AMAZON PRIME DAY
Tuesday, July 12, 2016 is a special sale for Amazon Prime members. It’s Amazon Prime Day.
Last year, when Amazon Prime Day made its debut, Amazon’s sales exceeded their previous Black Friday record.
It is a huge day for Amazon. It’s a huge sale for Amazon Prime members.
And many customers will be signing up for Amazon Prime memberships or trials to take advantage.
I remember waking up early in the morning last year to discover that the items I most wanted had already sold out. The most popular Kindle devices sell out fast. But there were deals going on throughout the day. When a great deal starts, you need to act fast. You can sign up for notifications, which may help.
Prime Day isn’t just about books. In fact, if you browse the offers, you’ll see all sorts of sales in other departments, and books don’t jump out at you.
However, most customers think of books when they think of Amazon. So what’s apt to happen when millions of people buy other products at Amazon is that they’ll shop for books, too, even if books didn’t bring them there in the first place.
Department stores made Black Friday famous. Amazon has done the same thing, but even better.
Whereas thousands of stores compete for Black Friday traffic, Amazon created a special day in the middle of July, when sales aren’t normally so hot, and Amazon did this in such a way that no other stores are competing for Amazon’s traffic. It’s ingenious.
On top of that, Amazon is using the day to sell all kinds of products. So this is a big boost to Amazon’s usual business, and gets some customers in the habit of thinking of Amazon when they’re shopping for other things besides media products.
For authors, hopefully this boost in sales will trickle down to books, if not on Prime Day itself, hopefully sometime after. As more customers get into the habit of shopping with Amazon Prime, that will hopefully lead to more books being read.
Write happy, be happy.
Copyright © 2016
Chris McMullen, Author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers
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