Commuter Fiction—Making a Case for Short Kindle e-books?

Short

When I want to shop for something to read on my Kindle, I visit Amazon’s homepage on my PC and click on the Kindle books link. It’s called ‘Kindle books,’ so intuitively what you might expect to see are ‘books,’ right?

After a half hour of searching, I may finally find one that suits my mood. Then I examine the product page closely to learn that it’s 36 pages long. Wait a minute. Is that a book?

Sometimes, I check out the Look Inside of a prospective book. I see the cover, title, copyright notice… where’s the rest? Wow! How short must a book be not to show anything from the first chapter?

A Kindle e-book can have just 12 pages. It can have 6 pages. Is there a lower limit? At 6 pages, I hope there isn’t a title page, copyright page, about the author section, and free sample of another book taking up space inside… I also hope the ‘book’ is self-contained. It would be awfully frustrating to learn that it was really one chapter in a series, where you don’t get any sense of closure until the series is complete.

Of course, despite the fact that all of these ‘books’ are listed under ‘Kindle books,’ they aren’t all books. These Kindle e-books include short stories, booklets, presentations, and novellas, too.

Until recently, I was troubled by the growing number of short e-books. I was thinking, “Don’t customers want good value for their money?” “Are customers getting tricked, buying what they expect to be a book only to discover it’s really a short story?” “Are more authors getting lazier, writing and publishing shorter pieces?”

I understood reasons for the short e-books, but I was still troubled by it.

Customers can easily return e-books if they are dissatisfied. (Many do.) They can also check the page count before purchasing, and read the description carefully. If the Look Inside is brief, that’s a big hint. If they’re getting fooled by short books, they can get their money back or leave a review about it. The customer is certainly protected.

Writers are posting short e-books for a variety of reasons. Some don’t want to commit too much into their self-publishing endeavors, so a short piece is a way to experiment. Some are hoping to see what sort of customer feedback may come for short writing samples before laying their hearts on the line for full-length novels. Some plan to compile short works into an omnibus later on, such that the omnibus will look like a good value. There are other reasons, too. Not all of the reasons may be justified.

It’s not easy to get discovered as a new writer, whether writing full-length novels or short stories. Even 99 cents is a lot of money to invest in for one short story from a relatively unknown author; the story will be over quickly, so just imagine what you’ll spend for several hours of reading buying individual short stories. On the other hand, a full-length novel is a long commitment to make for a reader with a new author.

Is it easier to get readers to try out your short story, enjoy your book, and give your full-length novel a shot? Or is it easier to get new readers to appreciate the value of your full-length novel and commit to that as the first thing they read by you? Neither is ‘easy’ for most authors.

Commuter Fiction

I recently discovered this phrase in the KDP community forum. I like the concept. It’s changing my view of short e-books.

The idea behind commuter fiction is to write a short work that travelers can enjoy at a single sitting on an airplane or bus, for example. If you have a three-hour flight, for example, wouldn’t it be perfect to buy an e-book that you could read in three hours?

Authors and publishers have discovered that there is a market for short fiction, and they’ve responded with a way to make short fiction marketable.

You can call your short story a short story. You can call your novella a novella. You can list the word count. Kindle will estimate the page count. But that might not be the way to market your short e-book.

Consider selling it as commuter fiction. Maybe it would be handy to know approximately how many hours it would take the average reader to finish your e-book. A commuter might be interested in that figure.

Truck drivers have been listening to audio books for years. They buy books by the hour. If a truck driver is going on an eight-hour drive, it would be ideal to have an audio book that lasts eight hours (or four audio books that last two hours each), for example.

The same concept applies to passengers of buses, airplanes, and trains who are reading e-books on Kindles, tablets, laptops, and cell phones. What they would really like to know is how long it will take to read the e-book. Of course, this varies from person to person because we all read at different rates. If they can deduce an average, though, that will help them judge this.

I’m not saying that you should write short e-books. It might be harder to sell than full-length books. (Who knows?) Personally, as a customer, I like to receive a good value for my money. However, there are many customers who behave differently than I do.

What I am saying is this: If you’re going to write a short book, maybe you can improve its marketability by selling it as commuter fiction.

