KDP Select historically paid approximately $2 per Amazon Prime borrow.
Kindle Unlimited allows customers to download multiple books, whereas Amazon Prime used to allow only one borrow per customer.
Also, Kindle Unlimited readers don’t need to read their books on a Kindle device.
So there was much concern that Kindle Unlimited may pay much less than the usual $2 per borrow.
Well, the results are in, and Kindle Unlimited paid $1.805 per download/borrow.
Three factors helped out:
- Amazon added $800,000 to the July, 2014 KOLL fund, bringing the total to $2 million for the month.
- Then Amazon added another $785,000, bringing the KOLL fund up to $2,875,000 for July, 2014. That’s more than double the usual fund.
- Customers had to reach the 10% mark of the book before authors would receive royalties for Kindle Unlimited downloads.
The August, 2014 KOLL fund will again be $2 million.
Although July was a partial month, it also received a big boost of activity as the program was new and many customers were trying it out and using their free trial periods.
Update: In August and September KOLL paid $1.54 and $1.52, respectively; while in October, it paid $1.33. It’s up to $1.39 for November, 2014 and $1.43 in December.
I had been predicting significantly less, yet I’m very happy to have been wrong. 🙂
Copyright © 2014 Chris McMullen, Author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers
- Volume 1 on formatting and publishing
- Volume 2 on marketability and marketing