What Is the Kindle Unlimited Per-Page Rate? A Current Month-by-Month Breakdown

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HOW MUCH DID KINDLE UNLIMITED PAY PER PAGE?

Following is a monthly breakdown. I’ll update this page monthly to add the latest amount when it becomes available. I won’t be making a new post every month as I have done in the past; I’ll just update this article once per month. Check around the 15th of each month to find the per-page rate for the previous month. For example, July’s per-page rate will be available around August 15.

If you bookmark this page, around the 15th of each month you’ll be able to quickly pull up this page to see what the per-page rate is. (You might need to wait until later in the day or even until the 16th, depending.) By bookmarking this page in your web browser, you’ll have easy access to this page. Remember, I won’t be posting a new article each month like I did in the past; I’ll just update this page.

This list is for Kindle eBooks enrolled in KDP Select, for pages read through Kindle Unlimited or Amazon Prime borrows (where an official page read is called KENP). These are the KENP per-page rates. (Going all the way back to when Amazon started paying for pages read in the summer of 2015, the per-page rate has never fallen below $0.004 per page. It has come very close a couple of times, but it has often been in the 0.0045 to 0.005 range. If you read through the list, you’ll see that some fluctuation is typical.)

  • June, 2020: $0.00455
  • May, 2020: $0.0042
  • April, 2020: $0.00423
  • March, 2020: $0.00426
  • February, 2020: $0.00455
  • January, 2020: $0.00441
  • December, 2019: $0.00466
  • November, 2019: $0.00493
  • October, 2019: $0.0047
  • September, 2019: $0.0047
  • August, 2019: $0.00439
  • July, 2019: $0.00439
  • June, 2019: $0.00464
  • May, 2019: $0.00466
  • April, 2019: $0.00467
  • March, 2019: $0.00451
  • February, 2019: $0.00478
  • January, 2019: $0.00442
  • December, 2018: $0.00487
  • November, 2018: $0.0052
  • October, 2018: $0.00484
  • September, 2018: $0.00488
  • August, 2018: $0.00449
  • July, 2018: $0.00449
  • June, 2018: $0.0046
  • May, 2018: $0.00454
  • April, 2018: $0.00456
  • March, 2018: $0.00449
  • February, 2018: $0.00466
  • January, 2018: $0.00448
  • December, 2017: $0.00506
  • November, 2017: $0.00463
  • October, 2017: $0.00456
  • September, 2017: $0.00443
  • August, 2017: $0.00419
  • July, 2017: $0.00403
  • June, 2017: $0.00422
  • May, 2017: $0.00433
  • April, 2017: $0.00457
  • March, 2017: $0.0046
  • February, 2017: $0.00497
  • January, 2017: $0.00475
  • December, 2016: $0.00524
  • November, 2016: $0.00538
  • October, 2016: $0.00519
  • September, 2016: $0.00497
  • August, 2016: $0.00458
  • July, 2016: $0.00481
  • June, 2016: $0.00493
  • May, 2016: $0.00469
  • April, 2016: $0.00496
  • March, 2016: $0.00478
  • February, 2016: $0.00479
  • January, 2016: $0.00411
  • December, 2015: $0.00461
  • November, 2015: $0.00492
  • October, 2015: $0.0048
  • September, 2015: $0.0051
  • August, 2015: $0.0051
  • July, 2015: $0.00578

The list below is for the KDP Select Global Fund. It’s amazing that the KDP Select Global Fund climbed above $30 million dollars. These are royalties that Amazon pays to KDP Select authors in a single month purely for Kindle Unlimited (and to a much smaller degree, Amazon Prime) borrows. It doesn’t include royalties for purchases; it’s just pages read for borrows. That rate is over $300 million per year, which is a huge audience. Back in the summer of 2015, it had first jumped above $10 million. It tripled in the 5 years since. If you go back to before Amazon introduced the notion of paying for pages read, in July 2014 it was a mere $2 million (15 times smaller than it is now).

