Tag Archives: contests

Sep 27 2019

Amazon Giveaway is Retiring. Now What?

Image from Shutterstock

NO MORE AMAZON GIVEAWAYS

October 10, 2019 will be the last day that you can run an Amazon Giveaway. (To do so, visit the product page for any eligible item at Amazon.com.)

October 17, 2019 will be the last day to enter Amazon Giveaways as a customer. Until then, you can find Amazon Giveaways here:

https://www.amazon.com/ga/giveaways

What will you do after that?

Authors can still create contests for free books through Goodreads Giveaways.

https://www.goodreads.com/giveaway

I currently have a Goodreads Giveaway for my new Fun with Roman Numerals math workbook. You can enter my giveaway until October 7, 2019:

https://www.goodreads.com/book/show/48192781-fun-with-roman-numerals-math-workbook

Pros:

  • Goodreads is a popular site for readers.
  • Giveaways generate interest, and almost all entrants add your book to their To-Read lists, which adds activity to your book’s Goodreads page.
  • The price per-book for a Kindle eBook giveaway is pretty reasonable if you choose to give away 100 books. You pay a flat fee for the giveaway price, but don’t need to purchase eBooks on top of that. (However, for a print giveaway, you do need to pay for books, shipping, and packing in addition to the giveaway fee.)
  • A successful giveaway can generate significant interest at Goodreads. I’ve run several dozen giveaways (mostly for print books) for books in my name and in pen names, with very often at least 1000 to 2000 entrants, occasionally more. Really popular coming attractions can generate heavy interest, though of course it’s not as easy to have that popular title.
  • You’re likely to receive some reviews at Goodreads (unless you only give away a few books). (You’re less likely to receive Amazon reviews from Goodreads Giveaways, but it does happen, just not as often.)
  • For a print giveaway, you can include a bookmark and a brief thank-you note, for example.
  • You can run a giveaway for a long period of time (like a month). Although you gain the most exposure on the first and last days, the days in between add up when there are several of them. (A recent newsletter from Goodreads, which includes tips for a successful giveaway, suggests having multiple giveaways leading up to publication.)
  • More people get the chance to enjoy your book. 🙂

Cons:

  • Goodreads Giveaways have a significant up-front cost. This is the main con, but it’s a big one.
  • For a print giveaway, you have to purchase author copies, pack, and ship them, in addition to the giveaway fee.
  • Not as many winners review books on Amazon as they do at Goodreads, if Amazon reviews are what you’re hoping for.
  • Currently, you can only run a giveaway for entrants in the United States and/or Canada, which limits worldwide exposure.

Write Happy, Be Happy

Chris McMullen

Author of the Improve Your Math Fluency series of math workbooks and self-publishing guides

Jan 29 2019

Book Giveaways in 2019

 

BOOK GIVEAWAYS

The two major book giveaway programs have changed considerably in the past couple of years.

Note: As of October, 2019, the Amazon Giveaway program has been canceled. However, Goodreads Giveaways are still available.

One nice feature is that both types of giveaways now offer Kindle eBooks.

Amazon’s giveaway program has undergone several significant changes. It’s convenient and now offers better exposure for authors who don’t already have a large following, but there are now fewer options to choose from. The overall cost can be quite reasonable, especially if you give away a small number of books.

Goodreads’ giveaway program is no longer free. However, it is cost-effective for giving away 100 Kindle eBooks. The print option, while fairly expensive per book, allows you to include the personal touch.

Both programs let you run giveaways in the United States. Goodreads now has an option for Canada for print books. It would be nice to see expansion at least to the United Kingdom and Australia (and any expansion with eBooks).

Obviously, Amazon’s program has Amazon customers, which is nice, but Goodreads’ program consists of many dedicated readers, and Goodreads winners are encouraged to leave reviews (at Goodreads), which is in some ways nicer. There are pros and cons of both programs. Neither program is ideal, and the programs make more sense for some books and authors than for others. The only way to really know for sure is to try it out.

AMAZON GIVEAWAYS

To run an Amazon giveaway in the United States, visit the product page of an item on Amazon.com, scroll down the page below the customer review section, and look for the option to setup an Amazon Giveaway.

