This is an excellent series of 10 posts on how to write a nonfiction book proposal. In paragraph 3, you’ll find links to the previous posts.
Even if you plan to self-publish, the information in this series would be quite helpful. It will help you think in terms of marketing and marketability, for example.
I’ve been blogging tips for writing a nonfiction book proposal, and here we are at the last step. As we’ve been discussing, the purpose of a nonfiction proposal is to sell an agent or editor on the concept of your book. Writing a nonfiction book proposal is all about marketing yourself, your writing, and your idea. Each section of your proposal answers the questions, “Why will this book stand out in a sea of other books about this subject?” and “Why are you are the perfect author to write this book?”
Over the previous few weeks I’ve covered each part of a proposal and offered specific ideas for what should be included and why. Today I’ll focus on tying up some loose ends by giving you tips about details that can be the difference between a proposal that’s ignored and one that agents and editors can’t wait to read.
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chrismcmullen 
Thanks for reblogging this, Chris! There are many, many tips that apply to fiction proposals, too, especially the author bio and marketing sections.
Thank you for posting it. 🙂