NEW AMAZON.COM GIVEAWAYS
Now you can give away free physical products, like printed books, directly from Amazon.com.
Note: As of October, 2019, the Amazon Giveaway program has been canceled. However, Goodreads Giveaways are still available.
Amazon hosts the contest:
- Amazon hosts the giveaway.
- Amazon determines the winners.
- Amazon ships brand new products directly to customers.
How does it work?
- Find the US product page for a physical product available directly from Amazon.com.
- Update: If you publish through KDP, you can now run giveaways for Kindle ebooks.
- Scroll down to the bottom of the page. Look for Set up an Amazon Giveaway. Click the gray Set up a Giveaway button.
- Select Lucky Number or First-Come, First-Served. A Lucky Number giveaway will last longer.
- Select the number of winners. For a Lucky Number giveaway, also select a number for which entrants (like every 25th entry) will win the contest.
- You may add your Twitter account and require entrants to follow you on Twitter. This is optional.
- Click the yellow Next button.
- Complete the welcome page. If you used the Twitter option, the image will automatically be your Twitter photo. Otherwise, you’ll be able to add your photo on the welcome page.
- Proceed to checkout. You pay for the books plus estimated shipping charges. Read the terms carefully.
- The giveaway will expire one week later. Only residents in the 50 US states and DC can enter the contest.
- Amazon ships the products directly to the winners via standard shipping (3-5 days).
You’ll receive a link to your giveaway by email, separate from your payment confirmation email.
PROMOTE YOUR AMAZON GIVEAWAYS
Here are some things to consider when you promote your Amazon giveaway:
- Use the words, “Enter for a chance to win.” Don’t say, “Enter to win.” The word “chance” is important. You don’t want to get into legal trouble because your contest was misleading.
- Include an abbreviated version of the official rules and a link to the official rules. This is required in some states. Amazon suggests including the text, “NO PURCHASE NECESSARY. Ends the earlier of DATE / TIME, or when all prizes are claimed. See Official Rules.” Then link to the official rules at http://amzn.to/GArules.
- Of course, you also want to mention the product that you’re giving away (your book, for example, if you’re an author) and link to your Amazon giveaway.
- When you tweet about your promotion, include the hashtag #AmazonGiveaway.
- Promote your giveaway through your blog, your Facebook author page, Twitter, your website, an email newsletter, getting bloggers to promote your contest, or finding sites that promote contests, giveaways, or free products. There will probably be new sites and blogs growing to promote Amazon giveaways, with some specific to books.
Click the following link to see Amazon’s frequently asked questions for giveaways:
SOME COOL AMAZON GIVEAWAYS
Here is a chance to win a guitar. How cool is that? (Realize the contest could be over by the time you get there.)
Here is a chance to win a Little Golden Book for Disney’s Frozen (realize the contest could be over by the time you get there):
Here is a chance to win a rice cooker (realize the contest could be over by the time you get there):
I have two books in Amazon giveaways.
One is for a chance to win my algebra workbook:
The other is for a chance to win A Detailed Guide to Self-Publishing with Amazon, Volume 1 (realize the contest could be over by the time you get there):
Author Julie Harper has an Amazon giveaway for one of her cursive handwriting workbooks (realize the contest could be over by the time you get there):
FIND MORE AMAZON GIVEAWAYS
Visit the Twitter hashtag page for #AmazonGiveaway:
Follow @amazongiveaway on Twitter.
Copyright © 2015
Chris McMullen, Author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers
- Volume 1 on formatting and publishing
- Volume 2 on marketability and marketing
- 4-in-1 Boxed set includes both volumes and more
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