Book Giveaways in 2018

Image from ShutterStock.

BOOK GIVEAWAYS

Two of the most popular methods that authors and publishers use to hold contests for book giveaways have changed.

  • Amazon Giveaways have undergone a series of changes.
  • Goodreads Giveaways changed significantly as of January, 2018.

So 2018 is a good time for a new post regarding how to host a book giveaway.

WHY HOST A GIVEAWAY?

A giveaway is one tool that authors and publishers utilize to help with book marketing.

Following are the main goals for a book giveaway.

  • Help create buzz and initial exposure for a new book release.
  • Give the author a chance to call attention (in other forms of marketing) to a contest, rather than always calling attention directly to the book.
  • Hope that some of the winners will write book reviews.
  • Hope that the winners love the book so much that they help with word-of-mouth sales.

When a book is loved so much by an audience that it thrives on word-of-mouth sales, it can really take off. This is the best-case scenario, but often isn’t attained.

Only a percentage of winners will post reviews. A good percentage of Goodreads winners will rate or review the book at Goodreads, but it’s not as common for Amazon or Goodreads winners to review the book at Amazon.

There are a few other possible benefits of running a giveaway.

  • Generate activity. At Goodreads, entrants automatically have your book added to their To-Read lists. (They can undo this, but most don’t.) It helps make your Goodreads book page look more active.
  • Increase your following. At Amazon, you can require entrants to follow you. Note: You don’t have to give away a book. You can run an Amazon Giveaway for a $5 gift card or most other products. For a popular product, you may draw many followers (but keep in mind that most probably won’t be part of your target audience).
  • Help with branding. People see your book cover and read your name. A large part of book marketing involves effective branding. This helps a little.

HOW MUCH DOES A GIVEAWAY COST?

That depends. Of course, it’s free for the entrant. The author or publisher who sets it up does pay a cost.

  • For an Amazon Giveaway for a Kindle eBook, you pay for the current price of the Kindle eBook plus any applicable tax. (They may not show you the tax when you setup your giveaway, but you may notice that it has been added when you view your orders and then select Digital Orders.) If your book is in KDP Select, you can save money by setting up your Amazon Giveaway while a Countdown Deal is in progress. (This also adds a little exposure to your Countdown Deal.) Note: You can’t receive a refund for unclaimed prizes (but you can run a new giveaway for them, gaining additional exposure, or you can turn them into gift cards to send out).
  • For an Amazon Giveaway for a print book, you pay for the current price of the print book plus estimated shipping charges plus any applicable tax. If your book happens to be on sale when you setup your contest, you will save a little money. Sometime after your contest ends, you will receive a small refund if the actual shipping charges are less than the estimated charges. You will also receive a refund for any unclaimed copies.
  • For a Goodreads Giveaway for a Kindle eBook, you pay a setup fee of $119 for a standard giveaway (or $599 for a premium giveaway). However, you don’t have to pay for the cost of the Kindle eBook on top of the setup fee. When the Kindle eBooks are delivered, you will see free copies of your Kindle eBook show up in your KDP sales reports.
  • For a Goodreads Giveaway for a print book, you pay a setup fee of $119 for a standard giveaway (or $599 for a premium giveaway), and after the contest you must also pay to send the books to the winners (which means you must order author copies in advance, package materials, and be prepared to send the books via media mail, for example, at the post office).

In general, Amazon Giveaways cost less to run.

  • There is no setup fee. You just pay for the cost of the book (plus tax, and plus shipping for a print book).
  • If you choose to give away a small number of books (or just one copy), the cost will be fairly reasonable.

For example, if you have a Kindle eBook on sale for 99 cents, you can run an Amazon Giveaway for one book that costs approximately $1, or you can run a contest for 10 books for about $10.

As another example, if you have a paperback book with a list price of $9.99, you can run an Amazon Giveaway for one book that costs around $20.

However, Goodreads is now quite cost effective for giving away a large number of books. Suppose, for example, that you wish to give away 100 Kindle eBooks.

  • If your book’s current price is $2.99, it would cost $299 plus tax to do this at Amazon (and you may need to setup multiple giveaways for such a large number of prizes).
  • At Goodreads, you could give away 100 copies for a total of $119, which in this example would save you $180 (or more, as Goodreads might not charge you tax on the order).

If you want to give away several copies of your book, hoping for maximum exposure, confident that your story will merit word-of-mouth exposure, Goodreads lets you run a contest for 100 Kindle eBooks at an effective cost of $1.19 per book, which is pretty good.

However, if you want to host a contest for a small number of books, the cost per book is much lower with an Amazon Giveaway.

WHAT HAS CHANGED?

With Goodreads Giveaways:

  • There is now a setup fee. It used to be free.
  • You can now run a contest for Kindle eBooks. It used to be for print books only.
  • The book is automatically added to Want-to-Read lists. This helps make the book’s Goodreads page appear more active.
  • Entrants must currently reside in the United States. Previously, authors or publishers could choose to open participation to a few other countries.

With Amazon Giveaways:

  • There is a little automated exposure now. Before, you had to share the link to your giveaway, or at least tweet about it using the #AmazonGiveaway hashtag. Now there is an option to click Public, which gives you some added exposure. This might include the Amazon giveaway listing page, a daily email, or other placements on Amazon.com.
  • Your manage your giveaways page now shows you the number of hits (people who visit the giveaway page), number of entrants (people who enter the giveaway), and the number of product page visits. For example, for one of my more popular contests, I had 4033 hits, 2424 entrants, and 79 product page visits, but for one of my recent contests, I had 290 hits, 124 entrants, and 13 product page visits.
  • You can’t enter a custom message anymore.
  • You can’t require entrants to follow you on Twitter (but you can still require them to follow you on Amazon).
  • You can require entrants to watch a short video.

HOW MUCH EXPOSURE WILL I GET?

It can vary considerably. There are no guarantees.

A popular giveaway can receive 2000+ views over the course of a week or a month. An unpopular giveaway might not receive 100 views.

I’ve run over a hundred giveaways and the results are quite varied. (Keep in mind that some of my books are under pen names.)

When a book happens to be popular among the giveaway audience, it often pulls 2000 to 3000 views without any marketing on my part.

If a book isn’t attracting the giveaway audience, if the contest isn’t marketed by the author, it can really struggle to pull 200 views.

Many books fall somewhere in between.

Results can vary considerably depending on the genre or subject, whether it’s print or Kindle, cover appeal, and whether the book’s audience matches the giveaway audience.

At Amazon, if you require entrants to follow you or watch a video, you will get somewhat less participation.

Note that the Goodreads giveaway audience is changing with the recent changes to Goodreads giveaways. It used to be exclusively for print books, but now many of the giveaways appeal to Kindle customers.

DO GIVEAWAYS HELP WITH AMAZON SALES RANK?

The first thing to realize is that the answer to this question may have changed over the years.

Amazon appears to contradict itself on this very point (perhaps also due to a change having occurred over time).

Consider this quote from the KDP help pages:

“Activities that may not be an accurate reflection of customer demand, including promotional Amazon Giveaway sales and purchases that are later returned, are not counted towards sales rank.”

This states clearly that Amazon Giveaways do not count towards sales rank.

However, consider this quote from the Amazon Giveaway FAQ’s:

“Using giveaways to manipulate sales rank (i.e. by creating multiple giveaways for the same ASIN, rather than creating one bulk giveaway).”

If, as the KDP quote suggests, giveaways don’t impact sales rank, how could creating multiple giveaways for the same ASIN manipulate sales rank?

Perhaps the giveaway FAQ’s page is simply a little outdated. Maybe the giveaways used to impact sales rank, but now they don’t.

Nonetheless, I often see a boost to sales rank after hosting a giveaway. But the effect may be indirect.

The giveaway generates activity on your Amazon product page, it gets customers interested in your book, and it may result in a couple of sales of its own. Thus, if you see your sales rank improve during the giveaway, it’s possible that this occurred indirectly due to that added interest and not directly from the giveaway itself.

For Kindle eBooks enrolled in KDP Select, sales rank is even more complicated. That’s because every Kindle Unlimited borrow helps with sales rank, but your reports don’t show you when your book is borrowed (they instead show how many pages are read, which may occur weeks or months after the actual borrow).

Goodreads giveaways are different. If you run a Goodreads giveaway for a Kindle eBook, when the contest ends, the books show up as free books in your reports, not as paid sales. Amazon has separate ranks for free book promos and paid sales, so Goodreads giveaways definitely do not impact paid sales rank directly (though again their can be indirect benefits). (If you run a free book promo with KDP Select, your free rank looks great during the promo, but that isn’t a paid sales rank. Once the promo ends, it will be replaced by a paid sales rank.)

SHOULD I DO A PAPERBACK OR EBOOK GIVEAWAY?

If either edition is likely to offer a better reading experience, or if either edition is more likely to be appreciated by the customer, that’s the edition I recommend.

For example, if the Kindle edition has color illustrations while the print edition is black and white, I would prefer the Kindle edition.

As a counterexample, if parents are more likely to read an illustrated kids’ book to their children in print format, I would prefer a paperback or hardcover.

If you’re giving away a large number of copies, it’s much more economical to create an eBook giveaway.

If you want to include a brief thank-you note or bookmark, go with a print edition.

WHAT ABOUT OTHER COUNTRIES?

To enter a Goodreads or Amazon Giveaway, the entrant must be in the United States.

HOW CAN I WIN A FREE BOOK?

Enter for a chance to win my latest book, 50 Challenging Algebra Problems (Fully Solved).

https://www.amazon.com/ga/p/1b25ef65c4b48278#ln-en

Explore the Amazon Giveaways page.

https://www.amazon.com/ga/giveaways

Explore the Goodreads giveaways page.

https://www.goodreads.com/giveaway

TIP

Spend a little time as a customer exploring giveaways before creating a giveaway as an author.

For example, at Goodreads, this will help you get ideas for writing an effective contest description, and it will show you which types of giveaways tend to be more popular.

If you’re thinking about paying extra for a premium giveaway, spend some time researching active giveaways to see whether or not the premium placement seems to be bringing in the kinds of results that you would expect. If you find premium giveaways on the main landing page that have been out for over a week, but don’t have several thousand views, it’s not likely to expect huge results for your own contest.

Write happy, be happy. 🙂

Copyright © 2018

Chris McMullen

Author of:

  • Kindle Formatting Magic (new release)
  • A Detailed Guide to Self-Publishing with Amazon (also part of a Boxed Set)
  • The Improve Your Math Fluency series of workbooks (algebra, fractions, arithmetic, trig, long division, and more)

Follow me at WordPress, find my author page on Facebook, or connect with me through Twitter.

 

Kindle Unlimited Per Page Rate for March, 2018

Background image from ShutterStock.

KINDLE UNLIMITED PAGES READ FOR MARCH, 2018

In March, 2018 the Kindle Unlimited per-page rate was $0.00449.

That’s nearly identical to what it was for January, 2018 ($0.00448), but down a little compared to February, 2018 ($0.00466).

The per-page rate is showing relative stability at the beginning of 2018.

The KDP Select Global Fund reached a record high of $21 million for March, 2018, a nice rise from February, 2018 ($20 million), and slightly higher than January, 2018 ($20.9 million).

 

Write happy, be happy. 🙂

Copyright © 2018

Chris McMullen

Kindle Formatting Magic

WORD TO KINDLE FORMATTING MAGIC

I will share some Kindle formatting tips and also introduce my newest book, Word to Kindle Formatting Magic, which is available in both paperback and Kindle editions.

  • Kindle ASIN: B07BL5K6DH
  • 522-page Paperback ISBN: 978194169122

KINDLE DESIGN

The beginning of Kindle design comes from understanding the semi-reflowable nature of eBooks. A typical eBook isn’t quite reflowable in the same way that a scrollable webpage displays (although the Look Inside feature displays that way), but it also doesn’t have a predictable fixed layout like a print book.

Since different customers will read the eBook on a variety of screen sizes and aspect ratios, from cell phones to HD tablets, and since the customer can adjust the type face, font size, background color, and internal margins, you can’t predict which information or how much information will show on any given screen.

The main idea is that a typical eBook doesn’t consist of well-defined pages like a print book does.

This impacts the design of Kindle eBooks in various ways. For example,

  • You need to choose the size and aspect ratio of your pictures wisely so that they look fine on any size screen. You also need to make sure that they look fine on white, black, cream, or green reading backgrounds.
  • A blank line could seem to vanish, since there is always a chance that it will show up at the very top or bottom of the screen.
  • Tall figures may be forced onto the next screen and may leave a lot of white space on the previous screen.
  • Subheadings may happen to fall at the bottom of a screen, unless you apply a page break to them, but a page break may waste a lot of white space on the prior screen.
  • Page numbers don’t make any sense in your eBook. Anywhere your text says something like, “as shown on pages 23-28,” you need to rewrite it.