  • June, 2020: $32.3 million
  • May, 2020: $32.2 million
  • April, 2020: $30.3 million
  • March, 2020: $29 million
  • February, 2020: $27.2 million
  • January, 2020: $28.2 million
  • December, 2019: $26.2 million
  • November, 2019: $26.1 million
  • October, 2019: $26 million
  • September, 2019: $25.9 million
  • August, 2019: $25.8 million
  • July, 2019: $25.6 million
  • June, 2019: $24.9 million
  • May, 2019: $24.6 million
  • April, 2019: $24.1 million
  • March, 2019: $24 million
  • February, 2019: $23.5 million
  • January, 2019: $24.7 million
  • December, 2018: $23.7 million
  • November, 2018: $23.6 million
  • October, 2018: $23.5 million
  • September, 2018: $23.4 million
  • August, 2018: $23.3 million
  • July, 2018: $23.1 million
  • June, 2018: $22.6 million
  • May, 2018: $22.5 million
  • April, 2018: $21.2 million
  • March, 2018: $21 million
  • February, 2018: $20 million
  • January, 2018: $20.9 million
  • December, 2017: $19.9 million
  • November, 2017: $19.8 million
  • October, 2017: $19.7 million
  • September, 2017: $19.5 million
  • August, 2017: $19.4 million
  • July, 2017: $19 million
  • June, 2017: $18 million
  • May, 2017: $17.9 million
  • April, 2017: $17.8 million
  • March, 2017: $17.7 million
  • February, 2017: $16.8 million
  • January, 2017: $17.8 million
  • December, 2016: $16.8 million
  • November, 2016: $16.3 million
  • October, 2016: $16.2 million
  • September, 2016: $15.9 million
  • August, 2016: $15.8 million
  • July, 2016: $15.5 million
  • June, 2016: $15.4 million
  • May, 2016: $15.3 million
  • April, 2016: $14.9 million
  • March, 2016: $14.9 million
  • February, 2016: $14 million
  • January, 2016: $15 million
  • December, 2015: $13.5 million
  • November, 2015: $12.7 million
  • October, 2015: $12.4 million
  • September, 2015: $12 million
  • August, 2015: $11.8 million
  • July, 2015: $11.5 million

Write Happy, Be Happy

Chris McMullen

Author of the Improve Your Math Fluency series of math workbooks and self-publishing guides

How Much Did Kindle Unlimited Pay in January, 2020?

The Kindle Unlimited Per-Page Rate for January, 2020

$0.004411 is the per-page rate for KENP read for Kindle Unlimited in January, 2020. It’s down from December’s rate of $0.004664, which was also down from November. It takes a dip around this time almost every year, probably an effect characteristic of the holidays. Fortunately, even after the dip, it’s still significantly above $0.004 per page.

The KDP Select Global Fund rose to a record high of $28.2 million for January, 2020.

Write Happy, Be Happy

Chris McMullen

Author of the Improve Your Math Fluency series of math workbooks and self-publishing guides

Kindle Unlimited for December, 2019

The December, 2019, Kindle Unlimited Per Page Rate

The Kindle Unlimited per-page rate was 0.004664 in December, 2019. It’s down from December, perhaps from holiday Kindle sales, but close to what it had been in October.

The KDP Select Global Fund rose to a new high of $26.2 million for December, 2019.

Write Happy, Be Happy

Chris McMullen

Author of the Improve Your Math Fluency series of math workbooks and self-publishing guides

Amazon 4-Star Store

AMAZON FOUR-STAR STORE

I recently visited an Amazon 4-Star store. I had no idea what to expect, other than my assumption that every product in the store was rated 4 stars or above.

(My daughter asked why they didn’t have a 5-star store. I tried to explain that it would be virtually impossible, since if a product had 49 5-star reviews and one 4-star review, it would drop the average below 5 stars.)

The first thing I realized was that it wasn’t a bookstore. There were a few books, but there were mostly other products. Later, the cashier informed me that their selection is constantly changing, and includes some cool and trending products, not just bestsellers.

There were definitely many interesting products. The prices of most of the products seemed quite reasonable to me, plus when I looked closer, I noticed that Prime members save even more, and the savings is often significant.

My daughter found a Harry Potter item that she wanted. Normally, I wouldn’t have paid $75 for it, but I couldn’t believe my eyes when I saw that the Prime price was less than $30. Most of the Prime discounts were more modest, but as I mentioned earlier, most of the prices seemed reasonable to begin with.

I also found the same toy that I had ordered online a few days previously, and it was $55 (or $69 for non-Prime members) in the store, whereas I had paid $130 online. Well, it was easy to decide to return my online purchase and buy the one in the store instead.

Even the Amazon gift card that I purchased is really cool. It looks like a small Amazon Prime box, and inside you put the gift card.

I was a little worried about getting my Prime savings, but it turned out to be far easier than I had imagined. I didn’t need to download an app. I didn’t need to remember my password. All I had to do was use any credit card (perhaps there are a few restrictions of which I’m unaware) that I’ve ever used to make a purchase on Amazon. When I inserted my credit card at checkout, the system did indeed recognize my card and it applied my Prime savings.

I instantly received an email receipt on my phone, too (though they also gave me a paper copy in my bag).

My visit to the Amazon 4-Star store was interesting, fun, and provided me with unexpected savings. Even my trip to the store was a surprise. I had no idea there was an Amazon store where I would be visiting.

It was cool to discover Amazon in a store.

Write Happy, Be Happy

Chris McMullen

Author of the Improve Your Math Fluency series of math workbooks and self-publishing guides

Kindle Unlimited, October, 2019

The Kindle Unlimited Per-Page Rate for October, 2019

$0.0047 is the Kindle Unlimited (KENP) per-page rate for October, 2019.

It’s nearly identical to the rate for September, 2019. (You need more decimal places to see a difference.)

September and October were about 7% better than July and August.

The KDP Select Global Fund reached a new high of $26 million.

Write Happy, Be Happy

Chris McMullen

Author of the Improve Your Math Fluency series of math workbooks and self-publishing guides

AMS Advertising: Now in the UK and Germany

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AMS ADVERTISING VIA KDP NOW AVAILABLE IN THE UK AND GERMANY

Amazon KDP has its expanded its AMS advertising option to books that are available at Amazon’s UK (United Kingdom) and DE (Germany) stores.

On the one hand, if you are among the first to test this out, you might get ahead of the competition. On the other hand, if a big swarm of authors shows up all at once to test this out, some people may vastly overbid and hog all of the clicks (at an expensive cost) just to test out how it works. So if you’re not getting much activity for several days, my suggestion is to be patient, don’t raise your bid insanely, wait for people to spend more money than they can afford and for the bids to drop down to reasonable values (and then maybe even start a new ad later, which is sometimes better than continuing an unproductive ad).

Note that UK bids are in GBD, not US dollars. You might want to Google a currency calculation to see how much you’re really bidding if you’re used to US currency.

If you already have an AMS account setup for the US, you have to be careful about how to test this out.

Note that existing or even new ads placed in the US will NOT display in the UK or DE. You have to setup new ads using the AMS site specifically for the UK or DE.

Don’t go to Reports. (Because if you reach the UK or DE site that way, it might seem like you have to setup an account from scratch. So try my suggestion first.)

Don’t go to AMS for the US.

Go to your KDP Bookshelf.

Find a book that is live in Amazon UK (or DE).

Hover your cursor over the gray ellipsis (…) button to the right of the title on your KDP Bookshelf.

Click the Promote and Advertise option.

Now select your marketplace.

If you already have an Amazon Author Page setup in the UK, you probably already have an Amazon account setup for the UK. However…

You might need to update a credit card or add billing info for it (even if it is currently working for your US advertising with no problem).

The reason is that Amazon AMS has different sites for advertising in the US, UK, and DE stores. So you might need to do a little work to get your billing info setup.

If you advertise in both the US and the UK, for example, you’ll need to monitor your reports separately at the US and UK sites for Amazon AMS.

For authors who live in the UK or DE, or whose work is highly relevant for these countries, you are probably eager to test this out.

Otherwise, first ask yourself if you have any books that may be a good fit for this audience. If they expect one thing, but get something else entirely because your book is a much better fit for the United States, the ad probably won’t work out.

If you have regular sales in the UK and also some good reviews in the UK, then you have some reason to believe that your book may be a decent fit for the UK audience.

Search for AMS on the search bar on my blog. I have several articles on advertising with AMS (including one specifically about changes in 2019).

Write Happy, Be Happy

Chris McMullen

Author of the Improve Your Math Fluency series of math workbooks and self-publishing guides

Amazon Giveaway is Retiring. Now What?

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NO MORE AMAZON GIVEAWAYS

October 10, 2019 will be the last day that you can run an Amazon Giveaway. (To do so, visit the product page for any eligible item at Amazon.com.)

October 17, 2019 will be the last day to enter Amazon Giveaways as a customer. Until then, you can find Amazon Giveaways here:

https://www.amazon.com/ga/giveaways

What will you do after that?

Authors can still create contests for free books through Goodreads Giveaways.

https://www.goodreads.com/giveaway

I currently have a Goodreads Giveaway for my new Fun with Roman Numerals math workbook. You can enter my giveaway until October 7, 2019:

https://www.goodreads.com/book/show/48192781-fun-with-roman-numerals-math-workbook

Pros:

