GOODREADS GIVEAWAY CHANGES
Like many authors and publishers, I have used Goodreads giveaways for years to help with discovery, create buzz, and seek honest reviews for newly released books.
I have been a big fan of the Goodreads giveaway, having written a few articles about it on my blog.
I’m still a fan, but there are some important changes coming January 9, 2018:
- All KDP authors/publishers will be able to offer eBook giveaways. Previously, this was only open to traditional publishers.
- It will cost a minimum of $119 to run a Goodreads giveaway. That’s in addition to the cost of purchasing and sending physical copies (if you choose to run a contest for print books). Until now, there has been no fee to run a Goodreads giveaway.
- Entrants will have the book automatically added to their Want-to-Read lists (which friends potentially see through their update feeds).
- You will gain additional exposure, as Goodreads will notify the author’s followers and anyone who has already added the book to their Want-to-Read list about the new giveaway.
- Initially, Goodreads giveaways will only be open to residents of the United States. (This restriction applies to entrants, not to authors.)
- It’s possible to gain premium placement among Goodreads giveaways by paying $599 (instead of $119) for a Premium Giveaway (instead of a Standard Giveaway).
- You will need to link an Amazon account to your Goodreads account in order to run a Goodreads giveaway. (You can create a new Amazon account if you don’t already have one.)
Are these changes good or bad?
Like most changes to the publishing world, it will be better for some authors than others.
Let’s start with the bad. There are really only two things that I don’t like:
- It’s no longer free. Having to spend $119 seems a bit pricey. And if you run a print giveaway, it costs even more, as you must pay for author copies plus shipping and packaging.
- Only residents of the United States may enter the giveaway, at least initially. It’s not a big issue for me, personally, since most of my book traffic comes from the United States, but I have acquaintances in the United Kingdom and Canada who feel left out.
The real question is this:
Will the benefits of a Goodreads giveaway offset the cost?
Keep in mind that with the changes to the Goodreads giveaway program, it’s possible that it will be more effective now than it has been in the past.
How might it be more effective starting January 9, 2018?
- There might be less competition from other giveaways, making it easier for readers to discover your book. Not as many authors/publishers will be willing to pay the fee.
- The giveaway might gain more exposure since the book will be automatically added to Want-to-Read lists, and since Goodreads will notify the author’s followers and anyone who has already added the book to their Want-to-Read list that a giveaway is available for the book.
Note also that the cost of the giveaway has not necessarily increased as much as it may seem.
Starting January 9, 2018, you can run a Standard Giveaway for $119. However, if you choose to run an eBook giveaway instead of giving away print books, you will save on the cost of author copies, shipping, and packaging. I’ve actually paid more than $119 for a Goodreads giveaway when it was FREE: I’ve spent over $50 on author copies and over $80 on shipping for several giveaways, which comes to over $130. In those cases, I would have saved money by paying $119 for an eBook giveaway.
The new cost of the Goodreads giveaway encourages authors/publishers to offer more prizes.
You pay the same $119 fee for a Standard Giveaway, regardless of whether you offer a single book as a prize, or several copies of the same book.
If you only give away one book, $119 is a pretty steep price to pay. However, if you offer several copies of your book, the cost per book drops down dramatically.
Like all paid marketing, Goodreads giveaways are more likely to be cost-effective for authors who write compelling books. If you only sell a few books per month, paying $119 for a giveaway will come at a great loss. If your book sells thousands of copies per year, paying $119 is relatively cheap.
Are you upset that you won’t be able to run a free/inexpensive giveaway?
That’s ridiculous! Of course you can.
You can run an Amazon Giveaway directly from your book’s Amazon product page.
You just pay for the selling price of the book. For a print book, you must pay the shipping charges, too. In either case, you will be compensated partly later when you receive your royalty. You can even require entrants to follow you at Amazon. (When you publish a new eBook through KDP, Amazon notifies your Amazon followers of your new release.)
Learn more about the changes to Goodreads giveaways:
Would you like to tell Goodreads how you feel about the new giveaway program?
- Click here and scroll down to the bottom of the page to find the survey (if it’s still available). Look for “send us feedback” in bold letters.
Write happy, be happy. 🙂
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Author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers
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