  • You can give away print books, Kindle eBooks, Amazon gift cards, and most products on Amazon.
  • Amazon giveaways are fairly cheap. For a Kindle eBook, you just pay the current sales price (plus sales tax). If there happens to be a Countdown Deal in progress, it costs you even less. For a print book, you must also pay the shipping charges (though if you have Prime, you might notice a sweet reduction in the cost, as of early 2019).
  • The best new feature is at the bottom. Under Discoverability, choose Public to have your giveaway included in the dedicated Amazon Giveaway pages. For authors who don’t already have a large following, this helps strangers discover your work.
  • You can visit the Amazon Giveaway page here: https://www.amazon.com/ga/giveaways. There are currently 147 pages with 3500 giveaways. Not every product gets optimal exposure, but since many giveaways do result in hundreds of entrants (without added exposure), people are finding products here. There is an option to subscribe to the giveaways.
  • There are currently only two types of giveaways: Lucky Number Instant Win and First-come, First-served. If you’re hoping for exposure from Amazon, choose Lucky Number Instant Win.
  • The downside to Lucky Number Instant Win is that Amazon has greatly restricted the options for the odds of winning. Amazon will give you a few options, which varies depending on the product, and you must select one of the options. For many Kindle eBooks, the options are 100, 200, and 300. For some paperbacks, the options are 400 to 600.
  • If you’re hoping to give away a large number of products, you either need an extremely popular giveaway, or you need to have a large following of your own and then pick First-come, First-served.
  • Unfortunately, KDP books aren’t eligible for a discount, and the giveaway dashboard doesn’t show the number of sales. These options are for Amazon Sellers who sell products through Amazon Seller Central. Feel free to email KDP support and request that they add an option to discount KDP published books in Amazon Giveaways. It would be great if they did this.
  • You can gain valuable data by checking your giveaway dashboard. Divide the number of Hits by the number of Entrants. The smaller this number, the greater the percentage of people who checked out your giveaway proceeded to enter the contest. Divide the number of Hits by the number of Product Page Visits. The smaller this number, the greater the percentage of people who checked our your giveaway visited your product page. If 1 out of 2 people enter your contest, that’s much better than if 1 out of 10 people do. Similarly, if 1 out of 10 people visit your product page, that’s much better than if 1 out of 50 people do. These ratios tell you something about the marketing appeal of your cover and title (but it also depends on how well your book appeals to the giveaway audience, which isn’t a good fit for all books).

GOODREADS GIVEAWAYS

To run a Goodreads giveaway in the United States (or Canada for a print book), login to Goodreads and visit your Author Dashboard. One way is to scroll down to Your Giveaways and click the word giveaway where it says, “Listing a giveaway…” Note that your book (including the edition you need, paperback or Kindle) must first exist on Goodreads (if not, visit the FAQ’s to learn how to properly ask the librarians to add your book).

  • You can give away print books or Kindle eBooks (provided that you published through Amazon KDP). Print books are sometimes appreciated better, and they allow you to include the personal touch. However, giving away 100 Kindle eBooks is quite cost effective. For Kindle eBooks, you don’t need to pay for the books (you just need to pay the setup fee). For print books, you must purchase author copies and ship them yourself (or have each author copy directly shipped to each different address).
  • Check out the Goodreads giveaway page here: https://www.goodreads.com/giveaway. Compared to Amazon Giveaways, I like that it’s much easier to sort and search.
  • Your Goodreads followers and anyone who has already added your book to their Want to Read list receive notifications that your giveaway is available.
  • Your book will be marked as Want to Read by entrants (unless they undo this).
  • Approximately two weeks after the giveaway ends, winners receive an email reminding them to rate and review the book. They aren’t required to do this, but this does help. A percentage of reviews generally show up at Goodreads (but not nearly as many are likely to show at Amazon).
  • For a print giveaway, you can include a brief thank-you note. You can state that any review at Goodreads, Amazon, or anywhere else will be appreciated, but reviewing is optional (and you should note this in your request). You want to keep it short and simple. You don’t want to sound like you’re harassing the winners, or that you expect a certain star value (since each of these are violations of the policy, and likely will upset the recipients). The best thing is to simply ask for honest feedback.

BOOK MARKETING

Why run a book giveaway?

  • The contest gives you a chance to send a marketing message other than, “Check out my book.” Your message is more like, “Enter for a chance to win a free book.” There is potential here. Some authors are more effective at marketing than others, and thus are more apt to take advantage of this potential than others.
  • The real hope is for word-of-mouth sales. Few books (percentagewise) succeed at this, but for those that do, it’s well worth it. When a book has that magical content and really spreads well by word-of-mouth, every copy you can get into the hands of readers can really pay dividends months in the future. The best way to get word-of-mouth sales has to do with choosing your content wisely and preparing it just right. If you manage to do that, then giveaway copies help to jumpstart sales.
  • It can take several months for word-of-mouth sales to come (and for some books, it never happens). In the meantime, you want to create buzz about your book. You would love to have people talking about your book. Your giveaway and the marketing you do to help promote your giveaway can help with this. Some authors are successful at creating buzz, which helps to generate early sales.
  • Another hope is to get some reviews. Goodreads winners are pretty good at posting reviews at Goodreads (not nearly 100% obviously, but the ratio is often far better than random buyers who read the book), but it’s less common for them to also review the book at Amazon (though it’s great when they do). You’re getting review potential, and the Goodreads reviews are helpful (since readers at Goodreads are looking for books to read).
  • You gain some exposure. Several people who previously didn’t know about your book have seen your title, your name, and your cover. It’s a small part of the branding process.

If all you do is run a giveaway, and you don’t do anything to promote your giveaway, in many cases you probably wouldn’t feel like you got enough out of it.

If you promote the giveaway effectively, and if you also do much other marketing (and premarketing) to help launch your book, and if your content is spectacular, then you are far more likely to reap the benefits of the giveaway.

Write Happy, Be Happy

Chris McMullen

Author of the Improve Your Math Fluency series of math workbooks and self-publishing guides

Apr 16 2018

Book Giveaways in 2018

Image from ShutterStock.

BOOK GIVEAWAYS

Two of the most popular methods that authors and publishers use to hold contests for book giveaways have changed.

  • Amazon Giveaways have undergone a series of changes.
  • Goodreads Giveaways changed significantly as of January, 2018.

Note: As of October, 2019, the Amazon Giveaway program has been canceled. However, Goodreads Giveaways are still available.

So 2018 is a good time for a new post regarding how to host a book giveaway.

WHY HOST A GIVEAWAY?

A giveaway is one tool that authors and publishers utilize to help with book marketing.

Following are the main goals for a book giveaway.

  • Help create buzz and initial exposure for a new book release.
  • Give the author a chance to call attention (in other forms of marketing) to a contest, rather than always calling attention directly to the book.
  • Hope that some of the winners will write book reviews.
  • Hope that the winners love the book so much that they help with word-of-mouth sales.

When a book is loved so much by an audience that it thrives on word-of-mouth sales, it can really take off. This is the best-case scenario, but often isn’t attained.

Only a percentage of winners will post reviews. A good percentage of Goodreads winners will rate or review the book at Goodreads, but it’s not as common for Amazon or Goodreads winners to review the book at Amazon.

There are a few other possible benefits of running a giveaway.

  • Generate activity. At Goodreads, entrants automatically have your book added to their To-Read lists. (They can undo this, but most don’t.) It helps make your Goodreads book page look more active.
  • Increase your following. At Amazon, you can require entrants to follow you. Note: You don’t have to give away a book. You can run an Amazon Giveaway for a $5 gift card or most other products. For a popular product, you may draw many followers (but keep in mind that most probably won’t be part of your target audience).
  • Help with branding. People see your book cover and read your name. A large part of book marketing involves effective branding. This helps a little.

HOW MUCH DOES A GIVEAWAY COST?

That depends. Of course, it’s free for the entrant. The author or publisher who sets it up does pay a cost.

  • For an Amazon Giveaway for a Kindle eBook, you pay for the current price of the Kindle eBook plus any applicable tax. (They may not show you the tax when you setup your giveaway, but you may notice that it has been added when you view your orders and then select Digital Orders.) If your book is in KDP Select, you can save money by setting up your Amazon Giveaway while a Countdown Deal is in progress. (This also adds a little exposure to your Countdown Deal.) Note: You can’t receive a refund for unclaimed prizes (but you can run a new giveaway for them, gaining additional exposure, or you can turn them into gift cards to send out).
  • For an Amazon Giveaway for a print book, you pay for the current price of the print book plus estimated shipping charges plus any applicable tax. If your book happens to be on sale when you setup your contest, you will save a little money. Sometime after your contest ends, you will receive a small refund if the actual shipping charges are less than the estimated charges. You will also receive a refund for any unclaimed copies.
  • For a Goodreads Giveaway for a Kindle eBook, you pay a setup fee of $119 for a standard giveaway (or $599 for a premium giveaway). However, you don’t have to pay for the cost of the Kindle eBook on top of the setup fee. When the Kindle eBooks are delivered, you will see free copies of your Kindle eBook show up in your KDP sales reports.
  • For a Goodreads Giveaway for a print book, you pay a setup fee of $119 for a standard giveaway (or $599 for a premium giveaway), and after the contest you must also pay to send the books to the winners (which means you must order author copies in advance, package materials, and be prepared to send the books via media mail, for example, at the post office).

In general, Amazon Giveaways cost less to run.

  • There is no setup fee. You just pay for the cost of the book (plus tax, and plus shipping for a print book).
  • If you choose to give away a small number of books (or just one copy), the cost will be fairly reasonable.

For example, if you have a Kindle eBook on sale for 99 cents, you can run an Amazon Giveaway for one book that costs approximately $1, or you can run a contest for 10 books for about $10.

As another example, if you have a paperback book with a list price of $9.99, you can run an Amazon Giveaway for one book that costs around $20.

However, Goodreads is now quite cost effective for giving away a large number of books. Suppose, for example, that you wish to give away 100 Kindle eBooks.

  • If your book’s current price is $2.99, it would cost $299 plus tax to do this at Amazon (and you may need to setup multiple giveaways for such a large number of prizes).
  • At Goodreads, you could give away 100 copies for a total of $119, which in this example would save you $180 (or more, as Goodreads might not charge you tax on the order).

If you want to give away several copies of your book, hoping for maximum exposure, confident that your story will merit word-of-mouth exposure, Goodreads lets you run a contest for 100 Kindle eBooks at an effective cost of $1.19 per book, which is pretty good.

However, if you want to host a contest for a small number of books, the cost per book is much lower with an Amazon Giveaway.

WHAT HAS CHANGED?

With Goodreads Giveaways:

  • There is now a setup fee. It used to be free.
  • You can now run a contest for Kindle eBooks. It used to be for print books only.
  • The book is automatically added to Want-to-Read lists. This helps make the book’s Goodreads page appear more active.
  • Entrants must currently reside in the United States. Previously, authors or publishers could choose to open participation to a few other countries.

With Amazon Giveaways:

  • There is a little automated exposure now. Before, you had to share the link to your giveaway, or at least tweet about it using the #AmazonGiveaway hashtag. Now there is an option to click Public, which gives you some added exposure. This might include the Amazon giveaway listing page, a daily email, or other placements on Amazon.com.
  • Your manage your giveaways page now shows you the number of hits (people who visit the giveaway page), number of entrants (people who enter the giveaway), and the number of product page visits. For example, for one of my more popular contests, I had 4033 hits, 2424 entrants, and 79 product page visits, but for one of my recent contests, I had 290 hits, 124 entrants, and 13 product page visits.
  • You can’t enter a custom message anymore.
  • You can’t require entrants to follow you on Twitter (but you can still require them to follow you on Amazon).
  • You can require entrants to watch a short video.

HOW MUCH EXPOSURE WILL I GET?

It can vary considerably. There are no guarantees.

A popular giveaway can receive 2000+ views over the course of a week or a month. An unpopular giveaway might not receive 100 views.

I’ve run over a hundred giveaways and the results are quite varied. (Keep in mind that some of my books are under pen names.)

When a book happens to be popular among the giveaway audience, it often pulls 2000 to 3000 views without any marketing on my part.

If a book isn’t attracting the giveaway audience, if the contest isn’t marketed by the author, it can really struggle to pull 200 views.

Many books fall somewhere in between.

Results can vary considerably depending on the genre or subject, whether it’s print or Kindle, cover appeal, and whether the book’s audience matches the giveaway audience.

At Amazon, if you require entrants to follow you or watch a video, you will get somewhat less participation.

Note that the Goodreads giveaway audience is changing with the recent changes to Goodreads giveaways. It used to be exclusively for print books, but now many of the giveaways appeal to Kindle customers.

DO GIVEAWAYS HELP WITH AMAZON SALES RANK?

The first thing to realize is that the answer to this question may have changed over the years.

Amazon appears to contradict itself on this very point (perhaps also due to a change having occurred over time).

Consider this quote from the KDP help pages:

“Activities that may not be an accurate reflection of customer demand, including promotional Amazon Giveaway sales and purchases that are later returned, are not counted towards sales rank.”

This states clearly that Amazon Giveaways do not count towards sales rank.

However, consider this quote from the Amazon Giveaway FAQ’s:

“Using giveaways to manipulate sales rank (i.e. by creating multiple giveaways for the same ASIN, rather than creating one bulk giveaway).”

If, as the KDP quote suggests, giveaways don’t impact sales rank, how could creating multiple giveaways for the same ASIN manipulate sales rank?

Perhaps the giveaway FAQ’s page is simply a little outdated. Maybe the giveaways used to impact sales rank, but now they don’t.

Nonetheless, I often see a boost to sales rank after hosting a giveaway. But the effect may be indirect.

The giveaway generates activity on your Amazon product page, it gets customers interested in your book, and it may result in a couple of sales of its own. Thus, if you see your sales rank improve during the giveaway, it’s possible that this occurred indirectly due to that added interest and not directly from the giveaway itself.

For Kindle eBooks enrolled in KDP Select, sales rank is even more complicated. That’s because every Kindle Unlimited borrow helps with sales rank, but your reports don’t show you when your book is borrowed (they instead show how many pages are read, which may occur weeks or months after the actual borrow).

Goodreads giveaways are different. If you run a Goodreads giveaway for a Kindle eBook, when the contest ends, the books show up as free books in your reports, not as paid sales. Amazon has separate ranks for free book promos and paid sales, so Goodreads giveaways definitely do not impact paid sales rank directly (though again their can be indirect benefits). (If you run a free book promo with KDP Select, your free rank looks great during the promo, but that isn’t a paid sales rank. Once the promo ends, it will be replaced by a paid sales rank.)

SHOULD I DO A PAPERBACK OR EBOOK GIVEAWAY?

If either edition is likely to offer a better reading experience, or if either edition is more likely to be appreciated by the customer, that’s the edition I recommend.

For example, if the Kindle edition has color illustrations while the print edition is black and white, I would prefer the Kindle edition.

As a counterexample, if parents are more likely to read an illustrated kids’ book to their children in print format, I would prefer a paperback or hardcover.

