Tag Archives: books

Dec 4 2013

CreateSpace Discount Codes—Suddenly Better

40 off

Amazon.com recently raised the qualifying total of eligible purchases from $25 to $35 in the US for Free Super Saver Shipping.

(Yes, this is significant for CreateSpace discount codes. You’ll see.)

When you reach the bottom of this post, you will find an incredible reward. No peeking!

In the past, many customers who were buying a $10 book would simply add a couple of more books to make the total $25 in order to qualify for free shipping. Now you need another $10 on top of that. Suddenly, for some customers it might be better to just buy one book with shipping than to spend $35 or more.

(Some customers do have Amazon Prime. They get free shipping on eligible purchases regardless of the total. Perhaps the price change will get a few more customers to give Amazon Prime a shot. However, many customers don’t have Amazon Prime. Those who don’t may be reluctant to purchase $35 worth of books all at once.)

So how does this relate to CreateSpace discount codes?

Until now, many customers would rather buy a book at Amazon.com with free shipping than get a discount at CreateSpace because shipping isn’t free at CreateSpace. The new Free Super Saver Shipping requirements change this to some extent.

Customers who would now pay for shipping at Amazon will also pay shipping at CreateSpace. With shipping charges being roughly equal, now a discount code at CreateSpace may entice customers to shop there.

(Another hurdle is that customers must sign up for an account at CreateSpace. That’s true of most shopping sites. They don’t have to publish a book. They just need to enter minimal information to place an order. If the discount is compelling, it will be worth the effort.)

Do you want customers to shop at your CreateSpace eStore? That’s a good question you must ask yourself:

  • The royalty rate is higher: 80% minus the author cost vs. 60% minus the author cost.
  • However, if you offer a discount code, this cuts into your royalty.
  • When customers buy your book at Amazon, it helps your sales rank. CreateSpace eStore sales don’t affect your sales rank.
  • If a customer buys your book through CreateSpace and leaves a review, the review will show as an unverified purchase.
  • Your book is probably on sale at Amazon. You may need to give 5 to 10% off just to compete. It may take 15% or more to entice customers over to your eStore.
  • Discount codes help you reach customers who wouldn’t pay full price. If you can target customers who wouldn’t buy your book at Amazon because of the price, offering them a discount of 20% or more may get you sales that you would ordinarily miss out on. (But if your discount is large, you may earn a smaller royalty than usual.)
  • Offering a discount at your eStore is a good way to create a short-term sale on your paperback. If you run an effective promotion for a short-term sale, you may succeed in gaining exposure. This might lead to more full-price sales at Amazon months down the road. There are some big IF’s here. Things might not work out this way.
  • For books that tend to sell more often as e-books than in print, a discount code may help to stimulate more paperback sales. (Now ask yourself if that’s something you want to do.)

European customers can probably get much better shipping rates by purchasing directly through Amazon.co.uk, Amazon.fr, Amazon.de, Amazon.es, or Amazon.it. They probably won’t be interested in your CreateSpace eStore if they have to pay international shipping charges.

Once you decide you would like to sell some books at your CreateSpace eStore, the next challenge is driving traffic there. Customers are very unlikely to discover it all on their own.

You must market your eStore and provide a link to it. An effective promotion can drive traffic there. One way to do this is to offer a compelling discount and be effective at spreading the word about it.

How do you make discount codes at CreateSpace?

  • Click on a book from your dashboard to open its project homepage.
  • Select ‘Channels’ on the ‘Distribute’ column.
  • Choose ‘Discount Codes’ under CreateSpace eStore.
  • Look for the ‘click here’ link in the paragraph above the table.
  • This will create a new code. Click ‘View Codes’ to see them all.
  • Copy and paste the code into the table (previous window).
  • Choose dollars off or percentage off.

Enter a ridiculous amount, like 99% off, and CS will tell you the maximum discount you can offer. This way, you don’t have to guess or figure it out yourself.

If you want to make a royalty on the sale, don’t choose your maximum discount. The smaller your discount, the greater your royalty.

Here is the formula for computing your eStore royalty:

(List price — discount) x 0.8 — author cost = royalty.

Example: List price = $7.99, author cost = $2.53, discount = 20%.

($7.99 — 20%) x 0.8 — $2.53

= ($7.99 —$1.60) x 0.8 — $2.53

= $6.39 x 0.8 — $2.53

= $5.11 — $2.53

= $2.58.

Make sure you are happy with your royalty. If you want to double-check your math, feel free to use the comments section below.

The link to your CreateSpace eStore will be https://www.createspace.com/titleid, where you must replace “titleid” with the numerical value for your title id (find it on your Member Dashboard). You can alternatively find the url for your eStore by clicking eStore Setup from the Channels page for your book (this will also let you customize your store).

Unfortunately, each book has its own store and you can’t consolidate them. However, you can add a Continue Shopping URL and Continue Shopping Text to let customers go back to your site, where they can conveniently find each of your books. (This reminds me, I haven’t done this yet…)

You can use the same discount code for multiple books. This makes it easy to put several books on sale for 20% off, for example. However, you must add the discount code to each book separately (use copy/paste).

Shipping is cheaper when purchasing multiple books. Encourage customers to buy multiple books at CreateSpace to reduce the per-book shipping charges. If you get together with other authors to create discount codes, promoting all of your discount codes may help to inspire multi-book sales and encourage customers to shop in your eStores.

A customer can use multiple discount codes on the same order, even if purchasing books by different authors. I tested this out. After logging out of my account, I went to two different CreateSpace eStores by different authors, added 3 books of one and 2 books of the other to my cart, and then entered my discount codes (save this until after adding all the books) one at a time. It correctly reduced the price when each code was entered.

(The discount code is only good on the book or books associated with it. John’s discount code won’t work on Sue’s book or vice-versa. But you can buy John’s and Sue’s books together, enter both discount codes, and CreateSpace will automatically discount each book correctly.)

If you decide to deactivate your discount code, return to the table of discount codes, check the box to delete the discount, and save your changes.

(As you probably know, CreateSpace discount codes are only good at CreateSpace. They don’t work at Amazon.)

Oh yeah, I almost forgot. I promised an incredible reward.

This discount is good for 40% off all of my books at CreateSpace from now thru Tuesday, December 10. That’s crazy! Especially, since almost all of my books already have very competitive prices, $6.99 to $9.99, to begin with.

N6BSBJ36

It’s good on my self-publishing books, math workbooks, fourth dimension books, science books, puzzle books, golf books, and chess books.

Why? I’m participating in Read Tuesday—a Black Friday type of event just for book lovers. Hopefully, this amazing deal, 40% off my paperbacks, will help attract a little attention. (I sell half a dozen paperbacks for every e-book. If I ever start publishing fiction, maybe that will change some.)

If you want to use this discount code, you’ll need to find my eStore. Click here to find links to my books at CreateSpace. Enter the code N6BSBJ36 to save 40% when you’re ready to check out. Offer is good now thru Read Tuesday, December 10, 2013.

No limit. Buy as many of my books as you want at these amazing prices. These would make nice gifts. You can also save on per-book shipping charges with larger orders.

It’s not just my books. Many authors will be participating in Read Tuesday on December 10. Check it out.

Don’t call me Crazy Chris. Call it Crazy Read Tuesday.

Love books? Check out Read Tuesday, a Black Friday event just for books (all authors can sign up for free): website, Facebook page, Twitter

Chris McMullen, author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers, Volume 1 (formatting/publishing) and Volume 2 (packaging/marketing), Facebook page, Twitter

Dec 1 2013

The Transition from Newbie Indie to Complete Author Package

Complete

The newbie indie author typically launches with a humble beginning:

  • One book on the market.
  • First attempt at formatting.
  • Just friend and family support.
  • Could use some editing help.
  • Not sure how to promote the book.
  • Very tentative about any marketing.

The professional indie author has a complete package:

  • Multiple books available.
  • Several customer reviews.
  • Substantial fan base and following.
  • Extensive online platform includes blog, website, and social media.
  • Knows many formatting and publishing tips.
  • A variety of connections provide valuable support.
  • Experienced with several marketing strategies.
  • Shows confidence to setup promotional events.

It’s easy for a newbie author to encounter a professional author and feel overwhelmed.

Yet every author starts out new.

(You can do research and start out wiser, and you can start to build a following before you publish… but no matter what, the author you are on your debut doesn’t compare to the author you are when you become wiser, more knowledgeable, and more experienced.)

Here’s the thing: Every newbie has the opportunity to evolve into a professional author with a complete package.

It’s easy, really; much easier than you think:

  • Time is on your side. Improve a little here and a little there, and over the course of time, you’ll have a complete package. Time also gives you experience. Learn what you can.
  • You need initiative. If you’re negative and tend to convince yourself that this won’t pay off, that won’t be worthwhile, and you’ll never be able to do that, then you’re right: It won’t. There are so many opportunities out there for those who are patient, show initiative, and don’t give up.

Most marketing strategies don’t pay quick dividends.

This doesn’t mean that they’re not worthwhile. Many free and low-cost strategies pay long-term dividends that make them worthwhile.

Here’s the difference:

  • When you spend a couple of years diligently branding your image on a variety of online platforms and in person, you can eventually build a name for yourself. When only do this short-term, you aren’t noticed or are quickly forgotten.
  • When you post content relevant to your target audience for several months, eventually you attract a healthy following as word spreads about your gold mine. Early on, there isn’t as much material and you haven’t been around long enough to get discovered.
  • When you only use one online medium, only people who favor that one online platform can find you. When you have a blog, Twitter, Facebook, Google+, LinkedIn, etc., you’re visible to everybody and you also look like a more complete author.
  • When you’ve been posting for a couple of years, you look like an established author who has been around. When your content is relatively new, you’re still struggling to get discovered and build your following.
  • When your blog is new, you have a basic blog with a few posts. Over time, you can have several pages on your website with valuable content geared toward your target audience, and your website evolves as you come across and try out new features.
  • When you’ve interacted with other authors for a couple of years, you learn many useful formatting, publishing, and marketing tips. This helps you improve over time.
  • Researching marketing strategies and trying them out takes time. The more effort you put into this, the more knowledgeable and experienced you become.
  • After a few years, you will have more books out, a larger fan base, a bigger following, more reviews, more connections, more experience, more knowledge, more wisdom… you’re more of an author than you were.

Success doesn’t happen overnight. It takes hard work, motivation, initiative, a thick skin, a good support system, and much patience.

You don’t write a whole novel overnight. (I hope!) You don’t do all of your marketing overnight, either.

It’s a choice you can make. Do you want long-term success and to thrive as an author? Or not?

There are many opportunities out there. Grab them.

  • Have you signed up for free exposure through Read Tuesday? You still can.
  • Did you take up Green Embers’ gracious offer for free indie advertising? It’s not too late.
  • Are you contacting bloggers for possible guest posts, interviews, or book reviews? You can’t do it if you don’t try. Check out the Story Reading Ape, for example.
  • Which local bookstores and libraries have you approached? Put together a press release kit, grab a few copies of your book, and give it a shot.
  • Check out complete authors to see what they’re doing, that you aren’t trying. Take the word “can’t” out of your vocabulary. Figure out how you can. Don’t expect immediate dividends. Strive for a complete package a couple of years from now. Be patient, work hard, and let time be on your side.

The difference between an author who develops a complete, professional package and one who doesn’t is very often as simple as showing initiative. It’s not really a secret, and it’s easy enough for anyone to do it.

Love books? Check out Read Tuesday, a Black Friday event just for books (all authors can sign up for free): website, Facebook page, Twitter

Check out the CNN iReport for Read Tuesday. You can help support Read Tuesday by voting on it, commenting, and sharing the iReport on Facebook or Twitter. Click here to see the iReport. Tell your friends and maybe we can get additional national exposure for Read Tuesday. Any help will be much appreciative. Here is another example where a simple thing like initiative can make a huge difference.

Chris McMullen, author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers, Volume 1 (formatting/publishing) and Volume 2 (packaging/marketing), Facebook page, Twitter

Dec 1 2013

A Look at a Successful Fiction Marketer

Charles Yallowitz

In this post, we will learn valuable marketing and marketability tips by looking at a successful fiction author. In addition to writing a highly marketable book, today’s author is also active with a variety of effective marketing strategies.

Sword and sorcery author Charles Yallowitz has a popular fantasy series called The Legends of Windemere. If you’re a WordPress blogger, you may know Charles, as he is an active and highly supportive blogger in our community. Even if you’re familiar with Charles and his series, hopefully you will still find some helpful tips about marketability and marketing in this post.

Beginning of a Hero

Prodigy of Rainbow Tower

Allure of the Gypsies

 

Let’s begin by taking a close look at the book covers for The Legends of Windemere:

  • The covers look like they are part of the same series. This is an important part of series branding. Once readers become familiar with the series, you want them to instantly recognize the brand when they come across new books in the series. The series name looks exactly the same, even in the same position, in each volume; and so does the name. The title has a cool style, consistent with each volume: Look at the first and last letters.
  • Volume 1, Beginning of a Hero, clearly signifies the genre. This is a vital ingredient of a highly marketable book. A fantastic cover won’t sell a book that lacks marketable content, but can really help a book that has marketable content. It’s a sword and sorcery novel, and there you see the protagonist with a sword on the cover. More than that, the artwork looks like it was done well, and the cover will appeal to the target audience (teenagers who read sword and sorcery fantasy novels).
  • If you have a person on your book cover, an important, but often overlooked, key is the facial expression. You definitely don’t want a blank stare, but even a subtle effect where the expression doesn’t seem to fit the scene can deter sales. The first volume shows a look of intensity on the protagonist’s face.
  • The most important cover is the one on the first book of the series, but the others are very important, too. The first one helps to draw readers into the series, but the subsequent covers can impact whether or not readers continue in the series. Volumes 2 and 3 have dynamic covers. It’s hard to pull off the effect of movement well, but these covers do it. You can see the gypsy dancing in Volume 3.
  • It’s not easy to follow the three color rule (primary 60%, secondary 30%, accent 10%) when drawing people and scenery, yet each of these covers is pretty effective at mainly using only a few colors. Although the color scheme changes from one volume to the next, the style and structure are preserved wonderfully.

Of course, there is more to marketability than just the cover:

  • The blurbs are concise, which works especially well in fiction. You want the blurb to reinforce the cover by revealing the same genre and content (you want the reader thinking, “Yeah, that’s what I was looking for,” and not, “Oops, that’s not what I expected”). You want to give just enough to create interest, and make the reader look inside to find more.
  • I read Volume 1, so I know firsthand that the storyline and characterization are highly marketable. These books are rich in great ideas. A highly marketable book must deliver something that readers will very much enjoy. For sword and sorcery readers, this storyline and these characters are a great fit. This no doubt creates many recommendations and reviews, especially valuable word-of-mouth referrals.
  • A marketable cover (that signifies the genre), a concise blurb (that signifies the same genre), and a variety of reviews help to get readers to Look Inside. These books have all three. The reviews partly reflect the story’s marketability and the author’s marketing skills (for one, the more effective your marketing is, the more readers you will get; for another, personal interactions and showing your humanity may help to elicit reviews, on top of the effect of your story).

