KOLL Payment for August, 2014

Kindle Unlimited downloads read to 10% and Amazon Prime borrows paid $1.54 for August.

This is down considerably from $1.81 for July.

Update: Kindle Unlimited paid $1.52 in September, nearly the same as August, but dropped down to $1.33 for October. It’s back up to $1.39 for November, 2014 and further up to $1.43 in December, 2014.

However, there is, in fact, a precedent for this:

• Amazon Prime paid $1.70 for its debut month.
• Amazon Prime paid $1.60 for its second month.
• Since then, Amazon Prime has steadily paid closer to $2.

So, like Prime, the first two months of Kindle Unlimited are somewhat lower than the usual $2 KOLL payment.

I think another month of data will be useful.

One big difference is that Kindle Unlimited subscribers can download many books, whereas Prime customers can only read one book per month.

With this in mind, it’s amazing that Kindle Unlimited has actually paid close to $2 per download read to 10%.

There is more to gain through Kindle Unlimited than through Prime, since any customer can read multiple books through the program.

Another advantage is that Kindle Unlimited downloads help your sales rank whether or not the book is read to 10%.

Kindle sales rank is also getting more competitive. It takes more sales or downloads than ever to maintain the same sales rank. That’s because many KDP Select books are receiving sales rank books through Kindle Unlimited.

There are also KDP Select books whose sales ranks are sliding despite getting Kindle Unlimited downloads, simply because many other books are getting even more downloads.

Just imagine how much those sales ranks would slide without Kindle Unlimited there to give it those beneficial downloads.

Though, if sales rank is sliding, opting out of select may still be enticing, even if the book is benefiting from some downloads. Opting out of Select opens up other doors, like Nook and Kobo.

I’m staying in Select though. I’m seeing a boost, overall, compared to the way it was before. Every book is different though.

It might be worth waiting a month before opting in or out.

Though, if you wish to opt out, you must uncheck a box from your bookshelf to disable automatic renewal AND you must wait for the 90-day period to pass before publishing elsewhere.

Chris McMullen

Copyright © 2014 Chris McMullen, Author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers

• Volume 1 on formatting and publishing
• Volume 2 on marketability and marketing

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