How Much Did Kindle Unlimited Pay per Page for March, 2019?

WHAT WAS THE KINDLE UNLIMITED PER-PAGE RATE FOR MARCH, 2019?

In March, 2019, the Kindle Unlimited per-page rate dropped to $0.00451, which is in between the values of $0.00478 for February and $0.00442 for January.

The KDP Select Global Fund for March, 2019, was $24 million, which is also in between the values of $23.5 million for February and $24.7 million for January.

Write Happy, Be Happy

Chris McMullen

Author of the Improve Your Math Fluency series of math workbooks and self-publishing guides

The Kindle Unlimited per-page rate for February, 2019

FEBRUARY, 2019: HOW MUCH DID KINDLE UNLIMITED PAY FOR PAGES READ?

The per-page rate climbed up to $0.00478 for February, 2019, compared to $0.00442 for January, 2019.

This is a nice rebound. As usual, there was a dip for January, but the month after and the months before have been at a relative high.

The KDP Select Global Fund dropped a bit down to $23.5 million. The global fund rarely drops, but this drop probably reflects that there was much more activity in Kindle Unlimited during January than usual following to the holidays. It had been $23.7 million in December, and February is on par with that. The record high of $24.7 million for January had been a big jump.

The per-page rate rose significantly in February, and that’s far more significant than the global fund. My guess is that there were extra free-month trials in January with new Kindles purchased during the holidays, causing January’s figures to be (as usual) an outlier compared to the month before and after.

Write Happy, Be Happy

Chris McMullen

Author of the Improve Your Math Fluency series of math workbooks and self-publishing guides

January, 2019: What Did Kindle Unlimited Pay Per KENP Page Read?

WHAT DID KINDLE UNLIMITED PAY PER PAGE FOR JANUARY, 2019?

In January 2019, Kindle Unlimited paid $0.00442 for each KENP page read through KDP Select.

This is down 9% compared to December, but it isn’t unusual.

It’s fairly common for Amazon to pay more for Kindle Unlimited pages read before and during the holidays, and then to take a dip when the new year starts.

The royalties for pages read varies from $0.004 to $0.005 (and rarely a little over $0.005) per page.

When it’s near (or above) $0.005 per page read, you have to realize that it’s better than usual and enjoy it while it lasts.

When it’s around $0.0045 per page, this is roughly normal. Actually, most of 2018 was significantly above $0.0045, which shows that the per-page rate has been better than usual for several months, but if you go back a few years and examine all the data, you’ll see a few periods where it dropped down close to $0.004 per page.

You can count on it to fluctuate a bit. You can’t expect it to be the same every month.

However, you can count on the KDP Select Global Fund. It hit a new record high of $24.7 million, a clear million above December’s payout of $23.7.

The global fund steadily rises (and the very few times it hasn’t, it was only a very slight drop).

When Amazon switched to paying per page read for Kindle Unlimited borrows (and to a much lesser extent, borrows through Amazon Prime), the KDP Select Global Fund was around $10 million. Over the past few years since the change, the global fund has steadily risen to nearly $25 million.

This shows that the Kindle Unlimited audience is significant and is growing, and that there is enough content worth reading to sustain the program (and the amount of content continues to increase, except for a few specific subcategories).

Amazon is paying nearly $25 million per month (a pace for $300 million per year) just for pages read through Kindle Unlimited and Amazon Prime for KDP Select. That’s a huge chunk of royalties for a huge audience. There are also a million authors and millions of books participating in the program, and the most popular books are drawing a larger share of these royalties. But the potential is there if you can successfully engage the Kindle Unlimited audience.

That’s what I like about the pages read system. Maybe it doesn’t seem like much per page, and if you don’t have many pages read it won’t add up to much. But if you see significant pages read data for your book, you know that you’re successfully engaging customers. You want people to read your book, not just buy it. When you see those pages read, you know that your book is being read. That’s why we write books, after all. So that people will read them.

And for the books that really engage Kindle Unlimited readers well, the authors and publishers can be well-rewarded for their reader engagement.

There are a few cases where this program might not seem quite equitable, and if you think hard enough about it you might find something you don’t like. It does provide a good value to avid readers, and it does revolve around the idea of reader engagement, which are a couple of pluses that I do like. (No matter what Amazon does, it’s not going to please everyone. But with the payout rising from $10 million to nearly $25 million since the change, it seems to be working well enough to draw in many more readers as well as authors.)

Write Happy, Be Happy

Chris McMullen

Author of the Improve Your Math Fluency series of math workbooks and self-publishing guides

Kindle Unlimited KENP Read for June, 2017

Image from ShutterStock.

KINDLE UNLIMITED PER PAGE RATE FOR JUNE, 2017

The per-page rate for KENP pages read for Kindle Unlimited was $0.004223 in June, 2017.

It’s only a couple percent less than the rate for May, 2017, which was $0.00433, but it’s a continued drop from April, 2017’s rate of $0.00457.

On the other hand, the KDP Select Global Fund for June, 2017 was $18M, which is a slight increase over May’s fund of $17.9M.

I don’t just look at the per-page rate only. I look at both numbers, the per-page rate and the KDP Select Global Fund.

The per-page rate goes up and down. When it happens to go down two months in a row, or when it approaches its relative low, it’s easy to panic (and I usually read discussions, comments, and articles of authors who do). But it usually goes up and down. Enjoy the highs, survive the lows. Focus on your current and future writing projects, keep marketing, and let these tasks keep your mind off the per-page rate when it hits a valley.

But even when the per-page rate drops or hits a valley, the KDP Select Global Fund has very steadily risen. Amazon just paid out $18,000,000 in royalties for June, 2017, and that’s ONLY considering pages read through Kindle Unlimited and Amazon Prime for KDP Select books. That figure doesn’t include traditionally published books like Harry Potter that are included in Kindle Unlimited, it doesn’t include All-Star Bonuses (I have contacted KDP about this very issue), and it doesn’t include royalties for sales. This is a huge amount of royalties for KDP Select authors to receive collectively each month:  That rate reaches over $200M annually.

The steady growth of the KDP Select Global Fund shows me that Kindle Unlimited continues to thrive, that there is a huge active market here. And many of these customers are indeed reading KDP Select books.

Copyright © 2017

Chris McMullen

Kindle Unlimited per-page Rate for March, 2017

Image from ShutterStock

KINDLE UNLIMITED, MARCH, 2017

The KENP per-page rate for Kindle Unlimited dropped a little in March, 2017.

The rate per page is $0.0046 for March, 2017, which is down a little from $0.00497 for February, 2017.

The KDP Select Global Fund is $17.7M for March, 2017, which is up nearly $1M from $16.8M in February.

So although the KENP per-page rate took a slight dip, Amazon poured an extra $1M into Kindle Unlimited royalties compared to February.

This shows that many people are reading pages in Kindle Unlimited, and the program appears to continue to grow.

At this rate, Amazon will pay $200M in royalties just for Kindle Unlimited (and Amazon Prime) pages read for KDP Select books. That’s on top of royalties for sales, on top of the All-Star bonuses, and on top of whatever Amazon pays traditionally published books that participate in Kindle Unlimited (or Amazon Prime borrows, or both).

$200M shows that Kindle Unlimited is a significant market.

Copyright © 2017

Chris McMullen

Kindle Unlimited per-Page Rate for January, 2017

Image from ShutterStock.

Image from ShutterStock.

JANUARY, 2017 PER-PAGE RATE FOR KINDLE UNLIMITED

The KENP per-page rate for Kindle Unlimited dropped down to $0.004754 for the month of January, 2017.

But I’m not worried:

  • The per-page rate (and Prime borrows before that) generally take a noticeable dip in January. It’s not a surprise. (What’s a surprise is that it didn’t drop in December.)
  • The per-page rate in January, 2017 is much higher than it was in January, 2016.  It was at an all-time low of $0.00411 one year ago. Compared to the previous January, $0.004754 is sweet.
  • The per-page rate has been fairly consistent. It was over half a penny per page for a few months in a row, at a lengthy relative high, and before that, $0.004754 would have seemed like a good number. Again, it’s typical to see a drop in January, so I wouldn’t panic.
  • The KDP Select Global Fund hit a new high, climbing up to $17.8M for January (from $16.8M in December). It’s also typical to see the Global Fund rise in January. It’s a good sign: Amazon paid $1M more than usual, which shows that Kindle Unlimited is holding strong.

Copyright © 2017

Chris McMullen

Per-Page Rate Back Up for June, 2016 (Kindle Unlimited)

KINDLE UNLIMITED PER-PAGE RATE FOR JUNE, 2016

Kindle Unlimited paid $0.004925 per page read, which is up 5% from May’s rate of $0.004686, almost back to April’s rate of $0.00495663.

The per-page rate has flip-flopped up and down 5% every month since March, but every month has been considerably higher than January’s rate of $0.00411.

The KDP Select Global Fund for June was $15.4M for June, 2016, slightly higher than May’s $15.3M.

To see the payout in other countries, see here:

http://the-digital-reader.com/2016/07/17/kindle-unlimited-payout-funding-jumps-in-june-2016/

What does all this mean?

  • The per-page rate has held fairly stable for half a year, between $0.0045 and $0.0050 per page.
  • The per-page rate has risen as high as 5% on multiple occasions. So while it occasionally dips as much as 5%, it rises almost as often.
  • There was a tendency for the per-page rate to dip initially, which also happened when Prime borrows were first introduced, and also happened when Kindle Unlimited was first introduced, but both of those programs stabilized after the first handful of months. It appears that Kindle Unlimited v2.0 has finally reached a point of stability.
  • Kindle Unlimited is thriving. Amazon is paying $15M per month in royalties just for pages read (and that’s on top of All-Star bonuses). The KDP Select Global Fund is still on the rise.
  • Since the Global Fund continues to rise, whereas the per-page rate appears to have stabilized, it looks like the Kindle Unlimited program continues to grow.

Write happy, be happy. :-)

Chris McMullen

Kindle Unlimited Pages Read, May, 2016

Image from ShutterStock.

Image from ShutterStock.

PAGES READ FOR MAY, 2016

For May, 2016, Kindle Unlimited pages read paid $0.004686 per page, which is down 5% from April’s rate of $0.00495663.

Since the per-page rate was up nearly 5% in April compared to March, it’s basically just come back to where it had been.

However, it’s still considerably up compared to January’s rate of $0.00411.

Kindle Unlimited continues to thrive, as the KDP Select Global Fund has risen to $15.3M for May, 2016 (compared to $14.9M for April).

(Sorry I haven’t been active lately with my blog. I’m caught up in more projects than normal. But I’ll continue to update Kindle Unlimited payments. Hopefully, in the coming weeks, I will get back to blogging more regularly.)

Write happy, be happy. :-)

Chris McMullen

Copyright © 2016

Chris McMullen, Author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers

Click here to view my Goodreads author page.

  • Volume 1 on formatting and publishing
  • Volume 2 on marketability and marketing
  • 4-in-1 Boxed set includes both volumes and more
  • Kindle Formatting Magic (coming soon)

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Kindle Unlimited Pages Read: March, 2016

Kindle Image

KINDLE UNLIMITED PAGES READ: MARCH, 2016

The Kindle Unlimited per-page rate held steady at $0.00477885 for March, 2016. It’s nearly identical to the $0.00479 for February, 2016.

Both February and March are up considerably (about 17%) over January’s rate of $0.00411.

So it’s nice to see the per-page rate hold steady at about $0.0048 per page.

There is more good news: The KDP Select Global Fund increased to $14.9M for March, 2016, up 6% from February’s $14M.

This combination is a good sign. Ordinarily, the Global Fund increases when the per-page rate decreases, and the Global Fund decreases when the per-page rate increases. The per-page rate and Global Fund usually exhibit inverse behavior, as shown here.