If you’re giving away a large number of copies, it’s much more economical to create an eBook giveaway.

If you want to include a brief thank-you note or bookmark, go with a print edition.

WHAT ABOUT OTHER COUNTRIES?

To enter a Goodreads or Amazon Giveaway, the entrant must be in the United States.

HOW CAN I WIN A FREE BOOK?

Enter for a chance to win my latest book, 50 Challenging Algebra Problems (Fully Solved).

https://www.amazon.com/ga/p/1b25ef65c4b48278#ln-en

Explore the Amazon Giveaways page.

https://www.amazon.com/ga/giveaways

Explore the Goodreads giveaways page.

https://www.goodreads.com/giveaway

TIP

Spend a little time as a customer exploring giveaways before creating a giveaway as an author.

For example, at Goodreads, this will help you get ideas for writing an effective contest description, and it will show you which types of giveaways tend to be more popular.

If you’re thinking about paying extra for a premium giveaway, spend some time researching active giveaways to see whether or not the premium placement seems to be bringing in the kinds of results that you would expect. If you find premium giveaways on the main landing page that have been out for over a week, but don’t have several thousand views, it’s not likely to expect huge results for your own contest.

Write happy, be happy. 🙂

Copyright © 2018

Chris McMullen

Author of:

  • Kindle Formatting Magic (new release)
  • A Detailed Guide to Self-Publishing with Amazon (also part of a Boxed Set)
  • The Improve Your Math Fluency series of workbooks (algebra, fractions, arithmetic, trig, long division, and more)

Follow me at WordPress, find my author page on Facebook, or connect with me through Twitter.

 

Jan 17 2018

Tips for the New Goodreads Giveaways

GOODREADS GIVEAWAYS

As you may have heard, Goodreads Giveaways have changed.

  • One change is that KDP authors can now give eBooks away.
  • Another change is that it now costs money to create a Goodreads giveaway.

If you’d like to learn more about these recent changes to the Goodreads giveaway program, click here to read my recent article about it.

In my current post, I will offer some tips for making the most of it.

EXPLORING THE GIVEAWAYS

First off, there is the question of how readers will find your giveaway. It’s worth exploring the giveaways as a reader would before you proceed to create a giveaway as an author. This will give you some insight into the process.

Unfortunately, when I visit the homepage at www.goodreads.com, I don’t see any mention of the giveaways there. But that’s okay. Experience shows that thousands of readers already know where to find them.

After I log in, I still don’t see the giveaways out in plain sight. But they are accessible. Hover your cursor over the Browse tab and you will find them fourth on the list. That’s one plausible way for a reader to discover them (aside from the thousands who already know exactly where to go).

Some readers have this page bookmarked in their browser: https://www.goodreads.com/giveaway. If anyone uses a search engine to find Goodreads Giveaways, this page will also come up that way.

Once they get there, there are a variety of ways that readers will search for giveaways. Here are some examples. I encourage you to explore these options.

  • By default, you see a list of Featured giveaways. If you were wondering whether or not it may be worthwhile to invest the extra $$$ for a Featured giveaway, browse through this list and check out the stats. Look where it says Availability, and compare the number Requesting to the Start Date. For the amount of money it costs to be Featured, you should have some very high expectations for the number of requests. If you’re not seeing it, I suggest going for a basic giveaway instead.
  • Some readers like to click the Ending Soon tab. Why? Because if they win, they will find out before they forget all about it. If they don’t win, they might still remember the book, and perhaps they will think to go check it out at Amazon. This section is handy for authors, too. Look at the number of requests on the Ending Soon page. This will show you how successful the giveaways tend to be. Today, for example, I see several with 500+ requests and a few with 1000+ requests, but these numbers will vary over time.
  • Another option is Recently Listed. Giveaways get the most exposure on the start date and end date.
  • The last option at the top is Most Requested. Today, I see giveaways that have received over 10,000 requests. These show the potential of a fantastic giveaway (combined with great marketing, and perhaps a great cover or an established name). Back to reality: If you’re thinking about hosting a giveaway, the numbers you see on average under Ending Soon offer more realistic goals.
  • Perhaps the best option is to Browse by Genre. Find the categories over on the right. This way readers can find the kinds of books that interest them. If your book seems to fit into more than one category, I recommend that you explore the giveaways that you see in various categories. This will help you decide where your book fits best, and which categories seem to be more popular.

GIVEAWAY TIPS

(1) Browse through active Goodreads Giveaways.

  • Check out the number of people requesting the book under Availability.
  • Note whether the Format is print book or Kindle eBook.
  • Browse through a few pages of results under Ending Soon to get an idea for the average popularity of a giveaway.
  • Look at the Most Requested books. Try to find some that aren’t popular because of a big author or publisher name. Check out the giveaway descriptions and author biographies: If these giveaways did something right, maybe they will inspire you. Check out the author’s social media pages to see where and how they shared their giveaways (though it may also have been announced via email newsletter).
  • Try to find books similar to yours. A good way to do this is to browse through the categories at the right. How are these giveaways doing? That will help you gauge your giveaway’s potential.

