A Pleasant Surprise from @bookSCREAM #bookpromotion 99-cent #CountdownDeal

Image from ShutterStock.

Image from ShutterStock.


I received a pleasant surprise this morning.

I found myself mentioned in a tweet from @bookSCREAM:

@ChrisDMcMullen Another great deal! We featured HOW TO SELF-PUBLISH A BOOK in today’s newsletter! bkscr.me/9P9Um

Cover design by Melissa Stevens at theillustratedauthor.net

What a cool surprise.

I clicked on the link mentioned in the tweet and found my original self-publishing book featured with one of four non-fiction books on the bookSCREAM page.

  • How to Self-Publish a Book on Amazon.com
  • by Chris McMullen
  • Informative, Tips, Advice
  • $0.99 was $2.99

I like the concise description that they included with the ad: “informative, tips, advice.”

This was totally unexpected:

  • I didn’t contact or approach bookSCREAM.
  • I haven’t advertised my Countdown Deal anywhere. This is the first I’ve mentioned it just now.
  • bookSCREAM discovered my Countdown Deal all on their own.
  • bookSCREAM advertised my book promotion all on their own.
  • I only discovered their advertisement after they had placed the ad.

Very cool! Thank you, bookSCREAM.

What’s the opposite of being rejected by BookBub? Being featured by bookSCREAM out of the blue.

I was just testing out the Countdown Deals. My intention was to let it run unadvertised and see how it does.

However, I don’t mind that it picked up an external promotion all on its own. I don’t mind at all. 😉

Partly, I was also testing out the lower price. In the past, I haven’t had any success with 99 cents on any books (which is why you’ll find my Kindle e-books priced between $2.99 and $7.99, except for rare deals like this).

How to Self-Publish a book on Amazon.com is my original book on self-publishing. I originally published this back in May, 2009. A lot has changed since then, which is why I updated this book significantly in 2014, but it’s also why I have since published A Detailed Guide to Self-Publishing (Volumes 1 and 2). (I also have a four-book boxed set, which includes all of these.)

Of course, you can find a ton of FREE information about self-publishing right here on my blog.

I wouldn’t mind dropping the prices of my self-publishing books. But like I said, I haven’t had much success with 99 cents or $1.99. I wouldn’t mind making it more affordable to learn about self-publishing. (Again, you can learn much for free right on my blog. I would even make one or more of these books perma-free—these books are more about sharing knowledge and helping other authors—but it seems ridiculous that I would have to publish these books outside of Amazon to get them free on Amazon.)

But I thought I would test out lower prices with a few Countdown Deals to see if things may have changed recently.

And that’s when I received this pleasant surprise from bookSCREAM.

Unexpected free marketing for fellow authors is a great thing. It makes self-publishing better for everyone.

If it happens to you, pay it forward.

It’s about reading. All authors work together to inspire more quality reading.

Write happy, be happy. 🙂

Chris McMullen

Copyright © 2015

Chris McMullen, Author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers

  • Volume 1 on formatting and publishing
  • Volume 2 on marketability and marketing
  • 4-in-1 Boxed set includes both volumes and more
  • Kindle Formatting Magic (coming soon)

Follow me at WordPress, find my author page on Facebook, or connect with me through Twitter.


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16 comments on “A Pleasant Surprise from @bookSCREAM #bookpromotion 99-cent #CountdownDeal

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