Tag Archives: UK

Oct 4 2019

AMS Advertising: Now in the UK and Germany

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AMS ADVERTISING VIA KDP NOW AVAILABLE IN THE UK AND GERMANY

Amazon KDP has its expanded its AMS advertising option to books that are available at Amazon’s UK (United Kingdom) and DE (Germany) stores.

On the one hand, if you are among the first to test this out, you might get ahead of the competition. On the other hand, if a big swarm of authors shows up all at once to test this out, some people may vastly overbid and hog all of the clicks (at an expensive cost) just to test out how it works. So if you’re not getting much activity for several days, my suggestion is to be patient, don’t raise your bid insanely, wait for people to spend more money than they can afford and for the bids to drop down to reasonable values (and then maybe even start a new ad later, which is sometimes better than continuing an unproductive ad).

Note that UK bids are in GBD, not US dollars. You might want to Google a currency calculation to see how much you’re really bidding if you’re used to US currency.

If you already have an AMS account setup for the US, you have to be careful about how to test this out.

Note that existing or even new ads placed in the US will NOT display in the UK or DE. You have to setup new ads using the AMS site specifically for the UK or DE.

Don’t go to Reports. (Because if you reach the UK or DE site that way, it might seem like you have to setup an account from scratch. So try my suggestion first.)

Don’t go to AMS for the US.

Go to your KDP Bookshelf.

Find a book that is live in Amazon UK (or DE).

Hover your cursor over the gray ellipsis (…) button to the right of the title on your KDP Bookshelf.

Click the Promote and Advertise option.

Now select your marketplace.

If you already have an Amazon Author Page setup in the UK, you probably already have an Amazon account setup for the UK. However…

You might need to update a credit card or add billing info for it (even if it is currently working for your US advertising with no problem).

The reason is that Amazon AMS has different sites for advertising in the US, UK, and DE stores. So you might need to do a little work to get your billing info setup.

If you advertise in both the US and the UK, for example, you’ll need to monitor your reports separately at the US and UK sites for Amazon AMS.

For authors who live in the UK or DE, or whose work is highly relevant for these countries, you are probably eager to test this out.

Otherwise, first ask yourself if you have any books that may be a good fit for this audience. If they expect one thing, but get something else entirely because your book is a much better fit for the United States, the ad probably won’t work out.

If you have regular sales in the UK and also some good reviews in the UK, then you have some reason to believe that your book may be a decent fit for the UK audience.

Search for AMS on the search bar on my blog. I have several articles on advertising with AMS (including one specifically about changes in 2019).

Write Happy, Be Happy

Chris McMullen

Author of the Improve Your Math Fluency series of math workbooks and self-publishing guides

Feb 3 2018

Recent Changes to CreateSpace and Kindle Direct Publishing Paperbacks

CreateSpace and Kindle Direct Publishing

Recent Updates to Paperback Features

Amazon has recently added new features to KDP’s paperback self-publishing option:

  • You can now order printed proofs from KDP. This is a vital step toward ensuring that your book is ready to publish.
  • You can similarly order author copies from KDP. This makes it viable to stock your book in local stores and libraries, and creates marketing opportunities like advance review copies, paperback preorders (through Amazon Advantage), press release packages, paperback giveaways, and book signings.
  • UK and Europe authors should be particularly excited, as KDP introduced a new feature that you can’t get at CreateSpace: author copies and proofs printed and shipped from Europe.

The first two changes simply bring KDP up to speed to make it a viable alternative to CreateSpace and Ingram Spark.

But the last change offers authors in the United Kingdom and continental Europe something that they can’t get from CreateSpace.

Meanwhile, CreateSpace has also experienced some changes:

  • CreateSpace will be eliminating paid services in a few months. I don’t see this as an issue really, as I’ll explain below.
  • Links to the CreateSpace eStore now redirect traffic to Amazon.com. Most authors are completely unaffected by this, as most authors get almost all of their paperback sales from Amazon.com anyway. The rare author who was capable of not only generating traffic to their eStore but who could also get many of those customers to overcome the CreateSpace shopping hurdles (like having to create a new account and pay for shipping) will need an alternative, such as BookBaby’s BookShop, Lulu’s storefront, or their own website with payment features.
  • Books automatically receive distribution to Amazon.ca (Canada) within 30 days if the Amazon.com sales channel is enabled. This isn’t that new (although it’s not as well-known as it could be), but I mention it because it’s a distinct advantage that CreateSpace currently retains over Kindle Direct Publishing.

Regarding CreateSpace’s paid services, in many ways it was always better to find a third party. Some third parties offer a portable file or a finished product that lets you edit your own file in the future, whereas CreateSpace’s services required paying for corrections in the future. Some third parties are also more flexible, offer economic (or even free) samples of their work, and offer better communication with the actual editor or designer. If you do thorough homework on finding a third party, it may turn out better than what CreateSpace offered. The main advantage CreateSpace had for their paid services (like copyediting or cover design) was the backing of Amazon’s name and their satisfaction guarantee. If you’re looking for paid services from a print-on-demand publisher, one option is BookBaby.

Does this mean that KDP is the better POD option now?

It depends on your needs.

Here are advantages that Kindle Direct Publishing currently has over CreateSpace:

  • Convenience: You can use a single account, you get consolidated reporting for both paperbacks and Kindle eBooks, and the setup of both print and Kindle editions occurs on the same site.
  • UK and Europe: You can order printed proofs and author copies and have them printed and shipped from within Europe. This feature isn’t available at CreateSpace, though hundreds of authors have asked for it.
  • Japan: You gain distribution to Amazon.co.jp (Japan).

Here are advantages that CreateSpace retains over KDP:

  • Distribution to other countries: CreateSpace offers better Expanded Distribution. For one, CreateSpace offers distribution to Canada (and those sales are reported and paid as Amazon.com sales, not at the lower Expanded Distribution royalties, which is a nice bonus) and to Mexico.
  • Distribution to bookstores: CreateSpace offers expanded distribution to bookstores and non-Amazon websites. KDP doesn’t provide this option yet.

So which is better for you?

  • Most self-published authors sell almost all of their paperback copies on Amazon.com. In that case, KDP is now the better option.
  • If you ordinarily get significant sales through the Expanded Distribution channel, I would hold off on migrating your titles to KDP.
  • If you’re new to the self-publishing industry, I now recommend KDP over CreateSpace unless you have solid, thoroughly researched plans to use CreateSpace’s Expanded Distribution effectively to get your book stocked in local stores or libraries (though selling author copies rather than using the Expanded Distribution channel is in some cases the better way to achieve this—in that case, KDP works just fine, and gives you an advantage if you reside in the UK or continental Europe).
  • If you reside in the United Kingdom or continental Europe, KDP has the advantage of printing and shipping proofs and author copies from within Europe.

Another consideration is the future:

  • KDP has been adding features to their POD service, while CreateSpace recently removed the eStore option and will soon eliminate paid services.
  • It looks increasingly like KDP will eventually become CreateSpace’s equal sister company. (Perhaps the two companies will be consolidated, or perhaps all CreateSpace titles will migrate to KDP. I’m not worried about that, as I expect KDP to accommodate the transition well. They’ve gotten some experience with authors who have already made the transition.)

Kindle Direct Publishing is now one of the three major print-on-demand services, two of which are Amazon companies:

Ingram Spark is the main alternative to using an Amazon company. CreateSpace and Kindle Direct Publishing provide the natural feed to Amazon.com, and most indie authors sell their paperbacks primarily on Amazon.com. For the rare author who has thoroughly researched effective ways to take advantage of bookstore and library distribution possibilities, Ingram Spark may offer better worldwide distribution, and for the author who has a significant following outside of the United States, Ingram Spark may have an advantage. CreateSpace and Kindle Direct Publishing offer a more natural feed to Amazon.com, and they also make self-publishing more affordable (Ingram Spark has higher setup fees).

Two alternatives to the Big Three include BookBaby and Lulu. If you’re looking for paid services or if you’re one of the rare authors who could make effective use of an eStore, these options may be worth considering. For example, check out BookBaby’s editing options and BookBaby’s BookShop.

Write happy, be happy. 🙂

Chris McMullen

Copyright © 2018

Author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers

  • Volume 1 on formatting and publishing
  • Volume 2 on marketability and marketing
  • 4-in-1 Boxed set includes both volumes and more
  • Kindle Formatting Magic (coming soon)

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