(2) Increase your exposure.

  • You get most of your giveaway traffic on the start date and the end date. However, the days in between matter: The more days your giveaway runs, the more in-between days you will have, and they can really add up. Let’s say your giveaway would get 500 views on the first day, 500 views on the last day, and 50 views per day in between. If you run a giveaway for one week, you get 1250 views, but if you run a giveaway for a month, you get 2400 views, which doubles your exposure. The more days your contest runs, the more views you get. (The drawbacks are that the longer the contest runs, the more people will have forgotten about it, and the longer it takes to get your reviews. However, a contest is primarily about exposure, and longer time equals longer exposure.)
  • Share your giveaway with many of the same ways that you normally market your book. You’re getting double exposure: People are learning about your book and they’re learning about your contest. Share your giveaway on Facebook, Twitter, and your other social media platforms. Share it on your blog or author website (you can start a Goodreads blog, too, by the way). Share it in your email newsletter. Etc.
  • If you advertise on Goodreads (there is an economical self-service option), you can draw additional attention to your giveaway. Of course, this is an additional expense on top of the cost to run the giveaway (and the cost to send out the books if you choose the print option). However, if you occasionally pay for advertising, now is an opportunity to advertise a contest instead of just advertising that you have a book. Again, it’s like a double effect: You’re sending the message that you wrote a book plus the message that people can win a prize.

(3) If you run an eBook giveaway, educate readers and contestants.

  • You don’t have to own a Kindle eBook to read a Kindle eBook that you win through a Goodreads giveaway.
  • Winners can read eBooks using the Kindle Cloud Reader, and Android device (phone or tablet), or iOS device (phone or tablet). (However, there are a few Kindle eBooks, such as those created with the Kindle Textbook Creator or Kindle Kids’ Book Creator, which aren’t available on all devices, notably phones. So if you used one of these publishing tools, you might want to check into the details first.)
  • In your marketing, you can concisely mention how a Kindle eBook can be read even if the winner doesn’t own a Kindle device. There are instructions on Goodreads’ FAQ page, for example: See the second link in Tip #6.

(4) More prizes reduces your overall cost per book, and they make the odds more appealing to contestants.

  • The setup cost is the same whether you offer 1 book or 100 books as the prize. (For a print book, you will also need to purchase author copies and pay for packing and shipping.) The more books you offer, the less the giveaway costs you per book.
  • If you’re offering a print book, I suggest that you not go overboard and offer way too many copies until you gain some experience with how it works and what kind of results you’re able to get. Author copies and shipping can get expensive (and become a hassle at the post office) if you offer a large number of prizes.
  • More prizes also make the contestant feel like the odds are better. Would you rather go to the trouble of entering a giveaway where the odds are 1 in 1000 or where the odds are 20 in 1000?
  • Only a percentage of winners post reviews (and then primarily on Goodreads, not as often on Amazon), so the more prizes you offer, the more reviews you are likely to eventually get. (There is no guarantee that you will get reviews though.)

(5) I.t…t.a.k.e.s…t.i.m.e.

  • The giveaway itself may run for weeks. The longer the giveaway, the more exposure, so if the contest runs for a month or more, you get more views and participation.
  • Reading takes time. Most winners don’t read the book cover to cover instantly. People are busy. They may have other books to read, too. It will take months for some readers to complete the book. (And not everyone may enjoy or appreciate the book enough to read it all the way through.)
  • Reviews take time. People are busy. Even after reading the book, it takes time to write a review.
  • What does this mean? If you publish your book and then run a contest, you should realize that it may take several months to fully realize any results that the giveaway may bring.
  • If, on the other hand, you run a contest months in advance of a book’s release, some readers may be ready to post reviews when the book comes out.
  • Another thing that takes time is packing and shipping books. If you run a print contest, order author copies well in advance (keeping in mind that Murphy’s law might make you waste time getting defective copies replaced by the publisher), and be prepared to spend time (and money) with packing and shipping.

(6) You can include a note with your print book. (But other than that, you’re not supposed to contact winners or entrants.)

