Author Central Has Changed

CHANGES AT AUTHOR CENTRAL

If you haven’t already done so, when you next visit Author Central, it will ask you to sign up (even if you are already signed up). This part should be easy. It found my previous information and quickly transferred it over. I checked my biography and author photos, which were the same (although I noticed a couple of duplicate photos and deleted the duplicates). At first, it seemed like my blog feeds were missing, but when I proceeded to add them, I saw that they were still there.

The way that books, reviews, and sales ranks are displayed has changed, and it is not as clear how to edit a book’s information.

(With thousands of authors currently checking out the new Author Central, it’s possible that you will experience delays or that the site will appear to be temporarily down when you visit. This happened to me briefly once, but was working again just a few minutes later. The other times I visited this morning, it was working fine.)

PLUSES

I like the Sales Rank report (but see the Minuses below) and Customer Reviews report. It’s basically the same information that we have seen before, presented in a new way.

Visually, these appear nice, in my opinion.

I also like that I can scroll down to see more ranks; I don’t need to paginate my way back and forth through all of my books.

The sales ranks are displayed according to popularity.

You can also change the marketplace to see how your books are selling in other countries, or to see recent reviews in other countries.

If you are looking for a specific book, the search tool (accessible by clicking All Books) makes it easy to search for one.

Back under Profile, it is easy to visit Author Central in other countries where it is available. You can also add a biography in a new language.

MINUSES

The Sales Rank report and Customer Reviews report can only be sorted by popularity.

In contrast, when you go to the Books page, you can change the sorting to alphabetical, newest to oldest, etc. It seem an obvious “oversight” that you can’t similarly change the sorting of the Sales Rank and Customer Reviews reports. Very often, I like to see how my most recent books are doing (sales rank or reviews), without having to search for each book specifically, so such sorting options would have been useful.

The Books page has changed. I see all of my titles (without having to paginate, which is nice), but with the old Author Central, we used to be able to see the total number of reviews/ratings and the average star value next to each book. Now we just see the book covers, nothing else (without additional clicks). I liked being able to monitor review totals and averages for several books on the page without having to click on one book at a time to access this information.

When I do click on a book from the Books page, with the first click it only pulls up a minimum of information, and it may not be immediately obvious to all authors that they can click again to see more information and get more options. It is necessary to click on one of the thumbnails if you wish to edit your book description or access other fields like From the Author or Editorial Reviews. Most authors will have two thumbnails (one for paperback, one for Kindle). After you click the thumbnail (really, the second time you click on a thumbnail), you will see slightly more information: the full title, the review tally (finally), and a little product information. You will also see an Edit Book Details button. Currently, this takes you to the classic editor. Beware that if you edit your book description, you need to copy/paste the HTML of the description into the book description field at KDP, otherwise the next time you republish your book (even just to change the price or keywords) it will revert to the old description (as KDP now overwrites the Author Central description).

SURVEY

On Home page or the bottom of other pages, you can find a quick Survey.

There was only one place to enter a comment, and it was a small box. It reminded me of the joke where an 8.5 x 11 sheet of paper has a tiny rectangle drawn on it, with text above it stating, “Enter your complaint in the space provided.” I partly understand that if they allow thousands of authors to submit comments, they will be overwhelmed with an encyclopedic amount of feedback. Writers love to write, after all. But if they really want to know what needs to be improved and why, the survey really needs more than the few questions it asked.

If you have specific feedback that you would like to offer, there is a Contact Us button at the bottom of the Author Central page.

WHAT DO YOU THINK?

Do you like the new Author Central better, or the classic one?

What do you like about it? What do you dislike?

Write Happy, Be Happy

Chris McMullen

Author of the Improve Your Math Fluency series of math workbooks and self-publishing guides

Getting Squeezed (images on the new Author Central page at Amazon)

Squeezed

AUTHOR CENTRAL CHANGES

Have you checked out your Author Central page at Amazon recently?

The layout changed. (Well, every once in a while I see the old layout, but most of the time the new layout shows.)

If the new layout is showing, you’ll see a row of your cover images at the top, your blog or Twitter feeds below that, then your list of books.

You can view my page as an example, if you wish:

http://www.amazon.com/author/chrismcmullen

(Note the link above. Doesn’t that look better than http://www.amazon.com/Chris-McMullen/e/B002XH39DS? If you print your link on a bookmark, for example, the above format is simpler. The ‘secret’ is to log into Author Central, click Author Page, and follow the instructions where you see Author Page URL.)

Do you see the problem with the new author page layout? Every image is the same aspect ratio. Unfortunately, not all books have the same aspect ratio. So some book covers are getting squeezed at the top of the author page. You can really see it with my astronomy book above: The actual book cover is square, and so it appears noticeably distorted at the top of my author page.

In many ways, a wide image makes for an attractive thumbnail at Amazon, but not at the top of the new author page. Also, a narrower image works better for Kindle e-books when customers shop from a Paperwhite and other devices.

So what aspect ratio works best for the top of the author page? The ‘trick’ is to right-click an image and view the image info. I did this and learned that every image is scaled to 158px × 248px, which is an aspect ratio of 1:1.57. That’s pretty close to the Kindle Fire screen size, 1:1.6. In print, 5.5″ x 8.5″ and 5″ x 8″ are near enough matches, while 6″ x 9″ isn’t bad.

If you use 5″ x 7″, this will get squeezed a bit (since it’s 1:1.4). Large print books like 8″ x 10″ and 8.5″ x 11″ get squeezed significantly (these are less than 1:1.3). Square books, like 8.5″ x 8.5″ look quite distorted. If you have a landscape boxed set, that’s a disaster (unless the only text appears on sides of a box that don’t lie in the plane of the screen, then nobody can tell).

Does it really matter? Probably not too much. This is just an issue on the author page. It doesn’t affect the product page at all. Somebody has to click on your author profile from the product page just to get to your author page. Even then, it’s only the row of books at the top of the author page—the thumbnails that appear below are fine.

Read Tuesday

Imagine a Black Friday type of event just for book lovers.

You don’t have to imagine it. It’s called Read Tuesday, and it’s free: www.readtuesday.com.

Please support the Read Tuesday Thunderclap. This will help spread awareness on the morning of Read Tuesday (December 9, 2014). It’s easy to help:

  • Visit http://thndr.it/1CkO2Bg.
  • Click Facebook, Twitter, or Tumblr and sign in.
  • Customize the message. (Optional.)
  • Agree to the terms. All that will happen is that the Thunderclap post about Read Tuesday will go out the morning of December 9.
  • (The warning message simply means that Facebook, Twitter, or Tumblr need your permission to post the Thunderclap message on December 9. This is the only post that Thunderclap will make.)

Chris McMullen

Copyright © 2014 Chris McMullen, Author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers

  • Volume 1 on formatting and publishing
  • Volume 2 on marketability and marketing
  • Boxed set (of 4 books for less than the price of 2) now available for Kindle

Follow me at WordPress, find my author page on Facebook, or connect with me through Twitter.

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