Another important element of Kindle design is to understand the limitations of what Kindle can and can’t do, especially on older devices, including the limitations of the online and downloadable previewers (for example, in displaying tables, pictures, and special symbols). Following are some examples.

  • Use of the tab key to attempt to control paragraph indentations can be a disaster. The best way to control paragraph indentations is by applying clean paragraph styles (or style definitions) without direct paragraph formatting.
  • Some devices may automatically indent paragraphs that you wish to be non-indented. You have to trick the device into not indenting justified or left-aligned paragraphs.
  • Left alignment may automatically appear justified full unless you go a step beyond Microsoft Word.
  • Kindle’s justification isn’t perfect, although it has improved tremendously with Amazon’s new Enhanced Typesetting. If you try to prevent a runt (or orphan)—a short word at the end of a paragraph appearing on the last line all by its lonesome—with a non-breaking space, if the string of text has more than about 6 characters, you could wind up with an undesirable automatic hyphen or a large gap at the end of the previous line.
  • Bullet points come with a variety of limitations. The bullet symbol itself appears subdued. Negative indents, hanging indents, and multi-level indents pose problems, especially for older devices. Word’s automatic list tools automatically result in a large indent, and if you try to change Word’s indent size, the list looks worse in other ways. Even the simple ordered and unordered list tools with basic HTML have problems. To top this off, lists exaggerate the justification issues.
  • If you know how to avoid widows and orphans in your print book, you need to exercise self-discipline to avoid trying to control them in your Kindle eBook, and accept the fact that occasionally there may be just a few words on the last page of a chapter all by themselves.

Related to this is a degree of quirkiness, meaning that some features (like tables or special symbols) display differently on first or second generation Kindle Fires and older Kindle eReaders than they do on the most recent generation of Kindle devices.

For example, suppose that you wish to incorporate a page break into the paragraph style for the first row of a basic table, in order to prevent the table from starting near the very bottom of a screen (which would otherwise sometimes happen depending on the screen size and customer settings). On first and second generation Kindle Fires, this may result in ghosting, where you see the outline of the table on the screen prior to the table, and on at least one of the early Kindle Fire devices the table itself may appear to get stuck, taking a dozen swipes to advance past the table. It will appear to work fine in the previewer, though (but the previewers don’t display tables accurately for how they will work on all possible devices).

As another example, the most recent Kindle devices and the previewers will show more special symbols than older devices actually support.

A FEW FORMATTING TIPS

Following are a few tips that help to format a Kindle eBook.

  • Use paragraph styles in Word (or call style definitions in HTML) for all paragraph formatting. Do this religiously.
  • Don’t apply direct formatting to an entire paragraph (or more). If you want formatting to apply to an entire paragraph, create a new style for that.
  • A common mistake where direct formatting is applied is to highlight multiple paragraphs and change the settings, or to change the settings on the Paragraph or Font menu in Word and proceed to type one or more paragraphs.
  • Don’t use the tab key in your eBook. Too late? Use the Replace tool to remove every instance of ^t.
  • Avoid blank lines. Use Spacing After with an appropriate paragraph style in places where you need to add vertical space.
  • Keep it simple. If you try to do something complex, it may backfire on one or more devices or apps. You’d hate for part of your book to be totally unreadable on an older device, or for an indent to be huge on a small screen, for example.
  • Be careful not to introduce a worse problem by trying to fix a subtle design issue. Again, keeping it simple is a good Kindle philosophy.
  • When the content of your book is 100% complete (proofreading too), save your Word file as a filtered webpage. If your book includes any pictures, right-click on the resulting HTML file and send it to a compressed zipped folder. Find the image files folder that this process makes and drag it into the compressed zipped folder.
  • You can make some subtle improvements to your HTML file. For example, you can set text-indent to 0 instead of 0.01″ for non-indented paragraphs (but don’t remove the text-indent line or the paragraph may automatically indent). For indented paragraphs, you can change the text-indent to 2em or 3em so that it matches the font size. (Keep your indents small. Word’s default value of 0.5″ is larger than most traditionally published books and would look very large on small screens.)
  • If you know what to look for, the HTML file can help you see formatting that is hidden in Word. (Are you thinking about the Show/Hide button? I’m talking about formatting that’s so hidden that even Word’s Show/Hide button doesn’t reveal it.)

THE STORY BEHIND MY NEW BOOK

My other self-publishing books primarily focus on how to self-publish a paperback book. Although they do mention eBook formatting, the eBook is only a small component of those books.

I wanted to create a guide specifically for Kindle formatting.

When I was thinking about the title, it occurred to me that the behavior of Kindle eBooks as perceived by a new author sometimes seems mysterious (“Why did that happen?”), so I came up with the title, Kindle Formatting Magic. I added two words to make it Word to Kindle Formatting Magic because most authors have access to and familiarity with Microsoft Word, and since Kindle formatting can be very Word friendly (once you learn how to control hidden formatting in Word).

I originally had a 100 to 200-page book in mind. A couple of years back, I hired illustrator Melissa Stevens (www.theillustratedauthor.net) to design the cover. Her design seemed really magical, and it motivated me to try to make the inside of the book as magical as the cover.

I completely reorganized and rewrote the material. I did this a couple of times. At one point, it was going to be two separate volumes. In the end, the paperback edition has 522 pages on 8.5″ x 11″ pages (it’s also available in Kindle format, of course).

A few months ago, I wrote that I had spent 1-2 years working on this book, but a few weeks ago I dug up my old files and discovered that I’ve been working on this book for nearly three years. Time flies!

I spent much time experimenting with Kindle formatting, trying out a feature, uploading the file to KDP, and testing it out. This was very time-consuming, but also enlightening. I took several snapshots and included these pictures in my book to help illustrate many of the issues faced with Kindle formatting.

Much has changed at KDP in the past couple of years. A lot of these changes occurred as I was writing my book, so I had to constantly rewrite sections that I had previously written. For example, the Kindle previewer has been updated to include Auto-Advance, there are new Kindle reading apps, there is a new X-Ray feature, KDP’s print option has expanded, the 127 KB rule for GIF images has been updated, and some of the KDP help pages have been extensively revised.