This time, the per-page rate held steady while the Global Fund increased 6%. Amazon paid $900,000 more in March compared to February, and they paid it at the same per-page rate.

What does this mean? It means that more pages were read in March, and Amazon didn’t reduce the per-page rate to compensate. It’s probably a sign of more Kindle Unlimited subscriptions.

With KDP Select books earning $14.9M in royalties per month just from Kindle Unlimited and Amazon Prime borrows, it’s clear that Kindle Unlimited has become a huge market. Any book not enrolled in KDP Select is missing out on this $15M per month market share, and needs to make up the difference through other venues. Not an easy task, though sales and even borrows usually don’t come easily.

The Kindle Unlimited market itself is highly competitive, with 1.3M books vying for a share of the approximately $15M monthly Global Fund. (But vying against 1.3M books for a slice of $15M is better than vying against 4.4M e-books for sales. The market for sales is much tougher than the market for borrows. The borrows actually help with potential sales, as each borrow helps sales rank.)

This means the average KDP Select book earns about $11 per month from borrows ($15M divided by 1.3M books), though hardly any books actually draw in this exact average. The top books, the KDP Select All-Stars, see a million or more pages read in many cases.

If your book gets over 2300 pages read per month, it’s doing better than the average KDP Select book. (That’s how many pages read it takes to earn the average $11 per month.)

A few other countries:

  • United Kingdom: £0.00303 per page (British pounds). Almost identical to February.
  • Canada: $0.0047 per page (Canadian dollars).
  • India: ₹0.1 per page (Indian rupees).

Write happy, be happy. 🙂

Chris McMullen

Copyright © 2016

Chris McMullen, Author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers

Click here to view my Goodreads author page.

  • Volume 1 on formatting and publishing
  • Volume 2 on marketability and marketing
  • 4-in-1 Boxed set includes both volumes and more
  • Kindle Formatting Magic (coming soon)

Follow me at WordPress, find my author page on Facebook, or connect with me through Twitter.

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Kindle Unlimited KENP per Page Rate DROP January, 2016

Background image from ShutterStock.

Background image from ShutterStock.

KINDLE UNLIMITED KENP PAGES READ JANUARY, 2016

The KENP pages read rate has reached a record low, paying $0.00411 per page in the United States.

That’s a drop of 11% from the December payout. That’s a substantial change for just one month.

But it’s a drop of 29% from the first month of Kindle Unlimited v2 from July’s $0.0058 per page rate. That’s a much larger drop when put in the long-term perspective.

However, there was also a record high set in January, 2016, with the KDP Select Global Fund reaching $15 million.

That’s a rise of 11% over December’s Global Fund.

And it’s a rise of 30% compared to July. This means that Amazon is paying 30% more money in Kindle Unlimited (and Amazon Prime) royalties than when v2 started.

The KENP per-page rate has consistently dropped, while the KDP Select Global Fund has consistently risen, and by approximately the same percentages (one down, the other up).

Two are main effects going hand-in-hand:

  • More pages are being read through Kindle Unlimited (and Amazon Prime) every month. ← This is definitely a plus.
  • Amazon KDP is paying a little less for each page read every month. ← This is a minus.

NOT A BIG SURPRISE IN THE PER PAGE RATE

The numbers for January, 2016 actually make sense:

  • Amazon sold a record number of Kindle Fire devices on Black Friday.
  • Many customers took advantage of the free trial month.
  • Amazon included free Kindle Unlimited subscriptions during a few of their promotions.
  • Amazon discounted Kindle Unlimited subscriptions during some of their promotions.
  • Some promotions targeted Amazon Prime.

Therefore, we could have predicted:

  • an increase in the number of Kindle Unlimited (and Amazon Prime) subscribers
  • a large increase in the number of pages read
  • many more pages read where Amazon didn’t earn more money from the monthly subscription

Yes, FREE has benefits, but it also has a cost:

  • Those free trial months bring readers, but it costs Amazon money.
  • Those free subscriptions packaged with Kindles during rare promotions bring many more customers and pages read, but it costs Amazon a lot of money.
  • Those discounted subscriptions entice more subscribers, but cost Amazon a little money.