  • Goodreads is a popular site for readers.
  • Giveaways generate interest, and almost all entrants add your book to their To-Read lists, which adds activity to your book’s Goodreads page.
  • The price per-book for a Kindle eBook giveaway is pretty reasonable if you choose to give away 100 books. You pay a flat fee for the giveaway price, but don’t need to purchase eBooks on top of that. (However, for a print giveaway, you do need to pay for books, shipping, and packing in addition to the giveaway fee.)
  • A successful giveaway can generate significant interest at Goodreads. I’ve run several dozen giveaways (mostly for print books) for books in my name and in pen names, with very often at least 1000 to 2000 entrants, occasionally more. Really popular coming attractions can generate heavy interest, though of course it’s not as easy to have that popular title.
  • You’re likely to receive some reviews at Goodreads (unless you only give away a few books). (You’re less likely to receive Amazon reviews from Goodreads Giveaways, but it does happen, just not as often.)
  • For a print giveaway, you can include a bookmark and a brief thank-you note, for example.
  • You can run a giveaway for a long period of time (like a month). Although you gain the most exposure on the first and last days, the days in between add up when there are several of them. (A recent newsletter from Goodreads, which includes tips for a successful giveaway, suggests having multiple giveaways leading up to publication.)
  • More people get the chance to enjoy your book. 🙂

Cons:

  • Goodreads Giveaways have a significant up-front cost. This is the main con, but it’s a big one.
  • For a print giveaway, you have to purchase author copies, pack, and ship them, in addition to the giveaway fee.
  • Not as many winners review books on Amazon as they do at Goodreads, if Amazon reviews are what you’re hoping for.
  • Currently, you can only run a giveaway for entrants in the United States and/or Canada, which limits worldwide exposure.

Write Happy, Be Happy

Chris McMullen

Author of the Improve Your Math Fluency series of math workbooks and self-publishing guides

Kindle Unlimited: How Much Did Amazon Pay Per Page Read in August, 2019?

THE KINDLE UNLIMITED PAGE-READ RATE FOR AUGUST, 2019

In August, 2019, Amazon paid $0.00439 per Kindle Unlimited normalized page read (KENP), virtually identical to what they paid in July (you have to go to another decimal place to see a difference).

The KDP Select Global Fund rose slightly from $25.6 million to $25.8 million.

(Keeping it concise, not blogging too much right now. Working on some cool projects, like Fun with Roman Numerals, about to go live, and Test Your General Science Knowledge, coming soon. Time to get back to writing.)

Write Happy, Be Happy

Chris McMullen

Author of the Improve Your Math Fluency series of math workbooks and self-publishing guides

Kindle Unlimited: What was the KENP rate for July, 2019?

KINDLE UNLIMITED PAGES READ FOR JULY, 2019

The KENP rate for pages read in Kindle Unlimited in July, 2019 was $0.00439.

It’s a small drop (roughly 5%) compared to June’s rate of $0.00464.

However, Amazon actually paid out more royalties overall in July than in June.

That’s because the KDP Select Global Fund rose from $24.9 million to a record $25.6 million.

Perhaps Amazon Prime Day had a small impact. If, for example, Amazon sold many Kindle ereaders, there may be new customers using their free month of Kindle Unlimited.

Whatever the reason, the per-page rate does tend to vary a bit, although it has been relatively stable for much of 2019.

Write Happy, Be Happy

Chris McMullen

Author of the Improve Your Math Fluency series of math workbooks and self-publishing guides

Amazon Coupons (even on one of my books)

 

SAVE $1.00 WITH COUPON AT AMAZON (LIMITED TIME)

Have you seen those green (or orange) coupons at Amazon, where you can save a little money by clipping the coupon?

In search results, I sometimes see it in green highlighting, like Save $1.00.

On the product page, below where it says In Stock, I sometimes see Coupon with orange highlighting and a box to check next to green writing.

Be sure to click the box to apply the coupon.

I’ve seen these on a number of household items that I buy regularly, including Amazon Pantry and Amazon Fresh.

It’s nice to save a little money, and the coupon sometimes affects my decision on which product to buy (usually, when it wasn’t an easy decision to begin with).

Yesterday, for the first time, I happened to see one of these coupon offers for one of my books (the paperback edition).

I haven’t seen it for any of my other books yet, and this might not last long for the book it does show on. But it was a nice surprise.

Maybe Amazon is testing this out on a small number of books to see how it goes.

Discounts at Amazon have changed considerably throughout the years.

  • When I published my first book back in 2008 (wow, that was over ten years ago), there used to be 4-for-3 offers on many books (including mine, back then). I often bought 4 books at a time in those days. But then the 4-for-3 program disappeared. That was a pretty big discount, so it’s no surprise if it wasn’t sustainable.
  • Shortly thereafter, many books went on sale sporadically. There were times when many of my books were on sale, and times (like the holidays) where almost none of my books were on sale.
  • The new thing seems to be coupons to clip. (I like this idea better than, say, the Countdown Deal idea.)

Write Happy, Be Happy

Chris McMullen

Author of the Improve Your Math Fluency series of math workbooks and self-publishing guides