Promoting Scary Books


‘Tis the season to dress like a zombie and scare up some sales.

Even if your book doesn’t relate to Halloween, it’s a great time to read scary books.

Here are a few ideas to get your brain churning:

  • Create an event. It could be a zombie run, or it could be a Halloween bash. Here is an example of a Halloween-related event at Facebook:
  • Contact local newspapers with a press release. An article mentioning your book in the context of Halloween helps to stir interest in Halloween among the community, which actually helps local businesses. If you want to get your book in the news, you have to try, and you have to come up with an angle that makes it newsworthy.
  • Join or start a group that features horror, scary books, Halloween, or a related topic. Facebook has groups, for example.
  • Tweet with relevant hashtags, like #Zombie for a zombie book, or #Halloween. Research hashtags. Find authors who are highly successful with Twitter and ask for suggestions.
  • Get together with other authors who have scary books. You might be able to find creative ways to promote the group of books, and you might feel more comfortable with this than self-promoting just your own book. I recently added a Scary Books page to my blog: (Want on the list? Use the Contact Me button on my blog.)
  • How about a cool scary bookmark—one that doesn’t look like an advertisement, but does mention your book?

Chris McMullen

Copyright © 2014 Chris McMullen, Author of Self-Publishing with Amazon (Boxed Set: 4 Books in 1)

Now available for pre-order for Kindle:

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Let’s Scare up Some Sales

Halloween Scrambles Title Page


A few weeks ago, I asked authors if they had any scary, spooky, or Halloween-related books.

I received several inquiries, but thus far only one author has responded with all the info I need.

Since it’s easier to promote a group of similar books than to self-promote a single book, my aim is to do a little promotion with some scary books. Any (positive) exposure helps, right?

If you’re an author of a scary book, if you’re interested in a little (free!) publicity, use the Contact Me form on my blog. Here is what I need:

  • The title of your book (and your author name, of course).
  • The ASIN of the Kindle edition (preferred).
  • Very, very brief text, like 2 short sentences. Just enough to create interest and make someone click on it and go to Amazon to read your full blurb. Not a summary, not a full blurb, just 2 lines to stir interest. (I can just take the first 2 sentence of your blurb and end with dot dot dot, if you wish.)
  • Are you planning any promotions between now and Halloween? If so, please include the dates and sale prices (and where your book will be on sale). If I can time my promotions with your sale, I will.

Chris McMullen

Copyright © 2014 Chris McMullen, Author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers

  • Volume 1 on formatting and publishing
  • Volume 2 on marketability and marketing

Follow me at WordPress, find my author page on Facebook, or connect with me through Twitter.