate activity. At Goodreads, entrants automatically have your book added to their To-Read lists. (They can undo this, but most don’t.) It helps make your Goodreads book page look more active.
  • Increase your following. At Amazon, you can require entrants to follow you. Note: You don’t have to give away a book. You can run an Amazon Giveaway for a $5 gift card or most other products. For a popular product, you may draw many followers (but keep in mind that most probably won’t be part of your target audience).
  • Help with branding. People see your book cover and read your name. A large part of book marketing involves effective branding. This helps a little.

HOW MUCH DOES A GIVEAWAY COST?

That depends. Of course, it’s free for the entrant. The author or publisher who sets it up does pay a cost.

  • For an Amazon Giveaway for a Kindle eBook, you pay for the current price of the Kindle eBook plus any applicable tax. (They may not show you the tax when you setup your giveaway, but you may notice that it has been added when you view your orders and then select Digital Orders.) If your book is in KDP Select, you can save money by setting up your Amazon Giveaway while a Countdown Deal is in progress. (This also adds a little exposure to your Countdown Deal.) Note: You can’t receive a refund for unclaimed prizes (but you can run a new giveaway for them, gaining additional exposure, or you can turn them into gift cards to send out).
  • For an Amazon Giveaway for a print book, you pay for the current price of the print book plus estimated shipping charges plus any applicable tax. If your book happens to be on sale when you setup your contest, you will save a little money. Sometime after your contest ends, you will receive a small refund if the actual shipping charges are less than the estimated charges. You will also receive a refund for any unclaimed copies.
  • For a Goodreads Giveaway for a Kindle eBook, you pay a setup fee of $119 for a standard giveaway (or $599 for a premium giveaway). However, you don’t have to pay for the cost of the Kindle eBook on top of the setup fee. When the Kindle eBooks are delivered, you will see free copies of your Kindle eBook show up in your KDP sales reports.
  • For a Goodreads Giveaway for a print book, you pay a setup fee of $119 for a standard giveaway (or $599 for a premium giveaway), and after the contest you must also pay to send the books to the winners (which means you must order author copies in advance, package materials, and be prepared to send the books via media mail, for example, at the post office).

In general, Amazon Giveaways cost less to run.

  • There is no setup fee. You just pay for the cost of the book (plus tax, and plus shipping for a print book).
  • If you choose to give away a small number of books (or just one copy), the cost will be fairly reasonable.

For example, if you have a Kindle eBook on sale for 99 cents, you can run an Amazon Giveaway for one book that costs approximately $1, or you can run a contest for 10 books for about $10.

As another example, if you have a paperback book with a list price of $9.99, you can run an Amazon Giveaway for one book that costs around $20.

However, Goodreads is now quite cost effective for giving away a large number of books. Suppose, for example, that you wish to give away 100 Kindle eBooks.

  • If your book’s current price is $2.99, it would cost $299 plus tax to do this at Amazon (and you may need to setup multiple giveaways for such a large number of prizes).
  • At Goodreads, you could give away 100 copies for a total of $119, which in this example would save you $180 (or more, as Goodreads might not charge you tax on the order).

If you want to give away several copies of your book, hoping for maximum exposure, confident that your story will merit word-of-mouth exposure, Goodreads lets you run a contest for 100 Kindle eBooks at an effective cost of $1.19 per book, which is pretty good.

However, if you want to host a contest for a small number of books, the cost per book is much lower with an Amazon Giveaway.

WHAT HAS CHANGED?

With Goodreads Giveaways:

  • There is now a setup fee. It used to be free.
  • You can now run a contest for Kindle eBooks. It used to be for print books only.
  • The book is automatically added to Want-to-Read lists. This helps make the book’s Goodreads page appear more active.
  • Entrants must currently reside in the United States. Previously, authors or publishers could choose to open participation to a few other countries.

With Amazon Giveaways:

  • There is a little automated exposure now. Before, you had to share the link to your giveaway, or at least tweet about it using the #AmazonGiveaway hashtag. Now there is an option to click Public, which gives you some added exposure. This might include the Amazon giveaway listing page, a daily email, or other placements on Amazon.com.
  • Your manage your giveaways page now shows you the number of hits (people who visit the giveaway page), number of entrants (people who enter the giveaway), and the number of product page visits. For example, for one of my more popular contests, I had 4033 hits, 2424 entrants, and 79 product page visits, but for one of my recent contests, I had 290 hits, 124 entrants, and 13 product page visits.
  • You can’t enter a custom message anymore.
  • You can’t require entrants to follow you on Twitter (but you can still require them to follow you on Amazon).
  • You can require entrants to watch a short video.

HOW MUCH EXPOSURE WILL I GET?

It can vary considerably. There are no guarantees.

A popular giveaway can receive 2000+ views over the course of a week or a month. An unpopular giveaway might not receive 100 views.

