Used properly, your blog will help you to impress agents and attract a publisher.  And if you’re already published, it can be used to attract new readers, create a successful launch of your next book, generate buzz and bring your work positive reviews.

But it’s crucial that you use your blog the right way to achieve all of this.  There are certain blogging mistakes I’m going to tell you about that can seriously hurt your book sales and your reputation as an author.

To help you avoid these pitfalls, here are five things you should never do on your author blog and what you should be doing instead:

1. Projecting That You’re A Beginner Or That You’re Unsuccessful

While being a retiring…