My book covers the following topics:

  • The basics, like removing tabs, extra line breaks, extra spaces, page numbers, unsupported symbols, etc. One appendix lists every symbol that is fully supported across all devices (there are even notes about correct and incorrect ways to insert supported symbols). A handy checklist helps to ensure that you’ve implemented all of these steps.
  • A detailed guide to using Word’s paragraph styles to format your eBook. There is even a step-by-step tutorial in an appendix at the back of the book to walk you through it with a specific example. I provide several specific recommended paragraph styles commonly used in eBook design. I show you how to create new styles, modify existing styles, deal with hidden styles (like TOC or Footnote), manage your styles (like Disable Linked Styles and what the confusing Automatically Update box really means), and use the Style Inspector to check for common problems.
  • One chapter is devoted to picture size, aspect ratio, format, file size, image design considerations, captions, tables formatted as images, padding, transparency, and everything related to pictures.
  • Multiple sections discuss a variety of Kindle design concepts, like the challenges of formatting bullet points, issues related to left and full alignment, how pictures affect design, the helpfulness but also the dangers of the non-breaking space, and much more.
  • Another chapter shows you how to go a quick step beyond Word. I tried to make this as friendly as possible, even showing how you could be an HTML minimalist. You really don’t need to learn HTML, and that’s the beauty of it. You don’t actually have to write HTML. It’s already written. All you need to do is make small changes to a little of the HTML that’s already there, and I show you exactly which changes to make and how they should look with specific examples (I even have several complete recommended style definitions that you can copy). You can keep this simple and make just a few helpful changes, but for those who want I offer many other optional changes that you can make (for example, how to use media queries to format drop caps that work well across all devices). This chapter shows you how what you do in Word affects the HTML, which helps you learn how to control hidden formatting from Word. For those who want to work more with HTML, I show you the HTML that relates to Kindle formatting to help you better understand your HTML file, which can be helpful if you want to make extensive revisions (this is easily skipped by authors who want to avoid HTML as much as possible).
  • Learn how to preview your Kindle eBook thoroughly using the online previewer, the more reliable downloadable previewer, and actual devices or apps. For example, you can preview your eBook on a PC, laptop, tablet, or cell phone using a free Kindle reading app. Detailed checklists help you with proofreading, editing, and a variety of specific features to look for and test in the way of formatting.
  • A troubleshooting section includes several common Kindle formatting issues with possible solutions. Find detailed explanations whether you used Word exclusively or went beyond Word to use HTML (each issue offers solutions for both cases). This isn’t like a troubleshooting section that you find in the owner’s manual of an electronic device: I tried to make this readable and understandable for everybody.
  • An appendix provides a short sample eBook. Labeled pictures show you which paragraphs have which styles in Microsoft Word, and I included the full HTML for the sample eBook so that you can see the style definitions and everything else.
  • I spent much time testing out various features, and I included several pictures in my book to demonstrate a variety of formatting challenges.
  • For those who would also like to publish a paperback version of their book, I walk you through the steps involved in converting your eBook to a print-ready PDF.
  • Also find valuable tips relating to sales rank, keywords, categories, customer reviews, marketing, promotions, giveaways, and more. (Authors often tell me that the marketing advice that I include in my books on self-publishing is easily worth the price of the entire book. One section is dedicated to marketing and premarketing tips, but a few other sections also relate to marketing.)

YOU COULD WIN A FREE COPY OF MY BOOK

Enter my Amazon Giveaway (which expires at the end of March 24, 2018 in the US), which will have 50 lucky winners. That could be you, and the odds are favorable (as of now, there are about 70 entrants for 50 books, which gives you amazing odds). It’s a sweepstakes, so all 50 books will be given away, and you’ll find out if you win at the end of March 24.

https://www.amazon.com/ga/p/29e81d46a95ba752

I also have a Goodreads giveaway beginning soon with 100 lucky winners which will last for a couple of weeks.

The Goodreads giveaway doesn’t start until March 26 and ends on April 10, 2018. Once March 26 gets here, you can find the Goodreads giveaway at:

https://www.goodreads.com/giveaway/show/278710-word-to-kindle-formatting-magic-self-publishing-on-amazon-with-style

If you buy the paperback version directly from Amazon, after doing so, you will be eligible to purchase the Kindle edition free through MatchBook. You could give the print version as a gift and keep the Kindle edition for yourself, or you might find it handy to have the paperback spread out on your desk while you’re formatting your next book and also have another copy that you can access from your phone or tablet.

If you have a Kindle Unlimited subscription, you can also borrow my book for free. (Amazon Prime customers can also borrow one free book per month.)

Write happy, be happy. 🙂

Copyright © 2018

Chris McMullen

The New KDP Community Forum

KDP COMMUNITY FORUM UPDATE

Amazon recently updated the community help forum at Kindle Direct Publishing (KDP).

https://www.kdpcommunity.com/s/?language=en

It seems like it has gone unchanged forever, until now. I can remember visiting it 9 years ago.

What has changed?

  • The look is different. The layout and design changed significantly.
  • The forum topics have been consolidated into a single column. These used to be divided into separate groups.
  • The recent announcements are easy to find and (for now) they are updated. Presently, I see announcements regarding the latest version of the Kindle Previewer (which now has a helpful Auto-Advance View and a Thumbnail Pane), the KDP Select Global Fund for the past two months, and an announcement about taxes.
  • The search option has changed. After doing a search, there used to be an advanced option. Also, the search used to default to the current year only (which severely limited the number of useful search results early in the year). I miss the advanced search options, but also remember that the old search tool suffered some problems. I haven’t used the new search tool enough yet to determine if it is more effective. But I do have a tip: After doing the search, click Discussions or click View More in order to see more than just a handful of search results.

The new KDP community forum is just one of numerous changes that Amazon has rolled out recently.

  • The KDP help pages have been gradually changing. For example, Amazon finally got rid of the 127 KB information regarding GIF images (they are no longer automatically converted to JPEG simply due to this number), and several new help pages have been added (little by little) regarding the new KDP paperback option. The KDP help pages continue to improve.
  • As I mentioned earlier, Amazon recently introduced a new version of the downloadable Kindle Previewer, making it a much more convenient way to thoroughly preview a Kindle eBook.
  • On a related note, the Kindle reading apps (for PC, Mac, iPhone, iPad, Android, etc.) have also been updated (and consolidated into fewer options—for example, there is now one app for iOS).
  • You can now add X-Ray to your Kindle eBook: I have a detailed how-to article about X-Ray right here.

I love these improvements. However, I’m on the verge of publishing a book called Kindle Formatting Magic. I expected to publish my book today, but as I ran it through the previewer one more time to check that all of the hyperlinks work properly, I discovered the new KDP community help forum, which meant that I had to revise all of my tips regarding how to use the KDP community search tool effectively (and I had to revise both the paperback and Kindle versions).

It’s like deja-vu. When I was testing my book on various Kindle reading apps, I discovered that they have been updated, which meant more revisions to my book. For weeks, I’ve been discovering new features (like X-Ray) and have been revising my book repeatedly so that it would be fully up-to-date when I publish it.

