This writer is just like a chef.
He doesn’t use just the same ingredients as everyone else:
His stock is fresher and more extensive, with a secret stash;
It includes a wider vocabulary, many special phrases,
And plenty of combinations with which to spice it up.
The writing doesn’t taste bland to the reader:
He chooses each word with thought and care,
Causing the words to flow just as he pleases;
Smoothly for the most part. Pause. Here. And. There.
He avoids common foods that often pose problems:
Declining an adverb when a precise verb will do,
Not telling the reader, if showing would be better,
But simply telling when showing would be a distraction.
Many former customers have acquired his taste:
They ask for him by name, only eat off his menu,
Follow him if he switches to a new restaurant,
And know they will love it before they even taste it.
Chris McMullen, author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers, Vol. 1 (formatting/publishing) and Vol. 2 (packaging/marketing)