Huge Kindle e-book Sale as Part of Read Tuesday, 12/10

Huge Sale

Read Tuesday, December 10

My books will be on sale starting Monday, December 9 and ending at 11:00 p.m. PST on Wednesday, December 11 as part of Read Tuesday, a Black Friday type of sale just for books.

Both my Kindle e-books and my paperbacks will be on sale. Most will be 40 to 80% off (one will be free).

Click here to see a list of all my Kindle e-books with links to both Amazon US and Amazon UK (the latter appear at the bottom of the list). This includes my e-books on:

  • self-publishing
  • astronomy
  • chemistry
  • math flash cards

My paperback books will be on sale for 40% off at CreateSpace, an Amazon company. Click here to get discount codes valid at CreateSpace. This includes my books on:

  • self-publishing
  • math fluency (arithmetic, algebra, fractions, trig)
  • astronomy
  • chemistry
  • physics
  • chess log books
  • golf stats

This is just the tip of the iceberg. Hundreds of books by hundreds of authors will be on sale on Read Tuesday.

View a sample of participating books and authors by clicking one of the links below:

Give the gift of reading this holiday season. If you would like to learn more about gifting e-books, click here to read a helpful article by Misha Burnett.

Love books? Check out Read Tuesday, a Black Friday event just for books (all authors can sign up for free) on Tuesday, December 10: website, Facebook page, Twitter

Chris McMullen, author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers, Volume 1 (formatting/publishing) and Volume 2 (packaging/marketing), Facebook page, Twitter

Volumes 1 and 2 will be on sale on December 9 thru 11 as part of Read Tuesday on December 10. These books haven’t been on sale all year, so this is a rare opportunity. The Kindle edition of Vol. 1 will be $1.99 (60% off from $4.99) in the US and 1.99 pounds (37% off from 3.14 pounds) in the UK, while Vol. 2 will be $0.99 (80% off from $4.99) in the US and 0.99 pounds (70% off from 3.25 pounds) in the UK. The paperbacks will also be 40% off ($5.99 instead of $9.99) at CreateSpace:

Suggestions for Promoting Your Book (on Read Tuesday)


Read Tuesday—a huge book sale on December 10—is an opportunity for all authors to promote their books.

As opposed to promoting your own short-term sale all by yourself, with Read Tuesday you can be part of a large coordinated effort among hundreds of authors.

There are a few ways that Read Tuesday can help you promote your books:

  • You can add your book to the Read Tuesday catalog for free. You just need to agree to discount your book on Tuesday, December 10 and let us know that you will be participating. Find the link to learn more toward the end of this post.
  • We’re promoting the event. Hundreds of authors and readers are already spreading the word about Read Tuesday in many forms, in person and online. We also have a few advertisements running on different sites, targeting book lovers. Some popular authors (like M. Louisa Locke and Jessica James) are participating, which helps lend credibility to the event and draw in more readers.
  • Promoting that your book is participating in Read Tuesday may help you generate more interest than merely promoting your own book.
  • We will announce sale prices, discounts, discount codes, availability, and book extras for the big event. There is no charge to include your book’s information in these announcements.

In addition to adding your book to the book catalog, your author photo to the author catalog, and your sale information (look for a post in the next couple of days about this on the Read Tuesday website; we haven’t started collecting sale price information yet, but will soon), following are suggestions for what else you might do to help promote your books:

  • Green Embers has 38 free advertising slots for indie authors from December 1 thru December 9. (You don’t even have to participate in Read Tuesday to take advantage of this free offer.) This is an amazing offer. All you have to do is click here to sign up. Where else will you get free advertising?
  • Write about your book’s participation in Read Tuesday on your blog, Facebook, Twitter, etc. This will help you create interest in your book among your fans, followers, and anyone who stumbles across your author sites. Mention that your book will be on sale, describe what Read Tuesday is, tell what you’re looking forward to, and help to create buzz for your book and the event. Promoting the event along with your book may help to create more interest in your promotion.
  • You’re free to use any of the Read Tuesday images (these were designed by artist Melissa Stevens) in a positive way. You can add one to your sidebar, include the image with your posts, etc. You’re welcome to link to the Read Tuesday website to refer interested readers or authors for more information.
  • Find other authors who are participating in Read Tuesday—look for authors who show signs of past success and authors with books similar to yours—and check out their blogs and social media pages to see ways that they are promoting their books. This will help you generate ideas for how to promote your books.
  • There are many ways to spread the news of your book’s promotion and your book’s participation in Read Tuesday to your target audience. You can share this with any of your interactions with your target audience in person or online. Search for Facebook groups relevant to your genre or category. Consider placing a low-cost advertisement (find a list of services in this post). Ask other authors for ideas. If you have suggestions, feel free to include them in the comments section.
  • Browse the Read Tuesday catalog for books that interest you or other books similar to yours. Instead of just promoting only your book, consider promoting a variety of books that interest you, or multiple books in a given genre (including yours, of course), for example. This might help you create additional interest. Reach out to other authors; you might be able to get together and help promote one another’s books.

For information regarding how to put your book on sale, read this post.

Check out the Read Tuesday sample catalog:

How do authors sign up?

We’ll be collecting discount information soon, and we’ll be promoting sale prices, discount codes, and availability information closer to Read Tuesday, on December 10, 2013.

Read Tuesday: It’s going to be HUGE!

Give the gift of reading this holiday season.

Love books? Check out Read Tuesday, a Black Friday event just for books (all authors can sign up for free): website, Facebook page, Twitter

Chris McMullen, author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers, Volume 1 (formatting/publishing) and Volume 2 (packaging/marketing), Facebook page, Twitter

I’m Loving Black Friday—but not for Shopping

Black Friday

This is the best Black Friday ever, at least it is for me, but I won’t be shopping today (except for lunch).

Our heater has been out for nearly two weeks now. It was working fine until the weather decided to bring in a cold spell.

The good news is that it was covered by warranty. The bad news was that the company had technical issues taking the order, so it took a few phone calls and a week of waiting for them to come out.

Just one day after they fixed it, the heater went out again. This time, they were quick to respond, but didn’t have the needed part in stock.

We were hoping to get the heater fixed by Thanksgiving. Some much needed heat would have been something to be very thankful for.

But the part didn’t arrive in time. Today the heater is working again (knock on wood).

So I’m loving this Black Friday. Thanksgiving may be over, but I’m very thankful for this heat.

I feel like a caveman thawing out. I was feeling chilled to the bone until the heater started working again.

We were dressed up like penguins inside our house. We’ve been surviving on one room heater. Sitting around a heater as if it were a campfire.

It wasn’t how I planned my Thanksgiving break. At least, I still have a few days left.

If you live up north, I’m sure it’s much colder there. But if your heater was working, I’d have rather spent the past two weeks up there. 🙂

We did save some money on the gas bill, though that isn’t the way I want to save money…

No shopping for me this Black Friday. I’m waiting for Read Tuesday, of course.

Love books? Check out Read Tuesday, a Black Friday event just for books (all authors can sign up for free): website, Facebook page, Twitter

Chris McMullen, author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers, Volume 1 (formatting/publishing) and Volume 2 (packaging/marketing), Facebook page, Twitter

An Opportunity for Authors to Promote Their Books

Buying Books Pic

All authors need exposure for their books. Unfortunately, this isn’t easy to get.

It’s rare that a free promotional opportunity comes by that requires very little effort, so when one does, you want to notice it and take advantage of it.

Black Friday is almost here. It seems like there should be a great promotional opportunity here, doesn’t it? But with all the sales of electronics, toys, and clothing that are heavily advertised for this occasion, books are likely to go largely unnoticed.

If only there was a day like this just for book lovers. Oh, but there is: It’s called Read Tuesday and will make its debut on December 10, 2013.

This is a great promotional opportunity for authors (and a great buying opportunity for readers, and a great gifting opportunity for the holidays):

  • Participation is free, so what do you have to lose?
  • Effort is minimal. Just put your book on a short-term sale that includes December 10. Send me the url to where you book will be on sale and I’ll add it to the Read Tuesday catalog. Ta-da! Free exposure for your book. (If you would also spread the word about your book’s participation in Read Tuesday, that will help you out, too.)
  • The event is being promoted on your behalf. Struggling to promote your own books? Having your book included in a catalog that is being promoted is worth a shot, isn’t it? The event is gaining popularity daily, with some popular authors signed up and even published authors showing interest.
  • Many authors use the one-day promotional discount effectively, putting the book on sale and promoting it heavily. We’re not putting one book on sale and promoting it. No. We’re putting hundreds of books on sale and promoting the event as a big holiday sale.
  • Every author who signs up increases interest in the event. Your book will be one more book in the catalog. Over a hundred authors before you have helped to stimulate much interest already. You have a chance to add to this. Every author counts.
  • What are you waiting for? Maybe you’re waiting until after December 10, so you can read about the success stories of hundreds of other participating Read Tuesday authors. If so, it will be a long wait until Read Tuesday returns in 2014.

Book lovers can check out the catalog by clicking here.

Authors can learn how to sign up by clicking here.

Give the gift of reading this holiday season.

Join over 600 followers (@ReadTuesday) on Twitter.

Be one of over 900 book lovers to Like the Read Tuesday Facebook page.

Chris McMullen, founder of Read Tuesday and author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers, Volume 1 (formatting/publishing) and Volume 2 (packaging/marketing), Facebook page, Twitter

Read Tuesday Progress and Plans

It's going to be HUGE!

It’s going to be HUGE!


What is Read Tuesday?

It’s a Black Friday type of event just for books. This is a great opportunity for readers to shop for books at discounted prices; not just for themselves—books make nice gifts, too. It’s also a great opportunity for authors to participate in a global one-day sales event.

When is Read Tuesday?

In 2013, Read Tuesday will be held on December 10. Mark your calendar.

Is it free?

Authors, self-publishers, and booksellers can participate for free. Everyone is eligible. There are no forms to fill out, no obligations. To participate, a book simply has to have a short-term discount including Read Tuesday, which is lower than the ordinary selling price.

Similarly, there are no special fees, sign-ups, or obligations for readers to participate. Simply buy discounted books on Read Tuesday at your favorite booksellers. Authors may choose to list their books in the Read Tuesday catalog (click here to complete the forms), and many authors will be promoting their books on their blogs and other sites on Read Tuesday.

Many of the participating e-books will be discounted at Kindle. Some e-books will also be available at Smashwords through discount codes (a list of discount codes will be displayed on the Read Tuesday website closer to the day of the event).

Many of the paperbacks will be discounted through CreateSpace discount codes or through authors’ or small publishers’ websites (a list of these discount codes will be displayed as well). If you’re buying multiple paperback books on Read Tuesday, the combined savings will help to offset the shipping charges, especially as the per-book shipping costs less when buying multiple books together.

Read Tuesday is not selling anything. There isn’t anything to subscribe to, either. The only things being sold are books, and that is being handled strictly by publishers, booksellers, and authors, as usual. Read Tuesday is not a middleman.

Where can you learn more?

Check out the official Read Tuesday website:

Follow Read Tuesday on Twitter: @ReadTuesday

Like Read Tuesday on Facebook:

Tell your friends. The more interest there is among readers, the more authors will want to sign their books up; and the more authors who show support, the more readers will get interested.

How can you help?

Anyone can help. Just telling other people who enjoy reading books or authors who sell books about the event will go a long way toward making the event a success. Word-of-mouth referrals and recommendations are among the best ways to create buzz for a big event. This will help improve reader interest and author participation, which is a win-win situation for everyone.

Views, clicks, Likes, and Follows of any Read Tuesday posts or pages are very helpful. The more support prospective readers and authors see for the event, the more they are likely to be interested.

If you mention Read Tuesday in a post on Twitter, consider using the hashtag #ReadTuesday.

How is Read Tuesday coming along?

Here is how things have developed:

  • I didn’t get the idea for Read Tuesday until September 21st. So Read Tuesday has only been in the works for about one month.
  • Melissa Stevens designed images that anyone may use for free to support the Read Tuesday event in a positive way. You may have seen various authors and readers display this image on their blogs, websites, social media pages, and elsewhere.
  • The official Read Tuesday website launched on October 5, just three weeks ago. The Twitter and Facebook pages launched at approximately the same time.
  • In the first three weeks, the Read Tuesday website has had over 1,000 views and over 300 followers. More than 250 people have liked Read Tuesday’s Facebook page and there are more than 70 followers on Twitter.
  • Read Tuesday is being advertised on multiple websites (even though it’s not a company and no individual or business is profiting from this investment). Tens of thousands of people have seen an advertisement for Read Tuesday with the targeting directed toward authors and readers.
  • Authors and readers have been talking about Read Tuesday. People have contacted me to inquire about Read Tuesday, telling me that they heard about the event through other people’s (i.e. not mine or Read Tuedsay’s) blog or Facebook pages. I’ve seen Read Tuesday mentioned a number of times on Twitter, too.

What’s next?

Here’s what we’re looking to do presently and in the coming weeks:

  • Continue building buzz for Read Tuesday. Until now, much of the focus has been on spreading the news to authors, encouraging them to sign up or show support. Thank you very much to everyone who has contributed to this. We’re planning to start spreading the news to more readers, too. If you have ideas for posts and articles that may attract readers, please feel free to share them (or to write and post your own article on your blog, publish it, or submit it for consideration to be posted on the Read Tuesday blog—remember, you’re welcome to use the Read Tuesday images for free to support the event in a positive way). If you’d like a blog interview on your blog or website about Read Tuesday, we will try to accommodate requests (if you’d like to get interviewed on a website to talk about Read Tuesday, that would be great support, too).
  • We’d really like to go outside the blogging and social media world (in addition to this, that is) to try to attract readers and authors. If you can think of affordable advertising suggestions that may target this audience in this way, we’ll consider them. There is also the free alternative, which is publishing an article, getting interviewed, or getting the media to write an article about Read Tuesday. I’ve been working on this. If you have suggestions, I’d be happy to hear them. If you have access or connections, please feel free to help. Remember, you’re welcome to write your own article and may use the images for free to help support the event.
  • I’m contacting marketing and publicity contacts that I have. You’re encouraged to do the same, or to connect them to me if you don’t want to approach them about this. Some people have already volunteered to help spread the word in November or early December (I appreciate all the help we get, and a big thank you to anyone who has helped or supported in any way). I’m trying to get exposure with sites that have a lot of traffic or a large readership among authors or readers (any help or connections with this would be great, too). What would you think about an article in the CNN Community? It may get attention in that community even if CNN doesn’t do anything with the news. Any ideas, suggestions, or contacts in the way of publicity would be quite welcome.
  • This week was insanely busy for me, but the coming weeks should at least be sane. 🙂 I’m working on the author and book catalogs. I plan to improve the layout and design (at least, up to the point where the catalog may become too extensive for me to keep up with it, but it isn’t there yet—if it starts to look extensive in the coming weeks and you’re interested in volunteering, I might take you up on the offer). A visually appealing, well-organized catalog may help to improve interest among readers and authors both. You should see some growth and improvement in these catalogs in the coming days.
  • I received a suggestion to describe Read Tuesday somewhere like Indiegogo, which might get the event a little exposure while also helping to raise some advertising funds. Obviously, if every author contributed a small amount, it would raise a lot. But I want Read Tuesday to be free for authors, and my hope is for authors to benefit from the Read Tuesday promotion. I really don’t want other authors starting out in the hole, so I’m quite hesitant to do this. If you can think of sites where we can get similar exposure, but where we won’t be asking for money, those would be really handy suggestions.
  • As we get closer to Read Tuesday, authors may want to promote the Read Tuesday even while simultaneously promoting their own books. The Read Tuesday flag (remember, you can use the Read Tuesday images for free to support the event) may be able to help you market your own books in this way.

Ideas, suggestions, and comments are not only welcome, they’re even encouraged. 🙂

Chris McMullen, Coordinator of the Read Tuesday event

The Importance of Feedback on Marketability, Pre-Marketing, and Marketing

Feedback is important for both marketability and marketing.

Let me illustrate this with Read Tuesday.

There are four reasons that I’ve been seeking feedback on many stages of the development of Read Tuesday:

  • Marketability. Feedback from members of the target audience helps you assess your product’s marketability in addition to possibly giving you useful ideas or pointing out the need for revisions. This is something that every author should do with every book.
  • Pre-marketing. As you’re putting your next book together, if you seek input for the title, cover reveal, draft of a blurb, draft of the Look Inside portion, and so on before you publish, this helps to build buzz for your book.
  • Marketing: If your interactions involve other authors, publishers, editors, publicists, etc., in the process of receiving feedback, you may also establish useful leads and connections. This may lead to blog interviews, reblogs, and many other forms of help, especially if they like your idea or feel that they have become involved in the process.
  • Content: In my case, it provides some examples of things that authors can do with their own marketing. Many of the ideas you see going into Read Tuesday are things you might consider for your own marketing.

So keep these things in mind with your own books, and when you see me request feedback, consider how it might relate to your marketing.

I actually have a fifth reason. We’re all in Read Tuesday together. I want this to be inclusive, rather than exclusive. While I can’t use every idea, I do consider every idea, and I have tried to incorporate most of the ideas I’ve received. I value everybody’s input. This fifth reason doesn’t apply to writing books. Most good stories weren’t written democratically like this. So you probably don’t want to borrow my fifth reason, at least in regards to authorship.

I’m working on a press release kit for Read Tuesday, and I’m also thinking of other ways to show the Read Tuesday catalog. So this post offers another chance for anybody to provide feedback, ideas, suggestions, etc.

The main thing I’m looking for with the press release (however, feel free to share ideas for any part of it) is a sample of participation. I don’t want to leak pricing information early, but it may be helpful to show samples of authors or books that will be participating. The big problem is which books or authors to feature.

Naturally, every author should want to be featured. I could feature a different set of authors in different press releases, but I can’t include every author. So how do I choose? There are many ways this could be done. If you have ideas, I’ll consider them.