Publishing Resources

I started this blog to provide free help with writing, publishing, and marketing. You can find many free articles by clicking one of the following links:

Chris McMullen, Author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers

  • Volume 1 on formatting and publishing (236 pages, 8″ x 10″; it’s a real ‘book’)
  • Volume 2 on marketability and marketing (212 pages, 8″ x 10″; it’s a real ‘book’)

Follow me at WordPress, find my author page on Facebook, or connect with me through Twitter.

Which Part of Publishing Do You Enjoy Most?

joy

Here are some choices to consider:

  • That magical feeling when you get a book idea that seems like it could be the one. What a thrill!
  • When you’re on a roll with your writing, the ideas are just sliding off your fingertips, and the manuscript feels like an extension of yourself. Go, go, go.
  • You’re stuck on the storyline and you suddenly experience an epiphany. Aha!
  • A stranger offers free help or advice when you’re incredibly stressed over some formatting or other publishing issue. Thank you!
  • You press the magic button to publish your book. Presto!
  • The first time you see your book in print. Treasure it.
  • A fan asks you to autograph your book. So cool!
  • Someone you don’t know leaves a good review. Validation.
  • You meet a stranger who not only recognizes you as an author, but thanks you for writing your book. Prepare for tears.
  • One of those milestone moments: X sales, $Y royalties, Z sales rank. Pinch me.
  • When a fan asks you when your next book is coming out. You’re in demand.
  • Just the creative process itself. This lasts much longer, too.

The bottom line is that there is much to enjoy about publishing. So when editing, formatting, writer’s block, reviews, sales, or anything else gets you down, stop focusing on that little aspect and remember several good reasons to enjoy the book you’ve published. 🙂

Publishing Resources

I started this blog to provide free help with writing, publishing, and marketing. You can find many free articles by clicking one of the following links:

Chris McMullen, Author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers

Follow me at WordPress, find my author page on Facebook, or connect with me through Twitter.

Don’t Just Throw Your Book Out There (Why not?)

Cross Your Fingers

The Temptation

Joe’s muse inspired him with a great idea for a book. Thus, Joe sat down at his computer for several months, typing up his story. Now he’s ready to publish it.

Sure, he’d love to have a fantastic cover, excellent editing, and effective marketing. However, Joe is self-publishing, has no budget, doesn’t have artistic or photography skills, and doesn’t know anything about marketing.

Like many authors, Joe doesn’t feel a need to perfect these things. For one, he doesn’t see how he can afford to hire anyone. For another, he has no idea if his book would sell; he’d loathe to waste months more time and money he doesn’t have only to see a trickle of sales.

It occurs to Joe that he could publish the book as it is now and the cover, editing, and marketing can wait until later. If the book sells well, then he can afford these things, and then he won’t even need the marketing; and if the book doesn’t sell, he will be glad he didn’t waste more time and money.

Putting the book out there will give Joe some initial feedback, help him build a fan base, allow him to test the market, and provide some extra income that he can really use.

Everything seems to suggest that Joe should publish as soon as possible. This will also relieve a great deal of stress that had built up while he was writing the book, and which became nearly intolerable when he started to learn the publishing ropes.

The Problem

There are a few important points that Joe hasn’t considered (or perhaps he has considered them, but either ignored them or convinced himself that they don’t matter):

