Amazon Prime Day, 2019: July 15-16


Every July, Amazon has a special day of deals just for Prime members.

This year (2019), the event will actually span two days: Monday, July 15, to Tuesday, July 16.

It’s like a Black Friday in the summer just for Amazon Prime customers.

The event attracts much attention.

There are millions of customers who have Amazon Prime.

If you have that membership, naturally you want to make the most of it.

And thus you are enticed to check out Amazon on Prime Day, to see if there might be a good deal on something that you’d like to buy.

Occasionally, Prime Day, Black Friday, or even Cyber Monday can be very big even for Amazon.

Not only does Amazon often achieve record sales of some sort (like Kindle devices), but sometimes there is so much traffic early on that customers have to wait patiently for little delays relating to internet usage. Amazon surely works hard to resolve and prevent such issues, since these are huge sales days for Amazon. But even Amazon can occasionally be surprised by a huge surge in customer activity.

Many customers associate Amazon with books and ebooks, but Amazon has a huge inventory of all kinds of products.

More customers are regularly shopping on Amazon for birthday presents, holiday gifts, household items (with Subscribe & Save benefits), groceries (if you live in a metropolitan area where Amazon Fresh is available), and much more. You can even buy services from Amazon, like getting a ceiling fan installed.

It reminds me of Robert A. Heinlein’s hard-to-find short story, “We Also Walk Dogs” (one of my favorite stories).

Amazon’s big sale days, such as Amazon Prime Day, encourage more customers to explore Amazon’s other products (that is, way beyond just books).

Though you can usually find some books on sale, too.

Unfortunately, Amazon really hasn’t tapped into its KDP author base on the big holidays.

Even if an author’s KDP published print books are periodically on sale at Amazon (with Amazon paying the full royalty even when it’s on sale), they have seldom been on sale on the big sale days.

Kindle authors can run a Countdown Deal (if in KDP Select) or a temporary price reduction (though in this case it isn’t obvious that the book is on sale), but it may actually be better to schedule the promotional price at another time. Many customers are too busy chasing the main deals of the day. At another time, your book might be more likely to get noticed, or your own marketing might be more effective.

I keep waiting. One of these years, Amazon will announce to KDP authors when Prime Day is coming, along with plans to include some KDP books, encouraging KDP authors to help spread the word. Or at least include more of the KDP paperbacks on sale. I can list dozens of amazing ways that Amazon has improved KDP over the past ten years, including things many people said would never happen (like the ability to make a preorder, advertise KDP books, or add x-ray features to Kindle ebooks). So maybe including KDP authors with Prime Day will be one of those things someday. With over a million authors, there sure is potential to help market millions of books along with the big day.

Well, a couple of times over the years, CreateSpace or KDP has preordered one (or more) of my books for Amazon Prime Day. Like Amazon does for the holidays, stocking up on its better selling books helps Amazon meet its logistical challenges. I appreciate that the preorders help keep better selling books available during peak sales days. That’s a great start.

In the meantime, as a Prime customer, I will check out the event and see if any of the deals interest me this year.

Write Happy, Be Happy

Chris McMullen

Author of the Improve Your Math Fluency series of math workbooks and self-publishing guides

Amazon #PRIMEDAY book savings WOW! #AmazonPrime


Prime Day, 2018 has begun. Technically, it is Tuesday, July 17, but it started on the afternoon of Monday, July 16.

Amazon is obviously getting huge traffic right now, so if their website is a little quirky, just be patient or try again later.

Compared to previous Amazon Prime Days, I like this one MUCH, MUCH BETTER.


Because this year it looks like Amazon wants to sell millions and millions of BOOKS (even more than usual) on Prime Day.

Both print books and Kindle eBooks.

I even saw offers to save money on my books this year, which was nice.

Although my books didn’t appear to be discounted when I checked the current price, I did notice a GREAT SAVINGS opportunity.

First, I’ll show you where to find the SAVINGS for eligible PRINT books:

  • Look to the right of the book cover, on the Amazon product page, just above the description.
  • Look for something like, Save $5.00 on orders of $20.00. Next to it, look for 1 Applicable Promotion to learn more.
  • Of course, it’s Prime Day, so it’s for Amazon Prime customers and Prime eligible products (my books are eligible).
  • You can find this in blue in the picture below.

Now I’ll show you where to find the SAVINGS for eligible KINDLE books:

  • Look at the right side of the Amazon product page, just below the price.
  • Look for something like, Prime Day Promo. Click See Details to learn more.
  • You might get a percentage of the purchase price credited toward your next Kindle eBook (but only for your first eligible purchase).
  • Of course, it’s Prime Day, so it’s for Amazon Prime customers.
  • You can find this in blue in the picture below.
  • My self-publishing boxed set already happens to be on sale for 50% off today (4 books in one). Fortunately, I had remembered to schedule a Countdown Deal for Amazon Prime Day this year.

I hope you find some great books.

Happy reading.

Tell your friends and family how to find Prime Day savings on books.

Write Happy, Be Happy.

Chris McMullen

Author of the Improve Your Math Fluency series of math workbooks and self-publishing guides

Is Amazon Prime Day better than Black Friday?

Images from ShutterStock.

Images from ShutterStock.

PRIME DAY, JULY 15, 2015

July 15, 2015 is Amazon Prime Day.

It’s a special one-day sale event like Black Friday, but just for Amazon Prime customers.

It was advertised to have more deals than Black Friday. But is it better than Black Friday?

Visit the Prime Deals page. Just go to the home page, and if July 15, 2015 hasn’t passed yet (Pacific time, I suppose), you should see the offers.

If you’re a Prime customer, you can take advantage of them.

  • It’s a great day to subscribe to Kindle Unlimited. You can buy subscriptions up to 40% off up to 2 years in advance, if you’re an Amazon Prime member. (Click on the Lightning Deals banner from the Prime Deals page, look to the left and scroll down.)
  • Some Kindle readers are still available, as of now. The one I wanted was gone, but there are others at good savings. One of them is just on sale; not all are Lightning Deals.
  • Prime Exclusive Lightning Deals are limited-time offers with limited quantities available. You can find a list of these from the Prime Deals page.
  • A separate list shows upcoming Prime Exclusive Lightning Deals so you can be ready when they start.
  • There is also a list of Prime Exclusive Sales and Savings. These aren’t Lightning Deals. Most appear to expire at 2:00 a.m. (probably Pacific time).
  • Amazon music has deals going on.
  • Clothing and jewelry has Prime Exclusive Offers.
  • There is an offer to save money on Amazon gift cards, which always come in handy.
  • There are more deals than just these.

I wound up buying several print books.

I didn’t see books listed on the Prime Deals page.

And most of my print books weren’t on sale; at least, not most of my bestsellers. A few of my print books were on sale today, though not as many as usual.

But I was browsing for advanced math books, and a few of the Dover editions caught my eye. A couple were on sale for $3.99 with list prices over $20. Dover editions tend to be less expensive math books. I’m not sure how $3.99 compares to the usual Amazon price, but it looked pretty good to me. I bought a whole library of advanced math books today (not all were as cheap at $3.99).

While e-books may not have been featured on Prime Day, there is good news for authors:

  • Many Prime customers purchased Kindle Unlimited subscriptions of up to 24 months, saving 25% to 40%. They will be reading a lot of books in the coming months. This helps KDP Select authors.
  • Many Prime customers purchased Kindle readers today. They will need to find e-books to read in the coming months. This helps all e-book authors.

There were a lot of deals today, most of them Lightning Deals. Was it as good as Black Friday? Maybe it depends on what you were shopping for. Maybe it depends on whether you missed out on a Lightning Deal that you really wanted.

What do you think of Prime Day?


I admit, I was a bit frustrated at first.

This morning, I checked the Prime Deals.

I wanted to buy another Kindle reader, and the one I wanted seemed to be on sale at a very good price.

But it turned out to be a Lightning Deal.

(Note: There is at least one Kindle reader on sale that’s not a Lightning Deal, and at least one other Kindle reader with a Lightning Deal that had only been 14% claimed last I checked. It’s just the one I had my eye on that had already expired.)

