Borrowing with Amazon Prime
Amazon used to advertise on the book’s product page that the book could be read for free if the book was in KDP Select.
With the introduction of Kindle Unlimited, product pages no longer advertise Amazon Prime’s monthly free borrow.
Instead, they advertise Kindle Unlimited, which makes sense. Customers interested in reading free e-books are more apt to appreciate Kindle Unlimited than Amazon Prime (since they can only borrow one book per month through Prime).
However, Amazon Prime customers can still borrow one KDP Select book per month, as in previous months.
But many Prime members are confused about this.
They don’t see mention of Prime on product pages like they have in the past. So many customers are wondering if they can no longer borrow books through Prime.
The trick is to log into the Kindle device, rather than browse for books on Amazon’s website.
Here are Amazon’s instructions for how to borrow one eligible book per month through Amazon Prime: https://www.amazon.com/gp/help/customer/display.html?nodeId=200757120.
Amazon Prime is still great for free two-day shipping and for video streaming. Amazon is still advertising Amazon Prime for quick shipping of print books and other physical products.
But Kindle Unlimited is the better alternative for reading ‘free’ books. Well, they aren’t free, but once you pay the $9.99 monthly fee for Kindle Unlimited, you can read as many KDP Select books (and 100,000 others) as you’d like.
Some customers are switching from Prime to Kindle Unlimited, but some customers have both, and yet others have never had Prime but are signing up for Kindle Unlimited.
Those who are keeping Prime only: Yes, you can still borrow one book per month from KDP Select. Be sure to browse for books from your device, rather than searching on Amazon’s website.
UK and other European customers are eligible for Amazon Prime, but presently Kindle Unlimited is only available for U.S. customers.
Kindle Unlimited customers have access to 600,000 titles, whereas Prime customers have access to 500,000, so there are a few books that Kindle Unlimited customers can download, which Prime customers can’t.
Copyright © Chris McMullen, Author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers
- Volume 1 on formatting and publishing
- Volume 2 on marketability and marketing