  • Sales rank. It’s really challenging to overcome a slow start. The history of no sales factors strongly into the sales rank (which weighs sales from the past day, week, and month). Sales rank quickly climbs to the millions with no sales, then when the book does sell, it rises quickly. In contrast, when a book sells frequently with its launch, its sales rank climbs much more slowly when it doesn’t sell. It’s much easier to keep sales consistent when they start out well than it is to generate sells after a very slow start.
  • Reviews. If the book needs significant editing, formatting, storyline, character development, or writing help, this may be reflected in critical reviews. You can revise the book later, but any negative reviews are there to stay. With only a few reviews, if any are bad, it can hurt the book’s prospects for sales, which makes it challenging to get new reviews to offset the bad one. Perfecting the book before publishing and marketing it effectively can inspire helpful early reviews.
  • Discovery. There are millions of books out there. People need to discover your book before they can buy it. Early sales, customers also bought lists, reviews, and bestseller lists improve a book’s exposure. Perfecting the content and pre-marketing can greatly help with this.
  • New release. When a book first appears on Amazon, customers are more likely to discover it by using the Last 30 Days or Last 90 Days filters. If your book is in its best condition and effectively marketed prior to publishing, you can take full advantage of this. If instead you wait until you realize that the book isn’t selling, you’ve missed this golden opportunity.
  • Image. You only get one chance to make a first impression. If people check out new releases in your genre and discover your book only to think, “Ugh,” they probably won’t click on it months down the line after it’s been revamped, and they may have already told their friends not to bother with your book. It’s important, yet challenging, to successfully brand the image of the book and author. Strive to brand a positive, professional image from the beginning.
  • Satisfaction. Customers are investing time, and possibly money, to read your book. With this investment comes a set of expectations. Whether your book merits reading, recommendations, or criticism largely depends on how well the experience satisfies customers. A quality book with good packaging improves the chances that the book will be read and that some readers will recommend it to others. A book with problems discourages sales and encourages a disproportionate number of critical reviews.

To make matters worse, Joe is aware of a few famous authors who improved their covers or editing later, and eventually found success. Unfortunately, Joe isn’t thinking of the millions of books that struggled to begin with and never overcame this.

It’s really challenging to succeed as an author when you put your best foot forward in the beginning. Making it even tougher on yourself isn’t the best plan.

Whether you just throw the book out there or fight to get it ready for publication can significantly impact the fate of your book.

The Solution

Authors who don’t have money do have time. We all know that time is money. There is also an abundance of free resources to help authors publish and market their books, along with a community of authors who like to help others.

For those who do have a little money, there are many low-cost services to explore.

It’s not the lack of resources or help that’s the problem, nor the expense. The problem is the choice to get the book out there when it’s not quite ready to succeed.

(I’m not talking about the perfectionist whose book is already extremely well-edited and has a great cover, or who keeps bouncing back and forth between ideas because none of them seem good enough. I’m talking about the majority who know deep down that they really need help with cover design, editing, or marketing, but can’t figure out what to do about it.)

Here are some things you can do to give your book its best chance of success:

  • Get the content publishing-ready. Give customers a quality product that they will enjoy, not something they will have to settle for; some customers won’t settle. You can put extra time into editing and formatting. You can find affordable ways to get many other eyes to read your book.
  • Find a way to get a cover that will attract the target audience. It needs to be visually appealing, but that’s not sufficient. It must signify your precise subgenre and content. This has a significant impact on whether or not people who see your thumbnail will check out your product page or pass. If your target audience favors your thumbnail among others in your subgenre, you have a distinct advantage.
  • Research and master the art of preparing a concise blurb that will inspire interest from your specific target audience. The cover, blurb, and Look Inside are your only salesmen at the point-of-sale. Make these inspire sales, not deter them. Study the product pages of top-selling books in your genre, especially those that are selling well without the benefit of the publisher’s or author’s name.
  • Seek feedback on your cover, blurb, title, Look Inside, and book before you publish. At a minimum, you should recruit friends, family, acquaintances, coworkers, and your online followers and connections. Ideally, you would also get feedback from your specific target audience. This not only helps you perfect your book, it helps you create buzz, too.
  • Setup a blog and social media pages several months before you publish. For one, you’ll have content already there when fans check out the websites listed on your About the Author page. For another, you’ll already have a following when you launch your book. A fraction of your followers will show support with a few reblogs or retweets, some likes, a couple of sales, and maybe even a couple of reviews. You’ll also have valuable connections that may come in handy for author interviews, blog reviews, advice, support, and inspiration (since you’ll see firsthand what others are doing). When readers check out your newly published book, they’ll see that you’ve already established yourself.
  • Generate buzz for your book weeks before its release date. Get people talking about your book online and in person. Feedback and your online following can help with this. Find bloggers and websites with traffic from your specific target audience where you might get reviews, interviews, or publish an article; allow ample time for consideration. Search for Facebook author groups in your genre. Explore free and low-cost advertising options for a short-term promotional sale and learn how to do this effectively. Interact with people in your target audience and let your passion show.
  • Find your target audience, interact online and in person, and make a favorable impression. Let them discover that you’re an author. Seek readings, signings, seminars, conferences, media exposure, websites where they hang out, and other ways to engage your target audience. Personal interactions are an asset to the indie author, who has the time and passion to offer this personal service. Use it.
  • Research effective free and low-cost marketing strategies. Consider which are most likely to help you reach your specific target audience and provide the greatest benefits relative to the costs (which include both time and money). However, also realize that some things that may not lead to many immediate sales may have a significant indirect benefit like helping you look like a complete, professional author.

