The Entertainment Society

Born bored. But easily entertained.

When bored, cry or nap. Try crying first.

Entertainment will usually come to the rescue.


Growing older, less easily entertained.

Need games, shows, friends, television.

Want something to do every second.


Sit through a lecture? Practice with drills? No way!

Learn through video games. Entertain during class.

Kiss good old-fashioned learning goodbye.


Teach students to rely on constant entertainment,

Not to learn how to cope without it.

Make entertainment the norm, not the treat.


In the waiting room at the doctor’s office

What do we do? Get out the cell phone.

Text, call, email, games, internet, apps.


The television is the centerpiece of the living room.

This potato needs some entertainment, please.

More t.v.’s in the bedroom, kitchen, and garage.


Not being entertained at the moment.

Cell phone battery died. No magazines.

So bored. So unhappy. Nothing to do.


Being entertained right now, but still unhappy.

So used to this entertainment. Need something more.

Will it ever be enough? Will always crave more.


(c) 2013 Chris McMullen

The Publishing Roller Coaster

Roller Coaster Pic

A great book idea pops into your head.

You’re going to have so much fun with it,

Like going to the amusement park.


The writing goes agonizingly slow at times,

Like a very long line to ride a roller coaster.

Will you ever get there? No end in sight!


You completed the book. Hip, hip, hurray!

Thought you were all done. But no. You’re not.

Like when the line finally takes you indoors:

That wasn’t the end. The line continues inside.


So much editing and formatting to do,

Like when the line comes to a halt for repairs.

They don’t know how long, when, or if.

Will it go on forever? Why did we get in line?


The book is finally ready to publish. Ta-da!

Like reaching the end of the line;

The thrill of being next. It’s so exciting.


On board. Strapped in. The fun has begun.

Up. Up. Up. Way up. A hundred feet in the sky.

Wow. It sure is high up here. Face in the breeze.

What was I thinking? What have I done?

This is insane. Let me off! I’m too afraid.


The book just went live. It’s for sale.

Whhhheeeeeeee! Down, down, down you go.

Fast. Faster. Super fast. Scream stuck in your throat.

Exciting. Scary. Fun. Thrilling. Dangerous. Sweet.


Some sales comes in. You go up a little.

No sales for a while. Down you go.

The sales rank improves. Back up.

Another pause in sales. Back down.

Some good reviews. Higher, higher.

A bad review. Lower, lower, lower.


Sales and reviews finally steady down,

As the roller coaster ride comes to an end.

This sure was a lot of fun. Let’s do it again.


Chris McMullen, author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers, Vol. 1 (formatting/publishing) and Vol. 2 (packaging/marketing)

UK vs. US Spelling

This could be handy info. 🙂

Lionheart Writers


I was writing a short piece in Microsoft Word and a squiggly line appeared. I knew the word was spelled correctly but Microsoft was telling me otherwise. I quickly realized Word was trying to make my character American. No! Word, my character is British and his vocabulary shan’t be spelt differently.

So what type of spelling should you choose? Well, if you do not have a specific style guide that specifies what you should be using, I recommend knowing your audience and staying consistent. If your audience is mainly American, you may come off trite if you are using the British spelling; or, if you are looking to write for a broader community of people than I recommend using the UK spelling. Whatever you choose to use, it’s best to stay consistent.

Top 15 of my Favorite Vs. Spellings

UK to US

  • Aluminium → Aluminum
  • Artefact → Artifact
  • Colour →…

View original post 73 more words

Review Copies

Publishers and authors sometimes send out several advance review copies in an effort to try to build buzz for an upcoming book and, hopefully, generate some early reviews.

(If you’re interested in review copies for any of my books, please see the end of this post.)

Note that there are different types of book reviews. There are customer book reviews that can be posted on Amazon, Barnes & Noble, or Goodreads, for example. Bloggers can post reviews on their blogs. Then there are media reviews that may appear in newspapers, magazines, etc.

Readers who receive an advance review copy are required to include a note in the review stating that they received a free review copy.

Amazon, for example, permits this as long as the reviewer isn’t compensated in any way other than a free review copy, it is made clear that the reviewer can leave a good or bad review, and the review doesn’t violate any of Amazon’s customer review guidelines. (Note that Amazon’s program is now pretty effective at blocking many reviews from close friends and family. They can help you generate buzz and promote your book, but aren’t eligible to review your book.)

There are a few ways that an indie author can give out advance review copies.

One way is to get fans to sign up to be on a mailing list for the chance to receive a review copy of your next book. When a fan contacts you, this is something you might offer. Or when you’re ready to send out a limited number of advance review copies, you can post an announcement. You could do this with paperback books or e-books.

Another way is to sign up for a Goodreads giveaway. Recipients are encouraged to post a review, but aren’t required to do so, and, of course, a review could be good or bad.

KDP Select provides an alternative means of giving away free copies with the hope of generating a few reviews. However, there is no guarantee that any reviews will come, and if they do, they may be good or bad. Actually, there is somewhat of an increased chance of getting a negative review because the freebie may attract readers from outside the genre, who aren’t familiar with what to expect, as well as readers who may not bother to read the description and check out the book as thoroughly as if they were to make a purchase. It’s also possible to give away hundreds of free e-books through a free promotion without getting a single review in return.

The KDP Select free promotion is more likely to be effective if you succeed at promoting the freebie to your target audience.

One nice benefit of the KDP Select freebie is that the reviewer may opt to have the Amazon customer review show as an Amazon verified purchase. Other kinds of customer reviews generated at Amazon from review copies will show as unverified purchases. Many reviews that show as unverified purchases may seem suspicious to buyers (although when they come from review copies, they are the result of additional marketing steps that the author or publisher has taken).

A month ago I announced that I was trying out the Goodreads giveaway program. Today I sent books out to 10 lucky winners. Now I cross my fingers.

If you weren’t one of the lucky winners, but are interested in receiving a copy for any of my books or future books, please let me know. One way to email me is to click my name where it shows the photo for the on my blog (on the sidebar to the right). Or you can just leave a comment (but don’t post personal information in the comment), and I’ll try to contact you in return.

Please specify which types of books that I write interest you (or if you have any specific titles, feel free to make a special request) – e.g. self-publishing, math workbooks, etc. It doesn’t have to be for you – e.g. if you have or know some kids who could benefit from some good old-fashioned math practice.

It’s not really a review copy in that I don’t expect anything in return; I just hope the book will be put to good use (or at least firewood). 🙂 (Of course, if there turns out to be a high demand, I may have to be selective. I’ll be surprised – pleasantly – if this offer turns out to be that popular though.)

Chris McMullen, author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers, Vol. 1 (formatting/publishing) and Vol. 2 (packaging/marketing)