Kindle Unlimited Pages Read & Global Fund Trends from July, 2015 thru December, 2015

KU Trends Jan 2016 GF PR


First, let’s look at the Kindle Unlimited payments for December, 2015. Then we’ll look at trends for the past six months.

What did Kindle Unlimited pay for pages read in December of 2015?

Kindle Unlimited paid $0.00461 per KENP page read in the United States in December, 2015. That’s a 6.3% drop compared to $0.00492 per page in November.

However, this was compensated as…

The KDP Select Global Fund was $13.5M for December, 2015. That’s a 6.3% increase.

The KENP pages read continue to drop somewhat, while the KDP Select Global Fund continues to increase significantly.

This suggests that:

  • More readers are joining Kindle Unlimited and/or on average they are reading more pages.
  • More books are having more pages read each month, on average.
  • Kindle Unlimited is continually increasing its share of the total e-book market.
  • But while Kindle Unlimited readers and pages read are on the rise, they payment per page has been dropping.

The holiday season may have impacted both the payment for pages read and the KDP Global Select Fund.

According to a December 1 press release, Amazon had a record Black Friday weekend for the sale of Amazon devices, over 3 times the previous year. Amazon had several new devices out and really pushed them.

So perhaps Kindle Unlimited subscriptions and pages read were both pushed upward considerably during December, and if so, perhaps the payment for pages read will settle down a little in the near future.

Another important figure to keep in mind is that over 40,000 books are added to Kindle Unlimited each month. There are now approximately 1.2M books in Kindle Unlimited.

More books means greater selection, which may help to attract more customers. (Indeed, the Global Fund trends suggest this is happening.)

The competition probably helps more than it hurts, e.g. through customers-also-bought lists. When customers finish one Kindle Unlimited book that they enjoy, they tend to search for another like it.


Here is a breakdown of how much Kindle Unlimited paid per page read in various countries:

  • United States: $0.00461 per page (US dollars). That’s a drop of 6.3% from November’s payment of $0.00492.
  • United Kingdom: £0.00306 per page (British pounds). That’s also a drop of 6.4% from November’s £0.00327.
  • Germany: €0.00389 per page (Euro). That’s a drop of 8.5% from November’s €0.00425.
  • France: €0.00429 per page (Euro). That’s a drop of 6.3% from November’s €0.00458.
  • India: ₹0.1008 per page (Indian rupees). That’s a drop of 6.2% from November’s ₹0.1075.

It pretty consistently dropped about 6.3%.


The following graph and table show the trends in Kindle Unlimited payments for KENP pages read from July, 2015 thru December, 2015.

KU Trends Jan 2016 PR

  • $0.0058 per page in July, 2015
  • $0.0051 per page in August, 2015
  • $0.0051 per page in September, 2015
  • $0.0048 per page in October, 2015
  • $0.0049 per page in November, 2015
  • $0.0046 per page in December, 2015


The following graph and table show the trends in the KDP Select Global Fund from July, 2015 thru December, 2015.

KU Trends Jan 2016 GF

  • $11.5M in July, 2015
  • $11.8M in August, 2015
  • $12.0M in September, 2015
  • $12.4M in October, 2015
  • $12.7M in November, 2015
  • $13.5M in December, 2015

Write happy, be happy. 🙂

Chris McMullen

Copyright © 2016

Chris McMullen, Author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers

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Is Amazon Prime Day better than Black Friday?

Images from ShutterStock.

Images from ShutterStock.

PRIME DAY, JULY 15, 2015

July 15, 2015 is Amazon Prime Day.

It’s a special one-day sale event like Black Friday, but just for Amazon Prime customers.

It was advertised to have more deals than Black Friday. But is it better than Black Friday?

Visit the Prime Deals page. Just go to the home page, and if July 15, 2015 hasn’t passed yet (Pacific time, I suppose), you should see the offers.

If you’re a Prime customer, you can take advantage of them.

  • It’s a great day to subscribe to Kindle Unlimited. You can buy subscriptions up to 40% off up to 2 years in advance, if you’re an Amazon Prime member. (Click on the Lightning Deals banner from the Prime Deals page, look to the left and scroll down.)
  • Some Kindle readers are still available, as of now. The one I wanted was gone, but there are others at good savings. One of them is just on sale; not all are Lightning Deals.
  • Prime Exclusive Lightning Deals are limited-time offers with limited quantities available. You can find a list of these from the Prime Deals page.
  • A separate list shows upcoming Prime Exclusive Lightning Deals so you can be ready when they start.
  • There is also a list of Prime Exclusive Sales and Savings. These aren’t Lightning Deals. Most appear to expire at 2:00 a.m. (probably Pacific time).
  • Amazon music has deals going on.
  • Clothing and jewelry has Prime Exclusive Offers.
  • There is an offer to save money on Amazon gift cards, which always come in handy.
  • There are more deals than just these.

I wound up buying several print books.

I didn’t see books listed on the Prime Deals page.

And most of my print books weren’t on sale; at least, not most of my bestsellers. A few of my print books were on sale today, though not as many as usual.

But I was browsing for advanced math books, and a few of the Dover editions caught my eye. A couple were on sale for $3.99 with list prices over $20. Dover editions tend to be less expensive math books. I’m not sure how $3.99 compares to the usual Amazon price, but it looked pretty good to me. I bought a whole library of advanced math books today (not all were as cheap at $3.99).

While e-books may not have been featured on Prime Day, there is good news for authors:

  • Many Prime customers purchased Kindle Unlimited subscriptions of up to 24 months, saving 25% to 40%. They will be reading a lot of books in the coming months. This helps KDP Select authors.
  • Many Prime customers purchased Kindle readers today. They will need to find e-books to read in the coming months. This helps all e-book authors.

There were a lot of deals today, most of them Lightning Deals. Was it as good as Black Friday? Maybe it depends on what you were shopping for. Maybe it depends on whether you missed out on a Lightning Deal that you really wanted.

What do you think of Prime Day?


I admit, I was a bit frustrated at first.

This morning, I checked the Prime Deals.

I wanted to buy another Kindle reader, and the one I wanted seemed to be on sale at a very good price.

But it turned out to be a Lightning Deal.

(Note: There is at least one Kindle reader on sale that’s not a Lightning Deal, and at least one other Kindle reader with a Lightning Deal that had only been 14% claimed last I checked. It’s just the one I had my eye on that had already expired.)

And I had already missed out.

This didn’t make much sense to me:

  • The more Kindle readers Amazon sells, the more Kindle e-books Amazon will sell, right?
  • So why limit the number of Kindle readers for sale?
  • Why not have any kind of sale on the Kindle reader after the Lightning Deal ends?
  • This morning, thousands of customers had already missed out on this Lightning Deal for a new Kindle.
  • Then the price shot up to regular price.
  • So thousands of people started their Prime Day with the “Sorry, you missed it!” feeling.
  • It would have been better to have a sale price, with lesser savings, follow the Lightning Deal, so you could at least get some savings on the Kindle reader, and not completely miss it.

I waited 15 minutes to chat with an agent, who informed me that many other Prime customers had made a similar inquiry on the missed Lightning Deal.

Just think of all the Prime customers who were frustrated over this who didn’t contact Amazon.

However, the 15 minutes turned out to be worth it. They couldn’t honor the Lightning Deal, but they did make an offer that changed my frown into a smile.

I didn’t wind up buying another Kindle today, but I did buy several other items.

Amazon does provide good customer service. I’m glad I contacted support.

I could have been frustrated over the Kindle reader and purchased nothing at all on Prime Day, but they made me happy and I wound up buying a small library’s worth of math books instead.

Write happy, be happy. 🙂

Chris McMullen

Copyright © 2015

Chris McMullen, Author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers

Follow me at WordPress, find my author page on Facebook, or connect with me through Twitter.

Amazon Prime Day, July 15, 2015

Image from ShutterStock.

Image from ShutterStock.


July 15, 2015 is a one-day sale exclusively for Amazon Prime customers.

It’s a Black Friday type of event in the summer, but instead of benefiting retailers across the USA, it’s just for Amazon Prime shoppers.

Smart move, Amazon. A special sale just for you, so you’re not splitting the business with hundreds of department stores.

But to take advantage of the savings, customers must join Amazon Prime.

If you’re not already a member of Amazon Prime, you can still sign up. In fact, you can get a one-month free trial.

I have Amazon Prime. I love the free two-day shipping. I also watch free movies with Amazon Prime Video (not all Amazon videos are free, only those in Amazon Prime Video, but there are many movies and television shows included).

You can also borrow one free book per month as a member of Amazon Prime. It’s different from Kindle Unlimited, since you can borrow as many books as you want with Kindle Unlimited, but only one book per month with Amazon Prime. Kindle Unlimited and Amazon Prime are two separate things. Amazon Prime offers free two-day shipping and free streaming of videos, whereas Kindle Unlimited does not.

You must be a member of Amazon Prime to enjoy the savings on Amazon Prime Day. Kindle Unlimited doesn’t count.

(If you want to borrow a free book as an Amazon Prime member, shop from your actual Kindle device, not from your pc or laptop. Otherwise you will only see the Kindle Unlimited option. Note that there are about 100,000 books included in Kindle Unlimited which are not available to Amazon Prime members.)

Prime Day lists several kinds of products that will be on sale, from electronics to clothing to video games, and much more.

But it doesn’t list books. It will be interesting to see if any books are on sale for Prime Day. If so, they will probably be print books, since Amazon Prime is mainly about free two-day shipping. We’ll see exactly what is or isn’t on sale on July 15, 2015.

There is also a Prime Day #PrimeLiving photo contest. You could win $10,000 in Amazon gift cards. (Visit Amazon and click the ad for Prime Day on their homepage to learn more.)

You can take advantage of Prime Day savings as a member of:

  • Amazon Prime
  • Amazon Prime free trial period
  • Prime Fresh
  • Amazon Mom
  • Amazon Student

Prime members can shop for savings from any device. (You don’t have to have a Kindle to enjoy savings on Prime Day. You can shop from a pc, laptop, mac, iPad, iPhone, android phone, or tablet, for example.)

Write happy, be happy. 🙂

Chris McMullen

Copyright © 2015

Chris McMullen, Author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers

Follow me at WordPress, find my author page on Facebook, or connect with me through Twitter.