I’ve run over a hundred giveaways and the results are quite varied. (Keep in mind that some of my books are under pen names.)

When a book happens to be popular among the giveaway audience, it often pulls 2000 to 3000 views without any marketing on my part.

If a book isn’t attracting the giveaway audience, if the contest isn’t marketed by the author, it can really struggle to pull 200 views.

Many books fall somewhere in between.

Results can vary considerably depending on the genre or subject, whether it’s print or Kindle, cover appeal, and whether the book’s audience matches the giveaway audience.

At Amazon, if you require entrants to follow you or watch a video, you will get somewhat less participation.

Note that the Goodreads giveaway audience is changing with the recent changes to Goodreads giveaways. It used to be exclusively for print books, but now many of the giveaways appeal to Kindle customers.

DO GIVEAWAYS HELP WITH AMAZON SALES RANK?

The first thing to realize is that the answer to this question may have changed over the years.

Amazon appears to contradict itself on this very point (perhaps also due to a change having occurred over time).

Consider this quote from the KDP help pages:

“Activities that may not be an accurate reflection of customer demand, including promotional Amazon Giveaway sales and purchases that are later returned, are not counted towards sales rank.”

This states clearly that Amazon Giveaways do not count towards sales rank.

However, consider this quote from the Amazon Giveaway FAQ’s:

“Using giveaways to manipulate sales rank (i.e. by creating multiple giveaways for the same ASIN, rather than creating one bulk giveaway).”

If, as the KDP quote suggests, giveaways don’t impact sales rank, how could creating multiple giveaways for the same ASIN manipulate sales rank?

Perhaps the giveaway FAQ’s page is simply a little outdated. Maybe the giveaways used to impact sales rank, but now they don’t.

Nonetheless, I often see a boost to sales rank after hosting a giveaway. But the effect may be indirect.

The giveaway generates activity on your Amazon product page, it gets customers interested in your book, and it may result in a couple of sales of its own. Thus, if you see your sales rank improve during the giveaway, it’s possible that this occurred indirectly due to that added interest and not directly from the giveaway itself.

For Kindle eBooks enrolled in KDP Select, sales rank is even more complicated. That’s because every Kindle Unlimited borrow helps with sales rank, but your reports don’t show you when your book is borrowed (they instead show how many pages are read, which may occur weeks or months after the actual borrow).

Goodreads giveaways are different. If you run a Goodreads giveaway for a Kindle eBook, when the contest ends, the books show up as free books in your reports, not as paid sales. Amazon has separate ranks for free book promos and paid sales, so Goodreads giveaways definitely do not impact paid sales rank directly (though again their can be indirect benefits). (If you run a free book promo with KDP Select, your free rank looks great during the promo, but that isn’t a paid sales rank. Once the promo ends, it will be replaced by a paid sales rank.)

SHOULD I DO A PAPERBACK OR EBOOK GIVEAWAY?

If either edition is likely to offer a better reading experience, or if either edition is more likely to be appreciated by the customer, that’s the edition I recommend.

For example, if the Kindle edition has color illustrations while the print edition is black and white, I would prefer the Kindle edition.

As a counterexample, if parents are more likely to read an illustrated kids’ book to their children in print format, I would prefer a paperback or hardcover.

If you’re giving away a large number of copies, it’s much more economical to create an eBook giveaway.

If you want to include a brief thank-you note or bookmark, go with a print edition.

WHAT ABOUT OTHER COUNTRIES?

To enter a Goodreads or Amazon Giveaway, the entrant must be in the United States.

HOW CAN I WIN A FREE BOOK?

Enter for a chance to win my latest book, 50 Challenging Algebra Problems (Fully Solved).

https://www.amazon.com/ga/p/1b25ef65c4b48278#ln-en

Explore the Amazon Giveaways page.

https://www.amazon.com/ga/giveaways

Explore the Goodreads giveaways page.

https://www.goodreads.com/giveaway

TIP

Spend a little time as a customer exploring giveaways before creating a giveaway as an author.

For example, at Goodreads, this will help you get ideas for writing an effective contest description, and it will show you which types of giveaways tend to be more popular.

If you’re thinking about paying extra for a premium giveaway, spend some time researching active giveaways to see whether or not the premium placement seems to be bringing in the kinds of results that you would expect. If you find premium giveaways on the main landing page that have been out for over a week, but don’t have several thousand views, it’s not likely to expect huge results for your own contest.

Write happy, be happy. 🙂

Copyright © 2018

Chris McMullen

Author of:

  • Kindle Formatting Magic (new release)
  • A Detailed Guide to Self-Publishing with Amazon (also part of a Boxed Set)
  • The Improve Your Math Fluency series of workbooks (algebra, fractions, arithmetic, trig, long division, and more)

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