But it’s a good thing. Had I published a couple of months ago, I’d be revising and republishing. Now it looks like the timing might turn out well: Hopefully, most of the changes to Amazon will have already been completed just as I’m about to publish, so perhaps my book will be not only be fully updated when I press the publish button, but maybe it will stay that way for a while without constant revisions on my part.

Maybe tomorrow Kindle Formatting Magic will hit the market. Soon, definitely, very soon.

Write happy, be happy. 🙂

Copyright © 2018

Chris McMullen

Kindle Unlimited Bounce Back, February, 2018

Image from ShutterStock.

KINDLE UNLIMITED KENP READ FOR FEBRUARY, 2018

The Kindle Unlimited per-page rate rebounded to $0.00466 for February, 2018 after having dropped down to $0.00448 for January, 2018.

The KDP Select Global Fund for February, 2018 is $20 million. Although this is a drop from January’s $20.9 million, it’s still the second best payout ever.

I look at the $20,000,000 per month and see a significant market for Kindle eBooks borrowed and read through Kindle Unlimited (and Amazon Prime).

Write happy, be happy. 🙂

Copyright © 2018

Chris McMullen

Update to Amazon’s Downloadable Kindle Previewer 3

KINDLE PREVIEWER 3 RECENTLY UPDATED

Amazon KDP’s most recent update to the downloadable Kindle Previewer 3 (version 3.20) includes some nice improvements.

  • Auto-Advance View with adjustable speed allows click-free previewing.
  • Thumbnail Pane with adjustable size shows you several pages at once.

If you haven’t used the downloadable Kindle Previewer recently, a few other features are worth noting.

In particular, just above the Thumbnail Pane, if your Kindle eBook supports Enhanced Typesetting, you can adjust View All to one of the following:

  • Pages
  • Images
  • Links
  • Tables
  • Drop Caps

The View All option provides a convenient way to quickly check all of your hyperlinks, inspect all of your images, or find your drop caps.

Some other helpful features have been around for a long time now.

  • Change the background from white to black, sepia, or green (though green isn’t available for iOS). What is relatively new is the green background.
  • Try out different fonts that customers can select, such as Bookerly or Caecilia, along with different font sizes. The new type faces were introduced with Kindle’s new Enhanced Typesetting feature (which has been out for a while now).
  • Switch between portrait and landscape mode (this has always been available).
  • Though one thing that may seem backwards at first is that the device type is limited to tablet, phone, and Kindle ereader. Even the online previewer has limited the device types. If you own a few devices (or can borrow them), nothing beats testing your MOBI or AZK file out on an actual device. For those devices that you don’t have, the tablet, phone, and ereader options are designed to mimic the general experience. (If you upload your converted MOBI file to a Kindle Fire, look for your book under Documents instead of Books.)
  • To preview on IOS, as in the past you need to download the AZK file. Click File > Export and adjust Save as Type from MOBI to AZK. You will need to use iTunes on the iOS device.

The two newest features, Auto-Advance View and the Thumbnail Pane have me especially excited.

In the picture above, you can see a preview of my newest book, Kindle Formatting Magic, which will be published in just a few days. Since the print version has 500 pages, I was very grateful for the Auto-Advance View. It is saving me from a tremendous amount of manual clicking. (I still do some manual clicking, of course, but this is a huge time-saver for me.) It’s also nice to see several pages at once in the Thumbnail Pane.

The prior versions of the Kindle Previewer wasted most of the space on my monitor. The Thumbnail Pane finally utilizes my screen space much more effectively.

I also appreciate the options to quickly find all of my hyperlinks, images, and drop caps using the View All option. I go from one hyperlink to the next, click on it, and check if it works. That is really handy.

My preview isn’t complete until I test my book out on several devices, but I always spend the most amount of time with the downloadable Kindle Previewer (considered to be more reliable than the convenient online previewer), so these updates are wonderful for me. Thank you, Amazon.

Write happy, be happy. 🙂

Chris McMullen

Copyright © 2018

Author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers

  • Volume 1 on formatting and publishing
  • Volume 2 on marketability and marketing
  • 4-in-1 Boxed set includes both volumes and more
  • Kindle Formatting Magic (coming soon)

Follow me at WordPress, find my author page on Facebook, or connect with me through Twitter.

Check out the new Amazon Author Central Pages at Audible (for Audio Books) + a couple of tips

AUDIBLE AUTHOR PAGES

Author pages created via Amazon’s Author Central now automatically feed into Audible.com (an Amazon company for audio books).

You can see a screenshot of my Audible author page above.

When I visit Audible’s home page,

https://www.audible.com

it shows me a few best sellers, but doesn’t offer any obvious way to search for audio books.

What the site wants is for me to sign in with my Amazon.com account to initiate a 30-day free trial.

But I’m not ready to begin a trial. That’s nice to know, but why not wait until you’re ready to begin your trial?

So here is a way around this problem:

  1. Scroll down to the bottom of Audible’s home page.
  2. Click the New Releases link (even if you don’t want to explore New Releases).
  3. Now you will see a search field at the top right corner. This will let you search the entire store, not just new releases.

I followed those steps to search the entire Audible store for audio books without having to login with an account.

ARE YOU AN AUTHOR?

If so, here is another handy tip for you.

When I searched for my audio book (Why Do We Have to Go to School?) and clicked the link to open its Audible page, I got a ridiculously long URL:

https://www.audible.com/pd/Teens/Why-Do-We-Have-to-Go-to-School-Audiobook/B0114RR08M?ref=a_a_search_c3_lProduct_1_1&pf_rd_p=e81b7c27-6880-467a-b5a7-13cef5d729fe&pf_rd_r=1RT6R6GKVHXDMZP5B2VX&

Of course, I could have shortened it on my blog because I can make the Text to Display different from the full URL, but I wanted to show you how ridiculously long that URL is.

There is a simple way to shorten it without having to create a special link or apply HTML.

The trick is to find your ASIN. It’s already there. If you look at the long URL above, you will see the following ASIN (just after Audiobook):

B0114RR08M

Copy and paste this ASIN. Next, copy and paste the beginning of the Audible URL, which is https://www.audible.com/pd/ and join them together. When I do this, I get the following short link, which works:

https://www.audible.com/pd/B0114RR08M

That’s a handy short link to use to share your Audible audio book page.

