Tag Archives: writers

Nov 16 2013

Publishing a Book Is Like Applying for a Job

Want Ads

In many ways, publishing a book is like applying for a job:

  • You scour the want ads searching for a job opening, and you scour the Writer’s Market and other lists searching for agents and publishers.
  • Self-publishing is like starting your own business. Writing is a business, if your books are for sale.
  • A prospective employer first looks at your resume and cover letter before deciding whether or not to contact you. A prospective agent or publisher first looks at your query letter and book proposal. A prospective reader first looks at your cover, title, description, and sample.
  • Contacts and social media can help you meet employers, find head hunters, discover training opportunities, get resume help, be referred, and become part of a support network. In the writing world, contacts and social media can help you meet other writers, connect with editors and designers, learn publishing and marketing tips, discover agents and publishing opportunities, get writing help, and give and receive valuable support.
  • Referrals from contacts, supervisors, and previous employers can be quite valuable. For authors, word-of-mouth referrals, book reviews, and recommendations are golden.
  • A product or service needs to be highly marketable and effectively marketed in order for the business to succeed. Books similarly must be marketable and effectively marketed.
  • Ultimately, valuable skills sets and experience are necessary for any job. Writing and storytelling skills and experiences thus serve authors. The writer is a craftsman.
  • At a job, customers pay the employees’ salaries; without the customers, the company would go out of business. In the publishing world, readers pay the authors’ and publishers’ salaries.

Chris McMullen, author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers, Vol. 1 (formatting/publishing) and Vol. 2 (packaging/marketing), Facebook page, Twitter

Nov 7 2013

Build an Effective Author Website + Press Release (2-in-1 Post)

Free author resources at the Build Book Buzz website: http://www.buildbookbuzz.com.

Today I will show you a highly instructive example of how to build an effective author website. It’s actually the website for a former publicist, so it’s no surprise that the website excels at attracting the target audience.

We can learn a lot about how to attract our own traffic by studying the many cool features on this website. Also, there is an abundance of free content on this website, like how to prepare and distribute a press release to create book publicity.

In this way, we’ll learn two things at once:

  • how to attract your target audience through a website
  • how to prepare and distribute a press release

The website is called Build Book Buzz. This is the website that former publicist Sandra Beckwith uses to attract her target audience—authors who need help with book publicity (both traditionally published and indies). She no longer provides book publicity services to authors, but now helps many authors save thousands of $$ by teaching them how to do it themselves.

I will describe various features of her website, showing how they help to attract her target audience. This will be instructive if you check these features out as I describe them. Try to think of ways that you might be able to utilize similar features to attract your target audience.

Here is the link to her website: http://buildbookbuzz.com. Check it out.

Tip #1: The website name is geared toward the content, not the author. You know what the content is about instantly.

Tip #2: The homepage identifies the target audience and attracts their interest immediately. Notice how the website doesn’t mention who is offering this content (i.e. you don’t learn that it’s a former publicist’s website or who the former publicist is) until further down the page.

Tip #3: Nothing is for sale on the homepage. The homepage is geared around free content relevant for the target audience. It doesn’t look like an advertisement for a book, it doesn’t look like a fan page or biographical record, and it doesn’t look like a blog. Valuable free content that will interest the target audience is what will attract your audience to your website.

Sandra does have books and services that she sells, but none of these appear on her homepage. Think about this.

Tip #4: Visual branding. Study the images. The images aren’t the same, but most follow a similar blue, yellow/gold, and white theme, and feature a picture (not always the same) of an open book. Making the images slightly different helps you see that it’s not the same image, so you don’t ignore it. Having them all uniformly styled helps with the visual branding, and shows you that you’re clearly on the same website. Notice that they follow the three-color rule. The cover images look 3D, which helps to make a good visual impression. The information in the booklets is clear from the keywords that stand out in the title.

Tip #5: The homepage offers a free booklet. The content will interest the target audience. The offer appears first at the top to attract interest, and is repeated at the bottom so if you’re sold when you get there, you don’t have to scroll back up to the top.

Tip #6: The free booklet offer is a clever way to build an audience for an email newsletter. This helps to populate an email newsletter database (note that you must provide an unsubscribe option).

This is worth considering:

  • How do you get an audience for a newsletter? Offer a free booklet to sign up.
  • How do you get your target audience in the email list? Make a booklet that has content relevant for your target audience.
  • How do you get your audience to discover your booklet? As part of a content-rich website geared toward your target audience.

Tip #7: I recommend signing up for the email newsletter. (I did.) Why? Two reasons:

  • The emails you receive will provide a sample of how to use an email newsletter effectively. Although your content will be much different, there is much to learn here.
  • If you have a book that you’re trying to market, this content is relevant to you.

Tip #8: The website is easy to read. There isn’t a busy, distracting background. There is effective use of color with the text.

Tip #9: Free content. See the Tips page (each page can be found by clicking on the index at the top of the website). There are a variety of free PDF files of interest to the target audience. It’s a content-rich website, and much of it is free. This attracts the target audience.

Tip #10: Check out the PDF files on the Tips page. I highly recommend these in particular:

  • See the tips for writing a press release (book announcement). These are invaluable. A press release is critical for news publicity, and has a specific formula for its preparation.
  • Also see the tips for writing a tip sheet. Like the press release, this is something you need to help create news for your book.

The other tips on the Tips page are also worth exploring.

Tip #11: There is a blog on this website, but it really functions primarily as an author website, and the blog is just one of many components; it’s definitely not a website that was built around a blog. The blog, like the rest of the website, is content rich and free. You can probably find a lot of valuable information here.

Tip #12: Let’s jump ahead to the Press Room page. When you prepare the press release for the news about the publication of your book (if you haven’t already done so, you want to do this), you should add a Press Room page to your website.

Study the two press release examples on this page. They show you how to structure and format a press release. When you study the tips for how to write a press release, you should also re-read these two examples. This page also shows you how to format a Press Room page.

Tip #13: Check out Sandra Beckwith’s e-book, Get Your Book in the News. This is a detailed guide that spells out the formula for how to prepare a press release. I bought a copy, read it, and relied heavily upon it to write my press release for Read Tuesday. I recommend it.

Tip #14: Finally, check out the other pages. There are a couple of books and services offered that aren’t free. Note that there is an abundance of free content, but also some paid content. The paid content is different from the free content. Also, the free content is complete. It’s not a free sample; it’s free content.

There is ample free content, so you don’t feel disappointed or frustrated. If you don’t buy anything, you still feel that the website was highly useful.

The free content is very good. This gives you the sense of trust that you need before moving onto the paid content. The taste of the free content makes you consider the paid content. Note that the paid content also has a satisfaction guarantee.

I recommend that you take advantage of the free content on the Build Book Buzz website. There are a lot of valuable, yet free, resources there.

I was not asked to write this post. I was not asked to promote the Build Book Buzz website or any of its goods or services. I discovered this website, found much of the material useful, and thought it would be handy to share it. I did contact Sandra Beckwith to let her know that I would be writing this post.

I hope you found something useful. 🙂

Sandra Beckwith is a former national award-winning publicist who now teaches authors how to promote and publicize their books. Get free tips and subscribe to her complimentary Build Book Buzz e-zine at http://buildbookbuzz.com. Connect with her on Twitter, Google+, LinkedIn, and Facebook.

Chris McMullen, author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers, Vol. 1 (formatting/publishing) and Vol. 2 (packaging/marketing), Twitter, Facebook

Learn more about Read Tuesday, a Black Friday type of event just for books: website, Twitter, Facebook

Nov 3 2013

Writing Is a Bad Romance

Bad Romance

 

It’s so easy to fall in love with writing.

Writing seduces you without you ever knowing it.

Subtle is its game; it doesn’t allure you through money, sex, or glamour.

Rather, it just seems like a good friend that grows on you.