I’ve interacted with Charles here at WordPress rather frequently, and I encounter his marketing here and at other sites. I have seen that he is very active with marketing, and utilizes a variety of effective marketing strategies. He clearly works hard at it, and he shows that hard work can pay off:

  • Charles uses his blog quite effectively, which isn’t as easy to do in fiction. One of his keys is variety. His poems are excellent, and they are a short sample that can create interest in his writing; weekly goal posts show that he is organized and provide a feel of a professional author; he does post about his own books, but these are supplemented by much other content; updates on his writing offer something for fans, yet also include questions to help engage his blogging audience; and some posts reveal a touch of his personality, family life, or humanity (you become more than just an author when readers recognize you’re a person, too, and of good character). Any one of these topics by itself would make his blog much less effective; this particular variety works very well for him.
  • If you’ve encountered Charles in the blogging or social media realm, you know that he is highly interactive. It’s amazing how much interaction he provides on his own posts, on other people’s posts, and on multiple sites; and very often his responses are almost immediate. He interacts with all bloggers, big and small. When you’re a tiny fish in a big sea and a big fish takes time to interact with you, it makes you feel special.
  • He is also very active with the Community Storyboard. Several authors make regular contributions to this interesting blog (you should check it out, if you’re not already familiar with it).
  • Charles is amazingly supportive of his fellow authors. It’s a great reputation to have because when he releases a new book or does a cover reveal, many authors whom he has helped are happy to reciprocate. It’s not just a matter of reciprocation: He interacts avidly and shows that he cares, and this helps to build engaging, supportive relationships. Another benefit of building connections is that you can receive valuable tips and marketing advice.
  • Blogging is just one aspect of the much larger marketing picture. Charles feeds his WordPress posts into Twitter and Facebook, and is also active at Facebook. He uses social media effectively, not just posting content, promoting his books, interacting, and building a following there, but also by joining and being an active participant in several Facebook groups (this is a valuable resource). He doesn’t stop with Facebook and Twitter. I’ve also encountered him at Google+, LinkedIn, Goodreads, and Pinterest. He is highly visible and connected this way.
  • Visibility is important. Charles posts regularly to social media and Facebook groups in addition to his blog. He is highly active with this, which helps him brand his image and give him exposure. He appears as a professional author (of course, he is, but some authors who are don’t create the same perception, but appear invisible in the background) by engaging in this activity. Readers are apt to be familiar with his name and covers from seeing them frequently. It’s not just about posting regularly, but also about searching for the right groups so you become visible with your specific target audience.
  • Author interviews and guest blogs are important, too. I’ve seen several guest blogs and author interviews featuring Charles, and I also see these on his site for other authors. As I mentioned previously, he is very supportive of other authors. Take the time to find bloggers that are a good fit for your content, and learn how to interact with them and approach them to make polite and effective requests. These can be very helpful in gaining exposure for your book.
  • Charles runs occasional promotions for his series. If you have a highly marketable series, your main concern is generating exposure among your target audience. You can give the first book of the series away for free periodically in order to get more readers interested in your series. A short-term sale can help to draw readers in. Charles has used some paid advertising sites effectively, including Askdavid.com, Goodkindles, Novelspot, Bookpinning, Indie Author Anonymous, and Indie Author News (click here to learn more). The key is to have a highly marketable book from cover to cover and to gear your promotions toward your specific target audience.
  • Getting onto any of Amazon’s top 100 lists can really help to improve your exposure. Charles shows that creating a highly marketable book and working hard to market your book effectively can help you land your book on these very helpful lists.

Charles uses a touch of humor, and does so effectively. He uses it occasionally in his marketing (I see it on his blog, for example) and also in his novels (he mentioned that his can help with character depth—but, of course, must be done in moderation, and only when it fits the character; some characters shouldn’t show humor).

So I thought it would be fitting to mention a little humor, coming from Charles himself. “I thought I lost my cellphone and went looking for it. I was carrying the house phone, so I decided to call my cellphone to find it. Well, I had my cellphone in my hand and called it anyway.”

Charles will be participating in Read Tuesday, a Black Friday type of event just for books on December 10. All authors are welcome to participate (it’s free).

Check out Charles Yallowitz’s Legends of Windemere series at Amazon:

  1. Beginning of a Hero
  2. Prodigy of Rainbow Tower
  3. Allure of the Gypsies

Connect with Charles Yallowitz:

Love books? Check out Read Tuesday, a Black Friday event just for books (all authors can sign up for free): website, Facebook page, Twitter

Chris McMullen, author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers, Volume 1 (formatting/publishing) and Volume 2 (packaging/marketing), Facebook page, Twitter

Nov 30 2013

Suggestions for Promoting Your Book (on Read Tuesday)

Promote

Read Tuesday—a huge book sale on December 10—is an opportunity for all authors to promote their books.

As opposed to promoting your own short-term sale all by yourself, with Read Tuesday you can be part of a large coordinated effort among hundreds of authors.

There are a few ways that Read Tuesday can help you promote your books:

  • You can add your book to the Read Tuesday catalog for free. You just need to agree to discount your book on Tuesday, December 10 and let us know that you will be participating. Find the link to learn more toward the end of this post.
  • We’re promoting the event. Hundreds of authors and readers are already spreading the word about Read Tuesday in many forms, in person and online. We also have a few advertisements running on different sites, targeting book lovers. Some popular authors (like M. Louisa Locke and Jessica James) are participating, which helps lend credibility to the event and draw in more readers.
  • Promoting that your book is participating in Read Tuesday may help you generate more interest than merely promoting your own book.
  • We will announce sale prices, discounts, discount codes, availability, and book extras for the big event. There is no charge to include your book’s information in these announcements.

In addition to adding your book to the book catalog, your author photo to the author catalog, and your sale information (look for a post in the next couple of days about this on the Read Tuesday website; we haven’t started collecting sale price information yet, but will soon), following are suggestions for what else you might do to help promote your books:

  • Green Embers has 38 free advertising slots for indie authors from December 1 thru December 9. (You don’t even have to participate in Read Tuesday to take advantage of this free offer.) This is an amazing offer. All you have to do is click here to sign up. Where else will you get free advertising?
  • Write about your book’s participation in Read Tuesday on your blog, Facebook, Twitter, etc. This will help you create interest in your book among your fans, followers, and anyone who stumbles across your author sites. Mention that your book will be on sale, describe what Read Tuesday is, tell what you’re looking forward to, and help to create buzz for your book and the event. Promoting the event along with your book may help to create more interest in your promotion.
  • You’re free to use any of the Read Tuesday images (these were designed by artist Melissa Stevens) in a positive way. You can add one to your sidebar, include the image with your posts, etc. You’re welcome to link to the Read Tuesday website to refer interested readers or authors for more information.
  • Find other authors who are participating in Read Tuesday—look for authors who show signs of past success and authors with books similar to yours—and check out their blogs and social media pages to see ways that they are promoting their books. This will help you generate ideas for how to promote your books.
  • There are many ways to spread the news of your book’s promotion and your book’s participation in Read Tuesday to your target audience. You can share this with any of your interactions with your target audience in person or online. Search for Facebook groups relevant to your genre or category. Consider placing a low-cost advertisement (find a list of services in this post). Ask other authors for ideas. If you have suggestions, feel free to include them in the comments section.
  • Browse the Read Tuesday catalog for books that interest you or other books similar to yours. Instead of just promoting only your book, consider promoting a variety of books that interest you, or multiple books in a given genre (including yours, of course), for example. This might help you create additional interest. Reach out to other authors; you might be able to get together and help promote one another’s books.

For information regarding how to put your book on sale, read this post.

Check out the Read Tuesday sample catalog:

How do authors sign up?

We’ll be collecting discount information soon, and we’ll be promoting sale prices, discount codes, and availability information closer to Read Tuesday, on December 10, 2013.

Read Tuesday: It’s going to be HUGE!

Give the gift of reading this holiday season.

Love books? Check out Read Tuesday, a Black Friday event just for books (all authors can sign up for free): website, Facebook page, Twitter

Chris McMullen, author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers, Volume 1 (formatting/publishing) and Volume 2 (packaging/marketing), Facebook page, Twitter

Nov 28 2013

Thanks for Reading and Writing

Thanks

There is much to be thankful for this Thanksgiving. Of course, we must give thanks to family, friends, neighbors, loved ones, health, and well-being.

I’d also like to express my thanks for reading and writing:

  • All those struggling writers from times before who left behind a classic for me to enjoy.
  • And the struggling writers from today who provide more good books to read.
  • Teachers who gave me the gifts of reading and writing.
  • Authors of children’s books for inspiring reading at a young age.
  • The amazing community here at WordPress.
  • Readers who discovered and read my blog or any of my books (I wouldn’t be a writer without you).
  • The invention of the computer because the typewriter lacks a critical backspace key (in my case, the whole page would be smeared with white-out).
  • The invention of the alphabet (just imagine writing abstract ideas with hieroglyphics).

Wishing you a wonderful Thanksgiving.

Love books? Check out Read Tuesday, a Black Friday event just for books (all authors can sign up for free): website, Facebook page, Twitter

Chris McMullen, author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers, Volume 1 (formatting/publishing) and Volume 2 (packaging/marketing), Facebook page, Twitter

Nov 28 2013

An Opportunity for Authors to Promote Their Books

Buying Books Pic

All authors need exposure for their books. Unfortunately, this isn’t easy to get.

It’s rare that a free promotional opportunity comes by that requires very little effort, so when one does, you want to notice it and take advantage of it.

Black Friday is almost here. It seems like there should be a great promotional opportunity here, doesn’t it? But with all the sales of electronics, toys, and clothing that are heavily advertised for this occasion, books are likely to go largely unnoticed.

If only there was a day like this just for book lovers. Oh, but there is: It’s called Read Tuesday and will make its debut on December 10, 2013.

This is a great promotional opportunity for authors (and a great buying opportunity for readers, and a great gifting opportunity for the holidays):

  • Participation is free, so what do you have to lose?
  • Effort is minimal. Just put your book on a short-term sale that includes December 10. Send me the url to where you book will be on sale and I’ll add it to the Read Tuesday catalog. Ta-da! Free exposure for your book. (If you would also spread the word about your book’s participation in Read Tuesday, that will help you out, too.)
  • The event is being promoted on your behalf. Struggling to promote your own books? Having your book included in a catalog that is being promoted is worth a shot, isn’t it? The event is gaining popularity daily, with some popular authors signed up and even published authors showing interest.
  • Many authors use the one-day promotional discount effectively, putting the book on sale and promoting it heavily. We’re not putting one book on sale and promoting it. No. We’re putting hundreds of books on sale and promoting the event as a big holiday sale.
  • Every author who signs up increases interest in the event. Your book will be one more book in the catalog. Over a hundred authors before you have helped to stimulate much interest already. You have a chance to add to this. Every author counts.
  • What are you waiting for? Maybe you’re waiting until after December 10, so you can read about the success stories of hundreds of other participating Read Tuesday authors. If so, it will be a long wait until Read Tuesday returns in 2014.

Book lovers can check out the catalog by clicking here.

Authors can learn how to sign up by clicking here.

Give the gift of reading this holiday season.

Join over 600 followers (@ReadTuesday) on Twitter.

Be one of over 900 book lovers to Like the Read Tuesday Facebook page.

Chris McMullen, founder of Read Tuesday and author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers, Volume 1 (formatting/publishing) and Volume 2 (packaging/marketing), Facebook page, Twitter

Nov 24 2013

A Chance for Indies to Show Them

Show

 

What can indie authors do?

We have a chance to show what we can do.

 

With every book we publish, we show our individual talents.

When we band together, we display the power of teamwork.

 

Not all indies are participating in Read Tuesday,

Though all are welcome and joining is free and easy.

 

Yet Read Tuesday, a Black Friday event for book lovers on December 10,

Has a chance to show what indies can do when we unite.

 

It’s not just a great day to buy books at great savings,

To spread the joy of reading and promote literacy.

 

It’s something more; an opportunity for indies to do something grand,

To promote an event worthy of its own day.

 

Department stores created Black Friday and Cyber Monday,

But indies have come together to produce Read Tuesday.

 

Readers have a chance to demonstrate their support for all good books,

Not just those books with a particular stamp on their covers.

 

Read Tuesday won’t be like any other Tuesday;

It will be a Tuesday with many opportunities.

 

Book lovers can find great discounts on books,

Authors can find a free resource to help promote their books.

 

May you have a wonderful Read Tuesday. 🙂

Love books? Check out Read Tuesday, a Black Friday event just for books (all authors can sign up for free): website, Facebook page, Twitter

 

Chris McMullen, author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers, Volume 1 (formatting/publishing) and Volume 2 (packaging/marketing), Facebook page, Twitter

Nov 23 2013

Creating a Highly Marketable Fiction Book

M. Louisa Locke, author of the Victorian San Francisco Mystery Series

Today we will examine the books of a highly successful fiction author to learn some valuable marketability tips.

Historical fiction author M. Louisa Locke has a popular series called the Victorian San Francisco Mystery Series. The first book in the series, Maids of Misfortune, has over 500 customer reviews on Amazon.

Click on the image to view this book’s detail page at Amazon.

You can learn some things about marketability just by visiting the detail page for Maids of Misfortune:

  • The cover fits the genre very distinctly. This is incredibly important for a book to be highly marketable. You want your target audience to see the book and instantly recognize that it’s a perfect fit for them. One glance at the cover and you know it’s historical fiction. Your book will be seen in your marketing, search results, customer also bought lists, and more. If you want a significant percentage of the people who see your book to buy your book, you need the cover to grab your target audience.
  • Not only that, but the cover is appealing, looks elegant, and the title and author name are easy to read in the thumbnail. The challenge is to make the font interesting, yet still very clear, and fit the genre. This book pulls it off very well. Don’t underestimate the effect that font issues have on sales.
  • Check out the other covers in the series. They all fit together, which helps greatly with branding, yet each is distinct.
  • The blurb is divided up into short paragraphs. Shoppers have a short attention span, and this blurb addresses that. If the blurb doesn’t interest the buyer immediately and continue to engage the shopper, the shopper will hit the back button of the browser.
  • The first sentence of the blurb describes trouble. Now the reader is concerned. The second paragraph starts with a secret, the third introduces a problem, and the last speaks of murder. Each paragraph begins with some way of engaging the reader. Everything reads well and clearly, and no paragraph is too long.
  • Look at the categories. Normally, having too many categories poses a problem, but upon closer inspection, each subcategory is very specific and actually is appropriate to the book. You want your book to get into specific categories that are highly relevant for your book, but not to get into categories that aren’t highly relevant (buyers see this, become confused, and back out). Check out this page to learn some Kindle keyword tricks (thanks to S.K. Nicholls and others for pointing this out to me). Check your detail page periodically and contact Author Central if your book gets into a category that isn’t highly relevant.
  • M. Louisa Locke’s author photo is a perfect fit for her profile—a Victorian author and retired professor of U.S. and women’s history. Her qualifications certainly help; although she is a fiction author, her expertise relates to the subject her novels.
  • The 500 reviews really stand out on the product page. Excellent marketability and effective marketing help to earn sales, and a fraction of those sales may result in customer reviews. One way to help improve this percentage is to encourage customers to contact you and to mention that you would appreciate a review on Amazon. Check out the second paragraph of M. Louisa Locke’s biography.
  • If you write fiction, Shelfari offers many book extras that you can add to your product page. Check out the book extras on this product page.
  • This book is available on Kindle, paperback, and as an audio book.
  • The cover grabs the attention of the target audience, the blurb draws interest, and the reviews lend credibility, but it isn’t a done deal yet. We still have the Look Inside. This Look Inside seals the deal. The cover looks great not only as a thumbnail, but also in the much larger Look Inside. The book comes right out and draws interest right off the bat. You want to develop your story slowly, but readers don’t have such patience for a new author. Come out swinging with your best stuff. Grab the reader’s attention and don’t let go. This book draws interest immediately, and each paragraph starts, like the blurb, with some word or phrase that will draw the reader’s curiosity. The Look Inside fits the genre well, which is highly important, reads well, and appears to be well-edited. These three points can make or break a sale, even when everything else is perfect.

There is more to success than just creating a highly marketable book and product page and throwing it out there. But it’s not a secret. Many popular authors reveal tips that made them successful.

If you visit M. Louisa Locke’s blog, you’ll see that you can learn a great deal there about marketability and marketing. Especially, read these two posts and study the details:

M. Louisa Locke’s paperback books will be participating in Read Tuesday, a Black Friday type of event just for books on December 10. All authors are welcome to participate (it’s free).

Learn more about M. Louisa Locke: website, author page.

Chris McMullen, author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers, Vol. 1 (formatting/publishing) and Vol. 2 (packaging/marketing), Facebook page, Twitter

Nov 22 2013

Too Many Clicks: Driving traffic to your book’s detail page

Too Many Clicks

If you’re selling a book, you want to drive traffic to your book’s detail page. Ideally, you want traffic to get there in a single click.

Any extra stops along the way are a sales deterrent, even if they are relevant to your book.

Example:

  • Authors are tempted to drive traffic to their author pages at Author Central.
  • It’s better to drive traffic straight to your book’s detail page.

Why?

Fact: Amazon sees much more activity on a product’s detail page when traffic is driven directly to the detail page.

How do I know?

I learned this firsthand from Amazon’s marketing department. We were discussing advertisements and whether they should link directly to a book’s detail page, an author page, or some other page that highlights the series or imprint.

The author page is a valuable tool:

  • It helps to lend you credibility.
  • The author photo helps with your branding.
  • Readers can find all your books in one place.

However, you don’t want it to be the first stop for a new customer.

Why not? Because you don’t want to risk your author page being the only stop.

What you really want is for customers to make it to your book’s detail page. So send them straight there. Then they are less likely to get lost on the way.

Customers like convenience. A single click is convenient.

What’s one more click?

  • More time. Who has that?
  • More hassle. Who wants that?
  • More risk of internet issues. Everyone has that.
  • More distractions for the customer. Ooh, what a pretty flower!

This all sounds reasonable, yet that author page stills tempts you.

  • You don’t know which book the customer wants, so you want the customer to see all your books.
  • You don’t want to sell just one book. You want to make it easy for customers to find all your books.

Those are all good reasons, but the fact that you will lose customers along the way should make this decision very simple.

Your book’s detail page is a better sales tool:

  • An effective blurb will engage customers better than your biography.
  • Your blurb is more informative than a list of thumbnails.
  • Customer reviews receive consideration from shoppers.
  • You have to click to Look Inside. That’s too many clicks.

One click to your author page. Two clicks to your detail page. Three clicks to Look Inside.

Three clicks and you’re out!

Still stuck on that author page. It’s not doing anything that your detail page is doing.

  • The customer still sees your author photo and biography on your detail page.
  • Your other books will show up in the Customers Also Bought list on your detail page.