You can use the Contact Us form on Read Tuesday (or just click on my Gravatar on the sidebar and email me) if you’d like me to consider using your book. So far, very few authors have used the Contact Us forms, so if this continues as usual, your chances would be very good this way. 🙂

Also, do you have suggestions for the Read Tuesday catalog? You can check it out on the Read Tuesday website. I’ve only posted the very preliminary book catalog of the first books to sign up. I need to update it, and I also haven’t added the author catalog yet.

What I see on my end is a spreadsheet. I can sort it by genre or other information that was entered into the catalog. I didn’t include every column on the preliminary catalog, so there are a couple of things that I can add to it. If you have ideas for how the catalog could be better and it turns out to be fairly easy to implement it, please let me know.

Once the catalog grows large enough, I will probably post subcatalogs on different pages—e.g. one page for children’s fiction, or even one page for mystery if the list is long enough. I think this will help with organization (along with a menu).

If you haven’t already filled out the Google Docs forms to add yourself and books to the catalog, it’s not too late to do it. Remember, you don’t have to worry about price at this stage. Just click on the Author link on the Read Tuesday website to find the forms. It’s easy. (But if you have any issues, please let me know.)

Chris McMullen, author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers, Vol. 1 (formatting/publishing) and Vol. 2 (packaging/marketing)

Need Help with Read Tuesday News Story

I wrote a news story about Read Tuesday, with hopes to get the article some visibility.

I don’t want to post the draft here, for the benefit of whatever news agency or site may be willing to publish it—i.e. they can be the first to reveal it. However, I will try to briefly describe what this story does. If and when it gets posted somewhere, I’ll provide a link so you can check it out. (Maybe there will be more than one kind of story.)

First, it explains what Read Tuesday is. I emphasized how it will help to spread literacy and reading, which I believe is a good cause. Next, I describe how it’s a coordinated effort among indie authors, made possible by the fact that indies control their prices. I think the fact that it’s not driven by big business, but is unity among indies from around the world, is newsworthy. Finally, I briefly outlined the problem with Black Friday and Cyber Monday in regards to books, explaining how Read Tuesday creates a special sale for book lovers.

I could use a little help. For example, it would be nice to have a few quotes about the event. Some of you have expressed your sentiments about Read Tuesday on your blog, as comments here, and elsewhere. If there is a remark that you wouldn’t mind being included in the news story (and I’ll mention your name and briefly your qualifications, e.g. indie author of Your Book—I’ll let you decide how you’d like this to appear), please let me know. I think the news will be better if it reflects more than just one person’s opinion (i.e. mine).

If you have any ideas that I might consider regarding this news story, please feel free to share them.

Feel free to write your own news story. If you get it published somewhere, this could be nice exposure for you (with your name, Author of Your Book, at the bottom).

Chris McMullen, author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers, Vol. 1 (formatting/publishing) and Vol. 2 (packaging/marketing)

Improving Cat Literacy Video on YouTube

Just what the internet needs: Another cat video!

We have a new kitten named Blondie. I helped her “read” one of my books.

(The hissing noise in the background is a pressure cooker.)

This is my first ever YouTube video. I made it with Read Tuesday in mind.

Read Tuesday is a great way to help improve literacy: Gift a book to a kid.

So how about cat literacy? Why not?

If you haven’t already heard about Read Tuesday, you should check it out.

Read Tuesday will be a big event like Black Friday, but just for books.

It’s going to be HUGE!

Give the gift of reading this holiday season.

Chris McMullen

Preliminary Read Tuesday Catalogs Coming Soon

It's going to be HUGE!

It’s going to be HUGE!

Misha Burnett wrote a nice article about the importance and ease of gifting in relation to Read Tuesday. We’ll be posting this article tomorrow. The article mentions the Read Tuesday catalog of books, so I’ll be posting a preliminary catalog on the Read Tuesday catalog tomorrow.

If you’d like to get listed in the preliminary catalogs (it’s free!) before I put them up, you still have a window of opportunity.

Link to enroll books in the catalog:

Link to enroll authors in the catalog:

If you encounter any issues with the forms, please let me know.

(There are also additional forms for any small publishers or booksellers who want to show their participation.)

The official Read Tuesday website:

Read Tuesday: It’s going to be HUGE!

Give the gift of reading this holiday season.

Chris McMullen

Better Readability at the Read Tuesday Website?

It's going to be HUGE!

It’s going to be HUGE!

For those of you who expressed opinions of the color scheme at the Read Tuesday website, thank you. A common concern was readability. I have tried to improve this without making any drastic changes.

I changed the background to white and the body text to black. I believe it’s more readable now. Please let me know what you think.

Read Tuesday: It’s going to be HUGE!

Give the gift of reading this holiday season.

The official Read Tuesday website:

Chris McMullen