There is a similar trick at Amazon for print books and Kindle eBooks. First find your ISBN or ASIN, and join this to https://www.amazon.com/dp/ like my example below. But my example below ‘looks’ different from my example above. When I placed my ISBN, 1512044288, at the end of https://www.amazon.com/dp/ to make the URL, it automatically turned into the Kindle Instant Preview for the Kindle edition (even though I used the ISBN for the print edition—the two editions are linked together at Amazon, so it doesn’t matter). I don’t see a URL below: Instead I see a picture of the front cover, a Buy on Amazon button, a Share button, and a button to click to see a Free Preview (but since this is a print replica book created with the Kindle Textbook Creator, it just says that the preview isn’t available—if you have a reflowable Kindle eBook, like most eBooks, you would instead see a free preview).

Write happy, be happy. 🙂

Chris McMullen

Copyright © 2018

Author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers

  • Volume 1 on formatting and publishing
  • Volume 2 on marketability and marketing
  • 4-in-1 Boxed set includes both volumes and more
  • Kindle Formatting Magic (coming soon)

Follow me at WordPress, find my author page on Facebook, or connect with me through Twitter.

Kindle Unlimited per-page rate for January, 2018

Background image from ShutterStock.

KINDLE UNLIMITED PER-PAGE RATE FOR JANUARY, 2018

In January, 2018 the Kindle Unlimited per-page rate was $0.00448.

It has dropped down a bit, after a steady climb for several months, which culminated in a brief appearance above half a penny per page ($0.00506) in December, 2017.

It isn’t unusual for the per-page rate to drop from December to January:

  • December, 2016 paid $0.00524, dropping to $0.00457 for January, 2017.
  • December, 2015 paid $0.00461, dropping to $0.00411 for January, 2016.
  • Prior to that, KDP Select didn’t use the per-page model, yet it was still common for January’s royalties to drop compared to December.

So you shouldn’t PANIC. This is normal.

Why does January typically pay less than December? Amazon sells a ton of Kindle devices for the holidays, and many customers try their free month of Kindle Unlimited. More customers are probably reading a high volume of pages at this time, too. Whatever the reason, the per-page rate is still looking good compared to six months ago, when it had dwindled down close to $0.004 per page. Amazon introduced KENPC 3.0 and the per-page rate recovered nicely. It’s still up 12% over that low point.

On a related note, the KDP Select Global Fund hit a record high, $20.9 million, the first time it has ever climbed over $20 million, and up a clear million from December.

So even though the per-page rate is down, Amazon still paid a million more dollars in royalties for Kindle Unlimited (and Amazon Prime) borrows of KDP Select books (and that’s on top of what they paid for sales, and also on top of the All-Star bonuses which are awarded separately).

Two years ago, January, 2016, the per-page rate had dropped down to what was at the time a record low (and it has since only returned to that point once). In comparison, January, 2018 is looking pretty good. While it has taken a typical drop from December, bear in mind that December was at a relative high, a rare appearance above $0.005. It’s more that December was unusually high than January is atypically low.

Write more books, write engaging content, learn effective long-term marketing strategies, and little fluctuations in per-page rates will hardly seem to matter.

Write happy, be happy. 🙂

Copyright © 2018

 

Chris McMullen

How to Format a Textbook or Workbook for Kindle

FORMATTING A TEXTBOOK FOR KINDLE

I’ve published several workbooks and a few textbooks in both print and Kindle, and I’ve written a few detailed articles about using Amazon’s free Kindle Textbook Creator.

Today’s article adds something new: I’m using my experience to compare three different methods of formatting a textbook or workbook as a Kindle eBook.

Let’s suppose that you wrote a textbook or workbook using Microsoft Word and have already formatted it as a print-ready PDF, and now you wish to convert it to an eTextbook for Kindle.

There are three viable ways to go about this:

  1. Simply run your PDF through Amazon’s free Kindle Textbook Creator. Like magic, in a few moments you will have a KPF file that you can preview within the Kindle Textbook Creator and then upload to KDP. This is by far the most convenient option for the author or publisher. However, a book that looks good on paper and runs through the Kindle Textbook Creator is often inconvenient to read, especially on smaller screens, and the eTextbook won’t be available across all devices. If the customer must pinch-and-zoom frequently to read the text, this will become tedious quickly.
  2. Modify your Word file and create a new PDF file optimized for the Kindle Textbook Creator. This isn’t as convenient for the author, but it’s not too inconvenient, really. Once you convince yourself that it’s worthwhile and get started, it isn’t that bad. The benefit is that it can improve the customer’s reading experience. Back in Word, you can set all of your page margins to zero, since that just wastes space on a Kindle device. As a result, it makes the text slightly easier to read. If it’s viable, you can consider significantly increasing the font size and reformatting the pages to accommodate the change (as it will alter the page layout significantly). If the text is large enough, customers may be able to read your eTextbook on more devices without using pinch-and-zoom. Also, if you have images that include text, see if it may be viable to make the text larger in those images.
  3. Create a reflowable eTextbook. Most Kindle eBooks are reflowable. The few exceptions include fully illustrated children’s books, comic books, and richly formatted eTextbooks. All novels and text-heavy nonfiction books are reflowable eBooks, meaning that the customer can adjust the font size, font style, and line spacing. If it’s formatted well, this can make for the optimal reading experience. The main reason that eTextbooks are often formatted as fixed-format rather than reflowable format is that it’s much more convenient to run a PDF through the Kindle Textbook Creator than it is to reformat a textbook as a reflowable eBook. Plus, a richly formatted textbook presents more formatting challenges: If you don’t navigate the reflowable Kindle design challenges well (including bullet points, equations, callouts, sidebars, multiple columns, tables, figures, and page layout), any formatting mistakes can make the result worse than what you would get with the Kindle Textbook Creator.

EXAMPLE 1: REFLOWABLE VS. KINDLE TEXTBOOK CREATOR

In my first example, I will compare options 1 and 3.

My most recent math workbook, Fractions Essentials Workbook with Answers, includes 20 chapters and 256 pages.

Each chapter begins with a concise review of essential concepts and fully-solved examples with explanations.

There are several equations that wouldn’t format well in Kindle without turning them into pictures.

Every chapter ends with a set of practice exercises.

At the back of the print edition is an answer key with the answer to every problem plus intermediate steps, hints, and explanations.

This definitely qualifies as a richly formatted textbook.

I formatted this book two different ways:

  • I ran my print-ready PDF through Amazon’s free Kindle Textbook Creator.
  • I converted my Word document into a reflowable eBook using the same methods described in my Word to Kindle Formatting Magic book (to be published later in February, 2018, hopefully). I also moved the answers to the end of each chapter instead of putting them all at the back of the book. This makes it easier for the reader to find the answer key in the eBook (and I also added each chapter’s answer key to the active table of contents).

