The consensus among critics is that the author’s name should be relatively small (compared to the title) unless you’re famous.
Why? There are two popular reasons for this:
- The marketing view says that if the author’s name appears too large on the cover, it will distract the shopper’s attention from more important keywords in the title. If you’re famous, then it’s important to throw your name out there because your name has sales value.
- The critical view feels that the author’s name should take on a humble role on the cover (i.e. out of the way) if the author doesn’t have name recognition.
But is this correct?
Maybe not.
There are a couple of reasons to reconsider this point:
- Do you primarily expect to sell books to family, friends, acquaintances, coworkers, social media followers, and people you interact with personally through marketing? If so, then you do have name recognition with your target audience. Make your name larger for their benefit and disregard the potential critics. Why not?
- Are you branding your name in your marketing efforts? If you are effective at this, then you want your name to be easily visible (but perhaps not dominating) on the thumbnail image of your cover. Potential customers who recognize your name from your marketing endeavors who see your name in the thumbnail may check out your book.
- Part of marketing is about creating a perception. If you’re thinking big, then you want to create a big name for yourself. If you’re going all out to try to make it big, then starting out with a big name on your cover might be a good fit. Make that big name for yourself and prove the cover critics wrong.
- If you’re a nonfiction author with a title (Dr., Ph.D., M.D., etc.), you may want your qualifications to be visible in the thumbnail image. However, if you don’t have a relevant title and aren’t well-known in your field, it may be better to place emphasis on a few important keywords instead of your name.
What is your personality? What fits you? A big name? A small name?
Chris McMullen, self-published author of A Detailed Guide to Self-Publishing with Amazon
chrismcmullen 
I never thought about my name and branding it. I always thought it came naturally when you have enough successful books.
The more you get your name out there with marketing, comments on blogs etc., the more your name gets branded… in addition to people who read your books.
We recognize many brands of products that we’ve never even used from effective marketing. It’s about name recognition and associating a quality with that name.
I just love your blogs as they are always so interesting as well as helpful. Not that I’m ever going to be an author, I love learning and will one day, perhaps, be able to help someone I know who IS going to be an author. Sorry I’ve missed so much lately, but will try to get back and catch up soon! Thanks for your kind words and encouragement! 😀
Thank you. 🙂 You’re definitely a poet.