Your Book Description Doesn’t Just Show up at Amazon

 

THE BOOK DESCRIPTION AND ITS JOURNEY AROUND THE WORLD

I was creating a Goodreads giveaway yesterday when I noticed that one of my book descriptions didn’t look quite right. Then I realized that a few of my book descriptions had similar issues. (I haven’t yet looked at all of my books there, but did check my recent releases.)

The problem was that I had formatted my descriptions at Amazon KDP using the limited HTML that is available (boldface, italics, line breaks, bullet points, and ordered lists). While that resulted in improved formatting at Amazon, the HTML had a few undesirable effects at Goodreads. In particular, if you use short bullet points with words or phrases in each point, the words and phrases might not appear on separate lines and there won’t be any bullet point symbols.

So if you meant to make a list like this:

  • red riding hood
  • big bad wolf
  • grandma’s house

It could instead look like this at Goodreads:

red riding hood big bad wolf grandma’s house

It actually can look even worse when it blends together with the previous and following sentences.

At Goodreads, there is a simple fix. After you’ve logged in and pulled up your book, there is an option to edit the description. You may need to click a second time to edit the description. Also, beware that there is a required field further down: you need to enter a comment explaining the revision.

If you self-publish with KDP, you should be used to checking how it looks at Amazon shortly after you publish. You might also have the good habit of using Author Central to improve the formatting. (But when you revise your description with Author Central, you want to go to Edit HTML and copy/paste the HTML for your description into KDP and save it at KDP. Why? Because if you later republish your book, even if it’s just to add keywords or change your price, the KDP description will automatically replace the Author Central description.)

But where else does your description go?

For the Kindle edition, it automatically populates into Goodreads, and it does this very quickly after publishing.

The print edition can take longer to populate at Goodreads. I often wind up adding my print book to Goodreads manually, in which case I get to enter the print description at that time.

If you check the box for Expanded Distribution, your description also goes to BN.com and dozens of other online booksellers (if they choose to list your book for sale online; usually, there are many that do). If you don’t sell many books through the Expanded Distribution channel, most of these may not matter to you, but you might want to see how they look on a few of the major websites.

If your Kindle edition isn’t enrolled in KDP Select and you use an aggregator like Smashwords, your eBook description also gets used with a variety of eBook retailers. You might want to see how it looks from the customer’s side for a few of the major eReaders. If your book is enrolled in KDP Select, however, then the digital edition must be exclusive to Kindle, so this is a non-issue.

Write Happy, Be Happy

Chris McMullen

Author of the Improve Your Math Fluency series of math workbooks and self-publishing guides

Authors: Where Is Your Happiest Place Online?

I’ll discuss a few places, then I’ll cast my vote in the last paragraph. I’d also like to hear your vote, if you’d be so kind as to leave a comment.

Let me start with Amazon, since it’s a huge website that authors are familiar with. I love shopping for books (and more) at Amazon and I love the support that Amazon has given to authors, including indies. It doesn’t win my vote with regards to happiness, however. For one, the current customer review and comment platform detracts a little from what would be a much more positive ambiance. It’s great that they promote freedom and independence, I just wish they could do that and still limit the occasional spitefulness. Another problem I see is that I sometimes find myself frustrated when trying to search for and discover new books by keyword or in a category. It’s sort of an inherent problem in trying to search through twenty million books. Maybe if we could see more than a dozen or so books on a page that would help speed up the process; sometimes, the way the results are ordered seems to make us scratch our heads, too. Still, I love Amazon and continue to use it.

There are many features that I enjoy at Goodreads, both as a reader and an author. Authors can connect with other authors, and friend reviews are allowed but clearly marked as such (I happened to see one on an author’s page recently, and thought it was an interesting option). You can see what friends have read, are reading, or intend to read. You can discover new books. However, there seems to be a little too much negativity (enough that some authors actually shudder at the mention of the website’s name), but not enough effort to try to make the ambiance more positive throughout. Again, perhaps the negativity is associated with the effort to provide independence and freedom. On the other hand, my vote goes to a website that seems to promote freedom and independence quite well, yet still appears to be a much more positive environment. If they can do it, why can’t others?

Another popular place among authors is CreateSpace. There may be a little room for improvement, but overall I like the way the website works as far as publishing books goes. I also love the wealth of free publishing and marketing information available to authors (if you haven’t checked it out before, you should). The community discussion forum is a nice place for authors to interact with one another, and a good place to look for publishing help. There are many helpful members there, some who are small publishers with many years of publishing experience. For the most part, the forum is very courteous (especially, compared to some community forums on other websites). Still, there are a couple of reasons that CreateSpace didn’t receive my vote. First, the file review process can be a little frustrating at times – even if you submit the interior or cover to specifications, there are sometimes unexpected changes (like telling you that your file is too complex, or resizing the cover on you). The defect rate may be a little higher than we may like (we can hope that they are working to improve this), yet there are defects with all publishers. Finally, eStore sales require the customer to setup a CreateSpace account and it’s not intuitive for customers to search for books on CreateSpace. Nonetheless, I still love CreateSpace and continue to use it, even though there are promising new rivals like Ingram Spark.

I’ll cast my vote now. WordPress is the happiest place online for me. Authors seem to enjoy ample freedom, independence, and creativity, while also in my experience it’s usually a very happy place online. The exception may be the occasional bitter rant, but that’s easy to ignore if you want. The comments section is often filled with positive interactions. The sense of community here at WordPress has been excellent, in my experience. WordPress draws me in like a magnet. I don’t hesitate, fearing negative experiences. I find myself spending way much more time writing posts and reading posts than I ever imagined, and I enjoy it. A positive ambiance attracts people, and the people make or break the place. Here’s a big THANK YOU to all the great people who make this place. 🙂 Please remember to cast your vote and share your opinions and experience.

Free Books with Goodreads Giveaways

One way for authors to help create some buzz for their upcoming or newly released books is through the Goodreads giveaway program.

It’s also an opportunity for readers to potentially receive free books that interest them.

http://www.goodreads.com/

You have to have a physical book in order to enter it into the giveaway program. You can make a paperback through CreateSpace, for example. You must supply both the books and pay the shipping and handling. Package your books carefully and spring for delivery confirmation (so you can show, if needed, that you did fulfill your end of the bargain).

If you elect to enter the program, be sure to read the terms and conditions (you can find them from your author dashboard at Goodreads).

You can give just one copy away, but if you’re hoping to receive some reviews, it’s probably worth giving away 5 to 10 copies. Let your giveaway run for about a month to help generate some interest in your book.

Winners are encouraged to leave reviews, but reviews aren’t guaranteed. Reviews may be good, bad, or neutral. Authors may hope that reviewers will be in a good mood because they received a free book, and most will probably appreciate winning the contest, but of course all reviews won’t always be good. They may be more likely to post the review on Goodreads than Amazon, but some people are likely to do both. Keep in mind that if they do post the review on Amazon, it won’t show as a verified purchase (although, with Amazon owning Goodreads now, it seems like they could do this if they wanted – it sure would be a nice feature).

I’m presently trying this out. I entered volume 2 of my self-publishing book into the giveaway. There are 10 copies available (and so far, only 43 people have entered the giveaway – thus, presently the odds are very good). If you enter the giveaway, but don’t win one of the free books, contact me after the giveaway ends if you’d still like a free book (assuming I don’t receive hundreds of requests – I wish I had that kind of popularity, but I don’t – I’ll be happy to oblige).

http://www.goodreads.com/book/show/17863881-a-detailed-guide-to-self-publishing-with-amazon-and-other-online-booksel

Check out other books that are enrolled in the giveaway program.

http://www.goodreads.com/giveaway

Click on a tag to narrow the search results, or use the search field (just above the list of tags) to enter a tag that interests you.

Here is a short sample of giveaways:

Amaze Every Customer Every Time

Shep Hyken

http://www.goodreads.com/book/show/17723505-amaze-every-customer-every-time

Cursive Handwriting Workbook for Girls

Julie Harper

http://www.goodreads.com/book/show/18233806-cursive-handwriting-workbook-for-girls

The Magdalene Mystery

Christine Sunderland

http://www.goodreads.com/book/show/18128152-the-magdalene-mystery

I Was a Teenage Mad Scientist

Derek J. Goodman

http://www.goodreads.com/book/show/18196669-i-was-a-teenage-mad-scientist

Bankrupting Physics

Alexander Unzicker and Sheilla Jones

http://www.goodreads.com/book/show/16059515-bankrupting-physics

One thing I noticed as I searched through the giveaways was that some of the descriptions state that they are for Advance Review Copies, Autographed Copies, or Signed Copies, for example. In my giveaway, I’m just giving away an ordinary copy.

Chris McMullen, self-published author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers