Amazon Prime Day, July 15, 2015

Image from ShutterStock.

Image from ShutterStock.

AMAZON PRIME DAY, JULY 15, 2015

July 15, 2015 is a one-day sale exclusively for Amazon Prime customers.

It’s a Black Friday type of event in the summer, but instead of benefiting retailers across the USA, it’s just for Amazon Prime shoppers.

Smart move, Amazon. A special sale just for you, so you’re not splitting the business with hundreds of department stores.

But to take advantage of the savings, customers must join Amazon Prime.

If you’re not already a member of Amazon Prime, you can still sign up. In fact, you can get a one-month free trial.

I have Amazon Prime. I love the free two-day shipping. I also watch free movies with Amazon Prime Video (not all Amazon videos are free, only those in Amazon Prime Video, but there are many movies and television shows included).

You can also borrow one free book per month as a member of Amazon Prime. It’s different from Kindle Unlimited, since you can borrow as many books as you want with Kindle Unlimited, but only one book per month with Amazon Prime. Kindle Unlimited and Amazon Prime are two separate things. Amazon Prime offers free two-day shipping and free streaming of videos, whereas Kindle Unlimited does not.

You must be a member of Amazon Prime to enjoy the savings on Amazon Prime Day. Kindle Unlimited doesn’t count.

(If you want to borrow a free book as an Amazon Prime member, shop from your actual Kindle device, not from your pc or laptop. Otherwise you will only see the Kindle Unlimited option. Note that there are about 100,000 books included in Kindle Unlimited which are not available to Amazon Prime members.)

Prime Day lists several kinds of products that will be on sale, from electronics to clothing to video games, and much more.

But it doesn’t list books. It will be interesting to see if any books are on sale for Prime Day. If so, they will probably be print books, since Amazon Prime is mainly about free two-day shipping. We’ll see exactly what is or isn’t on sale on July 15, 2015.

There is also a Prime Day #PrimeLiving photo contest. You could win $10,000 in Amazon gift cards. (Visit Amazon and click the ad for Prime Day on their homepage to learn more.)

You can take advantage of Prime Day savings as a member of:

  • Amazon Prime
  • Amazon Prime free trial period
  • Prime Fresh
  • Amazon Mom
  • Amazon Student

Prime members can shop for savings from any device. (You don’t have to have a Kindle to enjoy savings on Prime Day. You can shop from a pc, laptop, mac, iPad, iPhone, android phone, or tablet, for example.)

Write happy, be happy. 🙂

Chris McMullen

Copyright © 2015

Chris McMullen, Author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers

Follow me at WordPress, find my author page on Facebook, or connect with me through Twitter.

Amazon Prime Price Increase: Will it Affect Authors?

Change

Price Increase

The price for Amazon Prime is increasing from $79 to $99 per year.

Here is a link to Amazon’s website with information about this price change:

http://www.amazon.com/gp/help/customer/display.html/ref=hp_left_v4_sib?ie=UTF8&nodeId=201482600

How will this impact authors?

If Prime memberships decline, this may impact authors a couple of different ways:

  • Fewer sales of print books. For one, Prime customers qualify for free two-day shipping of eligible products. Prime customers may be more impulsive shoppers because (1) they don’t have to spend $35 to qualify for free shipping and (2) making more purchases than they would otherwise may help them feel like they’re getting their money’s worth.
  • Fewer borrows of e-books. Prime members who own Kindle devices can borrow up to one Kindle e-book per month. Authors enrolled in KDP Select earn royalties on borrows. But don’t worry too much: If there are fewer borrows, then each borrow will pay a somewhat larger royalty. If the number of borrows does drop, the effect may be negligible (unless Amazon reduces the monthly fund for borrows).

Hidden Surprise?

Suppose the extra $20 does deter some customers from keeping or joining Amazon Prime. It’s possible that Amazon will roll out some new Prime benefit to attract new customers. Presently, Prime benefits include free two-day shipping on eligible products, borrowing one KDP Select e-book per month, and instant streaming of a wide selection of videos. Perhaps something new is on the horizon. If so, that would help to attract new Prime members.

Is Prime Worth the Money?

There was a great article on this issue on Yahoo News recently:

http://finance.yahoo.com/news/amazon-prime-price-hike–worth-it-221620738.html?vp=1

If you’re thinking about signing up, you can sign up for a free trial by March 20 and lock in the current rate of $79.

If you’re a current Prime member who has recently renewed, you don’t have to worry about paying $99 until it renews again. If, for example, you signed up in January, the price change won’t impact you as a customer until January, 2015.

Did you know that you can share your Prime membership with family members living in the same household? Here’s how:

http://www.amazon.com/gp/help/customer/display.html/ref=hp_left_v4_sib?ie=UTF8&nodeId=200444180

Publishing Resources

I started this blog to provide free help with writing, publishing, and marketing. You can find many free articles on publishing and marketing by clicking one of the following links:

Chris McMullen, Author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers

Follow me at WordPress, find my author page on Facebook, or connect with me through Twitter.