You don’t realize you’re married to writing until your case is hopeless.

Writing: You can’t live with it, nor can you live without it.

 

The passion to write consumes you.

You must give it your full attention.

Even the slightest distraction must be avoided.

Just you and your writing. Alone. Together.

Long passionate nights writing and writing and writing.

It’s constantly on your mind.

You pull over in the car to write it a love note.

In the middle of the night, you wake up thinking about it.

 

It’s too much for you to keep it bottled up inside.

You crave to share your passion for writing with the world.

So you post articles on your blog.

Write a short story. Begin a novel.

You publish. You put your heart on your sleeve.

Now your writing is no longer a private affair.

Being a published author is like a celebrity dealing with the tabloids.

You thought the paparazzi didn’t care about small-time writers.

Oh, but they do. And, boy, do they ever.

Not only does everyone know about your writing relationship,

But everyone seems to have an opinion on it.

 

Your book is too different. We don’t like change.

Your book is too similar to what’s already out there. Such a copycat.

The sentences are too simple. Grow a vocabulary.

The sentences are too complex. Make it easy to read.

Your characters are too real. Show some imagination.

Your characters are unbelievable. We can’t deal with that.

 

Entertain me. Engage me. Hold my attention. Captivate me.

Have me begging for more.

Make me laugh. Make me cry. Anger me. Move me.

Give me a better life.

 

Design a perfect cover. Write a killer blurb.

Sell me your book with a gripping Look Inside.

Edit your book immaculately.

Write like a master wordsmith.

Develop intriguing characters.

Wow me with a sensational plot.

Market so I can find your book.

Is it too much to ask?

 

So many months of passionate writing.

More months of grueling editing.

Cover design, proofreaders, writer’s forum, blurb development.

Formatting, publishing, revising, learning.

Buzz, review copies, blogging, social media, website.

All that hard work, effort, imagination, and passion.

 

For what?

To sell a few books, then a lot, then a few, then a lot.

For praise, then criticism, more praise, more criticism.

For a few choice words to sting you like a poisoned dagger!

For that? Really? For that?

For a complete stranger to say two magically fantastically wonderful words.

Thank you.

To touch readers around the world.

To share your joys, your passions, your ideas.

 

Because you never, ever, ever, ever had a choice.

Writing had you when you first picked up your pen.

 

Chris McMullen, author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers, Vol. 1 (formatting/publishing) and Vol. 2 (packaging/marketing)

Whether you love writing or reading, Read Tuesday is the perfect occasion to celebrate either. Check it out.

Oct 24 2013

A Writer’s Health

Heart

Writers have several health hazards to contend with:

  • Anxiety. Will they love it? Will they hate it? Why have my sales stopped? Will that bad review kill my sales? Should I have posted that comment? Did I spend too much on my cover?
  • Indigestion. Stress is a factor for common digestive problems such as irritable bowel syndrome (IBS). Diet is important for good digestion, so writers need to work a good eating plan into their busy schedules.
  • Heart health. All that time sitting down at the computer writing needs to be balanced with some exercise.
  • Vision. Reading and writing several hours each day can cause eye strain.

Stress is a big problem. It’s easy to get, hard to get rid of, and can have a big impact on your health. Stress is a factor in many common chronic health conditions like asthma and IBS.

It’s easy to say, but hard to do. But to help reduce stress, you need to not let things get to you. You also need to avoid things that can increase anxiety like checking sales reports avidly, checking reviews frequently, responding to reviews, or setting unreasonable expectations. Find things that you can do or people you can interact with which make you feel more comfortable.

Regular exercise is important for your health, and may even help you release some stress. At the very least, exercise for a few minutes multiple times each day. Force yourself to get up from the computer periodically and take an exercise break. Surely, you can spare a few minutes here and there.

There are probably times where you are stuck in your writing—great times to get up, stretch your muscles, and move your arms and legs around with some exercises. When you find yourself just checking one more thing online when you really don’t need to, or checking stats that you had just checked a few minutes ago, force yourself to get up and exercise for a few minutes.

Something like an elliptical is handy because you can move both your arms and legs actively for a few minutes. If you have asthma, exercise in spurts instead of lengthy workouts if longer workouts are more likely to trigger your symptoms. Even if you don’t have asthma, working out more frequently for shorter periods might be easier to fit into your schedule. There may be health benefits from longer workouts, but shorter workouts are better than nothing.

Swimming is another great way to exercise your limbs, if you have access to a pool. But you don’t need to invest in an elliptical or swimming pool to exercise. All you need to do is invest some time. After incorporating regular exercise into your schedule, you might just find that you feel better in more ways than one.

If you have digestive problems like acid reflux or IBS, you need to watch what you eat, as certain foods are more likely to trigger your symptoms. In addition, minimizing stress and exercising may help with these conditions, too.

It may benefit your heart to avoid long periods of sitting down, and to get up, stretch your muscles, and move around for a few minutes in between. It may also benefit your vision to rest your eyes, avoiding long durations where you stare at a computer monitor.

I’m not a medical doctor. If you want medical advice, consult with a medical professional. However, if you have a math or physics emergency, I do have doctorate in physics. 🙂

Chris McMullen, author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers, Vol. 1 (formatting/publishing) and Vol. 2 (packaging/marketing)

Oct 7 2013

Your Muse and Murphy’s Law

Muse Murphy Pic

Murphy and your muse are surely conspiring with one another. At least, that’s the case with my muse. The evidence is in.

I didn’t have any writing ideas all morning. One minute after driving away from the house, my muse gave me a great idea for a poem. (I’ll probably butcher the idea when I try to write the poem, but that’s beside the point.)

Fortunately, I have a pen in the car. (Learned from experience.) But not paper. (Perhaps I didn’t learn my lesson well enough.) But we writers are resourceful; I have plenty of napkins.

Now I just need to wait for a red light, traffic jam, funeral procession (now there’s a poor soul whose problem is much greater than my own), train, road construction, or one of the many delays that I ordinarily encounter virtually every time I drive anywhere.

But this wasn’t any ordinary drive. I wanted a red light. I just needed a few seconds to scribble down some words.

Green light. Green light. Green light. Ah, finally a red light. Where’s that napkin? Hey, it’s green already!

Meanwhile, my muse is feeding me more and more ideas for the poem. Then I get an idea for my blog. Then I get another idea for my blog. I know if I don’t write these down, it will anger my muse. She doesn’t like to repeat herself.

Where are all the red lights? How is it possible not to get a red light when you want one? I once drove 70 miles, getting every one of several lights red in two different cities. Oh, but that day I had been in a hurry.

I did manage to reach my destination and jot down some notes on a napkin. Then I went into the restaurant, only to think of yet another idea, with my napkin and pen back in the car.

Very funny, muse. We all know that muses have a great sense of humor. They really put the muse in amusement.

Of course, this isn’t the only evidence. We have storage rooms full of it.

Your muse and Murphy’s law: They’re definitely in on it together.

What has your muse done to you lately?

Chris McMullen, author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers, Vol. 1 (formatting/publishing) and Vol. 2 (packaging/marketing)

Aug 19 2013

Authors, What Are Your Writing Superstitions?

I’m very curious about this.

If you’re a writer and you have any superstitions, quirks, or rituals that relate to writing, please take a moment to share them.

Or if you know a writer with such habits, please share them.

Let me suggest a few examples for you to consider while think about this:

  • Do you check every chapter to make sure that it doesn’t have 13 pages?
  • Do you refuse to wash your underwear until the book is finished? (Well, that might explain why writing tends to be such a solitary experience…)
  • Do you read your horoscope before you decide to write that day?
  • Do you use a Ouija board to help get book ideas?
  • Do you insist on ending every book on page 451 (hoping that sales will be ‘on fire,’ in degrees Fahrenheit)?
  • Do you walk precisely one mile on the treadmill for every page you write?

Well, then, what do you do?