What Determines If a Book Is Good?

good

What determines if a book is good?

The answer is a 7-letter word.

Unlike many conventional puzzles, plurals ending with -s are allowed.

The answer is not E-D-I-T-O-R-S. Although they may be able to help make a book better and they might be qualified to judge writing on many levels, whether or not a book is good doesn’t ultimately depend on the opinions of editors. There are, in fact, highly successful books that many editors don’t think highly of.

The answer is not R-O-Y-A-L-T-Y. A good book doesn’t need to be widely popular; a good book can provide value to a small audience. There isn’t a magic number of sales or royalties to determine if a book is good or bad.

The answer is not R-E-V-I-E-W-S. Even the most highly esteemed books receive critical reviews. So just receiving good reviews doesn’t make a book good, and receiving bad reviews doesn’t make a book bad. The number of reviews doesn’t make it or break it, either, as this depends strongly on the number of sales. The average star rating is not a good indicator, as opinions and systems for reviewing can vary wildly from one person to the next.

The answer is not P-U-B-L-I-S-H-E-R. Aside from the fact that this word has too many letters and the reality that for decades publishers have prevented many book ideas from ever being read, publishers don’t ultimately determine whether or not a book is good. In fact, there are many popular stories of publishers who have turned down books that later turned out to be amazingly successful.

The answer is not A-U-T-H-O-R-S.  Well, this depends in part on how you want to define a ‘good’ book. The author determines whether or not the book is good enough to share with others. The author also determines whether or not the book is successful; what one author considers a success, another might deem a failure. We’re not talking success versus failure, or how the author feels about his or her own book. A ‘good’ book should provide value to more than just its author.

The answer I have in mind is R-E-A-D-E-R-S. But not in terms of the total number of reviews or the average star rating; the answer is readers, not reviews.

Publishers think in terms of sales, investment, risk, net profit, and cost-benefit analysis. They don’t determine if a book is good; they strive to determine what will make them money. And they sometimes make mistakes with their predictions.

Different editors think in terms of writing style, storyline, plot, characterization, grammar, spelling, punctuation, etc. And each editor has his or her own set of opinions, and knowledge of various ‘rules.’ It’s possible for a writer to adopt a writing style or method of storytelling, for example, that creatively blows the ordinary rules right out of the water, while also producing a really good book. Ignoring the rules certainly doesn’t make a book good; and following any usual rules or guidelines, in itself, doesn’t distinguish good books from bad ones. (However, as you know if you read my blog, I do stress the importance of editing.)

Royalties and sales reflect how wide your paying readership is and how successful your book is business-wise. But what if tens of thousands of people read a book because you’re a very popular author, but later feel strongly that it didn’t live up to their expectations? All those sales don’t necessarily imply that the book was good. And what about the book that has a really small readership, but where most of the readers loved the book. Isn’t this book good?

What I Don’t Mean

I’m not saying that bad reviews indicate that a book is bad. Most readers don’t review books at all; surely, their opinions count, too.

I’m not saying that good reviews necessarily make a book good.

Again, I mean readers, not reviews. And I don’t mean all readers. No book pleases everyone, so it’s not possible for everyone to love a book.

What I Do Mean

If complete strangers discover a book and feel that it was worth the read—that if they had time machines at their disposal, they wouldn’t choose to go back in time and not read the book—then to these readers, the book was good.

If some wish they hadn’t read the book, this doesn’t make the book bad. Every book that’s had thousands of readers has some that strongly dislike the book.

Good, Better, Best

I don’t think it’s helpful to try to rank books. It’s kind of like comparing apples to oranges. If you love apples, can you fault the orange for trying not to fit the apple mold? Even if two books fall into the same subgenre, like romantic comedy, different authors and readers vary in their perception of just what a romantic comedy should be. So two different romantic comedies aren’t two kinds of apples, one is a lemon and the other is a lime. Two different books aren’t supposed to be the same; they were intended by their authors to be different.

What I feel is more important is the notion of improvement. I’m a fan of the compare-yourself-to-your-former-self concept. If we can all achieve this, surely the world will be a better place. If an author learns ways to improve, the author can make his or her book better.

Another factor is doing your best with the time and resources you have available. Strive to do your best each time, and as you learn and grow as an author, strive to become better. If you feel strongly that you should have done something different, then your book could have been better than it was.

Bad

When the author feels that he or she should have done better, that the book really wasn’t fit to be published, the author is judging that his or her book isn’t good. When no readers will ever feel that the book is worth reading, they are judging that it wasn’t fit to publish. (If there is a narrow audience who just hasn’t discovered the book yet, that’s different.)

A books that was written for the wrong reasons, which is lacking in effort, which no reader will enjoy, had ample potential to be something much better.

Publishing Resources

I started this blog to provide free help with writing, publishing, and marketing. You can find many free articles on publishing and marketing by clicking one of the following links:

Chris McMullen, Author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers

Follow me at WordPress, find my author page on Facebook, or connect with me through Twitter.

Indies Supporting Indies

Support 2

There was a great blog article on CreateSpace today by Richard Ridley called “Supporting Indie Authors.” Richard has a great take on this; it’s worth a look.

Indie authors have two images to brand:

  1. Your own branding: author name, title, cover, author photo, series, characters.
  2. The image of indies: a more positive indie image helps all indie authors.

Supporting positive successes of other indie authors helps all indie authors through branding. Spreading news about negative issues hurts it. Blind support isn’t good: If you recommend books with serious problems, it has a negative impact. Focus on the positives and share the news about worthy successes, as this helps indies in general.

There are also two strong local impacts to consider:

  1. Similar titles often feed off one another. When one succeeds, similar books tend to sell better also, through Customers Also Bought lists, for example. However, when a foolish author does the opposite of supporting other indie authors, trashing a competitor’s work (which is against Amazon’s review guidelines), it tends to backfire by dragging down the potential help of similar books (and creates negative branding for authors). Customers don’t usually buy the one book they think is best, but over time buy many similar titles, and Amazon often advertises those similar titles to customers.
  2. Among the authors you interact with frequently, a success among one often helps the other authors in the group. People see the authors who frequently converse together. These authors often have much overlap in their followings.

Support comes in a wide variety of forms. I’m not just thinking about sales, reblogs, and blog reviews, but things like providing helpful feedback and suggestions, sharing knowledge and ideas, offering encouragement at a time of need, word-of-mouth referrals when you happen to interact with another author’s target audience, and posts and comments that foster a positive ambiance in the community.

Chris McMullen, Author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers

Follow me at WordPress, find my author page on Facebook, or connect with me through Twitter.

Self-Publishing Boxed Set: Cover Reveal & Question

Self Publishing Omnibus

A recent publishing trend is to release a boxed set some time after completing a series. Once buzz for the final volume seems to settle, a boxed set provides an opportunity to revitalize interest in your series. It will also get your series back into the new release categories one last time.

Each volume can only be on sale periodically. If priced at a good value, even when the boxed set is at its regular list price, it still has the allure of being on sale—because readers save money compared to each volume individually. Another thing the boxed set can do is entice readers to buy the entire series up front, rather than one volume at a time (thereby avoiding some of the readers who might not reach the end).

(It doesn’t necessarily have to be a series, although a boxed set is most common for series; it could be a set of very similar books.)

The boxed set helps to establish the perception of great value.

You could add bonus material, but you may want to consider this carefully. Is the bonus material available separately? Your loyal fans who have purchased each volume separately might not appreciate having to also buy the boxed set just to get the bonus material. If you can solve this problem, then it can add further value to your boxed set without upsetting your fans.

Cover Reveal

I don’t have any boxed sets yet, but as you can see with my cover reveal, I have one in the works. Please share your feedback on the cover design (while keeping in mind that I don’t intend to redo the original covers of Volumes 1 and 2, and therefore intend to preserve this aspect of the boxed set design).

Question

Here’s my question: What would you call a nonfiction boxed set?

Of course, it could just be called a boxed set. The term omnibus is used frequently for boxed sets. Would you use omnibus for nonfiction, or you do think it should be used for fiction only? Can you suggest an alternative? I appreciate any suggestions. Thank you in advance.

Publishing Resources

I started this blog to provide free help with writing, publishing, and marketing. You can find many free articles on publishing and marketing by clicking one of the following links:

Chris McMullen, Author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers

Follow me at WordPress, find my author page on Facebook, or connect with me through Twitter.

Is This a List of Stupid Questions?

Question 2

  1. What kind of fool would ever ask this question?
  2. Would anyone be foolish enough to answer this question?
  3. Why can’t you have your cake and eat it, too?
  4. Would you like some mustard for your ice-cream sundae?
  5. For crying out loud, how else would you cry?
  6. Which way did you go, George?
  7. What do you say after you ask, “Are we there yet?” and your father replies, “Yes,” although you clearly aren’t?
  8. Do you, answer, take this question to be your lawfully wedded partner, for better or for worse, till death do you part?—that is the question.
  9. You do realize that this isn’t a yes-no question, don’t you?
  10. Does a question really need to end with a question mark.
  11. This sentence, disguised as a question, is confusing, perhaps, to you.
  12. Are you you?
  13. Am I I?
  14. If a bus has 28 passengers, 6 get on and 3 get off, then 4 get on and 5 get off, then 2 get on and 9 get off, and you’re doing the math right now, why didn’t you wait to find out what the question would be before you bothered?
  15. How stupid would it be to ask this question twice?
  16. How stupid would it be to ask this question twice?
  17. What is the meaning of multiple question marks???????
  18. Is this question really loud?!!!!!!!
  19. Will you get upset if I tell you that this question really isn’t a question?
  20. Can you believe someone actually wrote this?
  21. How many more of these questions will you read?
  22. What makes a question smart?
  23. Why ask why?
  24. Why not ask why?
  25. Why ask, “Who cares?” when you don’t care who cares?
  26. When will this list be over?
  27. Did you really just waste your time reading this list of stupid question?
  28. If you leave a comment, will the reply be yet another stupid question?
  29. Is this work copyrighted © 2014 by Chris McMullen?
  30. Should we throw in another question just because?

What Does a Good Cover Do?

Cover designed by Melissa Stevens at http://www.theillustratedauthor.net

What a good book cover should do depends on your primary objective. For example,

  • If your main goal is to interest relevant readers in your book, then the cover is effective if it attracts your target audience.
  • If your main goal is to create fashion for your book, then the cover is effective if readers appreciate its style.
  • If your main goal is to please your family, then your cover should be geared to them.

I will focus on cover design geared toward attracting the target audience. This is what most authors and publishers strive to achieve.

The Importance of Cover Design

100% of readers see your book’s cover before they open the book. Some won’t open the book unless it looks inviting.

There are several ways that an effective cover may help to inspire interest or deter sales:

  • Customers see thumbnails in search results. Most covers have just a few seconds to catch the shopper’s attention and appeal to the shopper’s interests.
  • People see your cover in your various marketing endeavors. Your cover is a big part of your branding process.
  • Your cover makes the first impression on a buyer. You only get one chance to make a good first impression.
  • Books are read on airplanes, in trains, on park benches, and left on coffee tables. The cover is a marketing opportunity.
  • A readers will set the book down periodically. A good cover helps to renew interest in the story.

Designing the Cover

Focus on attracting the target audience:

  • It’s not just to grab attention. It needs to appeal to the specific target audience.
  • It needs to clearly signify the genre and content. Three seconds or no deal.
  • The cover must look professional. Buyers expect it to reflect the quality of the content.
  • The text must be easy to read. Key words should be especially clear.
  • The colors need to work well together.

How to Do It

Here are some tips:

  • Research and study the covers of top-selling books similar to yours, especially those which aren’t selling because of the author’s or publisher’s name recognition. This is what your target audience is accustomed to seeing. When they see covers like these, they ‘know’ (in three seconds) that these books are a good fit.
  • The main image (and cover as a whole) must attract the target audience and signify the genre and content. This image can make or break the sale. If your book has highly marketable content, it’s well worth the extra time or reasonable expense to find the ‘right’ image.
  • Don’t make the cover too busy. One central image sends a quicker, clearer signal.
  • Placing the main image according to the rule of thirds may attract more interest than placing it in the center of the front cover.
  • Many top covers follow the three-color rule: 60% primary, 30% secondary, 10% accent. Study color coordination (there are many free online resources) to find colors that work well together. If designing a paperback cover, note that colors often print much darker than they appear on the screen.
  • Select a font that fits the cover, genre, and content well. The font style plays a more pivotal role than most people realize. Buyers themselves often pass up a book based on font without even realizing it.
  • Get feedback from your target audience. This may also help you create a little buzz for your book.

