ONE-STAR REVIEWS—CAN YOU TRUST THEM?
The New York Times recently published the following article (click the link below to read it) entitled,
Why You Can’t Really Trust Negative Online Reviews
The article is fascinating—and not what I was expecting.
From the headline, I was expecting to see research into ulterior motives (like products being slammed by competitors).
Rather, I learned a few things about the habits of people who write both positive and negative reviews.
And it really makes you question whether we should place so much trust on the opinions of a very small percentage of product users.
If you’re going to read Amazon reviews, the article included a few tips to help you utilize them better.
Write Happy, Be Happy
Chris McMullen
Author of the Improve Your Math Fluency series of math workbooks and self-publishing guides
chrismcmullen 
Good article, Chris.
I was advised not to read reviews, just count them. Now I know why!
Thank you. That might be a good practice. 🙂
Reblogged this on Chris The Story Reading Ape's Blog.
Thank you. 🙂
Welcome 😎
Reblogged this on willmacmillanjones.
Thank you. 🙂
Reblogged this on Viv Drewa – The Owl Lady.
Thank you. 🙂
You’re very welcome!
Hugz on owl wings! @v@ ❤
Can’t say I agree with a lot of points, particularly the one that’s about the reviewer. I do review things, sometimes, and I give my honest opinion. I do not often review things when there is nothing outstanding. So I do not write mass reviews. Still my reviews are genuine and not bought or fake .. And I am not married, never had kids and I am probably more wealthy than people who shop a lot online …
“People who write online reviews are more likely to buy things in unusual sizes, make returns, be married, have more children, be younger and less wealthy, and have graduate degrees than the average consumer, according to Dr. Simester’s 2014 study. ”
And I belong to the older generation, I am already today’s grandparents-generation (my brother is a grandfather).
So no, I do not think that the study gets a lot right – at least not concerning me.
Thank you for sharing your experience with reviews. (I wonder what percentage is attached to ‘more likely’ in this case. There must be significant exceptions, but evidently this is the statistical tendency.)
Reblogged this on Kim's Author Support Blog.
Thank you. 🙂