  • A short thank-you note that doesn’t violate the Goodreads giveaway terms and conditions is appropriate. (Also check the FAQ’s. Note that it currently has 2 pages.) Note that there are probably reasonable expectations that aren’t specifically mentioned in the posted terms. Use discretion so that you don’t ruin your good standing with Goodreads.
  • You may include a link to your website, blog, Amazon author page, social media, etc. Tip: At Author Central, click on the Author Page tab and create an Author Page URL that will be easier to type than the default URL. For example, I made it so that readers can type amazon.com/author/chrismcmullen to reach my Amazon Author Page, which is easier to type than the default URL which is www.amazon.com/Chris-McMullen/e/B002XH39DS, which includes a hyphen and a jumble of numbers and letters at the end.
  • If you have an appropriate bookmark or business card, you may include it with your book. A nice looking bookmark (that doesn’t look like an advertisement) may actually get used, continually reminding the reader about you or your book, and it’s not too hard to find a place to get these printed economically (they come in handy for many marketing endeavors).
  • After thanking or congratulating the reader, you can politely mention that it would be great if they posted a review. Really, it’s not necessary, as Goodreads already encourages this, and readers loathe to be nagged about reviews (and you’re not allow to bug the winner).
  • Be careful: You want to clearly state that reviewing is optional (it is NOT required by Goodreads), and you want to ask for an HONEST review. Just like Amazon’s terms and conditions, you shouldn’t place any conditions on the review (any review that the winner may choose to write is unconditional).
  • Most readers naturally post a review at Goodreads if they write a review at all. If you’re hoping for a review at Amazon, then you might mention politely (one time) something like this:

Congratulations on winning my Goodreads giveaway. Reviewing is optional, of course. If you decide to write an honest review at Goodreads, Amazon, or anywhere else, I would be very grateful for your time and consideration. Thank you.

(7) It’s nice to hold a prize in your hands.

  • Obviously, it costs you less to send an eBook, but a print book has many advantages for a giveaway. Since there is a setup fee regardless of which format you use, you might want to spend a little more to get the best possible result for your investment.
  • For several years, Goodreads members have become accustomed to winning print books. People who have participated for years may be more likely to enter contests for print books.
  • When you browse through current giveaways, compare the number of requests for print books and Kindle eBooks. See if contests for print books seem to be more popular (all else being equal).
  • Print books provide a marketing opportunity. If your book is engaging enough to get read, it might get read in public. Other people might see your book being read on a bus, train, plane, park bench, restaurant seat, etc. And they might ask that person, “What are you reading?” They’re thinking, “That book sure has captured your interest. Maybe I will enjoy it, too.” So they might indeed ask a stranger about it.
  • You can include a short (appropriate) thank-you note as I mentioned in tip #6 with a print book, but not for an eBook.

(8) Deliver your prizes promptly. You want your winners to be excited about your book. Don’t disappoint them with a longer than necessary wait (for a print book to finally arrive in the mail).

For a print book, use reliable packaging. Make sure the address label can’t possibly fall off. You want the winner to receive your book, and to receive it in excellent condition.

POSSIBLE BENEFITS

Running a Goodreads giveaway comes with an expense. It also comes with possible benefits:

  • A few winners may eventually review your book somewhere. Most likely it will be Goodreads. Occasionally, but far less likely, it is also Amazon (but it won’t show as a Verified Purchase).
  • You should see a lot of activity with your book being marked as to-read. This was always the case, but now it is even more so, since it’s required for entry into the contest. If nothing else, this helps to draw a little interest to your book at Goodreads, as it shows some sign of a little popularity. (Of course, there are many other books that receive hundreds or thousands of to-reads this way. But there are also books that have very few to-reads, and yours won’t if you run a giveaway.)
  • Goodreads will notify your followers about your giveaway. If anyone has marked your book as to-read, Goodreads will notify them, too. This helps draw additional attention to your giveaway. These are new features.
  • Even more people see your book than enter the giveaway. Every time someone sees your book cover, reads your author name, or reads your giveaway or book description, it helps with branding, which is a huge part of marketing. Branding is a very long and slow process. Every little bit helps.
  • Some participants will check our your books and biography at Goodreads. You will get some attention. Maybe not as much as you hoped for, but you do generate a little activity.
  • Hopefully, a few people who saw your book, but who didn’t win it, will visit your book page at Amazon and consider buying it.
  • Between the winners who receive your book and any readers who don’t win but still buy your book, if they enjoy your book enough, they may help to spread the word about it. Word-of-mouth sales are the toughest type of sales to earn, but when you earn it, this can be the best kind of marketing that you can get. There is hope.

The question is whether or not the benefits will outweigh the expense. In regards to that, please read my disclaimer:

DISCLAIMER

Nowhere am I suggesting that a Goodreads giveaway will be successful for you.

Nor am I suggesting that they will be worth the cost for you.

Every book and author is unique, and just like with book sales, results will vary. It will work better for some than for others.

Rather, what I’m saying is this: If you decide to run a giveaway, the above tips are intended to help you make the most of it.

Good luck with your giveaway and with your book.

If you’re a reader and you enter a giveaway, I hope you win and enjoy your prize.

FOLLOW ME AT GOODREADS

https://www.goodreads.com/author/show/6970004.Chris_McMullen

Write happy, be happy. 🙂

Chris McMullen

Copyright © 2018

Author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers

  • Volume 1 on formatting and publishing
  • Volume 2 on marketability and marketing
  • 4-in-1 Boxed set includes both volumes and more
  • Kindle Formatting Magic (coming soon)

Follow me at WordPress, find my author page on Facebook, or connect with me through Twitter.

Dec 9 2017

Goodreads Giveaways: Important Changes Effective January 9, 2018

Image from ShutterStock.

GOODREADS GIVEAWAY CHANGES

Like many authors and publishers, I have used Goodreads giveaways for years to help with discovery, create buzz, and seek honest reviews for newly released books.

I have been a big fan of the Goodreads giveaway, having written a few articles about it on my blog.

I’m still a fan, but there are some important changes coming January 9, 2018:

  • All KDP authors/publishers will be able to offer eBook giveaways. Previously, this was only open to traditional publishers.
  • It will cost a minimum of $119 to run a Goodreads giveaway. That’s in addition to the cost of purchasing and sending physical copies (if you choose to run a contest for print books). Until now, there has been no fee to run a Goodreads giveaway.
  • Entrants will have the book automatically added to their Want-to-Read lists (which friends potentially see through their update feeds).
  • You will gain additional exposure, as Goodreads will notify the author’s followers and anyone who has already added the book to their Want-to-Read list about the new giveaway.
  • Initially, Goodreads giveaways will only be open to residents of the United States. (This restriction applies to entrants, not to authors.)
  • It’s possible to gain premium placement among Goodreads giveaways by paying $599 (instead of $119) for a Premium Giveaway (instead of a Standard Giveaway).
  • You will need to link an Amazon account to your Goodreads account in order to run a Goodreads giveaway. (You can create a new Amazon account if you don’t already have one.)

Are these changes good or bad?

Like most changes to the publishing world, it will be better for some authors than others.

Let’s start with the bad. There are really only two things that I don’t like:

  • It’s no longer free. Having to spend $119 seems a bit pricey. And if you run a print giveaway, it costs even more, as you must pay for author copies plus shipping and packaging.
  • Only residents of the United States may enter the giveaway, at least initially. It’s not a big issue for me, personally, since most of my book traffic comes from the United States, but I have acquaintances in the United Kingdom and Canada who feel left out.

The real question is this:

Will the benefits of a Goodreads giveaway offset the cost?

Keep in mind that with the changes to the Goodreads giveaway program, it’s possible that it will be more effective now than it has been in the past.

How might it be more effective starting January 9, 2018?

  • There might be less competition from other giveaways, making it easier for readers to discover your book. Not as many authors/publishers will be willing to pay the fee.
  • The giveaway might gain more exposure since the book will be automatically added to Want-to-Read lists, and since Goodreads will notify the author’s followers and anyone who has already added the book to their Want-to-Read list that a giveaway is available for the book.

Note also that the cost of the giveaway has not necessarily increased as much as it may seem.

Starting January 9, 2018, you can run a Standard Giveaway for $119. However, if you choose to run an eBook giveaway instead of giving away print books, you will save on the cost of author copies, shipping, and packaging. I’ve actually paid more than $119 for a Goodreads giveaway when it was FREE: I’ve spent over $50 on author copies and over $80 on shipping for several giveaways, which comes to over $130. In those cases, I would have saved money by paying $119 for an eBook giveaway.

The new cost of the Goodreads giveaway encourages authors/publishers to offer more prizes.

You pay the same $119 fee for a Standard Giveaway, regardless of whether you offer a single book as a prize, or several copies of the same book.

If you only give away one book, $119 is a pretty steep price to pay. However, if you offer several copies of your book, the cost per book drops down dramatically.

Like all paid marketing, Goodreads giveaways are more likely to be cost-effective for authors who write compelling books. If you only sell a few books per month, paying $119 for a giveaway will come at a great loss. If your book sells thousands of copies per year, paying $119 is relatively cheap.

Are you upset that you won’t be able to run a free/inexpensive giveaway?

That’s ridiculous! Of course you can.

You can run an Amazon Giveaway directly from your book’s Amazon product page.

You just pay for the selling price of the book. For a print book, you must pay the shipping charges, too. In either case, you will be compensated partly later when you receive your royalty. You can even require entrants to follow you at Amazon. (When you publish a new eBook through KDP, Amazon notifies your Amazon followers of your new release.)

Learn more about the changes to Goodreads giveaways:

  • Click here to see the Goodreads giveaway help page.
  • Click here to read an article by David Wogahn.

Would you like to tell Goodreads how you feel about the new giveaway program?

  • Click here and scroll down to the bottom of the page to find the survey (if it’s still available). Look for “send us feedback” in bold letters.

Write happy, be happy. 🙂

Chris McMullen

Copyright © 2017

Author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers

  • Volume 1 on formatting and publishing
  • Volume 2 on marketability and marketing
  • 4-in-1 Boxed set includes both volumes and more
  • Kindle Formatting Magic (coming soon)

Click here to view my Goodreads author page.

Follow me at WordPress, find my author page on Facebook, or connect with me through Twitter.