(Amazon ordinarily earns 30% or more on the sale of a KDP Select e-book. What percentage do they earn from borrows? We have no idea. It could be more than 30%. It could be less. Amazon could even take a loss with KDP Select, using it as a loss leader, expecting those regular Amazon customers to buy other products. We don’t know.)

The promotions worked: There were more subscribers and pages read. That’s why Amazon paid an extra $1.5 million compared to December.

But it’s probably not realistic to expect Amazon to absorb 100% of the cost. They passed some of that cost onto the authors, dropping the KENP per-page rate 11%.

Amazon has made Kindle Unlimited viable and substantial. Paying $15 million dollars in royalties each month, that’s a significant share of the e-book market.

And many of those Kindle Unlimited subscribers have taken a chance on indie e-books. This aspect is good for indies.

THE FUTURE OF KINDLE UNLIMITED

I doubt it’s a coincidence that KENPC v2.0 rolled out the month after the KENP per-page rate hit a record low.

Remember, KENPC v2.0 kicked in for February; it had no impact on January’s payout.

If you saw a significant decrease to your KENPC (but realize that actually increased for a few books), that drop on top of the 11% drop for January may seem scary.

Maybe the KENPC upgrade was put in place to help keep the KENP per-page rate from dropping further.

Maybe the per-page rate will actually go up somewhat for February. Probably, some of those free trial months won’t be renewed. The KENPC change may help a little.

Maybe, also, if Amazon is trying to help the per-page rate for the future, they are looking at ways that a few authors or publishers may have been trying to take advantage of the system. Maybe Amazon will help limit that: This could be part of the reason that the KENPC has changed. They might also change the way that KENP pages read are counted (to try to prevent anyone from gaming the system too much).

These are a lot of MAYBE’s. And even if it does rise in February, we will left to wonder if it will start dropping again after that. We are on a downward trend.

If the per-page rate drops too much, down to whatever your magic number is, the question you need to ask is whether you can do better outside of KDP Select than you can inside. It’s not an easy question to answer, and it varies from one author and even one book to the next. (Keep in mind that every borrow helps your sales rank, which is one thing you’ll lose if you switch to the other side.)

We haven’t reached my magic number yet. But I wouldn’t mind if we didn’t dip below $0.004…

Sure, I’d love it if Amazon would pay more per page. But Amazon didn’t ask for my opinion. They offered me a choice: Enroll in KDP Select, or opt out. I enrolled, and I still prefer this option for my books.

But I’m also glad that Amazon promoted Kindle Unlimited, offers free monthly trials, and promoted subscriptions and Kindle devices this holiday season.

If Amazon had given me a choice—do none of those things and leave the per-page rate at $0.0046 per page, or do all of those things and drop the per-page rate 11%—I would have happily accepted the 11% drop. Not everyone will feel that way. But I do.

On the other hand, it started at $0.0058 back in July, and now it’s 29% less, down to $0.0041. I sure would like to see it stop going down…

It will be interested to see how it pays in February and beyond.

KENP PAGES READ BY COUNTRY

Here are the pages read payouts for a handful of countries:

  • United States: $0.00411 per page (US dollars). That’s a drop of 11% from December’s payment of $0.00461.
  • United Kingdom: £0.00262 per page (British pounds). That’s also a drop of 14% from December’s £0.00306.
  • Canada: $0.00476 per page (Canadian dollars).
  • Spain: €0.00408 per page (Euro).
  • India: ₹0.1008 per page (Indian rupees). That’s nearly identical to December.

Write happy, be happy. 🙂

Chris McMullen

Copyright © 2016

Chris McMullen, Author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers

Click here to view my Goodreads author page.

  • Volume 1 on formatting and publishing
  • Volume 2 on marketability and marketing
  • 4-in-1 Boxed set includes both volumes and more
  • Kindle Formatting Magic (coming soon)

Follow me at WordPress, find my author page on Facebook, or connect with me through Twitter.

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