Simple & compelling.
Effrosyni Moschoudi was the very first one to suggest to me this little trick, and I have since used it with all my books. Now, Jonathan Gunson has written a great post with the same easy way to sell more books, as a comment on a presentation by Goodreads CEO Otis Chandler.
In a survey of Goodreads’ 15 million strong membership, he found that the main driver of eBook purchases was, unsurprisingly, ‘referral by a friend’. But when a follow-up question was put to readers, another powerful sales strategy for authors emerged.
They were asked: “What do you want to do when you get to the end of a book?”
The telling response was that 83%wanted tosee what else the author had written.
Here’s the actual slide from Chandler’s presentation:
How Can Authors Take Advantage Of This ‘Show Me More’ Moment?
If most readers finish books and immediately…
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