And I had already missed out.

This didn’t make much sense to me:

  • The more Kindle readers Amazon sells, the more Kindle e-books Amazon will sell, right?
  • So why limit the number of Kindle readers for sale?
  • Why not have any kind of sale on the Kindle reader after the Lightning Deal ends?
  • This morning, thousands of customers had already missed out on this Lightning Deal for a new Kindle.
  • Then the price shot up to regular price.
  • So thousands of people started their Prime Day with the “Sorry, you missed it!” feeling.
  • It would have been better to have a sale price, with lesser savings, follow the Lightning Deal, so you could at least get some savings on the Kindle reader, and not completely miss it.

I waited 15 minutes to chat with an agent, who informed me that many other Prime customers had made a similar inquiry on the missed Lightning Deal.

Just think of all the Prime customers who were frustrated over this who didn’t contact Amazon.

However, the 15 minutes turned out to be worth it. They couldn’t honor the Lightning Deal, but they did make an offer that changed my frown into a smile.

I didn’t wind up buying another Kindle today, but I did buy several other items.

Amazon does provide good customer service. I’m glad I contacted support.

I could have been frustrated over the Kindle reader and purchased nothing at all on Prime Day, but they made me happy and I wound up buying a small library’s worth of math books instead.

Write happy, be happy. 🙂

Chris McMullen

Copyright © 2015

Chris McMullen, Author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers

Follow me at WordPress, find my author page on Facebook, or connect with me through Twitter.

Amazon Prime Day, July 15, 2015

Image from ShutterStock.

Image from ShutterStock.


July 15, 2015 is a one-day sale exclusively for Amazon Prime customers.

It’s a Black Friday type of event in the summer, but instead of benefiting retailers across the USA, it’s just for Amazon Prime shoppers.

Smart move, Amazon. A special sale just for you, so you’re not splitting the business with hundreds of department stores.

But to take advantage of the savings, customers must join Amazon Prime.

If you’re not already a member of Amazon Prime, you can still sign up. In fact, you can get a one-month free trial.

I have Amazon Prime. I love the free two-day shipping. I also watch free movies with Amazon Prime Video (not all Amazon videos are free, only those in Amazon Prime Video, but there are many movies and television shows included).

You can also borrow one free book per month as a member of Amazon Prime. It’s different from Kindle Unlimited, since you can borrow as many books as you want with Kindle Unlimited, but only one book per month with Amazon Prime. Kindle Unlimited and Amazon Prime are two separate things. Amazon Prime offers free two-day shipping and free streaming of videos, whereas Kindle Unlimited does not.

You must be a member of Amazon Prime to enjoy the savings on Amazon Prime Day. Kindle Unlimited doesn’t count.

(If you want to borrow a free book as an Amazon Prime member, shop from your actual Kindle device, not from your pc or laptop. Otherwise you will only see the Kindle Unlimited option. Note that there are about 100,000 books included in Kindle Unlimited which are not available to Amazon Prime members.)

Prime Day lists several kinds of products that will be on sale, from electronics to clothing to video games, and much more.

But it doesn’t list books. It will be interesting to see if any books are on sale for Prime Day. If so, they will probably be print books, since Amazon Prime is mainly about free two-day shipping. We’ll see exactly what is or isn’t on sale on July 15, 2015.

There is also a Prime Day #PrimeLiving photo contest. You could win $10,000 in Amazon gift cards. (Visit Amazon and click the ad for Prime Day on their homepage to learn more.)

You can take advantage of Prime Day savings as a member of:

  • Amazon Prime
  • Amazon Prime free trial period
  • Prime Fresh
  • Amazon Mom
  • Amazon Student

Prime members can shop for savings from any device. (You don’t have to have a Kindle to enjoy savings on Prime Day. You can shop from a pc, laptop, mac, iPad, iPhone, android phone, or tablet, for example.)

Write happy, be happy. 🙂

Chris McMullen

Copyright © 2015

Chris McMullen, Author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers

Follow me at WordPress, find my author page on Facebook, or connect with me through Twitter.