Wow: Kindle Unlimited Clears Half a Penny per Page (December, 2017)


The Kindle Unlimited per-page rate finished 2017 with a Bang, paying over $0.005 per page read ($0.00506394 to be precise).

The per-page rate has climbed above half a penny per-page a few times in the past, but usually it is under $0.005.

Part of the explanation appears to be KENPC v3.0. Amazon KDP introduced the new KENPC calculation when the per-page rate had dropped to the low $0.004’s in July. The per-page rate has climbed steadily ever since.

Part of the explanation may also be that December is a very busy holiday sales month.

The KDP Select Global Fund also increased to $19.9 million. While the KDP Select Global Fund has consistently increased over the life of the Kindle Owners’ Lending Library, what’s different now is that for five months the per-page rate and global fund have both increased together. It’s a nice trend.

While it’s nice to see the per-page rate and global fund both rising, be prepared. The per-page rate is generally a bit of a roller coaster ride, and when it peaks above $0.005 per page, it may not last long. Be prepared in case it dips back below $0.005 per page, but be hopeful that it stays above $0.005.

The global fund tends to climb over time (with only an occasional exception), but history suggests that the per-page rate won’t continue to climb forever (though I’d love to see it prove me wrong).

Enjoy it while it lasts, hope it continues, and realize that it has been fairly stable in its oscillation between $0.004 and $0.005 ever since the per-page concept was introduced.

Really, neither the per-page rate nor the global fund are the points to worry about.

The trick is to get more people to read more of your books. 🙂

Copyright © 2018

Chris McMullen

4 comments on “Wow: Kindle Unlimited Clears Half a Penny per Page (December, 2017)

  1. Chris, I’ve run into some questions about KU and KENP on another forum, and thought you might have insight to these. First, is it possible to tell whether a few or many people are responsible for any day’s pages read? Second, does KENP count pages if the book is read again? I ask this because I republished a book (new ASIN) and put it in another account, yet the old ASIN has continued to score a few pages read every day for months. I referred these folks the forum to your blog!

    • Hi Carol,

      (1) Unfortunately, Amazon doesn’t give us enough information to determine this. If you see 200 pages read today, you won’t know if 1 person read 200 pages, 2 people each read 100 pages, or 200 people each read 1 page. You also won’t know whether the people who read those 200 pages today borrowed your book today, yesterday, or six months ago. It would be helpful to know, but we don’t. (The reporting is better than it was once upon a time, but still has room to grow.)

      (2) If a customer re-reads pages of a book with the same ASIN, the re-read pages don’t count. It only counts a page read the first time the customer reads the page.

      (3) Even if you remove a book from KDP Select or unpublish a book, you can continue to see pages read for several months afterward (though at some point the number will dwindle significantly since new customers can’t borrow the same book). Why? Because customers who borrowed your book way back when it was available through Kindle Unlimited can continue to read your book for months (even years).



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