After working with a $2.99 book and the two 99 cent books, I’ve noticed some obvious differences.  Others not so obvious when I started.  Now, this isn’t to say one is better than the other because that’s for the author to decide.  That and I’ve had that conversation so many times this year.

Pros and Cons of 99 Centers

• PRO-  For a first time author with no reputation, this can be appealing to some readers.  There is the idea that all indie authors are unpolished, so this pricing can be enticing.
• CON-  If you start at 99 cents, it’s difficult to go higher.  People might wait for you to get frustrated and drop the price back down.
• PRO-  Several advertising sites require that you have a 99 cent pricing.  This opens up more doors even if it’s for a sale.
• CON-  You need to sell a lot to get higher…