After creating both versions of the eTextbook, I decided to publish the reflowable version.

Above, you can see two sample pages of the preview of the KPF file shown in the Kindle Textbook Creator.

Here are a few features that I like about the version I created with the Kindle Textbook Creator (shown above):

  • It was quick and convenient for me to make.
  • The pages are well-defined. Sometimes, it’s nice to control the page layout and make content “fit” on a page. An entire problem set or example can be made to fill all of the space on a page.
  • I can refer to figures, equations, or sections by page number (like “see page 94”).
  • The Look Inside would look fine on Amazon, basically showing how the book looks on printed pages.

Here are a few features that I don’t like about the Kindle Textbook Creator version (shown above):

  • It’s inherently much harder to read. On many devices, some of the content requires using pinch-to-zoom, which would be inconvenient for customers.
  • Customers can’t adjust the font size, font style, or line spacing. This is the main limitation with trying to make a fixed format book easily readable.
  • The eTextbook wouldn’t be available on all devices. This limits your audience (and occasionally upsets customers).
  • It’s not as easy to make hyperlinks work. Plus, the last time I tested internal hyperlinks (like for an active table of contents), the hyperlinks didn’t work in the published eTextbook. Device navigation does work though (and you can enter the table of contents for device navigation directly in the Kindle Textbook Creator). Unfortunately, a few customers are used to finding a page of clickable hyperlinks, and either don’t know how to find device navigation or don’t want to do that (or have an older device).
  • It’s black and white. (But that’s my fault and would have been easy to fix. I could easily change the pictures to color in Word and create a new print-ready PDF.)

Above, you can see two sample pages of the preview of the converted MOBI file in the KDP previewer.

Here are a few features that I like about the reflowable version (shown above):

  • It’s easy to read on any device with any size screen.
  • For any equation that was too complex to simply type on Kindle, I reformatted the equation as a picture so that it would be easily readable across all devices (you can see the large equations in the picture above).
  • Customers can adjust the font size, font style, and line spacing to their liking. You can see this in the picture below, where I show the effect of adjusting the font size. The customer can’t do that when you use the Kindle Textbook Creator.
  • It’s available on every device, so any customer who owns a Kindle device, Android tablet, Android phone, PC, laptop, Mac, iPad, or iPhone can read the eTextbook.
  • Creating all kinds of hyperlinks, internal and external, is easy. Both kinds of hyperlinks work, and you can easily make an active table of contents with clickable hyperlinks.
  • A few pictures show in color on devices with color displays. Since I took the time to reformat all of the pictures for Kindle, I added color shading to the pie slices.

Here are a few features that I don’t like about the reflowable version (shown above):

  • It took much more time to format the eBook (but it wasn’t insurmountable).
  • Depending on the display size and the reader’s choice of font size, font style, and line spacing, you never know when a page break may occur. This can begin a new example at the bottom of a screen, or it can leave a lot of blank space when a large figure doesn’t fit on the current page, for example. Overall, I think it came out well in many cases, but this is the main design challenge with the reflowable format: You can’t control the pagination or page layout nearly as well as you can with fixed format.
  • The pictures don’t scale with font size. (It is possible to do that with SVG images, but not all devices support SVG, so you have to do that with media queries, which entails extra work, and even then some customers will still see it without scalable images.)
  • I had to find any references to specific page numbers and find another way to say where that section, figure, table, or equation is. (You could achieve this with hyperlinks though.)
  • Since I made equation pictures large enough to read on any device, in the Look Inside feature at Amazon, and with the default font settings of certain devices, I don’t like how the equation pictures have text that is much larger than the font size. As you can see below, in some cases it is more pronounced than others: It varies with the customer’s choice of font size. But I felt that easy readability on any device was important: That was a major benefit of choosing the reflowable layout.

EXAMPLE 2: REFLOWABLE VS. KINDLE TEXTBOOK CREATOR VS. OPTIMIZED KTC

This example will compare eTextbooks made using all three options:

  1. Simply run your PDF through Amazon’s free Kindle Textbook Creator.
  2. Modify your Word file and create a new PDF file optimized for the Kindle Textbook Creator.
  3. Create a reflowable eTextbook.

This time, instead of adding sample pictures of each case to my article, I will include a link to an example at Amazon.

You can explore Amazon’s Look Inside for free, or you can read the free sample using a free Kindle app (like Kindle for PC or Kindle for iPad) or a Kindle device. The free sample will let you better preview how it looks as an eBook. (You don’t need to buy the book to see how it looks.)

For Option 3, you can click the Free Preview button in the picture. Unfortunately, for Options 1 and 2, this button doesn’t work in Amazon’s Free Preview picture. However, you can view the free preview by clicking the hyperlink below the figure to visit Amazon and then viewing Amazon’s Look Inside.

Note that the Look Insides of Options 1 and 2 look fine when you view them on a PC, laptop, or other device with a large screen.

However, if you read these eBooks on most Kindle devices or the actual eBooks with one of Amazon’s free reading apps, then the text for Option 1 is much harder to read.

The text for Option 3 is easy to read on any device or app, though it doesn’t come out as good in the Look Inside. That’s one of the misleading quirks of Amazon’s Look Inside feature displaying a Kindle eBook as a scrollable webpage on a PC or laptop display. It’s surprising that they don’t show all Kindle Look Insides for reflowable eBooks using Page Flip or the way that you see Option 3 when you click the Free Preview button. While that isn’t perfect, it portrays a reflowable eBook more realistically.

Option 1: Simple PDF conversion using the Kindle Textbook Creator.

For the following book, I took the print-ready PDF and simply ran it through the Kindle Textbook Creator with minimal changes.

This is the most convenient option for the author, but it’s not as easy for the customer to read.

Trigonometry Essentials Practice Workbook with Answers

Option 2: Optimized Word file for the Kindle Textbook Creator before creating a PDF.

For the following book, I zeroed the page margins, changed the page size and aspect ratio, and significantly enlarged the font size. After this, it took some time to improve the page layout.

Then I ran the new PDF file through the Kindle Textbook Creator.

The result is easier to read across all devices without having to pinch-and-zoom.

However, as with all fixed format eBooks, the customer can’t adjust the font size, font style, or line spacing, and with the Kindle Textbook Creator, the eTextbook isn’t available across all devices and apps.

Learn or Review Trigonometry: Essential Skills

Option 3: Converted Word file to reflowable format.

For the following book, which I just published two days ago, I invested a great deal of time converting my Word document to a reflowable Kindle eBook (following the instructions in my book, Word to Kindle Formatting Magic, to be released later in February, 2018, hopefully).

It wasn’t as convenient for me, but the result is readable across all devices, the eBook is available across all devices, and the customer can adjust the font size, font style, and line spacing. Plus, there is an active table of contents with clickable hyperlinks that work.

Fractions Essentials Workbook with Answers

Write happy, be happy. 🙂

Chris McMullen

Copyright © 2018

Author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers

  • Volume 1 on formatting and publishing
  • Volume 2 on marketability and marketing
  • 4-in-1 Boxed set includes both volumes and more
  • Kindle Formatting Magic (coming soon)

Follow me at WordPress, find my author page on Facebook, or connect with me through Twitter.

Recent Changes to CreateSpace and Kindle Direct Publishing Paperbacks

CreateSpace and Kindle Direct Publishing

Recent Updates to Paperback Features

Amazon has recently added new features to KDP’s paperback self-publishing option:

  • You can now order printed proofs from KDP. This is a vital step toward ensuring that your book is ready to publish.
  • You can similarly order author copies from KDP. This makes it viable to stock your book in local stores and libraries, and creates marketing opportunities like advance review copies, paperback preorders (through Amazon Advantage), press release packages, paperback giveaways, and book signings.
  • UK and Europe authors should be particularly excited, as KDP introduced a new feature that you can’t get at CreateSpace: author copies and proofs printed and shipped from Europe.

The first two changes simply bring KDP up to speed to make it a viable alternative to CreateSpace and Ingram Spark.

But the last change offers authors in the United Kingdom and continental Europe something that they can’t get from CreateSpace.

Meanwhile, CreateSpace has also experienced some changes:

  • CreateSpace will be eliminating paid services in a few months. I don’t see this as an issue really, as I’ll explain below.
  • Links to the CreateSpace eStore now redirect traffic to Amazon.com. Most authors are completely unaffected by this, as most authors get almost all of their paperback sales from Amazon.com anyway. The rare author who was capable of not only generating traffic to their eStore but who could also get many of those customers to overcome the CreateSpace shopping hurdles (like having to create a new account and pay for shipping) will need an alternative, such as BookBaby’s BookShop, Lulu’s storefront, or their own website with payment features.
  • Books automatically receive distribution to Amazon.ca (Canada) within 30 days if the Amazon.com sales channel is enabled. This isn’t that new (although it’s not as well-known as it could be), but I mention it because it’s a distinct advantage that CreateSpace currently retains over Kindle Direct Publishing.

Regarding CreateSpace’s paid services, in many ways it was always better to find a third party. Some third parties offer a portable file or a finished product that lets you edit your own file in the future, whereas CreateSpace’s services required paying for corrections in the future. Some third parties are also more flexible, offer economic (or even free) samples of their work, and offer better communication with the actual editor or designer. If you do thorough homework on finding a third party, it may turn out better than what CreateSpace offered. The main advantage CreateSpace had for their paid services (like copyediting or cover design) was the backing of Amazon’s name and their satisfaction guarantee. If you’re looking for paid services from a print-on-demand publisher, one option is BookBaby.

Does this mean that KDP is the better POD option now?

It depends on your needs.

Here are advantages that Kindle Direct Publishing currently has over CreateSpace:

  • Convenience: You can use a single account, you get consolidated reporting for both paperbacks and Kindle eBooks, and the setup of both print and Kindle editions occurs on the same site.
  • UK and Europe: You can order printed proofs and author copies and have them printed and shipped from within Europe. This feature isn’t available at CreateSpace, though hundreds of authors have asked for it.
  • Japan: You gain distribution to Amazon.co.jp (Japan).

Here are advantages that CreateSpace retains over KDP:

  • Distribution to other countries: CreateSpace offers better Expanded Distribution. For one, CreateSpace offers distribution to Canada (and those sales are reported and paid as Amazon.com sales, not at the lower Expanded Distribution royalties, which is a nice bonus) and to Mexico.
  • Distribution to bookstores: CreateSpace offers expanded distribution to bookstores and non-Amazon websites. KDP doesn’t provide this option yet.

So which is better for you?

  • Most self-published authors sell almost all of their paperback copies on Amazon.com. In that case, KDP is now the better option.
  • If you ordinarily get significant sales through the Expanded Distribution channel, I would hold off on migrating your titles to KDP.
  • If you’re new to the self-publishing industry, I now recommend KDP over CreateSpace unless you have solid, thoroughly researched plans to use CreateSpace’s Expanded Distribution effectively to get your book stocked in local stores or libraries (though selling author copies rather than using the Expanded Distribution channel is in some cases the better way to achieve this—in that case, KDP works just fine, and gives you an advantage if you reside in the UK or continental Europe).
  • If you reside in the United Kingdom or continental Europe, KDP has the advantage of printing and shipping proofs and author copies from within Europe.

Another consideration is the future:

  • KDP has been adding features to their POD service, while CreateSpace recently removed the eStore option and will soon eliminate paid services.
  • It looks increasingly like KDP will eventually become CreateSpace’s equal sister company. (Perhaps the two companies will be consolidated, or perhaps all CreateSpace titles will migrate to KDP. I’m not worried about that, as I expect KDP to accommodate the transition well. They’ve gotten some experience with authors who have already made the transition.)

Kindle Direct Publishing is now one of the three major print-on-demand services, two of which are Amazon companies:

Ingram Spark is the main alternative to using an Amazon company. CreateSpace and Kindle Direct Publishing provide the natural feed to Amazon.com, and most indie authors sell their paperbacks primarily on Amazon.com. For the rare author who has thoroughly researched effective ways to take advantage of bookstore and library distribution possibilities, Ingram Spark may offer better worldwide distribution, and for the author who has a significant following outside of the United States, Ingram Spark may have an advantage. CreateSpace and Kindle Direct Publishing offer a more natural feed to Amazon.com, and they also make self-publishing more affordable (Ingram Spark has higher setup fees).

Two alternatives to the Big Three include BookBaby and Lulu. If you’re looking for paid services or if you’re one of the rare authors who could make effective use of an eStore, these options may be worth considering. For example, check out BookBaby’s editing options and BookBaby’s BookShop.

Write happy, be happy. 🙂

Chris McMullen

Copyright © 2018

Author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers

  • Volume 1 on formatting and publishing
  • Volume 2 on marketability and marketing
  • 4-in-1 Boxed set includes both volumes and more
  • Kindle Formatting Magic (coming soon)

Follow me at WordPress, find my author page on Facebook, or connect with me through Twitter.