the Value of Art

This includes literature as a subset of art. The article makes a great point about the value of art (including literature) in relation to mental labor and mental pleasure.

Patricia Beykrat - the Roving Aesthete

“The value andrank of every art is in proportion to the mental labor employed in it, or the mental pleasure produced by it” declared the very erudite 18th century portraitist Sir Joshua Reynolds with respect to the particular branch of painting learned by the students who formed his then auditory, nevertheless managing to encompass the whole spectrum of activities men generally practice in their attempt at self-expression, writing included.

Still, what amount of truth conveys the affirmation?

A great deal.

In literature as in sculpture or cinematography the only channel through which people receive the intended message is intellectual and therefore all works conceived to deliver certain ideas, share certain moods, illustrate particular visions et cetera must first engage the mind to eventually arouse the senses. An alternative has yet to be devised. Because, indubitably, no artistic feeling can emerge from outside the brain.

Vivid colors may excite our…

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Branding Sounds for Authors

Branding Sounds Pic

Authors primarily strive to brand an image (front cover, author photo, or logo) and a few words (short title, author name, or strapline).

It’s important to realize that sounds can be branded, too.

When you say the words “ee eye ee eye oh” aloud, does the song “Old McDonald Had a Farm” come to mind?

If you say “fee fie foe fum,” chances are that you will think of the story “Jack and the Beanstalk.”

The greeting “na-nu na-nu” was very well branded in the sitcom, Mork & Mindy, featuring Robin Williams as an alien.

You may recognize “nyuk nyuk nyuk” from Curly of The Three Stooges.

Those are some sounds from the content. But there are other ways to brand sounds besides coming up with a unique sound that gains wide appeal.

Another way to brand a sound is with a slogan, strapline, title, or subtitle that has a catchy jingle to it.

The books in the Pinkalicious series all end with –icious.

C I N: “Lynn, Lynn, the city of sin. You never come out the way you went in.” is a book with a title that features a catchy jingle.

A widely popular book title that rhymes is The Cat in the Hat.

Especially, with children, the word’s might just be silly, but fun to say, as in Chitty Chitty Bang Bang.

Consider the possibility of branding sounds through your characters or in your titles, for example. When branding sounds in the title, you must also consider the target audience; childish noises, for example, probably work better in titles for children’s books than serious adult books.

Chris McMullen, self-published author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers