Challenging How Big the Author’s Name Should Be

Name Pic

The consensus among critics is that the author’s name should be relatively small (compared to the title) unless you’re famous.

Why? There are two popular reasons for this:

  1. The marketing view says that if the author’s name appears too large on the cover, it will distract the shopper’s attention from more important keywords in the title. If you’re famous, then it’s important to throw your name out there because your name has sales value.
  2. The critical view feels that the author’s name should take on a humble role on the cover (i.e. out of the way) if the author doesn’t have name recognition.

But is this correct?

Maybe not.

There are a couple of reasons to reconsider this point:

  1. Do you primarily expect to sell books to family, friends, acquaintances, coworkers, social media followers, and people you interact with personally through marketing? If so, then you do have name recognition with your target audience. Make your name larger for their benefit and disregard the potential critics. Why not?
  2. Are you branding your name in your marketing efforts? If you are effective at this, then you want your name to be easily visible (but perhaps not dominating) on the thumbnail image of your cover. Potential customers who recognize your name from your marketing endeavors who see your name in the thumbnail may check out your book.
  3. Part of marketing is about creating a perception. If you’re thinking big, then you want to create a big name for yourself. If you’re going all out to try to make it big, then starting out with a big name on your cover might be a good fit. Make that big name for yourself and prove the cover critics wrong.
  4. If you’re a nonfiction author with a title (Dr., Ph.D., M.D., etc.), you may want your qualifications to be visible in the thumbnail image. However, if you don’t have a relevant title and aren’t well-known in your field, it may be better to place emphasis on a few important keywords instead of your name.

What is your personality? What fits you? A big name? A small name?

Chris McMullen, self-published author of A Detailed Guide to Self-Publishing with Amazon

How to Change the Publication Date at CreateSpace…

(I intended to include this in my previous post. Better late than never?)

First, note that once you click Approve Proof, it is no longer possible to change the publication date.

As mentioned in my previous post, after you enter the title information, much time can pass before you approve your proof (from making revisions). So if you enter the publication date as ‘today’ when you enter the title information, by the time you approve your proof, this date can be a few weeks old. The problem with this is that you would then have very little time in the ‘Last 30 Days’ section.

At CreateSpace, when you enter the title information, if you click on the ‘What’s This?’ link, you’ll see that you don’t actually have to enter any date at all. Just leave this field blank and CreateSpace will automatically set the publication date to the day when you first click the Approve Proof button. This gives you approximately 30 days on the ‘Last 30 Days’ list (since it may take a day or more for your book to show up at Amazon).

If you didn’t know this and entered an actual date in the title information, when you go to the title section, you may find that everything appears to be ‘locked.’ If so, contact CreateSpace and explain the situation. Make it clear that you have not clicked Approve Proof (even in the past) for this title, and ask CreateSpace if they could please reset the date for you.

Hey You! Yeah you! Come a little closer…

A great message that everyone needs to hear. (Also worth checking out the other posts on this blog, too.)


I m doing something a little different today…

The more I get to know you all, the more I noticed a lot of people have the same problem as I do.

‘And what would that be?’ I can hear you ask. Well, it’s a common problem actually and a lot of people suffer from it.

It goes under different names: Insecurity, Not Worthy, Not good enough and a lot of others like that.

Basic line: Not being happy with what you are.

Well, that’s not exactly right, some of us are actually happy with who we are, but we don’t believe others like us that way as all.

Let me tell you this:

You are all unique and wonderful people! (yes, you too) No, don’t go shaking your head, it’s true.

And yes, I know I am not a shining example myself, because I have trouble believing people actually like…

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