Are you getting the most out of your fantastic book cover? Let’s see…

This cool image was created by The Story Reading Ape: http://thestoryreadingapeblog.com/tsra-3d-books/.

This cool image was created by The Story Reading Ape: http://thestoryreadingapeblog.com/tsra-3d-books.

BOOK COVER PROMOS

If you have a great book cover, you want to take advantage of it.

While I designed most of my own book covers, my best book covers were designed by a professional. For example, the cover you see below was designed by Melissa Stevens at http://www.theillustratedauthor.net. (This is a lower resolution version for my blog.)

Book cover designed by Melissa Stevens at http://www.theillustratedauthor.net.

This cool book cover was designed by Melissa Stevens at http://www.theillustratedauthor.net.

Just imagine your cover on a big city billboard like the one below, put together by The Story Reading Ape at thestoryreadingapeblog.com/tsra-3d-books.

This cool image was created by The Story Reading Ape: http://thestoryreadingapeblog.com/tsra-3d-books.

This cool image was created by The Story Reading Ape: http://thestoryreadingapeblog.com/tsra-3d-books. The background image was licensed through http://shutterstock.com.

If you’re thinking, “Sure, that would be cool, but I could never afford that, and even if I could, I would never recover my investment,” then you’re missing the point.

What you can do is create 3D versions of your cover, like the one below (designed by The Story Reading Ape at thestoryreadingapeblog.com/tsra-3d-books), or put your cover in some unexpected, cool-looking place, like on a billboard in downtown Hong Kong.

This cool image was created by The Story Reading Ape at http://thestoryreadingapeblog.com/tsra-3d-books.

Take your cool book cover and make it pop even more.

Compared to the price of a typical book cover, getting a 3D promo cover can be quite reasonable. The Story Reading Ape’s services are quite affordable, in my opinion.

You can use these book promo covers:

  • on your blog
  • on your Author Central page (you can add images)
  • on bookmarks (through overnightprints.com, for example)
  • on letterhead (through overnightprints.com, for example)
  • on promotional items like t-shirts or coffee mugs
  • on exclusive items readers could win through contests
  • on Facebook, Twitter, and other forms of social media

Or you can take things a step further, and get fans to take photos of themselves doing something (zany? fun? smart?) with your book, posting the images on their own sites.

If you like the billboard idea:

  • When searching for big city billboards on stock photo sites like ShutterStock, beware that most of the results are for editorial use only. Filter the search results by clicking the option to Refine Your Search, selecting the Non-Editorial option.
  • You might want to make a disclaimer that says, to some effect, that your book isn’t really displayed on a Manhattan billboard, and that the image is for entertainment purposes only. But I’m not an attorney, so if you want legal advice, you should consult an attorney.

Write happy, be happy. 🙂

Chris McMullen

Copyright © 2016

Chris McMullen, Author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers

Click here to view my Goodreads author page.

  • Volume 1 on formatting and publishing
  • Volume 2 on marketability and marketing
  • 4-in-1 Boxed set includes both volumes and more
  • Kindle Formatting Magic (coming soon)

Follow me at WordPress, find my author page on Facebook, or connect with me through Twitter.

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See the Benefits of an Amazon Giveaway at Digital Book World

Image from ShutterStock.

Image from ShutterStock.

DIGITAL BOOK WORLD

Today, Digital Book World published my article, “The Benefits of an Amazon Giveaway for Kindle.”

“There are several possible benefits to running an Amazon Giveaway for your Kindle ebook: • Increase traffic to your product page: On average, Amazon Giveaways bring more than a 40-percent increase in traffic during…” Click here to continue reading this article at Digital Book World.

If you ordinarily enjoy reading my articles, I hope you will visit Digital Book World (at the link above) to check out this one, too.

In case you haven’t yet discovered Digital Book World, here is a brief sample of what you can find there:

  • The Expert Publishing Blog is packed with a variety of tips from multiple authors.
  • The DBW Daily (under News & Analysis) is a daily newsletter by Daniel Berkowitz. At the bottom of each, you can find helpful links to external articles.
  • The Digital Book Wire (also under News & Analysis) keeps you up-to-date with industry headlines.
  • Discover more helpful ebook publishing content under Features.

Write happy, be happy. 🙂

Chris McMullen

Copyright © 2016

Chris McMullen, Author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers

Click here to view my Goodreads author page.

  • Volume 1 on formatting and publishing
  • Volume 2 on marketability and marketing
  • 4-in-1 Boxed set includes both volumes and more
  • Kindle Formatting Magic (coming soon)

Follow me at WordPress, find my author page on Facebook, or connect with me through Twitter.