Authors write books. A book is a product.
But authorship entails more than just making a product. Authorship is a service.
Ultimately, writers want their work to be read, and therefore they serve an audience. Please the audience and gain more readers.
The first step is for the content to please the audience, but it goes well beyond that.
Readings, signings, and other events allow authors to engage the audience in person.
Authors engage with fans online through fan clubs, blogs, and social media.
And let’s not forget one major service that most authors provide: marketing. Many writers spend several hours per week helping readers from the target audience find their books. This is a concerted effort that the author makes to help readers become interested in books that may be a good fit for them, but which they may have otherwise not discovered.
Feedback leads to yet another service: revisions. With the technology of e-books and print-on-demand, a book has become a dynamic product that can be updated anytime. It’s not just to correct issues, but in nonfiction is vital for keeping content up-to-date.
Our aim is to please readers. That’s why we sit at the keyboard typing for several hours per week for months or years. It’s why we revise, edit, and format. It’s why we try to find a cover and craft a blurb that will help the target audience find the right book for them. It’s our motivation to market our books. To serve our readers.
Good evening, Mr. or Mrs. Reader. Thank you for stopping by. We hope you’re having a wonderful time.
We’re at your service. Let us know if you need anything.
— authors everywhere
Chris McMullen, Author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers