Advertise Your Book on Amazon—New Opportunity

Background image from ShutterStock.

Background image from ShutterStock.


There is a new opportunity available to advertise your book on Amazon.

How would you like to advertise your book directly on

That would be cool, huh?

What if you could do this on a modest budget?

Even better!

Well, now you can:

  • minimum campaign budget is $100
  • minimum bid is 2 cents
  • pay per click

But there’s a catch:

It’s only open to KDP Select authors.

I think it’s a nice benefit for enrolling in KDP Select, on top of current benefits like Kindle Unlimited.

So if you bid 2 cents, a campaign budget of $100 can net you 5000 clicks.

Higher bids are more likely to result in advertisements being shown and result in clicks. But then you get fewer clicks for your money, also.

I like that the charge is per click. You’re not charged when people see your ad, but don’t click on it.

This helps with branding. However many clicks you get, even more people who didn’t click on your ad saw it, which helps you brand your image.

Another nice feature:


Amazon will let you target your advertisement to a specific genre, for example. This helps your ad reach a specific target audience.

Compared to advertising on Goodreads, Twitter, or Facebook, advertising on Amazon doesn’t drive traffic to leave one site and visit another. These customers are already on Amazon. That’s cool!


Advertising expenses often don’t produce immediate results for book sales. Unlike paper towels, there are millions of other books to choose from.

Some of the most effective book marketing you can do is free. If you make the most of your free marketing potential, advertising will supplement this.

The more books you have out, the more potential paid advertising has. Then someone who clicks on your ad might buy several of your books instead of just one.

But with a minimum bid of 2 cents and campaign budget of $100, advertising on Amazon isn’t too expensive of a risk. Nobody wants to throw $100 away though. (If you do, feel free to borrow my trash can.)

It’s even more important to have a compelling cover that conveys your genre clearly. This will help you get clicks with your ad.

And it’s even more important to have a great blurb and Look Inside. This will help you close the deal once you get the traffic.

And it’s even more important to have a great book, as good as you can make it. This will give you your best chances when it comes to reviews and recommendations.

Another thing that might be worth doing is waiting until you have several reviews before you advertise. You’d hate for one of your first reviews to be a real stinker shortly after paying for an advertisement.

Last tip: Consider putting your book on sale with a Countdown Deal. Then you have something more compelling than just a link to your book.


The book you wish to advertise must be enrolled in KDP Select.

Visit your KDP Bookshelf.

Click the Promote and Advertise link under the KDP Select column.

Click the Create an Ad Campaign button.

This will take you to Amazon Marketing Services, but it will say Return to Kindle Direct Publishing at the top of the page.

Select one of your books.

Target your ad by product or by interest.

  • By interest lets you choose one broad category. Unfortunately, it doesn’t appear to let you select a subcategory.
  • By product lets you target similar books or products on Amazon. Note that if your book already appears on the first page of the Customers Also Bought list, people viewing those books are already seeing your book. That doesn’t mean you shouldn’t include those books, especially if they’re highly relevant; the additional ad might make the difference. It’s just something to consider.

You can select multiple interests or products (but not both interests and products). I would select several similar products, but I would only select one interest.

The remaining steps should be straightforward.

If you try it, good luck. 🙂

Chris McMullen

Copyright © 2015

Chris McMullen, Author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers

  • Volume 1 on formatting and publishing
  • Volume 2 on marketability and marketing
  • 4-in-1 Boxed set includes both volumes and more

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