Think about the customer’s path to your book:

  • Make it easy for the customer with a direct link to your product page. One easy click.
  • Pick the most relevant book. Direct new readers to your most reviewed, bestselling book relevant for them, or to the first book of a relevant series. Direct fans to your latest book.
  • Include a link to your book at the bottom of your page. If the potential customer reaches the bottom of the page, don’t make the customer scroll back up to find the link. If it’s handy to link to your book higher up on the page, it’s okay to do it a second time at the end to provide this added convenience.
  • Are there too many links to choose from? You want the link to your book’s page to be easy to find.
  • Does the customer have to click on an image? If so, is this clear? Not everyone will think to do this.

It’s not just your book, but any website you’re driving traffic to. Ask yourself if there are too many clicks? Nothing beats one easy click.

Chris McMullen, author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers

Psst. You can get there with one easy click. 🙂

Connect with me through social media: Facebook page, Twitter

Check out Read Tuesday (a Black Friday event just for books): website, Facebook page, Twitter

Nov 20 2013

Updating a Book at CreateSpace or Kindle Direct Publishing

Update

Today I will share my experience of updating books at Amazon. I recently updated Volume 1 of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers at CreateSpace and Kindle Direct Publishing (KDP). The paperback now includes a comprehensive 18-page index, and both the paperback and eBook include minor updates (such as mention of recent changes at CreateSpace, Amazon, and Kindle and correcting a few minor typos).

If you need to revise your interior or cover file at CreateSpace, first study your sales rank history (you want to know the time of the sales, not the time that the royalties report) to help choose the time where you’re least likely to sell books. Your book will be unavailable for sale while the new file is being reviewed, so you don’t want it to interfere with sales (unless your revision is more urgent, then you just have to do it immediately).

It takes approximately 12 hours for your files to be reviewed. The biggest concern is how Murphy’s law will get you:

  • One way is for CreateSpace to make changes to your cover, even when you didn’t change the cover file and it had been perfect. The best thing to do is resubmit your files for review and hope the next reviewer doesn’t make changes to your cover. This is another 12 hours. But if you call, they put in a request to research the problem, and this can take a couple of days (and may not even resolve the problem). There is, unfortunately, a worst-case scenario where your book is offline for several days. You just have to cross your fingers and hope it doesn’t happen to you. Let me add that this rarely happens, so most likely it won’t be an issue. I didn’t mean to scare you. Just prepare for the worst, then if something does happen, you won’t be surprised by it.
  • Another way is for you to make a minor revision, which winds up causing major changes to the layout of your book. You see, revising a phrase on page 3 could cause a crazy page break on page 8. Take the time to scroll page by page through your book in the Digital Proofer to ensure that there aren’t any crazy layout problems and you might be able to avoid this problem.
  • Then there is conservation of typos, whereby you introduce a new typo in the process of correcting others.
  • Finally, there is the Doh! moment when you click Approve Proof and suddenly remember something else that you should have done.

Very often, your book is again available for sale in 12 to 24 hours after uploading the revised file.

A crazy thing is that you can actually order the paperback directly from Amazon after the revision and receive the older version. This evidently happens when they already have your older version stocked in their warehouse (e.g. if there was a returned copy to resell or if they had ordered some in advance to stock up).

What I like about KDP is that your previous edition remains available for sale while your new eBook is in the process of publishing. This way you don’t miss out on any sales in the meantime.

I put a note on the copyright page indicating when the eBook was last updated. This way, when I viewed the Look Inside at Amazon, I knew I was looking at the updated version.

I like the way the Look Inside turned out. The Look Inside when viewing on a PC is the greatest formatting challenge. I went into the HTML in my effort to perfect this. The indents look large on the PC, but that’s because I set them to a percentage instead of a value in inches. That way, the indents will look fairly reasonable from a cell phone to an iPad.

Another thing to consider is updating the description. I updated the paperback description from CreateSpace, using the basic HTML that’s allowed to create linebreaks, boldface, italics, and bullets. I used Author Central to do this for the eBook. The paperback description begins with a note about the new index that has been added.

The paperback was ranked around 14,000 on Amazon, but has now dropped down to 45,000. It’s amazing what a 16-hour window of no availability can do to sales rank. On the other hand, the eBook edition jumped up to 40,000 from the 100,000’s. I guess when the paperback wasn’t available, people decided to go with the eBook (ordinarily, I sell many paperbacks for each eBook that sells).

For those who may have purchased the original paperback without the index, there is a free index available in PDF format online: https://chrismcmullen.wordpress.com/index-for-a-detailed-guide/

Now I need to work on an index for Volume 2.

Volume 1 eBook: http://amzn.com/B00AA5CJ7C

Volume 1 paperback: http://amzn.com/1480250201

Volume 2 eBook: http://amzn.com/B00CSDUP66

Volume 2 paperback: http://amzn.com/1484037243

Chris McMullen, author of A Detailed Guide to Self-Publishing with Amazon and Other Online Booksellers, Vol. 1 (formatting/publishing) and Vol. 2 (packaging/marketing), Facebook page, Twitter

Check out Read Tuesday (a Black Friday event just for books): website, Facebook page, Twitter