The better your book is, the more seriously you’ll put effort into the book’s launch and success, and the more confidence you’ll show in your work and marketing.

No Guarantees

There is a risk; there are no guarantees that your book will succeed. Not all book ideas have the potential to sell well. There are some books that don’t sell well, where there isn’t much that could change the fate of the book. A very rare book will succeed with so-so packaging and marketing; the vast majority need effective packaging, marketing, and content.

However, there are very many books that are close, but no cigar, where a little help could go a long way. Maybe the cover or blurb are attracting the wrong audience. Maybe something in the Look Inside is deterring sales. Maybe customers are checking the book out, but are reluctant to try a book with a sales rank in the millions.

Can you remember shopping for a product when you were on the verge of making the purchase, where you were having a tough time deciding? Even a small thing could decide it one way or the other.

If the customer is viewing your product page, that customer is interested. He or she is deciding. The content and packaging will make or break the sale. Your cover, blurb, Look Inside, reviews, author photo, biography, and categories are the only marketing you have at the point-of-sale.

Do you believe that you have a marketable book, that there is a significant audience that will truly enjoy it? Do you think it’s good enough that many people will recommend it to others? Then you have to go for it and give your book its best chance.

Research books similar to yours to see what the prospects are. If there are books like yours selling well, and you can honestly see yours competing with those (make lists of things that those books and your book have going for and against them), then some extra tender-loving care before you publish may make a big difference down the road.

By perfecting your book, you will be happiest with it and so will your readers. You will be proud to share it. You will know it’s a worthy product, regardless of its fate. If you give your book its best chance of succeeding, you won’t have any nagging doubts about what you might have done better.

Disclaimer

Joe is a purely fictional character invented solely for the purpose of illustration. Any resemblance to any actual author is purely coincidental.

Free resources

I started this blog to provide free help with writing, publishing, and marketing. You can find many free articles, by clicking one of the following links:

Chris McMullen, Author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers

Follow me at WordPress, find my author page on Facebook, or connect with me through Twitter.

Read is a Four-letter Word

If you read, write, or publish and find yourself somewhat upset, perhaps you can take a little comfort in the realization that ‘read’ is a four-letter word. (And maybe the fact that reading, writing, and publishing are far more enjoyable than many other things you could be doing, even when these activities might frustrate you a bit.)

book

isbn

note

page

read

tale

text

type

word

copy

edit

find

full

left

mark

typo

view

free

give

list

sale

sell

body

line

poem

poet

bold

caps

dash

font

stop

blog

like

link

mail

post

send

stat

byte

file

HTML

open

Word

save

size

Fire

iPad

Kobo

Lulu

Nook

Sony

There are a few notable words that have more than four letters:

criticism

defects

feedback

plagiarism

rejection

returns

reviews

Copyright © 2014 Chris McMullen

Comma Chameleon

Comma

Comma, comma, comma, chameleon.

Such a subtle separator can disguise meaning.

“Let’s eat, everyone,” sounds rather inviting.

“Let’s eat everyone,” sounds cannibalistic.

, , , , ,

Comma, comma, comma, chameleon.

Such a subtle mark can affect the pace.

“The rabbit with broken legs limped home,” sounds quick.

“The rabbit, with broken legs, limped home,” sounds slow.

, , , , ,

Comma, comma, comma, chameleon.

Such a subtle mark can hold so much power.

“My mom said her husband is crazy,” means one thing.

“My mom, said her husband, is crazy,” means another.

, , , , ,

Copyright © 2014 Chris McMullen

, , , , ,

Related articles:

Riddle: What Does Every Writer Need to Succeed?

Question

It’s not a pen because you could use a pencil or a computer.

It’s not a medium on which to write because the writing could simply exist in a bard’s mind.

It’s not a brain because that doesn’t distinguish a writer from any other art form.

It’s not lucky underwear because this job is clothing-optional.

It’s not a dictionary or thesaurus; although these come in handy, they aren’t always needed.

It’s not an audience because it is possible to define a new genre and gather a new audience.

It’s not money, as a writer can start out empty-handed and become successful.

It’s not writing instruction; while it does help to be well-versed, it is possible to become fluent through avid reading, for example.

It’s not praise, since although most writers would like it, the road to success is often paved with much criticism.

It’s not criticism because it’s already spurious and not everyone benefits from it.

It’s not an agent or great connection, which may help, as some writers have succeeded without this.

It’s not research, though it can be a big asset, since it can be compensated or trumped by a huge imagination.

It’s not imagination because many writers succeed with small changes to what’s already out there.

It’s not a pet squirrel, yet it’s highly recommended.

It’s simpler than all that, and everyone can have it. It’s passion.

Writing without passion. Is it worth reading? Was it worth writing?

Copyright © 2014 Chris McMullen

Authors, Don’t Write Books; Create a Whole New World

Image of Mars from NASA.

Image of Mars from NASA.

People don’t buy books. People buy the experience that a story provides.

So authors shouldn’t write books, and they shouldn’t market books. Authors should create a whole new world, and they should market the experience of visiting that world.

Don’t think of your book as a book. Think of the story as one part of the world that you created.

Don’t think of how to market your book. Think of how to get people interested in your world.

The world you create is far more than a mere book. It’s the world, not the book, which people want.

How do you do this?

  • Give your world life before your book is published. Spread the word about the world you are creating. Create buzz for it. Reveal the cover, blurb, and sample chapter in advance.
  • Design striking, relevant images for your cover, blog, social media pages, website, bookmarks, business cards, brochures, PR kit, all your online activity, and all your printed materials. These materials come in different sizes, so you need a flexible design. All the products should fit together. They don’t all have to be exactly the same, but it should be immediately obvious that they match. Everything prospective shoppers, readers, and fans see are a visual representation of your book.
  • Supplement your book with additional material. Post free bonus content on your website or an email newsletter to give fans an incentive to stay in touch. This might include maps, character sketches, or short stories or poems, for example. Not everything has to be free. For example, you can sell a short story that relates to your book.
  • The great thing about a series is that the world can last well beyond just one book. It also helps you create anticipation for each book in the series and steadily grow a following. You can make the first e-book permanently free or 99 cents to help lure readers into your world. An omnibus with significant savings can entice readers to buy the whole world all in one shot.
  • Sell, give away, or hold contests for additional products like bookmarks, special editions, t-shirts, buttons, or maps.
  • Create a highly marketable world and it will help attract visitors to your world. Some ideas are more marketable than others. Some writing is more pleasing than others. The packaging—cover, blurb, and Look Inside—are also very important in attracting attention to your world.
  • Find your target audience—especially, people who aren’t already in your following—in person and online, interact with them, and show them the benefits that your world has to offer. You’re not selling a book, but a roundtrip ticket to paradise. Introduce people to your world. Create a video trailer that depicts your world visually.

Self-publishing world

I started this blog to provide free help with writing, publishing, and marketing. You can find many free articles by clicking one of the following links:

Chris McMullen, Author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers

Follow me at WordPress, find my author page on Facebook, or connect with me through Twitter.

New Year’s Resolutions for Writers

Happy 2014

What writing resolutions are you making for 2014? Here is a sample of goals that you might set:

  • A writing quota for books, stories, or articles that you will write. Set a reasonable expectation.
  • Marketing goals might include trying out new ideas, learning new strategies, or devoting more time to this task.
  • If you feel like you worked too hard in 2013, you might want to devote more time to family and find a better balance between writing, marketing, and family time.
  • You might want to devote more time to writing if marketing or other activities are cutting into your writing time.
  • The new year might be a good time to try out a new writing style or genre, or to develop some new characters.
  • Making an effort to get traditionally published, or switching over to self-publishing, are possible goals.
  • You might join a writer’s forum or book club, attend a conference, or get involved with a writing-related group.
  • A new year is always another opportunity to stay positive and deal with stress better.
  • Common resolutions, like exercising more and eating write, are valuable for writers, too, especially as we spend much time sitting at a desk.
  • Perhaps you’d like to read more books in 2014.

What are your writing resolutions for 2014?

Happy New Year!

I started this blog to provide free help with writing, publishing, and marketing. You can find many free articles by clicking one of the following links:

Chris McMullen, Author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers

Follow me at WordPress, find my author page on Facebook, or connect with me through Twitter.

What Are Your Writing Goals?

Goal

How you define success, establish expectations, and prepare a marketing plan depend on your objectives.

So as you plan the new year and make writing resolutions, take a moment to consider your objectives as an author.

Here is a sample of writing goals:

  • To master the craft of writing. Spend more time writing, of course. Also, spend time reading classics and the kind of writing you wish to master. Seek feedback from readers. Search for writing tips.
  • To share your writing with others. Post writing on your blog. Publish a book. Publish poetry, short stories, essays, or articles online or in print. Market your written works to your specific target audience.
  • To support your writing hobby financially. Research which kinds of books you are a good fit to write, where there is a significant demand. Perfect your book to improve your prospects for good reviews and recommendations. Seek a traditional publisher or design a highly marketable cover, blurb, and look inside. Learn how to market your book effectively. Look for related jobs that you may excel at, such as editing or cover design.
  • To have fun. Write in your spare time as a hobby. Enjoy it. Be creative. Devote more time to writing and less time to marketing and other related activities. Find fun and creative ways to do those other activities so you can keep the focus on enjoying your writing. Don’t get caught up in stats or reviews.
  • To leave a legacy for your children. Involve your kids with your books. Make up stories for them at bedtime. Write special stories or poems just for them and publish them privately. Encourage your kids to assemble books and publish those privately. Mention your family in the acknowledgments or dedications section of your book. Specify how royalties will be awarded and distributed in your will, and provide information that will help your heirs understand and manage your books and author platform.
  • To gain accolades. Master the craft of writing and storytelling. Focus on perfecting your book idea and the book itself. Enter contests. Learn from your experience and enter more contests. Create a fan page and include a link to it at the end of your books. Interact with your fans. Attend writing conferences. Build connections among writers, agents, and editors. Develop a very thick skin because there is much criticism on the road to praise.
  • To try out a new genre or writing style. Don’t view it as an experiment. Have fun with it, but also take it seriously. Research what you will be writing thoroughly. Motivate yourself to master the new art. Do your best, as if it’s the only way you will ever write.
  • To share your knowledge or help others. Master the material you wish to share. Master the art of explaining ideas clearly. Master the art of teaching effectively. Research your specific target audience’s learning styles and background level. Perfect your article or book. Post relevant free content on your website. Post relevant content on other websites to reach people who aren’t already in your following. This can be an online article or a YouTube video channel, for example.
  • To get published traditionally. Research books that are highly marketable which are a good fit for you to write. Master the craft of writing your book in a way that will please a specific target audience. Make connections with agents, editors, illustrators, cover designers, and publicists. Receive advice from experienced, successful publicists and agents at the outset of your project. Subscribe to magazines and newspapers that are a good fit for your writing. Read and study those articles for several months, then submit your own articles for publication. Research how to write query letters and book proposals. Find a literary agent. Post your rejection letters where you will see them every morning to fuel your motivated self-diligence. Strive to improve. Never give up.
  • To become instantly rich and popular without any effort. Don’t write at all. Get a full-time job. Be frugal. Spend every spare penny on lottery tickets. Hope. Pray. Don’t be disappointed if it doesn’t pan out.

Publishing help

I started this blog to provide free help with writing, publishing, and marketing. You can find many free articles by clicking one of the following links:

Chris McMullen, Author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers

Follow me at WordPress, find my author page on Facebook, or connect with me through Twitter.

Why Do You Write?

Why

 

Is your writing fueled by passion?

Is it a hobby that’s much fun?

 

Do you possess knowledge to share?

Do you give help because you care?

 

Perhaps you write to entertain.

Maybe you do it to heal pain.

 

Please don’t say you write for money,

Although sales are sweet as honey.

 

Are you just a muse’s vessel?

Are you writing to soothe your soul?

 

Could your books be your legacy?

Could they be art for all to see?

 

Copyright © 2013 Chris McMullen