When your cover is finished, remember your main objective. What matters most is whether or not it will attract the target audience.

Example

Look at the thumbnail that I included with this post. It’s for Cursive Handwriting Practice Workbook for Teens by Julie Harper; the cover was designed by Melissa Stevens (www.theillustratedauthor.net).

I’ll admit that when I first saw this book, I wondered if the artist and author had taken a risk with this cover. Then I realized that I’m not in the target audience. I think the art does appeal to teens. Especially, if you consider what typical educational resources look like, this might be a ‘cool’ alternative. The cursive element might be a little subtle: You see this with the first word in the title, a few words of the title written in cursive, and less obvious in the background. Most handwriting workbooks emphasize the handwriting element with a few very large handwritten letters or words. This cover went against the grain, which generally can be a risk. But the most important thing is if the book appeals to the specific target audience. This book does a good job of saying, effectively, “If you’re looking for a handwriting workbook that isn’t geared toward small children, check me out.”

Let me emphasize that this cover wasn’t designed (that’s my impression) to go against the grain. It was designed to attract the specific target audience. Focus on this element of cover design. It might also break a couple of the ‘rules’ of cover design. Remember, what matters most is how the cover appeals to the target audience and signifies the proper genre and content. Everything else is just a guideline.

Publishing Resources

I started this blog to provide free help with writing, publishing, and marketing. You can find many free articles on publishing and marketing by clicking one of the following links:

Chris McMullen, Author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers

Follow me at WordPress, find my author page on Facebook, or connect with me through Twitter.

Powerful Words

Powerful

Twenty-six different symbols arranged in different combinations.

Forty-five different sounds put together in different ways.

That’s all they are.

Yet, when we see these words or hear these words, they can be so much more.

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String three ordinary words together and they can cut like a knife.

“How could you?”

Add in an accusatory tone; one that you’d never heard before.

Introduce them in the right context.

They can etch into your mind. Torture you.

Powerful words.

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When three ordinary words slip out they can ruin your life.

These words weren’t even on your mind.

They were buried deep down in your subconscious.

“I don’t care!”

But you do care. You didn’t mean to say them.

You can take back money, possessions, almost everything.

But you can’t take back the words.

Powerful words.

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Three ordinary words can bring peace.

They can save a world on the brink of war.

“I promise you.”

It’s a simple vow. But it carries much honor.

You give your word.

It can be the greatest thing you ever give.

And when you keep it, it can be the greatest thing you ever have.

Powerful words.

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Three ordinary words can give your life meaning.

When you say them with passion.

When you realize you’ve met your other half.

“I love you.”

They might be the hardest words you ever utter.

But if they’re reciprocated, they might be the best words you ever hear.

Powerful words.

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Copyright © 2014 Chris McMullen

International Kindle Prices & the 70% Royalty

International Prices

When you publish an e-book with Kindle, you must set your price for the United States, Great Britain, Canada, Australia, Europe, India, Mexico, Brazil, and Japan.

Most authors will focus on the price in one or two countries, usually the United States and Great Britain, and not put much thought into the others.

At first, this makes sense. For one, most authors sell very few e-books in countries where English isn’t the dominant language; for another, most authors who publish with Kindle are much less familiar with the other currencies and markets.

There is an EASY button: Just let KDP automatically determine the price in each country.

However, a little refinement may be worthwhile.

Examples

For example, if the suggested Great Britain pricing is £1.83, your e-book won’t be eligible for a Countdown Deal in the United Kingdom. If you’re enrolled in KDP Select and considering use of this tool, you should set your Great Britain price to at least £1.93.

As another example, suppose the suggested price for India is ₹423. If your e-book is enrolled in KDP Select and qualifies for the 70% royalty rate, you could draw a higher royalty by reducing the price to ₹399. In India, the maximum list price for a 70% royalty is ₹399 (but note that the rate is 35% in India, regardless of the list price, for e-books that are not enrolled in KDP Select).

The chart above shows the minimum and maximum list prices by country for the 70% royalty option. The asterisk (*) designates countries where 70% is only available through KDP Select enrollment (India, Brazil, Japan, Mexico). (This is a relatively minor benefit of KDP Select. It’s not compelling to make you switch to KDP Select, but if you’re in KDP Select for other reasons, you might as well take advantage of it.)

Another reason to consider refining your price is to change the ending. Suppose the suggested price in Japan is ¥673. You might raise it to ¥695 or ¥699, for example. (Or you might check out the sale price of your e-book in other countries after adding Value-Added Tax, VAT, and reset your price based on the actual selling price.)

Here is a link to the KDP pricing page: https://kdp.amazon.com/help?topicId=A301WJ6XCJ8KW0

Publishing Resources

I started this blog to provide free help with writing, publishing, and marketing. You can find many free articles on publishing and marketing by clicking one of the following links:

Chris McMullen, Author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers

Follow me at WordPress, find my author page on Facebook, or connect with me through Twitter.

Must the Fate of the Universe Hang on the Line?

apocalypse

I was reading a science fiction book last week. I was content with it for much of the book. It started out on earth with realistic characters. Then, as with all science fiction, things have to get a little far-fetched to make contact with another world. This part was no surprise. Things began to gradually grow more and more unbelievable with the introduction of new creatures with more incredible features. The storyline had been engaging prior to this, so I began to wonder, “Was this necessary?”

Eventually, the story turned into apocalyptic fiction, as the fate of the universe turned out to be at stake. Then I really had to wonder, “Why?”

I didn’t select the book because I was looking for apocalyptic fiction. In fact, I had no idea this was coming. If this element wasn’t there to sell the book to apocalyptic fiction readers, then why was it there? Surprise, you’re reading apocalyptic fiction; you’re halfway through the book, so you might as well keep on reading, like it or not.

It made me reflect how many apocalyptic and post-apocalyptic novels there are.

Does the fate of the universe really need to be at stake in order to make a book worth reading? If the universe might not end, does that make the book unimportant?

Surely, a book can please readers through storyline, characterization, cool ideas, style, word flow, and other aspects. It shouldn’t have to seem like the most important thing in the universe to be worth reading, right?

Personally, I’d like things to be somewhat less ambitious, somewhat more plausible. However, I’m just one reader, and that’s not a good statistical sample. Many readers do seem to be into apocalyptic fiction. As an author, if you’re hoping to sell more books, you should try to learn the tastes of your specific target audience.

This varies by genre, too. If you’re writing about zombies, post-apocalyptic fiction may be the norm; for a whodunit, this would be an unusual twist.

How do you feel about this? Do you want the fate of the universe to hang in the balance of your novels?

Publishing Resources

You can find many free articles on publishing and marketing by clicking one of the following links:

Chris McMullen, Author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers

Follow me at WordPress, find my author page on Facebook, or connect with me through Twitter.

Go, Indies, Go!

Three Cheers

Look at that indie author go!

She’s writing chapter thirty-four.

See how wonderfully her words flow,

So motivated to write more.

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Look at that indie author go!

His cover is quite fantastic.

He went the extra mile, you know,

To get a cover that would click.

.

Look at that indie author go!

Three editors have had a hand

In shaping her story just so.

Now her writing is truly grand.

.

Look at that indie author go!

This is the tenth book he’s published.

He has a lot of sales to show,

Approaching what he had once wished.

.

Look at that indie author go!

She has written a top seller.

Although things began very slow,

They turned into something stellar.

.

Look at that indie author go!

He wrote a book straight from his heart,

Not concerned about making dough.

Readers called it a piece of art.

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Copyright © 2014 Chris McMullen

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Afterword

Many indie authors are doing great things.

I’ve seen some of the most amazing covers on indie books. Those authors clearly believe in their books and have invested to give their books an edge. Not all indie books have great covers, but those with fantastic covers are worthy of our cheers.

I’ve had the pleasure of reading a few very well-written, well-edited, and well-formatted indie books. These authors didn’t have the benefit of a publisher’s editing team; they recruited several readers or hired editors. When the result shows high quality, the effort is quite commendable.

I see many diligent, self-motivated indie authors undertaking a wide variety of creative marketing strategies. Many of these authors show much passion for their books, and market their books to share their passion. It’s a wonderful sight to see.

I hear about indie authors with excellent sales ranks, hundreds of reviews, winning awards, and otherwise succeeding in the publishing business. Go, indies, go!

It’s quite a challenge to perfect every aspect of book publishing. When an indie author does something splendid, it merits our applause.

You can find books with lousy qualities and focus on those if that’s what you wish to look for. Or you can choose to find features that are remarkable; indie authors who made the right choices to do something above and beyond. Personally, I prefer to think of the positives.

Go, Authors, Go!

I have nothing against traditionally published authors. I support authorship, in general; I support good books. The indie author doesn’t have the benefit of a publishing team, but any author who achieves something great deserves recognition for it. Go, authors, go!

Publishing Resources

I started this blog to provide free help with writing, publishing, and marketing. You can find many free articles by clicking one of the following links:

Chris McMullen, Author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers

Follow me at WordPress, find my author page on Facebook, or connect with me through Twitter.

Why Don’t You Just Make Your Book Free?

Free

Has anyone ever asked you why you don’t just make your book free?

In a conversation, you might mention that you don’t write for money or that your main goal is to reach as many readers as possible. The intuitive response is, “Why don’t you just make it free?”

If you don’t write for money, you should be prepared for it (so you don’t sound silly or dumbfounded when this inevitable question comes up).

Here are a variety of ideas to consider:

  • Many customers believe that you get what you pay for. If a book is free, some shoppers will take this as a sign that the book lacks quality. An author who honestly doesn’t care about royalties might still prefer to have a fair list price that reinforces the perception that the book is of high quality.
  • Simply making your book free doesn’t get you instant readers. There are many books free every day that struggle to find readers. Even if the book is free, you still have the problem of your target audience discovering your book among millions. Also, it’s not really free for the reader: Time is money, and much time must be invested to read a book. So cover design, an effective blurb, and marketing are still important for free books. Therefore, making the book free may not be the answer to getting more readers.
  • There is a distinction between the author who is motivated by money, researching what kind of ideas and writing sell, and gearing the book around sales, and the author who writes as an artist without sales in mind. Most authors lie somewhere between these two extremes. But let’s look at the extreme author who writes as a pure artist: Just because this author didn’t write for money, this doesn’t mean that the author can’t accept royalties for any sales. For this author, the writing itself is sufficient reward, while the royalties are a pleasant bonus. (If you do good deeds all your life, and one grateful soul includes you in his will, should you decline the offer simply because you hadn’t done the good deeds with any intention of receiving money? Surely, this is a person most deserving of the proceeds.)
  • You put much time into writing the book. You put more time into cover design, editing, and formatting, and may even pour money into these services. You may put yet more time into marketing. Even if you don’t care about money, from all this work (and especially, any expense), you certainly deserve to earn something for your efforts.
  • Many people who download free books are just hoarding them, download more books than they will get around to reading, or don’t realize until later that the books weren’t really what they wanted. While making a book free may greatly increase the number of downloads, the number of actual readers may be much less than the number of downloads.
  • Readers are more likely to appreciate your book if they are in your target audience. Free books attract many readers from outside the target audience. Some of those readers may have unreasonable expectations because they aren’t familiar with similar books. Other readers don’t check a book out carefully when it’s free, and wind up getting something that isn’t a good fit for them. Authors may prefer to sell books, rather than give them away, in order to improve the chances that the readers will have reasonable expectations.

Some authors do use free book promotions effectively. For example, series authors often make the first book free, temporarily or even permanently, hoping that many readers who start the series will finish it.

My goal with this post isn’t to knock the free promotion. Rather, I’m thinking of the author who doesn’t want to give away free books, for whom this question comes up in a conversation.

Publishing Resources

I started this blog to provide free help with writing, publishing, and marketing. You can find many free articles by clicking one of the following links:

Chris McMullen, Author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers

Follow me at WordPress, find my author page on Facebook, or connect with me through Twitter.