Kindle Unlimited Hashtags
Amazon recently launched Kindle Unlimited, a subscription service where customers can access 600,000 titles (including all 500,000 KDP Select tiles plus 100,000 more from small presses, with some popular series like Harry Potter in the mix) for $9.99 per month. A customer can borrow up to 10 books on the device (which doesn’t have to be a Kindle) before needing to return one to make room for another. Authors receive a royalty in the form of a KDP Select borrow for each Kindle Unlimited download after the customer passes the 10% mark. You can read more about Kindle Unlimited by clicking here.
Like it or hate it, neither praising nor complaining are marketing strategies. If you enroll in KDP Select, you want to find marketing strategies that help you benefit from the program; if you opt out of KDP Select, the presence of Kindle Unlimited still impacts how to market your book effectively. Adapting to change and finding effective marketing strategies are proactive ways to reap benefits while others idly watch, wait, and remark.
For example, you could be using hashtags to help with your Twitter marketing. If you have already built a large fan base and release a new book, Twitter can help with that, but some authors use Twitter effectively to do far more than that. For one, you can use hashtags effectively. For another, if you become an active, appreciated member of a Twitter network, you can garner much support for your occasional promotions in the form of retweets, for example.
Here are some hashtags that you might be using to market your KDP Select e-books in the Kindle Unlimited era:
- Hashtag #KindleUnlimited. Make it easy for Kindle Unlimited customers to see that they can get your Kindle e-book for free.
- Hashtag #Free. Like the example I made with the title of this article, you can combine these hashtags (#Free with #Kindle Unlimited). You might also include Reg. $5.99 (or whatever the list price is).
- Hashtag #AmazonCart. This new feature helps Twitter customers quickly add your Kindle e-book to their carts to buy later, and offers you the ability to monitor the effectiveness of your promotional tweets. Click here to learn more.
You don’t want to spam your followers to death, but if you learn to use Twitter effectively, build a following, and become a respected member of your network, it is possible to use Twitter effectively to promote your e-book.
Copyright © 2014 Chris McMullen, Author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers
- Volume 1 on formatting and publishing
- Volume 2 on marketability and marketing
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